Behpakhsh Co.: Marketing, Resource, and Strategic Management

This report provides an in-depth analysis of Behpakhsh Co., a retail company in Iran, focusing on its marketing, resource management, and strategic planning. It begins with an introduction outlining the importance of business objectives and strategies, and then delves into the company's mission, vision, and values. The report examines the strategic planning stage, emphasizing the significance of designing and implementing strategies for achieving organizational goals. It differentiates between profitable and non-profitable functionalities, considering factors such as taxation and investment. Furthermore, the report evaluates Behpakhsh Co.'s marketplace through internal and external analyses, including SWOT and PESTLE frameworks. The internal analysis assesses strengths and weaknesses, while the external analysis considers political, economic, social, technical, legal, and environmental factors. The conclusion highlights the importance of business strategies and planning in achieving organizational objectives. The report references various academic sources to support its findings.

Marketing, Resource,Strategic
Management In Practice
(Task 1)

Behpakhsh co.
• One of the biggest retail company of Iran.
• The company was established in 2008.
• Providing services in various sector such as defence, food,
mining and so on.
• Having outlets throughout Iran and Dubai.

INTRODUCTION
• Business objective and strategies are essential part in order to
achieve objective of organisation.
• This report is based on the importance of plaining strategies,
analyse profitable and non-profitable.

Mission and vision of organisation.
Behpakhsh co. is retail company of Iran, providing various
services. It is one of the small-medium firm. They have
achieved various awards for their performance.
• Value: The philosophy of company is to provide effective
services in order to meet demands and achieve
satisfaction.

Cont...
• Objective:The basic objective of company is to provide
effective services in order to retain clients and expand their
business across Iran, Dubai and so on.
• Vision: The vision of organisation is to launch various
chain of supermarket and hypermarkets at various part of
Iran and Dubai (Baker and Saren, eds., 2016).

Cont...
Strategic planning stage is considered as an essential step in order
to achieve objective for an organisation. Through this company is
able to prioritise tasks in order to increase strength and ensure
effective performance.

Cont...
Some reasons of implementation strategies are planning are
following:
• Designing: Strategies are planned and designed by
implementing various creativity and innovation. It helps to
make give direction through which objective can be easily
achieved.

Cont...
Their conceptualisation depends on various factors such as
functionality, taxation, investment, human resources and so on.
Some of them are following:
Basis Functionality Non-profitable
Functionality Functionality
of profitable
organisation
are profit and
growth
dependent.
Practicality of
non-profitable
firms consider
quality and
efficiency of
services that
are provided
to clients

Cont...
Taxation Profitable organisations
have to pay heavy
taxation rate. In order to
increase profitability
according to the tax
imposed.
Taxation rate for non-
profitable firms depend
on the purpose. In case
organisation is working
for the welfare for
society.
Investment Profitable firms are
provided with limited
sources of investment.
Such as investors or
loans.
All the non-profitable
companies are provided
with various funding and
investment options.
Such as investors,
charity, loan and some
administrative agencies.

Cont...
On the basis of basis of above report objectives of Behpakhsh
co. can be improved in order to make positive impact on the
growth of company. Some of them are following:
• Improve operational strategies to increase production.
• Implementation of technologies to increase growth of firm.
• Increase in annual sale by 10% to increase profitability
(Griffin, 2016).

2. Marketplace Evaluation for
Behpakhsh co.
In order to analyse market condition for Behpakhsh co. following
are the analysis:
Internal Analysis
Strength
 Implementing creativity and innovation in products.
 Strong brand value and image.
 Effective distribution channel.
 Efficient market planning.

Cont...
Weaknesses
• Unskilled and less talented employees.
• Less knowledges of technologies.
• High product price.
• Availability of similar services.
• High taxation rate.