Marketing Essentials Report: Roles, Mix, and Planning for Beauty Giant

This report provides a comprehensive analysis of the marketing strategies employed by the Beauty Giant company, a cosmetic product seller in the UK. It begins by outlining the roles and responsibilities within the marketing function, emphasizing information gathering, brand management, strategy setting, promotional material production, and ongoing monitoring. The report then explores the interrelation of the marketing department with other key functions such as human resources and research and development, highlighting how these collaborations enhance the company's overall performance. Furthermore, the report delves into the application of the marketing mix, focusing on the 'Forever Young' anti-aging cream, and its seven key factors, including product, place, price, promotion, people, process, and physical evidence, to achieve business objectives. The report underscores the importance of each element in the marketing process, from product development to distribution and promotion, to maximize sales and brand recognition. Finally, the report provides a marketing plan for the launch of a new product, evaluating how the mix can be used effectively. The report includes an introduction, tasks, and conclusion, with references for support.

MARKETING ESSENTIALS

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P 1 Roles and responsibilities of marketing functions...........................................................1
P 2 Interrelation of the marketing and other functions...........................................................3
TASK 2............................................................................................................................................5
P 3 marketing mix for marketing planning process to achieve the business objectives.........5
TASK 3............................................................................................................................................6
P 4 Marketing plan.................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is an activity which is being applied by the company in order to promote its
products for selling or services. This includes the different activities such as advertising, selling
and delivering the products to the end customers to increase its profit margin in the market. This
report is based on the Beauty Giant company, which is cosmetic product selling company in UK
and have 50 branches all over UK. It mainly sell men ad women toiletries. This report will
include the different roles and responsibilities in the marketing function in modern organisation.
This will also include the interrelation of the marketing function with different organisational
context. And how the marketing help other function in their operation. This report will also
explain marketing mix to the marketing planning process to achieve the organisational objective.
Further more this will produce and evaluate the marketing plan for the organisation to launch the
new product.
TASK 1
P 1 Roles and responsibilities of marketing functions
As he marketing is related to the selling and buying of the goods and services. With he
help of the marketing the goods and services are brought to the market place for the consumption
to satisfied the needs of the customers. For smooth operation of the marketing, it has many roles
to be play and responsibilities to be followed (Blythe and Martin, 2019). These rules and
responsibilities are as follow:
Gathering and analysing the marketing information – The main responsibility of he
marketing function is to gather all the information about the current market situation and analyse
them in order to know the customers need, demand, condition of the competition and its place in
the market, what strategies they are following and etc. All these information need to be gather
and analyse to make marketing strategies by the the Beauty Giant to increase their sales of the
beauty products. These information help the Beauty Giant to setting its price of the products and
to finalise the quantity and to set the target customers to maximise the profit margin and demand
in the market. This gathered information help the Beauty Giant company to make strategy not
only to sale its product in domestic market but also in the international market.
Defining and managing the brand – Another role which is played by the marketing function is
defining its brand and manage it. This include the introduce its company, its vision , mission and
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their different variety of the product to attract the customers and to make relation with them and
other stake holders (Mishra and Modi, 2016). Beauty Giant conduct campaign to define its
products and brand in the market and among the customers. This advertising of the brand in the
marketplace is done to attract more customers and to gain the profit as compared to the
competitors in the market. With the help of this Beauty Giant make aware the customers about
their beauty products and its effects on the skin.
Setting marketing strategy – Senior experienced member of the Beauty Giant marketing
department takes the responsibilities for setting the marketing strategy inline with the overall
company objectives and strategy. This strategy will help the company to increase its share in the
specific market specially among the women, which are being attracted more toward the beauty
products or strategy is to prepared to launch new product in the new market, or to open a new
channel of distribution (The 10 responsibilities of marketing departments,2013). This help the
Beauty Giant company to setting its all the strategies related to the price, quality, competitors,
segment market and targetting group.
Producing marketing and promotional materials – Marketing department creates the
materials that promote the core products and services of the Beauty Giant company. It is the
responsibility of the marketing department to keep up to date all the products and services for the
customers to promotional events. That attract the more customers towards the beauty products of
the company. And help to increase the sales and profit of the company and create brand image in
he market. This promotional materials can be different as according to the products and services
and social environment of the region and country, which promotion activity attract the the most
and which is being accepted by the customers.
Monitoring and managing – Another role that is important to play by the marketing department
is to monitoring and managing all the activities of marketing and need to evaluate time to time to
make improvement in all the activity and then make effective strategies that can increase the
sales of the products in the marketplace, not only in domestic market but in global market as well
(Pike, 2015). This increase the brand value of the company at global level. Like to mange the
online services and social media promotion of the Beauty giant company need to manage social
media account carefully to watch what being posted on the page to promote.
