Beigel Bake SBE: Performance Analysis and Strategic Recommendations

This report provides a comprehensive analysis of Beigel Bake, a small business enterprise located in London's Brick Lane. It identifies the company's strengths, such as its 24/7 service, product quality, and presence in London magazines, as well as weaknesses like the absence of a website and limited global presence. The analysis includes recommendations for overcoming these weaknesses through website development, online marketing, and diversification of product offerings beyond bagels. The report also assesses Beigel Bake's existing business objectives and plans, suggesting revisions to incorporate appropriate changes and action plans for implementation, supported by relevant business and change management theories. Furthermore, it examines the potential impact of these changes on the operations and personnel of Beigel Bake, outlining strategies for managing the proposed changes and monitoring improvements in performance over the next two years. This analysis aims to provide a strategic roadmap for Beigel Bake to enhance its performance and achieve sustainable growth.

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SMALL BUSINESS ENTERPRISE
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SMALL BUSINESS ENTERPRISE
Table of Contents
Task 1..........................................................................................................................................................3
Produce a profile of a selected small business identifying its strengths and weaknesses.............................3
Carry out an analysis of the business using comparative measures of performance....................................4
Task 2..........................................................................................................................................................4
Recommend with justification, appropriate actions to overcome the identified weaknesses in the business
.................................................................................................................................................................... 4
Analyse ways in which existing performance could be maintained and strengthened.................................6
Recommend with justification, new areas in which the business could be expanded..................................7
Task 3..........................................................................................................................................................8
Produce an assessment of existing business objectives and plans of your SBE. What are good and bad
points of their existing business objectives and exiting plans of your SBE and why do you think so?........8
Based on your assessment in Task 3.1, prepare a revised business plan to incorporate appropriate changes
to overcome weaknesses of the existing plan. Use appropriate theories and business models to support
these changes...............................................................................................................................................9
Based on your revised plan in 3.2, prepare an action plan to implement the changes you identified in order
to strengthen the performance of your SBE. Use appropriate change management theories and models to
implement the proposed changes...............................................................................................................11
Task 4........................................................................................................................................................12
In task 3, you have proposed some major changes for the SBE. Now write a report on the impact of those
changes on the operations of your SBE and its personnel..........................................................................12
Plan how you would manage those proposed changes in your SBE. Use theory and examples to support
your discussion..........................................................................................................................................13
Write a report, how you would monitor improvements in the performance on the operations of the chosen
business over the next two years. Use theories on performance monitoring and change management to
support your analysis.................................................................................................................................14
References.................................................................................................................................................15
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Task 1
Produce a profile of a selected small business identifying its strengths and weaknesses
Beigel Bake is a small business enterprise which was situated at Brick Lane in the London. The
profile of Beigel Bake includes three significant SMART objectives which are excellent food
quality, twenty-four hours open the bakery shop and good customer support (Bridge and O'Neill,
2013). On the other hand, Beigel Bake also includes some strength and weakness which are
discussed below:
Strengths-The most imperative strengths for Beigel Bake are their productivities their sustenance
and work differing qualities, their nearness in the London magazine and their generation rate.
Contingent upon their exercises, the strengths are related as said beneath with the bakery shop.
Beigel Bake enables food service for 24*7 in London. Like this, the clients can without much of
a stretch get service from the eatery. It is extremely useful for Beigel Bake by having this kind of
strength. By this procedure, their number of clients increments. The eatery, for the most part,
centered on their primary item beigels which are extremely famous in the market. Clients of the
eatery like this thing in particular. Alongside this, they likewise give different things, for
example, desserts like apple strudel, Danish roles, cheesecake and Eccles cakes and baked goods
too (Bridge and O'Neill, 2013).
Weakness- Nowadays, a bakery shop needs to give their reports on websites to increase business.
