This report provides an in-depth analysis of tourism planning and its environmental impact in the Bega Valley region of Australia. The report examines two discussion papers, one focusing on the Bega Valley economy and the other on rural tourism in the Eurobodalla Shire. It explores the role of Sapphire Coast Tourism Ltd, the strengths and weaknesses of the region, and the strategies employed, including digital media and heritage tourism. The analysis includes the economic impact of tourism, the management of tourism, and comparisons between the two discussion papers, highlighting the importance of sustainable tourism practices. The report also reflects on the learning gained from the assignment, emphasizing the importance of communication and stakeholder engagement in achieving positive tourism outcomes and the need for minimal environmental impacts. The report concludes by discussing how tourism planning can benefit the environment and the local community.