Business Development Proposal: Beetel Warehouse in Malta Logistics

This business development proposal outlines a plan for Beetel Warehouse, a logistics company focused on delivering groceries in Malta. The proposal details the business concept, emphasizing online ordering through a mobile app and three-day delivery service. It includes feasibility research covering market, operational, and financial aspects, along with a business model canvas and a comprehensive business plan. The plan addresses the industry, company, products, and market analysis. Cost, volume, profit analysis, marketing, development, management, and operational plans are also discussed. Risk assessment, implementation schedules, and financial projections are included to demonstrate the potential for success in the Maltese market. The proposal emphasizes customer satisfaction, timeliness, reliability, and convenience as core values, aiming to establish a strong market presence through efficient service and competitive pricing. The document is a detailed analysis of the business's potential and strategy for achieving profitability and market share.

A68943 BUSINESS
DEVELOPMENT PROPOSAL

Executive Summary
Business plan proposal is made for the firm which will be engaged in the business of
logistics to provide huge variety of groceries and related items for customers for achieving
profits. The business will acquire 9000 square feet in Malta for starting its business operational
activities in the best manner possible. Online order will be placed on mobile app by customers so
that they will be provided with ordered items within 3 days from order placed. This will provide
them with higher level of satisfaction in effective manner. The headquarter of firm will be in
Birgu which is the biggest city in Malta. In addition to this, since, Malta is the smallest country
in the world, nearly demand of all customers could be fulfilled without any difficulties.
It can be said that Logistic Manager will be responsible for providing clarity to
employees with regards to duties and roles, they have to perform. Moreover, for imparting
training also, all-round development programs would be organised so that desired productivity
may be accomplished in a better manner with ease. Training will also be provided to delivery
boys for getting familiar with local routes and how to provide deliveries within time for
maximising satisfaction level of customers in the best manner possible. Moreover, charges
cannot be fixed as it will be based on the distance travelled by delivery boys to offer
commodities to customers on their doorstep. Thus, adequate services will be imparted for adding
value to customers.
The overall BDP (Business Development Proposal) has been made for evaluating the
factors and conducting market research which will be helpful for Beetel warehouse to
accomplish set objectives in a better manner. In relation to this, organisation feasibility, market
feasibility, financial and product feasibility are being undertaken for assessing whether business
will be able to enhance its position in the market of Malta and attain desired market share. On the
other hand, risk assessment has been conducted which shows that Beetel warehouse would be
able to mitigate risks of operations, financial, human resource and market risks in the best
manner possible. Furthermore, critical success factors are being bifurcated into internal, external
and interactive which shows that firm will be able to survive for long in the market.
The marketing mix has been produced in accordance to the nature of firm's products with
the help of which marketing strategy will provide greater amount of sales starting from early
years of operations. Moreover, it can be said that market penetrating strategy will be

implemented in order to attain attention of customers for availing goods and services from firm.
Due to lower prices of groceries, they will be attracted to firm and it can attain good customer
base. On the other hand, Business Model Canvas has been drawn showing elements of tasks
which will support business in accomplishing profits in effective manner. Thus, it can be said
that business will be able to attain profits and desired market share as market seems to be
feasible for it.

Table of Contents
CHAPTER 1 - INTRODUCTION...................................................................................................1
CHAPTER 2 - BUSINESS CONCEPT...........................................................................................4
CHAPTER 3 - FEASIBILITY RESEARCH...................................................................................6
THE BUSINESS MODEL.............................................................................................................16
THE BUSINESS PLAN................................................................................................................21
THE INDUSTRY, COMPANY & PRODUCTS..........................................................................21
THE MARKET..............................................................................................................................21
COST / VOLUME / PROFIT ANALYSIS...................................................................................22
MARKETING PLAN....................................................................................................................24
DEVELOPMENT PLAN...............................................................................................................32
THE MANAGEMENT TEAM......................................................................................................34
OPERATIONS PLAN...................................................................................................................34
BUSINESS SUSTAINABILITY & RISK ASSESSMENT..........................................................36
IMPLEMENTATION SCHEDULE..............................................................................................39
FINANCIAL PROJECTIONS.......................................................................................................40
REFERENCES..............................................................................................................................47

CHAPTER 1 - INTRODUCTION
The logistics business is one of the higher revenue generating sector which is involved in
providing better services to customers. Logistic company offers storage and transportation
services to businesses. They specialise in providing services in international and national
transportation of services and goods via shipping, air freight, trucking etc. Furthermore, they also
offer warehouse for storing of goods for short time prior to transportation to their final
destinations in the best possible manner (Aperte and Baird, 2013). Logistic business is highly
profitable sector and competitive one as anybody who imports goods into country or
manufacture any type of product requires services from a logistic company which provides them
to transport their goods from one place to another in effective manner.