Along with that, the Beigel Bake Bakery shop don't have any website so that the clients don't get
any data about their dinner and their item moreover. Accordingly, it is their significant
shortcoming. On the opposite side, Restaurant just has their business in the UK with the goal that
they don't have much prominence in different nations. Alongside these weakness, a few clients
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are disillusioned because of their service quality. They don't have numerous representatives and
hence they not able to give great services to their clients. Other than these, they ought to make a
predetermined number of beigels and need to make new items for their clients(Walker, 2010).
Carry out an analysis of the business using comparative measures of performance
The Beigel Bake is a pastry shop which gives sustenance to their clients. The nutrition eatery is
particularly on edge for their items, and they attempt to keep up their nature of items before their
clients. Beigel Bake needs to focus on the request of their clients, and in light of that, they need
to choose as far as possible. Along these lines, the Beigel Bake Bakery shop needs to settle an
appropriate value restrict which can attract the buyers. It will be extremely painful for the bakery
shop and furthermore increment the buyer's number. Their 24hours giving service is one of the
real things which give them benefits contrast with another eatery in the United Kingdom. As
indicated by these, the Beigel Bake Bakery shop ought to make new food dishes for their
shoppers alongside sensible cost(Alexander and Sinnett, 2005). The clients need new and
assortment of items, and these draw in the client most. The bakery shop needs to comprehend the
requests of the general population which help them to make items for them.
Task 2
Recommend with justification, appropriate actions to overcome the identified weaknesses in the
business
Beigel Bake is a small bread shop which arranged at Brick Lane in the London. Also, one of the
critical shortcomings of this small business is online services. As early said, Beigel Bake does
not have any website or online presence. At the end of the day, Beigel Bake not able to give
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online client service. Aside from that, Beigel Bake stays open for twenty-four hours however
because of an absence of online advancement the business can't be extended appropriately.
Website development: The official website contains entire data about the item portrayal, cost of
the items and client service quality. Other than that, Beigel Bake can likewise pull in the clients
with the assistance of the website towards the Beigel Bake's bagels items. In addition, a website
is a more affordable virtual address of a bakery shop which can give service to anyone over the
globe. Also, the administration of Beigel Bake needs to concentrate on the website improvement
prepare all together increment the efficiency of the bakery shop (Priol and Vanneschi, 2008).
Another recognised shortcoming is favoured item advancement which is bagels. At the end of
the day, Beigel Bake produces 7,000 bagels for every day which are a noteworthy shortcoming.
Other than that, bagels are the most well-known thing of Beigel Bake. However, every day close
around 1000 bagels is squandered. Furthermore, the squandered bagels incorporate high
generation cost which should be spared by Beigel Bake.
Activity arranges: keeping in mind the end goal to beat this recognised shortcoming, the
administration of Beigel Bake needs to counsel with programming specialists to build up their
official website. In addition, the cost of space and facilitating are not costly so; Beigel Bake can
manage the cost of the cost. Hence, so as to decrease the cost emergency, Beigel Bake ought not
to create a lot of bagels rather they ought to deliver their conventional Jewish style with fillings
as the hot salt hamburger with mustard. What's more, Beigel Bake needs to deliver 6000 bagels
for every day to devour fewer costs.
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Analyse ways in which existing performance could be maintained and strengthened
Beigel Bake has different sorts of quality which increment the execution, for example, twenty-
four hours service is one of the real quality of Beigel Bake which is affecting their efficiency and
execution. Other than that, Beigel Bake is one of the renowned pastry shops of Brick Lane which
shows that heaps of individuals visit Beigel Bake once a day. At the end of the day, because of
twenty-four hours service, many individuals are investing a gigantic energy at there. Along with
that, Beigel Bake produces different sorts of heavenly sustenance things which likewise pull in
numerous clients. Thus, there are different sorts of strengths of Beigel Bake have been upgraded
in this fragment.
Representative execution is one of the critical components of Beigel Bake which likewise can be
accepted as a vital quality. Other than that, Beigel Bake has proficient and compelling staffs who
ready to fulfil the clients with brilliant services. In this way, the administration of Beigel Bake
needs to give preparing to the staffs to more successful client services which can expand the
execution of the bakery shop.
