The Bee Gees Band: Cultural Policy, Development, and Business Strategy

This report examines the Bee Gees Band's utilization of cultural policy to foster business development, focusing on their evolution from a pop band to an art band addressing mental health issues through music therapy. It details their vision, mission, and three-year development plan, including milestones and KPIs for album launches, workshops, and expansion. The report analyzes how the band attracts funding, mentorship, and brand awareness, aligning these choices with cultural policies and funding opportunities. The report highlights the role of cultural policy in the development of the band, its impact on the society and the use of sociological behavior theory to compose songs and conduct workshops. The report offers insights into how the band aligns its initiatives with cultural policies and funding opportunities, with a conclusion that summarizes the band's societal impact.

RESEARCH
1

2

INTRODUCTION
Art band is the type of the band which used to launch different song which has a test of the
cultural taste in the nation. The Bee Gees is a music group formed in 1958. The lineup of the
different crew member in the band list. The list includes brothers Barry, Robin, and Maurice
Gibb. The trio was especially successful as a popular music act in the late 1960s and early
1970s. This report highlights the role of the cultural policy in their development in the nation.
After that report goes on to explain the three year plan of the company for the coming three year
with different milestone and different KPI for achieving the same across the time period of the
three year. After that the report explains how the company used to attract the development of
funding, mentorship, small business training and brand awareness. After that in the end the
report explain how this choices of the company are aligned to different cultural policy and
funding opportunity with the help of theory to maximize development theory.
MAIN BODY
Role of Cultural Policy in organization development.
Bee Gee is one of the biggest Art Band in the Australia. In the initial stages of their
formation they were famous for different pop brand but after a decade the band has decided to
enter into the Art band sector as well. Cultural policy of the nation used to play a very crucial
role in the development of the brand from their own. As this band used to compose variety of the
song in the nation which generally used to help the company in helping the nation in coping up
with variety of the cultural issue which is faced by the organization in the nation (Rowe Turner,
& Waterton, 2018). They generally used to link different Sociology behaviour theory in the
operation of the business. Vision and mission of the company also used to showcase the same.
Vision and mission of the company is as follows:
Vision & Mission:
To help the individual to overcome the issue of depression and mental misbalance with the help
of different music album in the nation. This will be done in the nation by organizing different
workshop at different location. This will help them in increasing the member of customer base
of the company in the nation. As with the help of the cultural policy company used to believe
that with the help of the music we will eventually able to self identity and empowerment.
3

Different Goals of the business are as follows:
 To reduce the amount of the individual who are suffering from mental misbalance and
depression in the nation (Strong & Whiting, 2018).
 Maintain high quality of the services in the nation
 Expand different operation of the business at national level.
Development plan
Year one
Launch a new music Album consisting of 6 song by October 2020. Also, organizing series of the
workshop’s in coming one year.
 To create the name and trend of the album by creating the brand awareness in the
consumer about the album
 This album will look to attract the eye of teenager as it will be combination of the
cultural and inspirational lyrics to overcome the issue of Depression.
 This workshop will help in developing the interest of different target customer base
toward the cultural song, which are reducing in recent time.
KPI 1: Creation of job for the art workers, as this album will require a team of 10 new art
worker i.e. director, marketing manager, administration worker and grant writing.
M 1: recruitment of different art worker to fill the open vacancies with Gee Bees.
KPI 2: This will contributes to the overall vision and mission of Bee Gees Band.
M 2: As this album is the task of the road map which has been created by the company in the
past, it will eventually help the company in seeing the good amount of the growth for the
company and also attracting targeting customer base in the organization.
KPI 3: Development of quality program that will have positive impact on target customer base.
M 3: Help in getting different feedback from the stakeholder of workshop
Year two
Taking music album to different location of the nation to promote the same. Also, evaluating the
success of album.
 Development of the effective workshop that can be toured to different location and help
the individual in different location who are suffering from the depression.
4

