Case Study: Bee Tan Corp Financial Performance and Loss Mitigation

This assignment provides a comprehensive financial analysis of Bee Tan Corp, an e-commerce service provider facing operating losses despite significant revenue growth. The analysis examines the company's financial performance from 2015 to 2017, including revenue, cost of sales, operating expenses, and key performance indicators such as user base and transaction volume. The study highlights the company's increasing revenue and transaction numbers but also points out the declining gross margin and persistent operating losses. The assignment further proposes several strategies to mitigate these losses, including focusing on local market expansion, implementing differential pricing, streamlining operational activities, negotiating bulk contracts with vendors, reducing operational costs, and introducing new features to the mobile app. The conclusion emphasizes the importance of improving profitability and reducing costs to achieve market leadership and sustain business growth in the competitive e-commerce industry.