Alongside that, the administration needs to concentrate on the execution of Beigel Bake keeping
in mind the end goal to build potential business openings. Aside from this, with a specific end
goal to keep up the execution, Beigel Bake requirements to delegate very much carried on staffs
who can meet client's desire. Other than that, to keep up top notch sustenance service, Beigel
Bake requirements to hold their present culinary expert who produces great and scrumptious
nourishment things like bagels for Beigel Bake(Leech, 2013). Alongside this part, the
administration of Beigel Bake ought to give twenty-four premise service as they do in present
day to hold a strong client bolster. As such, during the evening a large portion of the eateries and
pastry kitchen shops stays shut aside from Beigel Bake. Along these lines, to hold the clients
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who are searching for sustenance focus in midnight, Beigel Bake ought to open their stores entire
day and night. In addition, they ought to continually serve amazing nourishment things like apple
strudel, Danish rolls, and cheesecakes which are enjoyed by a great many clients. Additionally,
with the steady help service and nourishment quality, Beigel Bake can accomplish its coveted
objectives and goals.
Recommend with justification, new areas in which the business could be expanded
As indicated by the instance of Beigel Bake, some new regions can be utilised for business
extension procedures, for example, website advancement and new dish difficulty. Along with
that, online service is one of the exceptional slanting services in this specialised world. At the
end of the day, the greater part of the clients is favouring home conveyance office which devours
less exertion and cost. Alongside that, Beigel Bake necessities to make a virtual character which
can fulfil the online clients. Moreover, with the assistance of online services, the administration
of Beigel Bake can grow their business out of London and make the great connection with global
clients(Leech, 2013).
Along with that, online marketing is one of the compelling marketing procedure which contains
low workforce and cost evaluations. At the end of the day, online networking marketing can
likewise impact the business execution of Beigel Bake. As such, Beigel Bake can draw in those
clients who have social records through web-based social networking marketing. Also, Beigel
Bake can extend their business through online marketing methodology which incorporates web-
based social networking marketing(Fehl, 2010).
Aside from that, the limited time action is another noteworthy piece of the business development
handle which incorporates a few evaluations like the commercial. As it were, a promotion is a
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powerful marketing strategy which incorporates point by point data about the item particular and
cost expectation. Other than that, with the assistance of special exercises, Beigel Bake can draw
the consideration of their potential clients. Despite the fact that, Beigel Bake requirements to
advance their items and services through the different medium like TV advertisements, daily
paper, radio, and the web. Marketing through the web is one of the valuable advancement which
ought to be utilised by Beigel Bake to grow their business(Fehl, 2010).
Task 3
Produce an assessment of existing business objectives and plans of your SBE. What are good and
bad points of their existing business objectives and exiting plans of your SBE and why do you
think so?
Business objectives of Beigel Bake include various types of aspects which critically influence
the organisational performance. Besides that, with the help of appropriate business objectives,
Beigel Bake is able to meet desired goals and objectives (Chawla, 2015). On the other hand,
some significant business objectives of Beigel Bake are that high demand of Bagel products,
twenty-four hours availability and high customer support. In other words, the management can
determine current business objectives through analysing a current market situation. On the other
hand, Beigel Bake also includes an effective business plan which is based on bagels bake
production. In addition, around 7000 bagels have been produced in Beigel Bake which is their
current business plan. On the other hand, another significant plan is that the management of
Beigel Bake had decided to remain open the bakery shop in both day and night. In addition, all
day long service is one of the effective and unusual business plans of Beigel Bake which
influence the profitability of the organisation (Chawla, 2015).
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Good points of existing business objectives and plans of Beigel Bake
Business objectives like Bagel products and high customer support can be considered as the good
point. Besides that, the business plan like Beigel Bake opened for twenty-four hours which is a
very good point.
