Comparative B2B Analysis: Food Industry in Singapore

This report provides a comprehensive B2B market analysis of Bee Cheng Hiang and Lim Chee Guan, two prominent food chain companies in Singapore. It begins with an introduction to the Singaporean food industry and the significance of B2B practices. The report includes a market and company analysis, followed by a PESTLE analysis for both companies, evaluating political, economic, social, technological, legal, and environmental factors. It then presents Porter's value chain model and a comparative analysis of their strategies and value propositions. Further sections delve into Kanter's core competencies, product attribute models, and current distribution channel performance for both companies. The analysis highlights key differences in their B2B approaches, technological competency, procurement practices, and social environment engagement. The report concludes with a summary of the findings and references.

Running head: B2B BUSINESS ANALYSIS
B2B Business Analysis
Name of the Student
Name of University
Author Note

2B2B BUSINESS ANALYSIS
Table of Contents
Introduction:................................................................................................................................................................3
Market and Company Analysis:................................................................................................................................3
PESTLE analysis:....................................................................................................................................................... 3
Porter’s value chain model:.....................................................................................................................................6
Comparative Strategy and Value Proposition:.........................................................................................................6
Kanter’s Core competencies....................................................................................................................................8
Product Attributes model.........................................................................................................................................9
Current Distribution Channel performance..............................................................................................................9
Conclusion:................................................................................................................................................................ 10
Reference...................................................................................................................................................................11

3B2B BUSINESS ANALYSIS
Introduction:
The following report is going to illustrate and analyze business to business market analysis of Bee Cheng
Xiang and Lim Chee Guan- in food chain industry. Singaporean food chain industry has been considered as one of
the strongest ones in the country because of frequent visit of the tourists. This report looks in to the comparative
assessment of both the companies. As a matter of fact, this has to be taken into certain consideration pertaining
to the effective understanding of the fact that has to be taken into certain consideration in specification with its
B2B associates (Aung and Chang 2014). The following report begins with the market segmentation followed by
external market analysis, existing supply chain analysis, value proposition, product attribute model, genetic
strategies model and other implications.
Market and Company Analysis:
Bee Cheng Hiang has been one of the most significant companies in the food and beverage industries in Singapore.
It is the favourite brand in Singapore for pork and other sliced meat. As a matter of fact, the company has built up
its effective brand image with its continuous growth structure. As a matter of fact, this has been taken into certain
consideration pertaining to the effective understanding pertaining to the entire case. With quality confirmation
and taste improvement, the company has ensured that it would maintain the proper contract with its suppliers.
The most significant competitor in the local market of Bee Cheng Hiang is Lim Chee Guan (Mubeen and
Subramanya 2014). In order to overcome the setbacks and put greater business impact in the market, both the
companies strategize their B2B practices.
PESTLE analysis:
Bee Cheng Hiang
Political
Being a bureaucratic country, the Government of
Singapore is found to have been changing the policies in
continuity. As a consequence it has been found that in
most of the cases the basic rule has been to find out
Lim Chee Guan
Political
There have certain changes in the political conditions
of Singapore that have affected the business concerns
in the nation. There have been strict regulations that
have governed the food businesses in the nation. The

4B2B BUSINESS ANALYSIS
how effective this has been for the food chain
companies who perform their business all over the all.
The new health implications have effectively changed
the business process of both of Bee Cheng Hiang (Lim
2016).
Economic
Singapore’s economy is largely dependent on tourism
thus influencing the food chain business with the visit of
the tourists from almost every corner of the world.
2016-17 financial sessions has witnessed a positive rise
in the growth rate of national economy i.e. more than
4.5 %. The food business in the country is highly
impacted upon by the growing economy that is
stringently based on tourism. This has enhanced the
business of Bee Cheng Hiang.
Social
With varieties in socio cultural environment the choice
and selection for food has also got different tastes. With
the growing number of food chain business, the food
manufacturing companies have got their scope to
flourish accordingly. This has not only ensured a strong
foundation of equal understanding between the
manufacturer and the retailers, but has also provided
ample opportunities to the third party companies to
focus on how the B2B procedures can be eased through
(Dmitriev et al. 2014).
new health implications have effectively changed the
business process of both of Lim Chee Guan.
Economic
Tourism is a major business of Singapore and there are
large number of tourists who visit Singapore every year.
Due to high GDP growth ($ 320 billion), and high per
capita income, the food chain or food manufacturing
industry has been provided with ample scope to flourish
in the country’s growing economy. This has enhanced
the business of Lim Chee Guan.
Social
Singapore is rich in cultural diversity and the food
preferences of different societies differ. This has given
rise to a variety of food items that the food suppliers
serve. The changes in the tastes and preferences of the
customers have also encourages the food suppliers to
experiment with their dishes and come up with better
items. The support of the society has enabled the food
industry to flourish in Singapore.
Technological
The advancements in the technologies have enabled
the food industry to manage its day- to- day functions
more efficiently. The food suppliers take feedbacks
from the business customers based upon their
experiences and promote their businesses over various
social networking websites such as Facebook and
Twitter. Lim Chee Guan has also efficiently utilized

