Business Development & Growth Plan for Beauty World Cosmetics

This business development plan outlines strategies for Beauty World Cosmetics to enhance revenue through product development and service expansion. It explores funding options like family/friends, crowdfunding, and angel investors, emphasizing their suitability for the company's goals. Financial objectives are detailed, including short-term aims focused on customer needs and long-term goals centered on profitability. The plan also encompasses sales and marketing activities designed to broaden the customer base, alongside team requirements for successful implementation. It recommends launching new products with fewer chemicals, offering services like skincare advice and spa treatments, and strategically using an Ansoff matrix for business growth. Ultimately, the plan aims to improve brand image and meet established forecasts.

Business Development Plan
for Beauty World

Table of Contents
Executive Summary.........................................................................................................................3
INTRODUCTION...........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Opportunities for Growth.............................................................................................................4
Funding Plan................................................................................................................................7
Financial Goals............................................................................................................................8
Sales & Marketing Activities.....................................................................................................10
Teams Need...............................................................................................................................11
Conclusion & Recommendations..................................................................................................12
REFERENCES................................................................................................................................1

Executive Summary
This report had the idea on which the company have to work for generating more
revenue. The idea is of product development where the company will introduce a product with
fewer chemical and provides various new services. The company gets their funds from either
family/friends, crowdfunding or angel investors. It is because they are beneficial for the
company to work with. The financial goals are also analysed in the report short term goals are
mainly based on how business can meet the needs of the customers. The long term goals are
profit oriented. There are various marketing as well as sales activities which the company will be
following for improving the customer base.

INTRODUCTION
Business plan generates the new idea for the business as well as evaluate the viability of
the plan offered. Beauty World is a company which is dealing in the cosmetics, make up and
various other products. They generate the revenue by selling these products to their target market
by adapting various techniques. There current customer base is of middle aged women who are
interested in purchasing the beauty product. The product provided them are of good quality when
compared to their prices.
This report will discuss the competitors as well the swot analysis of the company. It
further discloses the opportunities which will be beneficial for the business. It will also discuss
funding plan as well as financial goals which the company will have to follow. After that it
discuss the marketing or sales activities as well as team needs of the company.
MAIN BODY
Opportunities for Growth
Target Market & Competitors Landscape
The target market of Beauty World Cosmetics are the women who are of the middle age
group. Also, as they provide make up as well as hair essentials the target market for these
services are women. There are various competitors of beauty world some of them are discussed
below:
 Victoria Beauty Salon
 Beauty Essence
 Beauty & Melody
 Oblique Beauty House
 LY Beauty London
 Radiance London
 Harrods Hair & Beauty Salon
 Unique Beauty
SWOT Analysis
 Strengths — There are various strengths for the Beauty World Business as they are
providing variety of products to its customers. The products offered are liked by their

customers. They are invested in their business as they are meeting the needs of the
customers. The product offered by them are of better quality when prices is compared.
They are doing various researches on the needs of the customer which will benefit them.
They are generating good amount of revenue in their business.
 Weaknesses — The weaknesses of the Beauty World can be that they are not dealing on
the international basis as it will generate more revenue. Their product are not based on
the organic material which means they are using high amount of chemicals in their
products which is not liked by the customers. They are not moving towards new services
which can be provided by them with more profit.
 Opportunities — There are various opportunities which this type of business can have
such as they can expand in the market. This can be done by introducing new products as
well as services. This will improve the consumer base of Beauty World. The new
products can be based on organic material as it is in trends which will increase the profit
of the company. If they enter into the market of males products it will also be beneficial
for the financial position of the company. This will eventually improve the brand
awareness of the products of the company.
 Threats — There are various threats which will be faced by Beauty World which will
affect their working. There are various changes happening the cosmetics world which
sometimes business is not able to compete with and provide those things to their
customers. There are increasing competition which the business have to face as entry in
the market is easy which is impacting the demand of the products (Benzaghta, and et.al.,
2021).
Opportunities
There are various opportunities for a beauty business as whatever products they products
which they will offer will be beneficial for the customers. These opportunities can be
 They launch new product
 They enter into new market
 Addition of extra services
 Launch new product in new market

