Fashion Media Communication: The Beauty of Reality Campaign Report

This report analyzes a fashion media campaign titled 'The Beauty of Reality,' which aims to counter negative perceptions of reality by highlighting beautiful moments. The campaign targets Gen Z, focusing on their appreciation for uniqueness and sustainable practices. The report details the campaign's big idea, key messages, and the context of the theme, which involves bringing back old fashion trends with a fresh perspective, using aesthetics like polaroids and disposable cameras to evoke nostalgia and slow down digital behavior. The report also includes a mood board and a consumer persona profile, emphasizing Gen Z's preference for unique, sustainable products and their interest in fashion trends that offer a sense of individuality. The conclusion highlights the potential of reintroducing past fashion trends to resonate with the target audience. The report includes references to various sources, including images and online articles.

Fashion Media
Communication Folio

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Big Idea and key campaign message...............................................................................................1
Target Audience...............................................................................................................................1
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
This report is based on the advertisement campaign which is named as The Beauty of
Reality. This advertisement campaign is based on opposing unappealing expressions which is
related to reality check for reinforcing beautiful moments life. This report also explains context
theme as well as creation of a mood board and consumer persona profile for articulating the ideas
in an effective manner.
Big Idea and key campaign message
Concept idea for formulating advertisement is The Beauty of Reality. This idea would deal
with beauty which is hidden in real events in regards with Fashion Industry. Main objective of
this advertisement campaign is that reality is beautiful and cannot be ignored. This idea is based
on bringing previous fashion trends back which provides uniqueness to targeted customers in an
effective manner.
This context idea is based on reflecting social trends as well as altering digital behaviours of
individuals. This advertisement campaign provides a message that fashion is evolving and
changing in a significant manner. However, numerous designers are try to bring new styles with
a touch of aesthetic fashion trends in an effective manner. This advertisement campaign deals
with bringing old fashion trends with a new fusion touch that can help people to relinquish their
memories in a strategic manner. This also provides an idea that fashion is moving towards
sustainable practices whereby fast fashion is also emerging.
Digital technology is also helping these type of ideas and thoughts in a strategic manner. with the
aid of polaroids, postcards as well as disposable cameras. It helps them to bring new fashion
trends and also explore this for stimulating it to target audience. Current fashion trends are
moving towards application of previous designs which are recorded through postcards and
disposable cameras in an effective manner.
Target Audience
In context to this creative advertisements campaign, The Beauty of Reality targeted
audience is Gen Z who come in the age between 18 to 30. It is a generation which is particularly
defined through technology, fluidity, aggregation as well as contractdiction in a strategic manner.
uniqueness is considered as their priority and they only get stimulated in procuring unique
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products. They are willing to purchase commodities from those brands which engages in catering
individual needs of customers in an effective manner.
They are emerging as a vital as well as expressive consumer group which can impact
purpose-driven brands in a significant manner. They are the people who highly get excited and
want to spend their money in buying fashion streaks from flashback. They essentially believe in
innovation and uniqueness while procuring their products as well as services.
Rationale for choosing this segment of Gen Z for creative advertisement campaign as they
believe in procuring unique as well as sustainable products in an effective manner. They also
describe themselves as cool and distant in regarding with following fashion trends.
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CONCLUSION
From the above presented information, it has been assessed that previous fashion trends can
be bought for making it unique in a strategic manner. Gen Z is a group of individuals which
comprises of people between the age group of 18 to 30 in an effective manner.
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REFERENCES
Image 1:
57 Examples of Fashionable Polaroid Photography. 2022., Assessed at 22 September 2022.
[Online] Available through: < https://www.trendhunter.com/slideshow/instant-polaroid-
photos>
Image 2:
5 TOP AUSTRALIAN CLOTHING & ACCESSORIES BRANDS TO KNOW. 2022. Viewed 22
September 2022. [Online] Available through: <
https://www.thetrendspotter.net/australian-clothing-brands/>
Image 3:
Yotka. S., 2017. 4 Things We Learned About the Gen Z Fashion Lover at the Fashion Culture
Design Conference. [Online] Available through: < https://www.vogue.com/article/gen-z-
fashion-lovers-fashion-culture-design-panel>
Image 4:
Postcards of asthetic fashion. 2022. [Online] Available through: <
https://www.vecteezy.com/vector-art/8484547-set-of-abstract-business-and-casual-men-
portrait-male-shapes-silhouette-of-faceless-men-contemporary-art-fashion-paper-cut-for-
social-media-poster-postcard-print-aesthetic-illustration>
Image 5:
J Brand Spring/Summer 2015 campaign: a modernist aesthetic. 2015. [Online] Available
through: < https://uk.fashionnetwork.com/news/j-brand-spring-summer-2015-campaign-a-
modernist-aesthetic,531498.html>
Image 6:
Fass. M., 2019. The Next Must-Have Accessory? According to Models Like Gigi Hadid and
Cindy Bruna, It’s a Disposable Camera. [Online] Available through: <
https://www.vogue.com/article/disposable-cameras-model-red-carpet-accessories >
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