Marketing Strategy and Plan: Beerenberg Pyt Ltd Analysis

This report presents a marketing strategy and plan for Beerenberg Pyt Ltd, focusing on evaluation and monitoring tools to assess the effectiveness of marketing recommendations. It includes a marketing audit, SWOT analysis, and marketing information extraction to identify strengths, weaknesses, opportunities, and threats. The report emphasizes the use of customer engagement and customer acquisition cost as key marketing metrics. It reflects on the learning process, including the application of PESTLE and competitor analysis, the development of customer involvement strategies, and the understanding of marketing mix categories. The report concludes with a discussion of how monitoring and controlling tools can test the effectiveness and efficiency of executed strategies, providing a comprehensive overview of the marketing management process and its practical application for Beerenberg Pyt Ltd.

Running head: MARKETING STRATEGY AND PLAN
MARKETING STRATEGY AND PLAN
Name of the Student
Name of the University
Author Note

1MARKETING STRATEGY AND PLAN
The report that includes marketing strategy in upcoming year, coming month and
quarter is known as marketing plan. The marketing plan involves elements like overview of
the business, sales and marketing objectives and a depiction of existing marketing position
(Bagozzi et al., 2018). The purpose of the paper is to present a reflection of the learnings
deduced from all the previous assessments. In this paper, a monitoring and controlling
tool/system will be provided in association with marketing metrics. The paper will also depict
the relevancy of utilized system with recommendation strategies. The paper will be establish
a system in alignment of the organization Beerenberg Pyt Ltd. The paper will be concluded
by presenting a summary of the extracted learnings from previous assignments.
Marketing Metrics
The monitoring and controlling tools and system for understanding the effectiveness and
efficiency of recommended strategies for Beerenberg Pyt Ltd. are as follows:
1. Marketing Audit: A systematic, periodic, independent and comprehensive analysis of
Beerenberg Pyt Ltd. and assessment of functional units including strategies, activities
and objectives of the business will present the marketing audit of the organization
(Baker, 2016). The main purpose of marketing audit will be to identify opportunities
and issues in Beerenberg Pyt Ltd.
2. SWOT Analysis: The tool of SWOT analysis is the technique used for understanding
the internal and external aspects of Beerenberg Pyt Ltd. The purpose of applying
SWOT analysis in the process of monitoring and control helps in the assessment of
the internal characteristics of the product offerings (Haider et al., 2019). The strengths
and weaknesses of the organization can be identified after the application of the
recommended strategies in Beerenberg Pyt Ltd. The understanding of the strengths
can help in the process of exploiting the expertise for ensuring increased competitive
advantage. The identification of weaknesses before and after the implementation of

2MARKETING STRATEGY AND PLAN
the recommended marketing strategies will help in moulding the operational
processes. SWOT analysis will also help in the process of identifying the
opportunities and threats that can help in the process of effective execution and
monitoring the alignment of the recommended strategies with the recommended
strategies (Phadermrod, Crowder & Wills, 2019).
3. Marketing information: The extraction of effective marketing information which
helps in the identification of the discrepancies between the goals and accomplishment
in terms of market coverage, market share and sales volume. The system of extracting
marketing information can identify the effectiveness of selected channel, physical
distribution strategy, advertising and selling standards for the recommended
strategies.
The marketing metrics that can be used in support of the tool are as follows:
 Customer engagement: One of the marketing metrics for the understanding of the
efficiency and effectiveness of the recommended strategy implication is Customer
engagement. Customer engagement can incorporate, loyalty, positive influences on
bottom line and profitability. Customer engagement will allow the learnings of the
outcome of implementing recommended marketing recommendations (Farris et al.,
2017).
 Customer Acquisition Cost: Costs linked with the process of influencing the buying
decision of target customer depicts the Customer Acquisition Cost. The cost is
invested for influencing the potential customers for the offerings. This factor can help
to understand the success factors of the recommended marketing strategies (Moorman
& Day, 2016).
The selected tools and systems can be very effective for the assessment of
recommended marketing strategies as the process of identifying the strengths, weaknesses,

3MARKETING STRATEGY AND PLAN
opportunity and threats will determine the value and position of the organization, Beerenberg
Pyt Ltd. in the market. Marketing audit helps in assessing every functional units and
processes, the evaluation of a specific strategy can stimulate the associated success factors.
Reflection
With the help of the whole process of generating assessments regarding Beerenberg
Pyt Ltd., I have learned numerous theories and application of marketing management
process. Firstly, I have learnt about the application of external analysis through the
framework of PESTLE. The external analysis process also included the implication of
Competitor’s analysis. External analysis helped in understanding the influences of market
that can change the marketing strategies for customer attainment. The internal analysis helps
in the identification of existent state of organizational position. The assessment also helps in
understanding the procedure of developing customer involvement and factors that influences
consumer buying behaviour. The assessment also helped in the knowledge about depicting
categories of marketing mix including actual and augment properties. Through the
understanding of various marketing theories and analysis criteria, recommendations were
developed. The assessment also required the knowledge about monitoring and controlling
tools/systems, which can test the effectiveness and efficiency of the executed strategies

4MARKETING STRATEGY AND PLAN
References:
Bagozzi, R.P., Rosa, J.A., Celly, K.S. and Coronel, F., 2018. Marketing-Management. Walter
de Gruyter GmbH & Co KG.
Baker, M. J. (2016). What is marketing?. In The Marketing Book (pp. 25-42). Routledge.
Farris, P., Bendle, N., Pfeifer, P., & Reibstein, D. (2017). Key marketing metrics: the 50+
metrics every manager needs to know. Pearson UK.
Haider, A. A., Zafar, A., Khalid, A., Majid, A., Abdullah, M. A., & Sarwar, M. B. (2019).
Marketing Management.
Moorman, C., & Day, G. S. (2016). Organizing for marketing excellence. Journal of
Marketing, 80(6), 6-35.
Phadermrod, B., Crowder, R. M., & Wills, G. B. (2019). Importance-performance analysis
based SWOT analysis. International Journal of Information Management, 44, 194-
203.