Bed and Breakfast Business Plan: Strategy, Market Analysis & Vision

This report presents a business plan for a bed and breakfast, detailing the motivation for choosing this business model, the process for generating the business idea, and a feasibility study. It outlines the products and services to be offered, including a variety of food items and complementary breakfast, and explores potential market opportunities through PESTEL and marketing mix analyses. The plan assesses the attractiveness of the industry using Porter's five forces, defines the vision for the business, and emphasizes customer satisfaction and quality service. The report concludes by highlighting the importance of a detailed market analysis for successful plan execution and provides a list of references. Desklib offers a range of study tools, including past papers and solved assignments to support students in their academic endeavors.

Business Plan

Table of Contents
 INTRODUCTION
 Motivation for choice of business
 Process for generating of business idea
 Feasibility study
 Details of products/services to be offered
 Potential market opportunities
 Attractiveness of the industry
 Vision of the chosen business
 CONCLUSION
 REFERENCES 8

INTRODUCTION
Business plan is a written description for the future business. In
this document details regarding plan and ways of execute the
plan are mentioned. It is a significant road map that help to
perform several task and describe direction, objectives of the
organization is going to take. In this report a business plan is
prepared for an organization that is Bed and breakfast.

Motivation for choice of business
As Bed and breakfast is very popular across the worlds
so the idea of this business plan related to B&B give a
sense of being home. Rooms of this hotel are very
elegant and comfortable. They are various key factors
that motivate to do this business.

Process for generating of business idea
 Brainstorming
 Internet research
 Mind mapping

Feasibility study
It comprise a detail analysis about what is required for competing a proposal
project. It involve market analysis, description of a new product along with
the source of capital and financing.
 STP analysis
 Segmentation
 Targeting
 Positioning

Details of products/services to be offered
Bed and breakfast will offer large
variety of the food item including shakes, snacks
and juice. It will also provide the service with
complementary breakfast in morning. The
respective organisation will decide to offer the
gourmet breakfast that is served within common
area of the residence with other guest.

Potential market opportunities
Potential market provide new opportunities to organisation so that they can
promote and sold their product. It help in identifying such area that provide opportunity
to business organisation to run their business effectively.
 PESTEL analysis
 Political factors
 Economic components
 Social elements
 Technological factors
 Legal components
 Environmental

Marketing mix
 Product
 Price
 Place
 Promotion

Attractiveness of the industry
Porter's five forces is useful frameworks to determine attractiveness of the
industry Bed and breakfast can practice this by have unique location, gourmet food
and personal guest etc.
 Porters five forces
 Threat of new entrants
 Bargaining power of buyers
 Bargaining power of suppliers
 Substitute products
 Competitive rivalry

Vision of the chosen business
Bed and breakfast's vision is to provide a great customer
satisfaction and also provide a good experience with the
better quality services. The respective business
encourage innovation, quality information so that they
can accomplish their objectives.

Budgeting