 This is to ensure that the album is helping the targeted customer base to overcome the
issue of the depression through which they are going.
KPI 1: Will open up more job opportunity of touring Art workers in the nation.
M 1: Recruiting different professional to fill different positions (Martin, 2017).
KPI 2: Different task are proven to be affective and impactful.
M 2: Survey different participant and try to gather the different observation from the participant
of the different workshops.
Year 3
To launch new song in the album which will work as a therapist for the individual who are
suffering from the issue of the mental misbalanced. Also, taking these workshops to more
location in the Australia.
 To increase the customer base and solving more issue such as mental misbalance of the
different individual who are suffering from the issue.
 Reach different federal level of the funding in order to begin distribution of the album
throughout Australia (Valdovinos Kaye & Myint, 2020).
KPI 1: Creation of different plan in the nation to launch different song in the album
M 1: Obtain partnership with the different band through out the Australia to implement the same
plan in the nation.
KPI 2: Gain federal level of recognition and funding
M 2: Receive supports from variety of different type of federal government to initiate this album
to may other location (Hylland & Bjurström, 2018).
Artistic band attract the development funding
In respect of managing the funding in the business, it is necessary to set some goal and
vision which they had to achieve within the particular time period. As funding is necessary in
managing the personal life of the artistic which are engaged with the bands and also travelling
globally to promote their brand image (Bakhshi & Cunningham, 2016). If the goal is strong, the
funding automatically rises as every person engaged in political and social changes and thus, in
5

such aspects, to continue raising funds in the bands, they deal in conducting the event for the
music therapy for the person who are suffering mental illness.
In context of local funding, they conduct the events in schools or any places where the
activities of social improvement are undertaken. As many companies deal in providing wider
range of services to the person in respect of improving their mental illness. By this manner, Bee
Gees can get easy finding through coordinating with various sponsors to invest in their bands. In
relation to the state funding, it is also provided by travelling regionally and promoting the bands
through engaging in some social activity (Behr, Brennan & Cloonan, 2016). Usually in such
cases, the state government art Ministry support is higher and also they promote such bands
which work for the good cause. Once they attract the local and state person, it is essay for them
to get promotions to taking their bands globally. As the reviews and rating which is given to the
Bee Gees regarding taking the social changes steps helps in getting more recommendation to
conduct such events in future perspective as well (Bridgstock & Cunningham, 2016).
It is necessary to set some goal which they had to achieved regarding expanding the
business globally such as maintaining high quality services and also not bound any person to
attend such event. It is also importance to increase the number of participants through bringing
new and creative ideas in the concerts (Bennett & Mckay, 2019). Thus, it attracts the people to
attend the events with the perspective of learning new things. The role of funding is also useful,
as if there is continuous funding to plan the concerts for noble cause, it also builds strong
motivation to the Bee Gees regarding bringing more innovative ideas to reduce the impact of
mental illness among the people (Young 2016).
Best alignment of choices within the cultural policy
The choice which is interpreted is relating to bringing development under the mental
challenged person which are suffering from mental illness of any type of mental pressure. This
can be reduced through conducting the music therapy with bringing the new concept in the
bands. As by this aspects accurate milestone is set for the particular development plan. In case of
one year plan, the alignment are to be undertaken by setting the three milestone (Cho, Liu & Ho,
2018). Firstly in case of improving the issues of mental depression, they are undertaking the
business into the partnership with the reputed company. Through this manner, launch event is
successful and also they can promote the band at larger level. The second milestone is
undertaken in respect of taking help from government in respect of paying money to the staff
6