 Addition of extra services with the new offered products
For Beauty World they should launch a new product as well as addition of some extra
services. This will increase the target market of the company as more people will be interested in
their products. In the new product which will be launched by the company they can provide
products with lesser use of chemicals. As nowadays people are more interested in the products
which are herbal or use fewer chemicals as it will not affect their skin. The company will be
providing various new services to the consumers such as giving skin care advices, spa & nail
treatments. This will increase the revenue of the Beauty World as they will be providing quality
services to their consumers. This can be done with the help of various experts who have
knowledge of these products and services. It will also improve the brand image of the company
as they will be considered that company who are meeting the needs of the consumers. This will
also ensure that the business will meet the forecasts they established in the further report.
Various Options for Improving the Business
There are various options for the business to choose from which will be beneficial for
Beauty World. These options can be considered with the help of Ansoff matrix which are
discussed below:
 Market Penetration — In this strategy business try to motivate the existing target
customer to purchase from them. This is done with the help of various promotional
strategies.
 Product Development — In this the business introduce new product in the existing
market. This is based on the needs of the consumer.
 Market Development — In this the business enter into a new market with their existing
products which will target new customers. Such as they also provide the products to
males.
 Diversification — In this strategy business enter into a new market with a new product.
Such as they enter into the market of clothes which will have different targeted customers
(Dawes, 2018).
Here Beauty World will be adapting the strategy of product development which is
discussed in the above point. They will meet the needs of those consumers who are interested in
products with fewer chemicals.

Funding Plan
There are various funding plan which helps the businesses to start a new operations
(Sharma, and Mandan, 2019). These sources are discussed below:
 Loan from government
 Business Grant
 Crowdfunding
 Peer-to-Peer business loan
 Family or friends
 Venture capital
 Angel Investors
The funds which will be needed by the business is discussed below:
Particulars Amount (in Euros)
Employees for spa and other services 20000
Equipments for spa and other services 80000
Materials for spa and other services 30000
Expert for the new product 20000
Materials needed for the product 40000
Promotional Activities 30000
Distribution 10000
Packaging 5000
Total 235000
There are various ways with which Beauty World can get the funding such as
family/friends, crowdfunding & angel investors. It will be very easy to raise funds from
family/friends as they will give the funds without any issues or interest. The company can
generate funds from angel investors as they are always looking for the new businesses where
they can invest. It is also easy in the crowdfunding as it will promote the business idea and can
get the customers. The other sources are not that beneficial for the business of Beauty World as

either they will charge higher interest or they will not be easily convinced. So the chosen sources
are beneficial for the company. This sources are venture capitals, peer-to-peer business loans,
business grant. The sources are not easy to get the funds from as there are various policies which
the business will have to follow.
Financial Goals
Profit Forecasts
It will help the business to know what price is to be charged by the businesses to achieve
the level of profit they expect from the services. It will also help the business to analyse the
performance of the product in the market as well as evaluate the performance is as per expected
or not.
Particulars Amount (in Euros)
Estimated sales 400000
Cost incurred 235000
Extra expenses 10000
Profit generated 155000
Revenue Forecasts
Revenue Forecasts is kind of a motivation for the business to achieve those target as it
will generate the profit for the business. It will eventually set a target for the employees which
will analyse their skills.
Particulars Amount
Unit produced 5000
Sold 4500

Cost Forecasts
Cost Forecasts helps the business to analyse what are the cost which is incurred by them
and ways it can be reduced. This will improve the profit for the business.
Particulars Amount (in Euros)
Employees for spa and other services 20000
Equipments for spa and other services 80000
Materials for spa and other services 30000
Expert for the new product 20000
Materials needed for the product 40000
Promotional Activities 30000
Distribution 10000
Packaging 5000
Total 235000
Short term Goals
There can be various short term goals for Beauty World but the most suitable are:
 Reducing the cost of production
 Improving the productivity of the employees
 Adapt various promotional activities
 Meeting the needs of the customers
 Contributing to the society
 Services improvement
Long term goals
There are various long term goals for Beauty World but the most suitable are:
 Improving the profit for the business

