Marketing Presentation: Beauty Giant's New Product Launch Strategy

This presentation outlines the marketing strategy for Beauty Giant's launch of the 'Beautiful Forever Creme,' an anti-aging product targeting middle-aged customers in the UK. The presentation details the product's benefits, features, and additional services like free delivery. It includes an analysis of the target market, highlighting the product's ability to address aging concerns. The presentation further explores the STP (Segmentation, Targeting, and Positioning) strategy, emphasizing measurable, accessible, and profitable market segments. It also covers marketing mix elements, including product, promotion, price, place, process, people, and physical evidence. The conclusion reinforces the importance of understanding market needs for competitive advantage, supported by references to relevant marketing literature.

INDIVIDUAL
PRESENTATION
1

TABLE OF CONTENT
 Introduction
 Need Product will fulfill in market
 Product’s benefits and features
 Additional services
 Additional experiences the customers will have
 Reason for buying
 Product’s features and capabilities
 Augmentation
 STP strategy
 Segment
 Measurable, Accessible, and Profitable.
 segment profile and its characteristics
 Apply Targeting approaches
 Positioning of product
 Conclusion
 References

INTRODUCTION
Within the competitive market it is important for cosmetic
firms to evolve as will aid them to be competitive within
the market. Present presentation includes launching of a
new product by Beauty Giant. Company operate their
services as a well renowned entity in United Kingdom
provinces. To ensure maximum customer base and long-
term sustainability marketing management of Beauty
Giant is planning to launch a new product Beauty Giant
Beautiful Forever Creme in marketplace.

NEED PRODUCT WILL FULFILL IN MARKET
New product of Beauty Giant fulfils need of middle age
customer as their skin is more prone to aging.

PRODUCT’S BENEFITS AND FEATURES
Main benefit that has been associated with the product is
that it comes up with natural ingredients. In addition to this
Beauty Giant Beautiful Forever Creme main feature is that
its price range is affordable as compared to competitors with
high quality results.

ADDITIONAL SERVICES
In order to attract customers attention, company offer its with
new products with an additional features in this, company offer
free delivery with no additional charges except the actual cost of
product. Beauty Giant provided it to their customers in different
kinds of packaging.

ADDITIONAL EXPERIENCES THE
CUSTOMERS WILL HAVE
Company new product comes with high quality. Along with
this results are seen to customers in one week. By using this
product middle age customers feel good about themselves as
their skin are more prone to aging and by using this
products they can slow down the process of ageing.

REASON FOR BUYING
 Beauty Giant have target customers of the age group of 30
years as by this age they start using anti aging cream in
order to slow down the aging process.
 Peculiar age group tends to be more sensitive towards their
skin and makes efforts for looking beautiful.

PRODUCT’S FEATURES AND CAPABILITIES
Main feature of product is that it shows result in one week. In
addition to the packaging of product is done in a very
attractive way as to attract attention of customers.

AUGMENTATION
Customers are king of market; along with this Beauty Giant
consider their customers as most essential element. Thus,
they offer significant benefits with their new product in
order to ensure their satisfaction and loyalty. In addition to
this, with their new product company will only charge
actual cost of product while ignoring any additional delivery
charges.

STP STRATEGY
STP is a strategic framework and mainly involves three
major elements that are segmentation, targeting and
positioning. With the help of this analysis organisation can
effectively able to identify the particular customers that are
required to be targeted and how they can be targeted. With
the help of this model company can not only able to ensure
high success but can also able to effectively satisfy needs
and demand of customers in a well define manner.

SEGMENT
In present context, Beauty Giant Company takes advantage of
targeting segment. This is done by company as the new
product of entity is anti aging cream thus it is required for
them to target special customers who have essential
requirement to use this product.