This report delves into the realm of behavioral finance, examining how individuals make irrational financial decisions and the implications for their savings. The research focuses on prospect theory, specifically the concept of anchoring bias, to determine how initial information influences investment choices. The methodology involves a literature review, hypothesis development, and data analysis using SPSS, focusing on variables such as current account usage, risk levels, and willingness to pay. The report addresses potential limitations and provides a detailed analysis of the collected data, aiming to determine if anchoring occurs and whether the relevance of the anchor affects the outcome. Key findings include the analysis of the relationship between the anchor and the maximum price the participants are willing to pay. The study aims to provide insights into the factors that influence investment decisions and to offer guidance for financial institutions in facilitating their customers.
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