Career Viewpoint: Beauty Salon Business Plan for Graduates

This report outlines a business plan for a beauty salon, focusing on career opportunities for graduate students. It details the services offered, such as haircuts, manicures, and facials, and emphasizes customer satisfaction. The report analyzes market trends impacting the beauty salon industry, including competition, social media platforms, natural products, and chatbots. It also highlights the essential skills and qualifications required for managing a beauty salon, such as professionalism, time management, and educational requirements. The report includes both primary research through questionnaires and secondary research to support its findings. The author aims to become a professional makeup artist, enhancing clients' appearances and boosting their confidence.

CAREER VIEWPOINT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Career is concept which people chooses for their entire life, whether, it could be
employment or pursuing further studies in order to get employment opportunities. However, this
report will highlight about the area of employment for graduate students which is about beauty
salon. Furthermore, the project will outline about the trends that will impact the beauty salon like
competition, social media platform, natural products, technology etc. Moreover, the report will
highlight about the skills and qualifications which are required to own a beauty salon (Arandia
and et.al., 2017).
TASK 1
Area Of Employment For Graduate Students
My dream is to start my own manager and thus, after the completion of my graduation I
will open my own beauty salon. My beauty salon will be a kind of luxurious business that will
provide various kinds of services including haircuts, hair highlighting, hairstyling, manicures,
pedicures, facials, waxing, eyebrow and frame wraps. My beauty salon will be focusing on two
of the most crucial factors that every salon must possess that are customer demanded services
and patron pleasure. However, I will provide job opportunities by employing expertise
hairstylists, staff for waxing specialists, esthetician, eyebrow shapers, professional person for
hands and shaping nails, facialists and frequently a receptionist or trendy supervisor. Further, I
will hire such general manager who will monitor the personnel and makes certain that the clients
are handled well, at ease and satisfied with the services of the salon (Fernando, 2016). I will
make sure that the manager also manages appointment takes by the clients, ensure that
everything within the salon is going perfectly without any clashes and ensures that all queries of
the customers are met on time.
Trends that will impact the beauty salon
Today beauty salon has been rapidly increasing and capturing huge customer base, thus,
there may be various factors or market trends that may impact the beauty salon.
Competition: There various beauty salon that are providing more luxurious and amazing
services to their clients which will impact the image and profitability of my beauty salon. Thus,
in order stand out in the competition I will provide extraordinary services that will meet the
demands of the clients.

Social media platforms: Today, Social media continues to be a riding force for the client's
perception as around 70% of them have given their feedback that social media posts of the
beauty salon's affects their purchases. As an end result, more distinct photograph started to
shooting up in salons and spas. Thus, will trend will impact my beauty salon as these photo-
pleasant areas are the best advertising tool to reveal off the skills of their salon's with remarkable
snap shots. Moreover, posting salon customer selfies can assist boom social media increase and
revenue, as purchasers are heavily influenced via their friends. Thus, this trend is impacting the
beauty salon business (Scott,2018).
Herbal skin products: The natural beauty growth is a part of the bigger shift in client
consciousness about health and well being. Today, clients collects more facts than ever earlier
from growing quantity of splendid blogs and social media accounts committed to the adoption of
using chemical free products. However, through the cease of 2018, the demand for natural
personal-care merchandise is anticipated to attain 13.2 billion. Thus, the quick development of
salon industry will encourage many salons and spas to feature natural merchandise to their stock
and if the salons are not adopting such products then it may impact their image and customer
base.
Chatbots: numerous massive beauty salon which include Olympia, l'oreal, lakme etc.
already the use of chatbots wherein chatbot is a provider, through which the businesses can
engage with chat interfaces including Facebook Messenger, Slack, text Messages, and so forth.
Thus, these bots can be constructed to perform a huge style of offerings inclusive of answering
customer support questions, scheduling appointments, purchasing salon products etc. However,
Chatbots are at the edge of turning into an everyday part of enterprise seeing that clients are the
using messenger apps greater than they're the using other networks. Thus, if the beauty salons are
engaging in such activities then it may impact their business (Ravindran, 2018).
Skills And Knowledge Required For Beauty Salon
Managing a beauty salon seems to be a smooth and casual activity like talking to clients,
doing facials, skin treatments and many other tasks but in real world being a beautician or
owning a beauty salon is a bigger obligation than human beings realise. Further, beauty salons
are responsible for supporting their customers to discover their high-quality possible look,
making them sense extra assured and by way of doing this lead them to happier and well-known.