5B2B BUSINESS ANALYSIS
Technological
Strong database management system in
inventory management and supply chain practices have
positive impact upon the value chain of the food
manufacturing and retail food chain companies in
Singapore. Implementation of robotic supply and billing
process, the business process outsourcing with the third
party organizations has also eased the B2B marketing. It
has also been supported by cloud computing system.
Since, in most of the cases this has been taken into
certain consideration pertaining to the effective
understanding that there is a clear understanding of the
process pertaining to the effective understanding of the
entire case, this has been taken into certain
understanding that in most of the cases the B2b process
is helped by technological advancement (Mubeen and
Subramanya 2014).
Legal
Singapore has strict laws and regulations when it comes
to regulating the food industry. The food businesses are
bound to follow these laws. This has affected Bee Cheng
Hiang as it has to abide by the laws while conducting
the business.
Environmnetal
The favorable attitude of the customers in Singapore
has given rise to a profitable food industry in the
technology for enhancing its business operations.
Legal
Lim Chee Guan is required to abide by the laws that are
applicable on the food industry. This ensures the
standard and quality of food in the B2B food industry.
Environmnetal
Lim Chee Guan has witnessed favourable responses
from its clients that has helped the company to flourish
and increase its connections within the industry.

6B2B BUSINESS ANALYSIS
Administrative and financial infrastructure: Legal, accounting, finance department
Human resource management: Personnel, recruitment, selection, training, development, etc
Technology development: Product design, process design, production engineering, R&D
Procurement: Supplier management, funding, contracting, specification
Inbound logisticsOperation Outbound Logistics ServicingSales and marketing
Value added– cost = Profit margin
country. This has also positively impacted the B2B food
industry like Bee Cheng Hiang.
Porter’s value chain model:
Figure1: Value chain model
(Source: Author’s work)
Comparative Strategy and Value Proposition:
Both the companies undoubtedly focus on the quality service and food provision to their customers.
However, there are basic differences in B2B processing (Kruege and Dix 2014). As a matter of fact, this has been
taken into certain consideration pertaining to the effective understanding that in most of the cases it has been
taken into certain consideration pertaining to the entire case of business performance (Meng, Chin and Grant

7B2B BUSINESS ANALYSIS
2015). The following comparative table demonstrates how the value proposition is performed in both the food
chain companies:
Bee Chen Hiang Lim Chee Guang
Product:
i) Bigger growth
Product:
i) Faster Growth
Benefits:
i) Customized investment
Benefits:
i) Third party intervention
Funding
i) Core business company
Funding
i) Stockholders
Accelerator
i) Productivity and quality assurance
Accelerator
i) Productivity and quality assurance
Company 1 Company 2
Technological
Competency
Technological competency is highly effective
in the supply chain business of the company
Most of the supply inventory process in
managed through manual process
Capability
Large scale procurement from the suppliers
(LIM and SAVAGE 2015)
Small scale gradual procurement from the
suppliers
Social
Environment
Community build- up Community build-up
Cost Fixed Flexible
Prestige Behavioural Market Process
Competitiveness
Kanter’s Core competencies

8B2B BUSINESS ANALYSIS
Technological
Competency
Technological competency is highly effective
in the supply chain business of the company
Most of the supply inventory process in
managed through manual process
Capability
Bee Cheng Xiang is highly competitive in
terms o making it a greater aspect for the
suppliers. The company mostly uses the local
suppliers so as to hold a strong grip in the
market (Mubeen and Subramanya 2014)
Most of the suppliers are long distanced and
are contracted through third party
organizers. In this case outsourcing is highly
focused on (Mubeen and Subramanya 2014)
Focus
Bee Cheng Xiang focuses on the developing
capability of the learning circle with the
inventory providers.
The company does not believe in the
development of learning circle, however it
focus on the basic concept of cutting of cost
through inviting the outsourcing agencies.
Networking
the networking and diffusion of the company
depends on the basic contemplation of the
organizational philosophy that is to provide
best quality sliced pork to the customers. In
this regard this has to be taken into certain
consideration pertaining to the effective
contract with the farms with proper PLF
involvement.
Monitoring is one of the strongest weapons
for this company in this sector. As a matter
of fact, this has been taken into certain
consideration that in most of the cases the
networking is built through the third parties
who would drive to the most secured and
cheapest farms.
Product Attributes model
.

9B2B BUSINESS ANALYSIS
Company 1 Company 2
current (Physical)
Product Portfolio
Efficiency
In order to ensure the efficiency of the products the
company makes a business contract and keep
continuous vigilance with the suppliers
Put a thorough testing of the flesh that is provided by
the suppliers
Testability
The testability has been taken into certain
consideration pertaining to the effective chances of
how this would happen through the important segment
of product attribute
The company stringently focuses on the tstability of the
products provided by the suppliers
Completeness
Apart from pork slice no other product has
completeness
It has average completeness of each and every food
offered to the customers
Current Distribution Channel performance
Bee Chen Hiang
Effectiveness
The orders are being delivered within time and is cost
effective.
Equity
The marketing channel provides excellent service to Bee
Chen Hiang in improving its brand image.
Efficiency
The organization has efficient staff that ensure excellent
service to the business concerns.
Lim Chee Guang
Effectiveness
Efforts are made by the channel members to enhance
the reach of the business and enhance the utilization of
the product.
Equity
The suppliers of Lim Chee Guang offer excellent credit
facilities to the company that enables the company to
enhance its profits.
Efficiency