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P 2 Interrelation of the marketing and other functions
The marketing function of Beauty giant company closely work with the other department
in the company to provide help and to maximise the sales of the product by satisfying the needs
of the customers. It necessary to have inter connection between all the department in the
company to make strategy to gain maximum profit and to attract the more customers in the
market. Marketing department of Beauty Giant have strong connection with research and
development, with human resource, with production and to other department as well that provide
each others important information that help other department to make their strategies and
planning.
Marketing and Human resource
Human resource department of the Beauty Giant company is the function that overlook
the recruitment and selection, training, and the professional development of the employees, this
human resource department and the marketing function share strong connection in the company.
As the human resource department provide help to the marketing department by selecting
candidate and employees which have the right qualification to working the marketing department
and that can help in providing effective and innovative ideas to promotion and advertising of the
products (Hair Jr and et.al., 2015). Human resource department also provide the training at initial
stage of the joining and also provide on job training that help the marketing department to get
perfect employees for their department that will help the company to increase its sales. And with
the on going training employees of marketing can improve its strategy and can make better
improvements. In this way human resource department help the marketing department.
Marketing department of the Beauty Giant company also provide help to human resource
as it gives all the information about vacant place and what necessary things they need to have in
the employee and as according to it human resource conduct interview and recruit and select
employees (Marketing and Functions.2019). As the employees are the valuable assets to the
Beauty Giant company so they assist with global approach to managing people and help to
develop workplace culture and environment.
Marketing with Research and development
As the research and development is the engine of the Beauty Giant company that produce
beauty produces in the market. Research and development help -provide help to the marketing
department as to conduct research about the market place, competition in the market, their
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strategies, pricing strategies of the competitors, different channels available in the market to
distribute products in the market to use of the end customers, also conduct research to know the
customers need, demand of the customers, their problem regarding beauty products, also identify
the promotional events and tool that other use to attract the customers. All these data provided to
the marketing department in order to make strategies and setting plans regarding the products.
With the help of the data collected by the research and development department of the beauty
Giant company, marketing department establish strategies regarding its price of the product as
compared to the competitors in the market that help to gain the maximum sales of the company
and also help to make planing for the promotion and advertising, which tools is to most suited for
the population of that region.
This research and development help the marketing to its advertising events which and
how advertising help the company in order to increase its sales, as the social media is most
popular platform to promote the products and also now to sales (Baker, 2016). In this way
research and development help the marketing department to setting its new strategies and
planning to increase sales as compared to the its beauty segment competitors in the market. This
also help the company and marketing department to setting its target customers and segment
market for launching new product in the market. This way they bot share strong interconnection
in the company that help to increase sales and revenue in the market place.
Marketing with Production
Marketing has close relation with the production department of the Beauty Giant
company. Marketing department of the company provide all the information related to products
in the market, need and demand of the customers, quality of the product a compared to its
competitors (Moorman and Day, 2016). Ten production department of the Beauty Giant produce
their beauty products to customers as per their choice and need. That satisfy the customers and
increase the sale of the beauty product in the market.
Production department also help the marketing department of the Beauty Giant as the
produced product now being ready to supply in the market, this supply of the products and
advertise the product is being done by the marketing department of the Beauty Giant.
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TASK 2
P 3 marketing mix for marketing planning process to achieve the business objectives
Marketing mix is the tool that is used by the Beauty Giant company to make its
marketing planning for its new product which Forever young. This tool of marketing mix help
the Beauty Giant to determine the market condition and need that help it to make strategies for
launching its new anti ageing cream in the market. This marketing mix tool consist of 7 factors,
which determine the right product is reached at the right place at right time to increase the sales
of the product and can help to boos the profit revenue of the company in the market as compared
to the competitors. These seven factors of the marketing mix are as follows:
Product – Products are the tangible thing which offer by the company (Stead and Hastings,
2018). In this product of the Beauty Giant company is an anti ageing cream. This is the main
factor of the Beauty Giant company as it going to provide the products in the market, which have
the quality to remove the wrinkles from the face of the women. This is basically manufactured
for the women for all skin type. It not only have this product but also provide wide range beauty
products in the market. As it has the big brand image in the market which attract the most of the
customers. This beauty Giant come up with the anti ageing product which which inculcate the
sun protection, moisturise the skin as well. Which also include the glycerine, vitamin B3, vitamin
A, broad spectrum sunscreen and etc.
Place – Place for launching the product of the Beauty giant which is Forever young, should be
where the low competition of the beauty products and where the anti ageing cream is not being
provided or available in the low quantity. Place of marketing is the most important factor that
can boost the selling of the product or may spoil or eliminate the product from the market.
Beauty Giant has already cover and capture the large market with their wide product range (Wu
and Li, 2018). So it is not difficult for it to decide place to launch its Forever young cream ion
the market. This target the new segment of the market. This target its product in the UK market
where the ratio of the women over 30 is maximum.
