This report examines the legal factors impacting the market operations of Bega Cheese. It begins by highlighting the importance of data protection laws and their influence on the company. The report then delves into the legal confrontations faced by Bega Cheese, specifically focusing on the case with Fonterra and the implications for market progress. Furthermore, it explores the impact of the Kraft Foods Group Brands LLC v Bega Cheese Limited case and its effect on the company's international market projections, particularly regarding distribution and advertising deals with American companies. The report emphasizes the need for Bega Cheese to conduct extensive market research and consider international standards to navigate these legal challenges effectively. The report provides a brief overview of the legal issues and how they are affecting Bega Cheese.