However, in order to satisfy the customer requirements the beauty salon and their staff must
possess some skills and expertise in for running a business.
Professionalism: It’s critical for a beauty salon to preserve a high level of expertise whilst
managing the customers. Further, they should be modest always and that must give their full
interest, personalised recommendation and the excellent viable care to each and every customer
without any favouritism (McKenzie, Harreveld and Blayney, 2018).
Amiable And Reachable : Beauty salons and their staff members ought to get alongside
properly with all forms of clients and be capable of work without problems with all of them.
However, it is also critical for them to be very well mannered and colloquial.
Time-Management Abilities : Sometimes beauty salons have no customers and other
times it may be full of customers, therefore a good time-management is crucial to hold the clients
happy. However, clients never like to wait for hours for their treatment and nobody likes if their
appointment is cancelled. Moreover, even though some individuals are certainly desirable at
time-preserving, it's far a skill that can be learned.
Stamina : when the beauty salon are full of customers then it’s not simply time control
they must possess, however additionally correct stamina as well. Moreover, they should preserve
going especially in national holidays while clients wants to look awesome within the eyes of
their relatives and friends.
Keep learning : Today the beauty industry is changing rapidly with increasing customer
demands, it’s crucial that beauty salons must remain updated with new strategies, patterns and
herbal merchandise. And of path, operate according to the running market trends and
requirements (Kimmel, 2017).
Qualification : The extensive majority of beauty salons require beauty Therapists who
have completed a professional beautician course. However, professional salons hire RQF stage 2
junior therapists, but maximum of them handiest appoint someone who’s fully educated and has
their RQF stage three degree in beautician course or equal. Further, trained employees isn't
always just essential to make the customer satisfied, but to be assured and have the important
know-how that enable the salons to provide their patron the great feasible remedy and care.
Education: Licensing requirements range with the aid of different nations and the salons,
but ambitious cosmetologists must posses the subsequent which is inclusive of an excessive
faculty degree or GED, a cosmetology schooling certificate or companion diploma in

cosmetology and supervised fingers-on experience to be suitable to take their nation’s
cosmetology licence exam (Yeh, Lo, and Wu, 2017). However, the beauticians may discover a
list of authorized cosmetology training packages on the website of Cosmetology Licensing
Board. Further, the completion of a companion degree in implemented technology from a
technical university entails two years of examine where credentials programs are brief. However,
in conjunction with mastering about hair, pores and skin and nail care, cosmetology college
students must take training associated with customer service, bookkeeping, advertising and
marketing, country policies governing cosmetology and sanitisation and right managing of
chemical merchandise. For instance, States inclusive of California provide accredited
cosmetology apprenticeship schooling applications that pay students minimal wages even as they
work on-the-task beneath the supervision of a certified cosmetology leader.
Evaluation
Furthermore, in future I would choose to be make-up artists in one of the professional
beauty salon that is Lakme where I will enhance by skills of doing make up and changing the
appearances of the clients by using the organic products. Moreover, I have chosen this field
within the beautician industry as I love to enhance the look of people by making them feel good
about their own-self and boosts up their confidence regarding their look. However, today,
beautician industry is rapidly increasing and more and more customers are willing to change
their look by visiting the salons, thus, I have chosen this field as their it can provide me bright
future and help me become more professionalised make-up artist (McCann and Myers, 2019).
CONCLUSION
This report briefly summarises about the area of employment for graduate students which
highlights beauty salon that will be chosen by me as it was dream to own a beauty salon.
Moreover, the report have highlighted about the trends that will impact the beauty salon like
social media platforms, technology, chatbots, herbal products etc. On the other hand, the report
have framed about the skills and expertise which are required by the beauty salon like
professionalism, friendly nature, time management ability, business capability, educational
requirements, qualification etc. Eventually, the project have outlined about the primary research
that is done through questionnaire and secondary research.

REFERENCES
Arandia, G and et.al., 2017. Feasibility of assessing falls risk and promoting falls prevention in
beauty salons. The journal of primary prevention.38(6).pp.567-581.
Fernando, M.S.C., 2016. Leveraging employee engagement and employee performance towards
excellent service quality: an action research on TMD Hair Dressing and Beauty Salon
Services in Yangon, Myanmar.
Scott, M.R., 2018. Hair-styling chair system. U.S. Patent 9,993,079.
McKenzie, M., Harreveld, R. and Blayney, W., 2018. Beauty therapy, VET teaching and bio-
power: a tale of two training packages. International Journal of Training
Research.16(1).pp.51-60.
Yeh, J.H., Lo, T.Y. and Wu, H.L., 2017. A Study on the Interpretive Structural Model to Discuss
the Analysis of Curriculum Planning and Benefit among Cosmetology and Hair Salon
Professional Courses in College-Department of Cosmetic Applications and
Management. Journal of Curriculum and Teaching.6(2).pp.102-112.
McCann, H. and Myers, K., 2019. Supporting Salon Professionals as Champions of Change: The
HaiR-3R’s Program and Responding in the Salon Context.
Kimmel, M., 2017. Styling Masculinity: Gender, Class, and Inequality in the Men’s Grooming
Industry.
Ravindran, D., 2018. DRIVING MOTIVES OF A CUSTOMER TOWARDS BRANDED
BEAUTY SALON. Advance and Innovative Research, p.46.
Ambiyar, A and et.al., 2018. Relevance of the Productive Course of Hair Beauty in Vocational
High Schools to Industry Needs. Jurnal Pendidikan Teknologi dan
Kejuruan.24(1).pp.125-131.
APPENDIX
Questionnaire based on primary research
1. Are you satisfied with the services of our beauty salon?
Yes
No

2. What services do you like at our salon?
haircut
manicure and pedicure
spa facility
body treatments
3. Which skill you like the most in our staff
time management skill
friendly nature
professionalism
4. Are satisfied with the organic products of our salon?
Yes
No
5. Would you like to recommend other people about our salon?
Yes
No
Information Based On Secondary Research
According to Fernando(2016), beauty industry is rapidly growing and huge number of
customers are willing to spend their income on their skin and thus prefer to visit the salons to
enhance their appearance, thus, beauty salon must adopt such services and organic product that
will enhance customer satisfaction. Therefore, today the beauty industry is all out about customer
delight.
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