Beetel warehouse containing huge variety of products in their storage area. It has
acquired new 9000 square feet in Malta for dealing in logistic sector in the best possible manner.
In relation to this, grocery products required by people in daily life. Home delivery of goods will
be provided to customers on their online purchase. This means that online purchase of
commodities can be done by customers with ease. The rationale of choosing logistic business is
to provide goods to consumers in an timely manner to them and attain economic driver in the
best possible manner (Bogetic, Pejovic and Osorio-Rodarte, 2013). This means that people who
will make online order of grocery products will be provided with faster deliveries and reach on to
them within stipulated time.
Maximum time of 3 days will be required to deliver to products to them after ordering
Malta is one among the smallest country in the world. This is required to arrive at good quantum
of profits and people will get satisfaction up to a high extent. The business concept will be taken
into consideration so that faster services may be provided to customers. Moreover, seed funding
for the new venture has been taken.
Terms of Reference
Business development proposal for Beetel warehouse is designed to-
 Outline new business concept
 Assessing existing Position and Readiness for new business
 Stating assumptions upon which business development proposals and projected financial
statements are based
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 Preparing adequate research for assessing the feasibility of business concept
 Producing business model with well-defined resources requirements and constraints
 Completing business development plan for new venture and requirements of expected
financial outcomes for shareholders for next three years
Approach
The proposal has been prepared for the business in carrying out new business
opportunities for Beetel warehouse so that it may be able to accomplish stated objectives.
Essence of concept statement is taken and feasibility researcher is being undertaken. From the
positive findings of feasibility study completed, creation of a business model for showing how
business will create value and then produce sustainable cash flows and profits (Kryvinska and
et.al., 2013). From this perspective, business plan has been developed and intended to work for
three years for giving higher and positive return to shareholders by generating good amount of
return on investment.
Actionable Assumptions
 Demand of market has been underlined for preparation of specific business model.
 Business environment in Malta's Birgu area where Beetel warehouse is located remains
good despite of economic downturn.
 Investment and funds will be made available with budgets being prepared and overdraft
facilities from banks.
 Preparation of warehouse will be managed by appointed consultants and architects.
Timescale
The time scale is required so that business may be started and operations can be
effectively developed and designed for forthcoming periods. This proposal is made for new
business venture which is start-up and follow through for starting three years.
Values and Principles
Values have vital role in accomplishing successful business launch and extract benefits in
the best possible manner. Teamwork is required so that objectives are achieved in a better way.
The values for Beetel warehouse are-
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Timeliness-
Beetel warehouse has the main idea for starting business to provide delivery of groceries
within the three business days (Liu, Wei and Rodriguez, 2014.). Online order will be placed by
customers and company will transport desired commodities within the stipulated time in order to
enhance customer satisfaction. This will be possible as Malta is the smallest country and
warehouse location will be in Birgu.
Reliability-
Reliability of the products and services will be considered in order to provide better
quality of services in an quick manner. It means that reliable and fast services will be offered to
customers so that business may be able to provide services to customers in the best possible
manner. The reliable services at competitive prices will be offered to consumers so that they may
be able to enhance customer satisfaction with ease.
Convenience-
Convenience is provided to customers in order to provide them faster and efficient
services. It can be analysed that convenience will be provided to consumers as groceries will be
delivered to them in time. Furthermore, employees will be committed to work so as to impart
faster services to deliver goods to final destination (Augenstein and Ludwig, 2013). It is the
convenience by which Beetel warehouse will offer quick delivery to customers which will have
better avenues to firm in form of increased sales growth.
Customer satisfaction-
Customer satisfaction is one of the key objective of Beetel warehouse so as to remain in
the market for long run. This means that when customers will be offered with faster deliveries,
they will become satisfied. In this manner, satisfaction level will be effectively accomplished. It
is only the reason for which firm initiates operational activities so that organisation may offer
superior quality services to consumers in effective manner. This builds firm's good amount of
share in the market when enough level of satisfaction to customers' is imparted.