Bad points of existing business objectives and plans of Beigel Bake
Regarding negative aspects of business, an objective is that Beigel Bake focuses only local
people rather they should impress wider customers by delicious bagels products. On the other
hand, according to current business plan, they are producing 7000 bagel per day which is not
necessary. In other words, high production of bagel product can be considered as the bad point of
the business plan of Beigel Bake. Be that as it may, these mentioned good and bad points
critically include some significance. Thus, I think daily 7000 bagels production is the bad point
of Beigel Bake(Hunter, 2010).
Based on your assessment in Task 3.1, prepare a revised business plan to incorporate appropriate
changes to overcome weaknesses of the existing plan. Use appropriate theories and business
models to support these changes
According to the business plan of Beigel Bake, the local people are treated like the customers,
and Beigel Bake produces 7000 bagels every day. In addition, these factors should be changed to
overcome the weakness of the existing business plan of Beigel Bake. The SWOT analysis is one
of the effective business models which helps Beigel Bake to conduct a successful business plan.
Along with that, the SWOT analysis includes four different factors such as strength, weakness,
threats and opportunity. Moreover, SWOT analysis will be conducted in this report for analysing
the potential opportunities and overcome the weakness of Beigel Bake(Hunter, 2010).
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Strength: Beigel Bake is a famous bakery shop which located in the UK. Along with that, the
strengths are related as Beigel Bake enables food service for 24*7 in Brick Lane. Like this, the
clients have full trust on the food quality of Beigel Bake. It is extremely useful for Beigel Bake
by having this kind of strength. Beigel Bake produces bagels which are extremely famous in the
market. Clients of Beigel Bake like this thing in particular. Alongside this, they likewise give
different things, for example, desserts like apple strudel, Danish rolls, cheesecake and Eccles
cakes and baked goods too (Weber, 2005).
Weakness: Nowadays, bakery shop needs to give their reports on websites to increase business.
Along with that, the Beigel Bake Bakery shop don't have any website so that the clients don't get
any data about their dinner and their item moreover. Accordingly, it is their significant
shortcoming. On the opposite side, Restaurant just has their business in the UK with the goal that
they don't have much prominence in different nations. Alongside this weakness, a few clients are
disillusioned because of their service quality. They don't have numerous representatives and
hence they not able to give great services to their all clients. Other than these, they ought to make
an encoded number of bagels and need to make new items for their clients.
Opportunity: as early mentioned, Beigel Bake required an official website in order to contact
with foreign international customers for business expansion process. In addition, Beigel Bake
can also increase their profit by attracting international customers through dedicated customer
service and high-quality bagels items (Weber, 2005).
Threats: there are various types of threats identified in this section such as low employee
performance and high production of Bagels items. In other words, Beigel Bake produces 7000
bagels per day and wasted lots of bagels due to lack of sales. Moreover, additional production
cost will impact the financial stability of Beigel Bake which can be considered as a threat.
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Moreover, by analysing SWOT analysis, Beigel Bake can overcome the weakness by developing
a website, and lower production of bagels bake products.
Based on your revised plan in 3.2, prepare an action plan to implement the changes you
identified in order to strengthen the performance of your SBE. Use appropriate change
management theories and models to implement the proposed changes
In order to strengthen the performance of Beigel Bake, the management needs to focus on the
suggested changes which are discussed in the previous segment of this report. Moreover, an
effective action plan is required to implement the changes in the management process of Beigel
Bake(Samson and Daft, 2010). There are various types of change management models used by
numerous organisations and out of them, Lewin’s Change Management Model can use by the
management of Beigel Bake. In addition, Lewin’s model includes three major factors such as
Unfreeze, Transition and Refreeze which can use for implement change in Beigel Bake. Besides
that, according to the change management model, the management of Beigel Bake should
unfreeze their bagel development or production process. After conducting the first stage of the
business model, Beigel Bake should focus on the transition process which includes initiated
change for a specific transition period. At the end of the day, Beigel Bake can implement the
current strategy which is a low production of bagels in the final stage of Lewin’s change
management model. In addition, the management of Beigel Bake can refreeze the operation after
implementing the change(Samson and Daft, 2010).
