Marketing Report: Role, Mix, and Plan for Beauty Giant Company

This report provides a comprehensive analysis of Beauty Giant, a cosmetics company operating in the UK. It begins by outlining the crucial role of marketing in a modern organization, including gathering customer information, managing social media, conducting campaign management, and representing the organization. The report then explores the interrelation of marketing with other departments like finance, human resources, production, and research & development. The core of the report delves into Beauty Giant's marketing mix, applying the 7 Ps framework (Product, Place, Price, Promotion, Process, People, and Physical Evidence) and comparing it with competitor Sephora. Finally, the report proposes a marketing plan for the launch of a new product, "Forever Young," covering various strategic elements to enhance the company's market position and achieve its objectives. The report emphasizes the importance of understanding customer preferences and adapting to market trends for sustained success.

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
The role of marketing in modern organisation ...........................................................................1
TASK 2 ..........................................................................................................................................3
Marketing Mix ...........................................................................................................................3
Marketing Plan ...........................................................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES .............................................................................................................................10

INTRODUCTION
Marketing is the wide concept as it perform wide range of activity . As it helps to
facilitate communication in the organisation. And interact with the customers in order to have
various information related to the taste an preferences of the customers. The present report is
bade on the company Beauty Giant which is an cosmetics selling company that has 50 branches
all over the UK . And also it is very famous among the people as it has made good name in the
market. This report will include the various role and responsibility of marketing and also it will
discuss how marketing interrelate with other department in the organisation. As it helps in
systematic working of the company and also reduces conflicts. Further more it will discuss the
marketing mix of Beauty Giant as on the basis of 7 P s basis and at last this report will cover the
basic marketing plan for an organisation as the beauty Giant has deciding to launch the produt
name as Forever Young. So in this marketing plans it will covers various strategies.
TASK 1
The role of marketing in modern organisation
Marketing is the wide concept as it play a major part in the organisation. As it is the study
and management of exchange relationships . As it is basically a process of creating relationship
and also doing all the efforts to satisfy the customers. As marketing is the most important role
and thus it play a major role in modern organisation. As it one of the major role is to gather
information from the customer as marketing has the direct relationship with customer and also
they have proper knowledge of the need and want of the customer and by providing all the
information to the organisation this will help to increase their sales and profitability of the
company. The second role that is being perform by the marketing in modern organisation is that
nowadays there is increase used of social media and also it is very famous among the customers.
As the role of marketing is to manage and monitor the social media account . As it is important
to maintain the social media account and also time to time post images and information so that
customers are aware of the recent offers and products. It is the duty of the marketing to closely
manage the account and interact with the customers. The third role of marketing is that to
conduct campaign management for the marketing initiatives. It is the role of marketing to
identify the products and services and also focus on the sales of the product. And identify the
response from the customers (Priya, Zunke and Mitra, 2016). The role of marketing in modern
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organisation is very wide as it is producing marketing and promotional material as it is the duty
of marketing to create the promotional plan to promote the core products of the company. And it
is the role of marketing to interact with the employees and make them understand the value ,
morale and goals of the organisation. And motivate them to achieve the desire goals and
objective of the organisation. And nowadays it is very important to update the store as customers
taste and preferences change as change in the trends in the market . So it is very important to
track the trends in the market and update the production department about it so that there will be
no confusion and also there will be incense in productivity. It is the role of marketing is to define
the cost effective strategies are planned the marketing strategy for the long term basis. It is
important to complete the steps and set all the targets in order to work in the better manner. And
also all the actions are to be taken to achieve hose targets. Also marketing play the role to
represent the organisation as it play the role of spoke person to represent the company in the
positive manner and also it perform the role to guide the executive and CEO in how to answer or
response to the media ingestions in the effective and systematic way. And the last and final role
of marketing in modern organisation is that to conduct the marketing research as research helps
to define the marketing targets and also it identify all the opportunity of the business and it helps
to give the way to overcome all the barrier and threats (Muralidharan and Raval, 2017).