Price – This basically target the higher and middle class women, and the price of the forever
young cream is less than other brand in the market. First Beauty Giant set low price of it
products in the market as compared to the competitors which also provide the anti ageing cream
in the market. When the Beauty Giant capture the market through Forever young then it can
slowly increase it price that can increase the profit share of the company in the market as well.
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Promotions – Beauty Giant can follow unique promotion strategies and show what the product
will do for the customers. It can also use tag line to promote its anti ageing forever cream like
“Discover the youth in you” etc. for the promotion of the they can also give advertising in the
TV, news paper and also use the Social media that attract the most women in recent era. As the
women are attracted more by the discount and another facilities provided with the product, so to
promote Beauty giant can introduce the discounting facility or can provide the coupons with the
cream. That help to gain more women customers.
People – As the Beauty Giant target the Women over 30 age. As the Beauty Giant produces its
anti ageing which is basically made for the women of the UK. Which remove the wrinkles from
the face of the women. Or to attract them they can use different facilities and offer over the
products (Dolnicar, Grün and Leisch, 2018).
Physical environment – Most of the women are attracted by the packaging and design of the
products, and its fragrance and the texture of the cream. So the packaging of the Forever young
should be so attractive and colour of the pack and cream texture that attract them.
Process – This -process include the delivery of the product in the market. For the delivering
Beauty Giant have the number of suppliers that can reach the products in the market at the right
time. Or Beauty Giant can also start the online delivering service direct provide product at door.
TASK 3
P 4 Marketing plan
Executive summary
this marketing plan will focused on the Forever young, anti ageing cream, by Beauty
Giant company. Which is the cosmetic selling company in UK.
Vision and mission
Vision of the company is to become the most influencing natural skin care company is
the world.
Mission of the company is to expand knowledge in natural skin care and create
exceptional products.
Aim
Aim of the Beauty Giant is to expand its business in beauty product range and capture
market.
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Marketing Objectives
Marketing objective of the Beauty Giant is to increasing sales by 20% at end of they year.
And gain maximum profit.
STP
Company will target the cosmetic market by the Forever young anti ageing cream, and its
target people are the women over 30. it will launch its product in the market where low cosmetic
product range.
SWOT
Strengths
 Big brand image. Large market size with 50 branches in UK.
Weakness
 They do not produce or sell products of their own. Lack of market understanding (Abdel-Basset, Mohamed and Smarandache, 2018).
Opportunities
 Can capture beauty market with its new product. Also have the opportunities to gain maximum profit and expand business.
Threats
 Market competition
 Other beauty products in the market.
PESTLE
Political – Country's political stability affect the business of the Beauty giant and its new product
by changing taxation and policy.
Economical – Good economical condition help the company to produce and make availability of
resources. It also help to produce new products in the country. Changing import export rate help
to bring raw materials for the cream.
Social – Maximum number of women and their education, culture help beauty Giant to increase
demand of the forever young products. Also affect if there is low ratio of women, demand will
affected by this (Nurmi and Niemelä, 2018).
Technological – Technology help beauty Giant to produce quality beauty products in the market.
This help to increase the sells of the cream.
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Legal – Consumer law, health and safety law help to maintain its brand image and CSR of the
company also help to create brand image.
Environmental – Environmental condition affect tits businesses they produce natural skin care
cream. Also can affected by the if forever young does not work on skin on specific environment
and get Greecy affect on the skin.
Marketing mix
Product – It will launch the new anti ageing Forever young cream. That help to remove wrinkles
from the skin. This also have different ingredients like sunscreen and also moisturise the face.
Price – Price will be less as compare to other beauty product competition in the market.
Place – Place of launching the new product is where low cosmetic rang of the products in
market.
Promotion – For the promotion company will use social media platform, and other TV, news
paper.
Marketing program
Channel Activities Time
Direct marketing Email 3 weeks
Digital Marketing Social media 4 weeks
Commercial Marketing TV, News Paper 1 Month
Marketing Budget
Channel Budget
Direct marketing £3.4
Digital Marketing £2.50
Commercial Marketing £4.40
CONCLUSION
From the above study it has been concluded that Marketing department of the Beauty
Giant company have different roles and responsibilities that have to play in order to increase the
sale of their beauty product in the market and make strategies top maximise the profit margin.
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Also concluded that marketing have close and strong relation with other department in the
organisation that they help each other to setting strategies to increase sales and to satisfied the
need of the customers .It also been concluded that Beauty Giant use the marketing mix tool for
the marketing planning of its new Forever young product. This also produce the marketing plan
of its new forever young product, this help to make proper strategies and planning and also make
improvement in the planning for launching new forever young product.
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REFERENCES
Books and Journals
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Pike, S., 2015. Destination marketing: essentials. Routledge.
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right. In Social Marketing(pp. 29-43). Psychology Press.
Wu, Y.L. and Li, E.Y., 2018. Marketing mix, customer value, and customer loyalty in social
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104.
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