who worked hard to make the event successful. The objective of carrying the development in
events through organizing the events with new concept is relating to bringing innovation in the
therapy which attract the participants to attend the therapy on continuous bases (Towse, 2019).
Another choice is relating to creating the brand awareness regarding promoting the band
at global level. In respect of second year, the first milestone is set in respect of planning the
marketing strategies regarding promoting the band at international level. Thus, the main focus is
on increasing the donation and funding through reaching to large level (Crane, Kawashima &
Kawasaki, 2016). The choices relating to improving the mental illness are best aligned through
performing the studies under the National rural Health alliance Inc. which stated that the major
chances of organizing such events are under the rural areas. In thus areas, the chances are raised
regarding not managing the life of not settle their family disputes which results in facing conflict
in managing their personal and professional life. Thus, in such manner the government main
focus is to improve the mental condition of the rural people, through motivating them by their
songs (De Beukelaer, 2019). The third year is mainly relating to getting the strong point of
conducting the program at international level.
Theory applied in support of improving the mental illness and depression issues:
In respect of cultural policy theory which is mainly based on sociological behavior
theory stipulated that this theory linked with the behaviors which the person carry during the
time of interacting with other persons. This theory is applied in respect of examining the changes
of human behavior of particular point which results in bringing stress and pressure on mind to
accept the changes. But few things raised in respect of not accepting the changes and thus, the
issues raised (Green & Bennett, 2019). Thus, by adapting this theory, it helps in identifying the
major issues and reason behind raising such mental illness. In respect of Bee Gees, they can
adapt their theory through composing such song which not bring conflict among human
behavior and culture and also the wordings which is imposed in the song are motivating the
participants to understand and adapt in their normal life (Homan, 2019).
CONCLUSION
From the above study, the report concluded that present research is based upon the Bee
Gee which is the pop music group and presently they are dealing in developing the society
through reducing the issues of mental illness and depression. In this report, the matters which is
concluded is relating to examining the role of band with the cultural policy which is initiated to
7

develop such social issue. In respect of undertaking the three year development plan, every year
carries the different goal and objectives which they set to achieve the longer term benefits. In
relation to funding the business at local, states and international level, various cultural policy
alignment are undertaken in whose favor Bee Gees can implement the choices in better manner.
8

REFERENCES
Books and Journals
Bakhshi, H., & Cunningham, S. (2016). Cultural policy in the time of the creative industries.
National endowment for science, technology and the arts.
Behr, A., Brennan, M., & Cloonan, M. (2016). Cultural value and cultural policy: some evidence
from the world of live music. International Journal of Cultural Policy. 22(3). 403-418.
Bennett, E., & Mckay, G. (2019). From Brass Bands to Buskers: Street Music in the UK.
Bridgstock, R., & Cunningham, S. (2016). Creative labour and graduate outcomes: Implications
for higher education and cultural policy. International journal of cultural policy. 22(1).
10-26.
Cho, R. L., Liu, J. S., & Ho, M. H. C. (2018). What are the concerns? Looking back on 15 years
of research in cultural and creative industries. International journal of cultural
policy. 24(1). 25-44.
Crane, D., Kawashima, N., & Kawasaki, K. I. (2016). Identifying a Policy Hierarchy
Communication Policy, Media Industries, and Globalization. In Global culture. (pp. 88-
100). Routledge.
De Beukelaer, C. (2019). The social and built infrastructure of cultural policy: between selective
popular memory and future plans. International Journal of Cultural Policy. 25(2). 140-
153.
Green, B., & Bennett, A. (2019). Gateways and corridors: Cultural and spatial challenges and
opportunities for live music on Australia's Gold Coast. City, Culture and Society. 17. 20-
25.
Homan, S. (2019). Lockout’laws or ‘rock out’laws? Governing Sydney’s night-time economy
and implications for the ‘music city. International Journal of Cultural Policy. 25(4).
500-514.
Hylland, O. M., & Bjurström, E. (Eds.). (2018). Aesthetics and Politics: A Nordic Perspective
on How Cultural Policy Negotiates the Agency of Music and Arts. Springer.
Martin, D. (2017). Cultural value and urban governance: A place for Melbourne’s music
community at the policymaking table. Perfect Beat. 18(2). 110-130.
Rowe, D., Turner, G., & Waterton, E. (Eds.). (2018). Making culture: Commercialisation,
transnationalism, and the state of ‘nationing’in contemporary Australia. Routledge.
Strong, C., & Whiting, S. (2018). ‘We love the bands and we want to keep them on the walls’:
gig posters as heritage-as-praxis in music venues. Continuum. 32(2). 151-161.
Towse, R. (2019). A textbook of cultural economics. Cambridge University Press.
Valdovinos Kaye, D. B., & Myint, Z. M. (2020). Reclaiming policy in the Myanmar popular
music industry. International Journal of Cultural Policy. 1-15.
Young, G. (Ed.). (2016). The Routledge Research Companion to Planning and Culture.
9

10