There are many key elements of marketing function and also they interrelate with other
functions in a modern organisation. As marketing is the main department which facilate
communication and interact with other department for the working of the organisation. It is very
important that to interrelate with each the for the effective working. As there many departments
in the organisation such as production , human resource management , finance and research and
development. Marketing interrelate with all the department . Marketing and finance interrelate
with each other as finance department set the particular budget for the promotion activity and
marketing department promote the product according to the budget that is perform by the finace
department . On the other hand marketing promote the products and it helps to increase the sales
of the organisation so that it helps to increase the profit in the organisation. And hence finance
department run in the systematic way (Pike, 2015). Human resource department and marketing
interrelate with each other as human resource department recruit the marketing persons so that it
will help the marketing to conduct in the proper manner and also human resource department
provide proper training to conduct the activity in systematic manner. And also marketing
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department by its promotional activity it bring wide range of pool of people to apply in the
company so that it will help Human resource department to have a wide option to select best for
the post. On the other hand production department and and marketing department interrelate with
each other so that to work in the effective way as marketing department set the targets for the
production department and also marketing department give the proper knowledge of needs and
preferences of the customer so that the produce best for the customers. And also by setting target
it will help the to introduce the production of the organisation. And also production department
will interrelate with the marketing as production department will give proper knowledge about
the products and services that are to be promoted. Research and development and marketing
department interrelate with each other as research department conduct the proper research in
order to have the knowledge about the recent trends in the market and also the taste and
preference of the customers. All the informations are being provided by the marketing
department as it helps the organisation to the large extent. By all the it is state that marketing ply
an important role in the organisation. As it play the role of interacting with the customers as it
helps to maintain the free flow of communication in the organisation. And also it take part in the
planning process in the organisation and set various target to achieve it in the systematic manner
(Stead and Hastings, 2018).
TASK 2
Marketing Mix
Marketing mix is the most important element in the organisation. As it is the set of combination
of all the factors that can be controlled by the organisation as all the factors influence the
company to the large extent. It involve many factor as it called 7 P s such as product , place ,
price , promotion, process , people and physical evidence all these factor have major impact in
the organisation. As all the factors are the key ingredients that will ensure scalable success from
the ground up. And also all this factors attract probability to the company. As there is a
comparison of Beauty Giant with its competitor Sephora (Moll, 2016).
Marketing Mix Beauty Giant Sephora
Product Beauty Giant is very famous
for its cosmetic products and
also it has strong presence in
Sephora is a beauty products
focusing on skincare and
beauty products. It target
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UK. It offer many products
such as eyeshadow , Mascara
with various variety , eyeliner ,
Foundation , Power ,
Concealer , Blush and Bronzer
,various shades of lipsticks etc.
as it gives wide variety of
products to choose from.
segment is 25 to 35 years. Its
products range in marketing
mix include over 15000
products. it include eyeliner ,
skin care products , hair care
products , make up kits,
perfumes etc. also Sephora
provide many services to the
customers to satisfy them to
the large extent .
Price It uses premium products and
targets to the affluent urban
female and working class
women. Also it provide high
quality product in very low or
cheap prices. The premium
pricing strategy helps beauty
giant to the large extent.
It include various collection
from mass to unique high end
products. It uses low overhead
cost as through low
operational cost allow it to
have a grater margin. It also
follow competitive prices
tactics and also it provide high
quality products at low prices.
Place Beauty Giant is an cosmetic
selling company which 50
branches all over the UK . Its
products are easily available
and it has good presence as it
sell its product online so to
increase its sale and
profitability (Lidstone and
MacLennan, 2017).
Sephora is present across
world wide as across the major
countries. As it has total 1000
stores in around 23 countries
across the world so it has
global presence. And also it
sale its product through online
so as t increase the sales and
profitability of the business.
Promotion It promote its products by
providing discounts and offers
As Sephora is a luxury brand
and follows push strategy for
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to the customers and also
provide products on sale basis.
It promotes its product by
giving online ads in many
local channels and newspaper .
marketing and promotion
activity. It uses unique
different type of tactics as it
offer various discounts and
offers to gather large number
of audiences. Also it offer free
samples of women to try on.
Also it uses celebrities and
models for the promotion of
the brand as it help the
company to the large extent.
Also it uses many online sites
to promote its brand and to
increase the sales of the
company.
Physical evidence It include the packaging of the
products as Beauty Giant ' s
products are very attractive
and also it help to grab many
customers. And also it has
humble staff and provide good
environment in the stores
(Larson and Draper, 2015).
Sephora uses different type of
attracting colour for its
packaging and branding so that
to attract large customers. As
packaging is the first
impression. and also it provide
excellent ambience in their
stores and polite staff who are
always ready to solve the
problem of customer and make
them satisfy so that to grab
audiences
Process It is important to have a simple
process as it helps the
organisation to deliver right
A smooth process help to
conduct all the things in the
smooth and systamatic
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results. Process of cosmetic is
very effective and efficient of
marketing
manner. Sephora uses simple
and easy process to deliver
products to the ultimate
customers.
People It is important to have right
people in the organisation as
right people help to achieve
the goals of the business and
also it motivated employees to
work in the right manner. And
also to solve the problem of
the customers so as to win
faith and trust of customers.