Trustworthiness-
It is another principle which will be followed by business so that customers' may become
loyal up to major extent. Trust will be accomplished within the shortest time period and business
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will gain good share in the market. The trust is important element in the business by which is
able to enhance satisfaction level of customers. It is essentially required that Beetel warehouse
should provide quality services within the time so that more and more customers may get
attracted to it and sales may be up scaled.
CHAPTER 2 - BUSINESS CONCEPT
Business Description
Innovation is the key for understanding what customer's actually wants and how it can be
served to them in effective manner. Beetel warehouse will require paradigm shift in mindset of
people by achieving product innovation. This entrepreneurial business development proposal is
for new start-up which will be engaged in logistic business for delivering grocery products to
customers on their online order with ease. The business is intended to be innovative in Birgu city
of Malta whereby customers will be provided with better services.
Innovation is one of the way for enhancing level of business in effective manner. It is
required that business should innovate the product and then supply the same to customers for
attaining good quantum of profits with ease. Beetel warehouse will provide groceries as
customers will place order on their mobile app and firm will receive notification of it. After
receiving notification alert, groceries will be provided within the period of 3 days. This means
that company will impart faster services to consumers in effective manner in order to gain
satisfaction level up to a high extent. The business will offer groceries to customers in effective
manner through which it will be able to serve customers within the period of three days.
Moreover, with the help of such innovative services by ordering through mobile app, customers
will be satisfied quite effectually and Beetel warehouse will garner good market share in the
market. Moreover, with increased customer base, profits will be attained in a better manner.
The Concept Statement
The Product / Service
The services will be offered by the business in order to attain customer satisfaction. The
warehouse will be located in Birgu which is major city in Malta where online orders placed by
customers would be provided within three days. Grocery products will be offered to customers
and faster deliveries will be made leading to achievement of goals in the best possible manner. It
means that company will offer quick services to customers for increasing their satisfaction level.
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Target Market
The target market is essentially required to be assessed so that business may be able to
attain desired objectives in effective manner (Mazzacano D’Amato, 2014). Furthermore, target
market means to provide products to specific customers in accordance to their needs and earn
good profits with ease. The primary target market of Beetel warehouse will be local customers of
Birgu of all genders who needs grocery products on daily basis such as canned breakfast, baking
items, food and beverages, toiletries, canned vegetables and canned meats.
Value Added
The value added services will be provided to people such as faster deliveries, safer
delivery and no damage to grocery products during transit. Furthermore, services will be charged
on low cost pricing basis as business is a new start-up venture. This will attract more number of
customers to buy products with ease. It is also required that packaging and labelling of products
are provided in order to carry out better and attractive packaging that will enhance customer
satisfaction and they will become loyal to customers. In relation to this, customers will be
provided with better and timely services which will enhance satisfaction level quite effectually.
Specific Features
The specific features involved in providing faster delivery of products is to offer proper
packaging, labelling, prevention from bulk breaking and avoid any damage during transit,
thereby reducing time of delivery up to maximum possible extent. This will influence customers
as loyalty will be increased in a better way leading to establishment of business in the market of
Malta and satisfying needs of customers of Birgu region. Moreover, in order to effectively
reduce transportation costs, the shortest possible routes will be taken in effective manner
(Hayashi, Nemoto and Visser, 2014). Inventory will be handled only in desired manner so as to
minimise wastage of stock and inventory handling costs will be saved quite effectually.
Who Is Involved
The investors, accountants, lawyers are employed in order to provide service in effective
manner. Dean Denzel is a Malta investor which is involved in the field of investing in various
fields. Wendy Christopher is business manager and will work in Beetel warehouse by which
operations will be handled in a better way. Aaron is Malta businessman who will work with
Wendy Christopher for management handling in the best possible manner. This means that all
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personnels appointed will carry out work and ensure that quick deliveries will be made to people.
On the legal basis, bank accounts have been opened along with local accountants are appointed.
The Window of Opportunity
The opportunities are available in abundant quantity but the need is to explore them in a
better way. Beetel warehouse will provide delivery of range of grocery products. Moreover, it
has the potential to diversify its business to more regions or even go for international deliveries
so as to maximise operational activities and scale up operations (Halpern and Regmi, 2013).
