Small Business Organization: Performance Analysis of Beigel Bake

This report provides a comprehensive analysis of Beigel Bake, a small business, evaluating its performance and proposing strategies for improvement and expansion. The report begins by identifying the strengths of Beigel Bake, such as its 24-hour service and popular products, while also pointing out weaknesses like the lack of a website and limited product offerings. The analysis includes comparative measures of performance, emphasizing the importance of customer demand and pricing strategies. The report then proposes changes to improve management and business performance, recommending the development of a website to enhance online presence and reduce waste. It also suggests expanding the business through online marketing and new product development. The report concludes with a revision of business objectives and plans to incorporate these proposed changes, emphasizing the importance of customer satisfaction and organizational efficiency. The report aims to provide practical recommendations for Beigel Bake to maintain and strengthen its performance in a competitive market.

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Small Business Organization
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Small Business Organization
Table of Contents
Task 1..........................................................................................................................................................3
Be able to investigate the performance of a selected small business enterprise...........................................3
1.1 Produce a profile of a selected small business identifying its strengths and weaknesses.............3
1.2 Carry out an analysis of the business using comparative measures of performance.....................4
LO 2 Be able to propose changes to improve management and business performance...............................4
Recommend with justification, appropriate actions to overcome the identified weaknesses in the
business...................................................................................................................................................4
Analyse ways in which existing performance could be maintained and strengthened.............................5
Recommend with justification, new areas in which the business could be expanded..............................7
LO 3............................................................................................................................................................8
Revision of business objectives and plans to incorporate proposed changes...........................................8
Existing objectives and plans...............................................................................................................9
Plans to incorporate changes................................................................................................................9
Action plan........................................................................................................................................11
References.................................................................................................................................................12
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Small Business Organization
Task 1
Be able to investigate the performance of a selected small business enterprise
1.1 Produce a profile of a selected small business identifying its strengths and weaknesses
Strengths- The most important strengths for Beigel Bake Restaurant are their productivities their
food and work diversity, their presence in the London magazine and their production rate.
Depending on their activities, the strengths are associated as mentioned below with the
organization: the Beigel Bake Restaurant provide service for 24hours in London. Therefore, the
customers can easily get service from the restaurant(Bridge and O'Neill, 2013). It is very
beneficial for the organization. By these process, their number of customers increases. The
restaurant mainly focused on their main product beigels which are very popular in the market.
Customers of the restaurant like this item very much. Alongwith this, they also provide other
items such as sweets like apple strudel, Danish rolls, cheesecake and Eccles cakes and pastries
also.
Weakness- Nowadays, for increasing business, an organization needs to give their updates on
websites. But the Beigel Bake Restaurant do not have any website so that the customers do not
get any information about their eatery and their product also. Therefore, it is their major
weakness. On the other side, they only have their business in the UK so that they do not have
much popularity in other countries. Along with these weaknesses, some customers are
disappointed due to their service quality. They do not have many employees and for this reason
they unable to provide good services to their customers. Besides these, they should make a
limited number of beigels and have to make new products for their customers(Latov, 2007).
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Small Business Organization
1.2 Carry out an analysis of the business using comparative measures of performance
The Beigel Bake is a bakery which provides food to their customers. The food restaurant is very
much anxious for their products, and they tryto maintain their quality of products in front of their
customers. An organization also have to concentrate on the demand of their customers and based
on that they have to decide the price limit. Therefore, the Beigel Bake Restaurant have to fix a
suitable price limit which can attract the consumers. It will be very beneficial for the
organization and also increase the consumer’s number. Their 24hours providing service is one of
the major things which give them benefits compare to another restaurant in the United Kingdom.
According to these, the Beigel Bake Restaurant should make new products for their consumers
along with reasonable price. The customers want new nad variety of products, and these attract
the customer most. The organization has to understand the demands of the people which help
them to makeproducts for them(Abdel-Maksoud and Abdel-Kader, 2007).
