This report provides a comprehensive analysis of the marketing strategies employed by the Beauty Giant company, a cosmetic product seller in the UK. It begins by outlining the roles and responsibilities within the marketing function, emphasizing information gathering, brand management, strategy setting, promotional material production, and ongoing monitoring. The report then explores the interrelation of the marketing department with other key functions such as human resources and research and development, highlighting how these collaborations enhance the company's overall performance. Furthermore, the report delves into the application of the marketing mix, focusing on the 'Forever Young' anti-aging cream, and its seven key factors, including product, place, price, promotion, people, process, and physical evidence, to achieve business objectives. The report underscores the importance of each element in the marketing process, from product development to distribution and promotion, to maximize sales and brand recognition. Finally, the report provides a marketing plan for the launch of a new product, evaluating how the mix can be used effectively. The report includes an introduction, tasks, and conclusion, with references for support.