Timing and scale of potential business have been explained in further paragraphs-
The Timing
The business will be opened as site selected of 9000 square feet have been purchased for
consideration in effectual manner. In relation to this, Beetel warehouse will be operating without
payment of leases or rents, which will be beneficial for organisation as expenses will be saved
with ease. Hence, timing of business will be suitable and good amount of profits will be garnered
in effective manner. It means that business will provide better services to customers.
The Scale of Potential Business
Beetel warehouse will start its operations in Birgu city of Malta. It is essentially required
to attain good growth over next three years which seems to be crucial as it will decide how much
business has the potential to scale up its operations (Ward. 2017). Scaling up of business
operations have many advantages such as access to wider financing options from financial
institutions involving greater amount of potential in effective manner. Moving into new service
lines so that good range of product portfolio may be accomplished in a better way. Thus, Beetel
warehouse could diversify its service lines to more regions of Malta for generating higher
amount of profits quite effectually. Business have also the potential to increase ability for luring
additional staff by whom efforts can be scaled in a better way. This will provide people with high
standard services and consecutively leads to reduction in overall costs. In simple words,
economies of scale will be accomplished by organisation.
CHAPTER 3 - FEASIBILITY RESEARCH
Feasibility is termed as capability of business in effective manner. It is used to determine
whether allocated tasks will be accomplished by carrying out assigned tasks in a better way. By
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effectively conducting business feasibility research, it provides clarity regarding strengths and
opportunities of a business idea in a better way (HERMANN and BRANDT, 2013). Hence, it is
utmost important for conducting feasibility research so that business may be able to analyse
proposed venture in effective manner. Market feasibility research is required before entering
into market so that cost of failure may be minimised with ease. The feasibility research has been
undertaken to carry out “gap in the market and “market in the gap” for effectively mitigating
risks of failure of business.
Logistic Industry Attractiveness
The logistic business is one of the competitive industry and nearly every businesses
requires for transportation of services in effective manner. Moreover, location of Birgu is
growing all sectors and as a result, industry life cycle is at maturity stage. Thus, business in
industry remains sustainable. It can be analysed that there are no warehouses around the location.
In simple words, full range of logistics including packaging, labelling and transportation of
goods in effective manner. This means that competition in proposed location is low and business
will be able to accomplish profits and improve services of handling it to services in effective
way. On the other hand, barriers to entry are high as logistic sector is small in Malta and it can be
analysed that close substitutes are not prevailing in the industry. Moreover, bargaining power of
customers are low because of absence of sectors.
Market Attractiveness
Aim- To assess usefulness of adopting logistics and warehouse business in Malta- A study on
Beetel warehouse
Objectives-
 To analyse effectiveness of Malta market for Beetel warehouse to achieve successful
start-up
 To assess the factors by which logistics market is fruitful for Beetel warehouse To recommend Beetel warehouse to attain market share in Malta
Research Questions
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Q1. What are the factors that leads to influence Beetel warehouse to start business in logistics
sector?
Q2. Do logistics sector will be favourable to Beetel warehouse in accomplishing market share?
Research Methodologies
Research Type-
There are different types of research which are used for conducting analysis in a better
way and attain desired outcome with ease. Two widely used techniques or methods used are
qualitative and quantitative used by researcher for generating results. In quantitative method, all
the numerical data, facts and figures are used for gathering appropriate data and further serve the
base for conducting research (Vaioleti, 2016). On the other hand, qualitative method is used to
gather theoretical aspect of study by carrying out motives, feelings and as a result, data type is
selected. In present research, researcher has used qualitative method so as to analyse the position
of new business whether it will be able to perform good in Birgu or not. Furthermore, focus is
made on the research aim and objectives.
Research Approach-
The approach of research is used to provide effective direction to overall research in the
best possible manner. In it, research hypothesis is formulated and then acceptance or rejection is
done for carrying out result of hypothesis. There are two methods which are widely utilised by
researcher in getting proper approach in effective way. It can be analysed that inductive and
deductive are the two approaches (Vera and Fabian, 2016). Inductive is used for making
observations and after observing elements, hypothesis is effectively tested. Moreover, theories
are proposed at research process end. While, deductive approach is used to make analysis of the
research in effective manner by formulating general theory to particular one. In present research
about the market, researcher has used inductive approach so as to make observations of
viewpoints of respondents.
Research Design-
The research design is one of the important element of research as through this,
researcher is able to execute the plan with ease by following the schema of plan in effective
manner. It can be analysed that there are two mostly used research design such as descriptive and
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