Along with that, one of the essential change is required for the business expansion process of
Beigel Bake which is website development. In other words, with the help of online marketing,
Beigel Bake can attract most of the customers through various social media. Apart from that, the
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management of Beigel Bake needs to pay enough attention on the website development which
can enhance their profitability and organisational growth.
Task 4
In task 3, you have proposed some major changes for the SBE. Now write a report on the impact
of those changes on the operations of your SBE and its personnel
There are some critical changes suggested in the previous segment of this paper which mainly
based on a low production of bagels and requirement of website development for Beigel Bake.
Apart from that, a report will be conducted based on those changes to justify the significance of
those changes on various operations of Beigel Bake.
Introduction: this report mainly describes the advantages of a website and as well as a low
production of bagels in Beigel Bake which is a bakery shop of the UK(Francis, 2012).
Beigel Bake includes various types of operations such as production process, raw material supply
and customer care service. Each and every operation are influenced by funds, in other words,
money is required to perform various management process. Moreover, with the help of low
production of bagels, Beigel Bake can retain lots of funds which can be used for different
purpose. On the other hand, the financial stability of Beigel Bake can be improved by this change
management (Weske, 2012).
Along with this part, the development of a stable website can also effect various operations
which are performed by Beigel Bake. In addition, the relationship between customers and Beigel
Bake can be improved through this change management. Besides that, the customers can directly
place the order through the website of Beigel Bake which directly influences the profitability of
Beigel Bake. Moreover, the scope of online marketing will also be exposed by taking this
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initiative as website development process. In simple words, Beigel Bake can directly approach
the foreign customers by online marketing process which is oriented by a website (Weske, 2012).
Conclusion: at the end of this report, Beigel Bake is recommended to implement these changes
in their bakery firm to sustain in this competitive world. In addition, Beigel Bake can easily meet
their desired goals and objectives by implementing these changes in this firm.
Plan how you would manage those proposed changes in your SBE. Use theory and examples to
support your discussion
In order to manage those proposed changes, the management of Beigel Bake needs to follow
Kotter’s 8 Step Change Model which helps to enhance changes in the organization successfully.
Along with that, this business change model includes eight significant stages such as make
urgency for change, create groups for change, make proper perception for change, ask others for
change need, boost employee with change ability, stay calm and permanently make the
change(Holt, 2013). On the other hand, the management of Beigel Bake needs to pay more
attention to this change model to manage proposed changes which are low production and
website development. In addition, by applying this change model, Beigel Bake can resolve any
conflict which can reduce change management. In other words, Beigel Bake can easily manage
and obtain surrounding circumstances of change process through the help of Kotter’s change
model(Holt, 2013).
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Write a report, how you would monitor improvements in the performance on the operations of
the chosen business over the next two years. Use theories on performance monitoring and change
management to support your analysis
In order to monitor improvement in the performance of the operations of Beigel Bake over the
next two years, the management of Beigel Bake needs to monitor the activity of various people
inside the organization. With the help trend line of the business, Beigel Bake can locate their
future growth(Scarborough and Cornwall, 2013).
Long with that, this report is based on monitoring process for performance improvement of
Beigel Bake. In addition, the management of Beigel Bake needs to focus on the production
process which mainly a spot of change management. According to the previous segment, Beigel
Bake produces 7000 bagels per day which are unnecessary. Along with that, Beigel Bake needs
to control the production process by active monitoring system by which Beigel Bake can become
a world famous bakery shop within two years (Ge and Song, 2013).
On the other hand, a website is another spot of change management. In other words, Beigel Bake
mainly does business offline, and they need a well designed website for their company for
attracting foreign customers. Moreover, with the help of the website, Beigel Bake can monitor
the service quality which is provided to their valuable customers.
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References
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Samson, D. and Daft, R. (2010). Management. 1st ed.
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Walker, J. (2010). Service, satisfaction and climate. 1st ed. Bingley: Emerald.
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Weske, M. (2012). Business process management. 1st ed. Heidelberg: Springer.
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