Sephora has dedicated and
well trained employees and
also it motivate the employees
to the large extent so to
achieve desired results and
objectives. And also it train its
employees to satisfy the
problems of the customers so
that it help to increase the
loyalty of the customers.
Marketing Plan
Marketing plan is basically a report that outlines the marketing strategy. It helps to
achieve goals of the business. It consist of whole description of the company.
Executive Summery – Marketing Activities plan is one of the most effective plan as it
conduct activity in the right manner which helps to fulfil the desired result in order to meet out
the management plan and goals. Present marketing plan is based on the new product name as
Forever Young which represented the overall market analysis in order to get positive results (He,
Chao and Zhu, 2019).
Company Overview
Beauty Giant is the cosmetic company who has deciding to launch its new product name
as Forever Young which is anti-ageing cream for both man and women. Company is introducing
new product in order to increase its sales and profitability (Fan, Lauand Zhao, 2015).
Business Goals
the main purpose behind the launch of new product is to increase the sales of the
company and also to expand business across the UK in order to gain future opportunity.
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STP
Segmenting: It is the marketing term which basically denote the effective time in order to meet
out the best developing results. In this it help company to build a high a range of products and
Moll, B., 2016helps to meet the goals of the country. research for their present products and
identify the need of cosmetic products.
Targeting: it helps to make the long lasting effects and making the new effective process
oriented goals. It is important to set the target segment so to earn better result. And also Beauty
Giant target customers at the age between 35 to 40 as it is anti aging cream.
Positioning: it is the another tool to identify the various determinate of market. It identify the
proposition for each segment.
Marketing Mix
Marketing mix is the most important tool or it is the technique which influence the
business to the large extent. It involve 7 P s which impact the business to the large extent. There
is the marketing mi of the new product that is Forever Young.
Price – as it is completely new product so as initial stage it price will be very cheap so
that to attract large number of audiences and to gain attention as much as possible. As price play
an important role to grab customers.
Product – Product is the foremost element in the marketing mix. As Beauty Giant has
launched its new product that Forever young which is anti aging cream which targeted both men
as well as women. And it fulfill all the requirement of the customers and also helps the company
to increase its sales (Blythe and Martin, 2019).
Place - Place is a important element as Beauty Giant products are easily available and
reachable to the customers. It also uses online channels.
Promotion – the next element of marketing mix is promotion as it is important to promote
the product as it is very new product. As at initial level Beauty giant has plan to offer free
sampling of the product so that to increase the sale of the company. And also it is new product so
it need aggressive promotion strategy to grab customers.
Physical Evidence – as the product is new in the market so it is very important to have
attractive and colour full packaging. As packaging plays and important role to attract the large
customers.
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People – A good set of people represent company. It is important to have skilled , trained
and motivated employees so that to increase the productivity of the company . And also it is
important to trained the employees in such a way that it solve the problem of the customers and
satisfy them to the large extent.
Process – It is important to have simple and easy process in the organisation. And also it
include the channel of distribution or the way through product are send to the customers. It also
uses online channel to make the process more simple.
SWOT Analysis
Strength : the biggest strength of the beauty product is its price as it offer is customer at
very cheap price and also provide high quality. Also another channel is that I has multiple
channel of distribution which help company to the large extent. And its strength is that it has
excellent brand image and loyal customers which make the brand unique.
Weaknesses: the biggest weakness is that it is new product in the market hence no loyal
customers. Also it has high fluctuation and unpredictable stores are the biggest weakness of the
company. Also its weakness is that it spend less in research and development that make the
company less innovative (Barce and et.al, 2017).
Opportunity: Company has various opportunity such as it has opportunity to expand as
it is launching new products and it will help to globally expands its business and increase its
sales. As they have the opportunity to enter to the large segment market.
Threat: As Beauty Giant is launching its new product that is Forever young so as it is
new market so its biggest threat is that its competitor in the market as there are many competitor.
Budgeting
Expenses Cost
Operation cost 500
Promotion expenses 450
Raw material 300
Research and department 200
Export and import 500
Other 100
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Total 2050
CONCLUSION
The above report is base on the marketing essential is the wide process by which
individual and organisation obtain what they need want . And also it create and exchange value
with others. It is most important activities. It is based upon marketing exchange process and also
it satisfy the customers to the large extent. The report has concluded the various role of
marketing in modern organisation and also it has conclude that marketing interrelate with the
other functional department in order to smooth working in the business. It also articulated the
marketing mix of the organisation as it is the most important tool that influence the business to
the large extent as it include product , place , price , promotion, process , people and physical
evidence. And at last it has evaluated the marketing plan to give the business a right direction
and work in the better manner (Zimmerman and Blythe, 2017).
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