Bebeto Business Plan: Construction Services and Development Project

This business plan outlines the strategy for Bebeto, a construction services and development company aiming to expand its customer base, including attracting international clients. The plan details the company's vision, services (refurbishment, construction), and marketing strategies, including social media and quality-focused promotion. It identifies required skills like leadership and time management and justifies the target market, which includes businesses and individual property owners in the UK. The plan also analyzes competitors like BNP Paribas Real Estate and Seddon, details the company's structure as a private firm, and highlights key performance indicators such as profitability and market share. Resources needed, funding sources, and the role of an office and management information system are also discussed. The plan emphasizes the importance of quality and customer satisfaction for Bebeto's success.

C O N S T R U C T I O N S E R V I C E S A N D
D E V E L O P M E N T
Bebeto Business Plan

Business Description
The main vision of Bebeto is “To attract new
customers even from foreign market also in the next
5 years”. In order to accomplish this vision better
plans and strategies have been developed by
management.
Further, the vision statement of company shows that
company can deliver refurbishment and construction
services as per requirement of its target market and
this can improve overall productivity of business.
Apart from this to render different services raw
materials will be purchased from suppliers to meet
with the requirement of target market.

Marketing and promotion
For promoting entire range of services
business will use social media along with
newspaper, television advertisement etc.
Services will be marketed by developing page
on media sites such as facebook etc.
Quality will be highlighted in front of
customers for marketing of services.

Skills required
Leadership
Marketing
Time management
Critical thinking
Decision making
Communication

Justification of target market
Main customers of Bebeto are companies and
other type of people who are investing in
properties around UK- B2B and B2C.
Firm will target large sized organizations
who are planning to refurbish their property
in terms of interior modification. Further, on
individual basis services will be delivered to
customers such as painting and maintenance,
bathroom remodelling, exterior layout
development and valuation of property.

Contd.
End users of services are customers and large sized
organizations and they will purchase the entire
range of services. Further, the unique selling point
of services involve their quality where high quality
material will be used in development which is value
for money.
At present customers prefer to buy refurbishment
services on continuous basis along with
development. Generally, market trend shows that
high amount is invested by customers in purchasing
construction and development services as this
provides their property a new look.

Competitors of Business
Name of competitor Range of services Website
BNP PARIBAS REAL
ESTATE
Consulting, valuation,
property management
and investment
management
https://
www.realestate.bnppa
ribas.co.uk/bnppre/
en/property-
development/services-
cfo4_15329.html
Seddon New build,
refurbishment,
painting and
maintenance, energy
solutions
http://
www.seddon.co.uk/
May fair property
services
Refurbishment and
Interior design.
http://mayfair-
property-
services.co.uk/
Savills services Property
management,
valuation, consultancy
http://
www.savills.co.uk/
services/

Type of organization
Bebeto is a private firm where owner of the
business has right to take major decisions and
in turn effective plans are prepared for future
development. Further, business will deliver
entire range of services by opening its physical
stores and through this different businesses
along with customers can be better entertained.
Moreover, firstly interaction will take place
between staff members and customers as
through this company can easily understand the
actual requirement of target market

Contd.
Apart from this, firm has employed management
information system through which important information
linked with business can be easily managed and it is
fruitful for business also. Further, this system will assist
company in dealing with market challenges and can boost
productivity. With adoption of computerized system
crucial data can be saved easily and in turn proper
refurbishment services can be delivered to target market.
Key performance indicators for Bebeto will be sales,
service quality and market share of company as through
this overall performance of business can be judged easily.
Moreover, critical success factor is quality as on the basis
of this target market of company will buy services.

Key performance Indicators
Profitability
Market share
Customer base

Resources required
Human
Financial
Technological

Sources of funding
Owner’s capital
Bank loan