 Increasing the revenue of the business
 Company share in the market should be improved
 Brand awareness should be improved
 Retaining the employees for a longer duration
Sales & Marketing Activities
The Beauty World can use the various sales and marketing activities for their successful
growth in the market and increasing their growth. The plans for the sales and marketing are
effective enough that it will provide the company with ability to expand their business and
increase their customer base (Sharipov, Krotenko and Dyakonova, 2020).
Sales activities
The Beauty World can perform the various activities so that the company will be able to
increase the size of their business.
Identify the goals- The organization is required to identify their goals so that the company will
be able to generate the information that is required to create and implement the various sales
strategies (Levushkina and et.al., 2018).
Analyse the current situation- The Beauty World is required to analyse their current market and
sales situation so that they will be able to understand their desired position.
Motivate the sales team- The organization is required to motivate their sales team by providing
them with various types of benefits that can increase their dedication and focus on the sales
targets of the company.
Provide customers with offers- The Beauty World is required to provide their customers with
attractive offers so that the customers are attracted to the products and sales is increased
(Othman and et.al., 2018).
Increasing the reach- The organization is required to increase the reach of their products so that
the product is accessible by every customer and sales is increased.
Marketing activities
The Beauty World can perform the various marketing activities so that the organization
can grow its business.

 Describing the product - The organization is required to increase the awareness of the
people about their product so that customers are familiar to the products of the company.
This can increase the reach of the products and will make the people aware about the
products of the company (Johnson and Matthes, 2018). Using promotional tools - The Beauty World can use the various promotional tools that
can provide the company with the increased marketing of their products that will result
into increased sales of the products.
 Collaboration with the various spas and venues - The organization can make the
collaborations with the various spas and venues that can promote the products of Beauty
World at their places.
Teams Need
The Beauty World is required to meet the various team needs so that the employees of the
organization are able to perform better and effectively on the projects and operations of the
company. The various strategies are effective enough that it will give a boost to the motivation
and the dedication to the employees and will make them to work more effectively and efficiently
in making the Beauty World to achieve its goals and objectives by increasing the sales of the
company. The existing team can be evaluated and provided with the various supports by the
organization so that the current team will be able to perform more effectively on their day to day
operations.
The various evaluations can be done for the team so that they are able to achieve their
goals and objectives. Valuing the employees - The organization is required to make the employees feel that
they are valued in the organization so that the employees will be able to perform
effectively on the operations of the company. This will increase the employee dedication
and will motivate them to achieve their goals and objectives (Madhani, 2020).
 Bonuses and gifts - The Beauty World is required to provide their employees with the
bonuses and the gifts in return to their hard work and dedication towards the work so that
the employees are motivated work more effectively on their allotted projects.
The employees of the Beauty World are required to have the various skills so that they are able
to perform better on the operations of the company (Paais and Pattiruhu, 2020).

 Passionate - The employees are required to be more passionate and dedicated towards
their work so that they can work effectively on the operations of Beauty world. Confident - The employees are required to have the skills of being confident in their
work so that they are not afraid of performing bigger tasks and will be able to
successfully perform their day to day tasks. Team work - The employees are required to have the skills that they are able to perform
better in the team work with their colleagues.
 Time management - The employees are required to have the skills of effective time
management so that they will be able to perform the various tasks of the company in the
concerned time (Peralta and et.al., 2018).
Providing training to the existing team can be helpful for the Beauty World as they will
be able to increase the employee efficiency by providing them with the new and developed skills.
Hiring new talent can help the company as the company will be able to have the new and
required talented employees.
Conclusion & Recommendations
The various recommendations can be given to the Beauty World so that the company will
be able to perform better. Focus on the quality- The company can focus on increasing the quality of their products
so that the customers can be attracted towards the products. Provide employees with skills- The organization is required to provide their employees
with the various skills so that they are able to perform better. Promoting brand on social media- The Beauty World should promote the brand on the
various social media platforms such as Instagram and YouTube so that the brand can be
promoted to the online audience.
 Reducing the use of harmful chemicals- The company should reduce the use of
chemicals in their products so that the products can be increased in quality and health
benefits.
Thus, it can be concluded that the organizations can create and use the various types of
strategies so that can successfully increase the sale of their products and increase their business
in the market. The organizations can perform the various types of activities in terms of the sales