LO 2 Be able to propose changes to improve management and business performance
Recommend with justification, appropriate actions to overcome the identified weaknesses in the
business
Beigel Bake is a small bakery which situated at Brick Lane in the London. In addition, one of the
significant weakness of this small business is online services. As early mentioned, Beigel Bake
does not have any website or online existence. In other words, Beigel Bake unable to provide
online customer service. Apart from that, Beigel Bake remains open for twenty-four hours but
due to lack of online promotion the business cannot be expanded properly.
Significance of Website
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Small Business Organization
The official website of an organization contains whole information about the product description,
cost of the products and customer service quality. Besides that, with the help of the website,
Beigel Bake can also attract the customers towards the Beigel Bake’s bagels products. Moreover,
a website is a less expensive virtual address of an organization which can provide service to
anybody across the globe. Moreover, the management of Beigel Bake needs to focus on the
website development process in order increase the productivity of the organization(Lewis and
Renn, 2004).
Another identified weakness is preferred product development which is bagels. In other words,
Beigel Bake produces 7,000 bagels per day which are a significant weakness. Besides that,
bagels are the most popular item of Beigel Bake but per day near about 1000 bagels are wasted.
In addition, the wasted bagels include high production cost which needs to be saved by Beigel
Bake.
Action plan: in order to overcome this identified weakness, the management of Beigel Bake
needs to consult with software experts to develop their official website. Moreover, the cost of
domain and hosting are not expensive so; Beigel Bake can afford the price. Thus, in order to
reduce the cost crisis, Beigel Bake should not produce a lot of bagels rather they should produce
their traditional Jewish style with fillings as hot salt beef with mustard. In addition, Beigel Bake
needs to produce 6000 bagels per day to consume fewer expenses(West, Densmore and Rathbun,
2012).
Analyse ways in which existing performance could be maintained and strengthened
Beigel Bake has various types of strength which increase the performance such as twenty-four
hours service is one of the major strength of Beigel Bake which is influencing their productivity
and performance. Besides that, Beigel Bake is one of the famous bakeries of Brick Lane which
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Small Business Organization
indicates that lots of people visit Beigel Bake on a daily basis. In other words, due to twenty-four
hours service, many people are spending a huge time at there. On the other hand, Beigel Bake
produces various types of delicious food items which also attract many customers. So, there are
various types of strengths of Beigel Bake have been optimized in this segment(Baker, 2006).
Employee performance is one of the significant element of Beigel Bake which also can be
assumed as an important strength. Besides that, Beigel Bake has efficient and effective staffs
who able to satisfy the customers with high-quality services. Thus, the management of Beigel
Bake needs to provide training to the staffs for more effective customer services which can
increase the performance of the organization(Baker, 2006).
Along with that, the management needs to focus on the performance of Beigel Bake in order to
increase potential business opportunities. Apart from this, in order to maintain the performance,
Beigel Bake needs to appoint well-behaved staffs who can meet customer’s expectation. Besides
that, to maintain high-quality food service, Beigel Bake needs to retain their current chef who
produces tasty and delicious food items like bagels for Beigel Bake. Along with this part, the
management of Beigel Bake should provide twenty-four basis service as they do in present day
to hold a solid customer support. In other words, at night most of the restaurants and bakery
shops remains closed except Beigel Bake. So, to retain the customers who are looking for food
center in midnight, Beigel Bake should open their stores whole day and night. Moreover, they
should constantly serve high-quality food items like apple strudel, Danish rolls, and cheesecakes
which are liked by thousands of customers. Moreover, with the constant help service and food
quality, Beigel Bake can achieve its desired goals and objectives(Birch, 2002).
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Recommend with justification, new areas in which the business could be expanded
According to the case of Beigel Bake, some new areas can be used for business expansion
processes such as website development and new dish predicament. On the other hand, online
service is one of the outstanding trending services in this technical world. In other words, most of
the customers are preferring home delivery facility which consumes less effort and cost. Along
with that, Beigel Bake needs to create a virtual identity which can satisfy the online customers.
In addition, with the help of online services, the management of Beigel Bake can expand their
business out of London and make good relation with international customers(Mill, 2007).
On the other hand, online marketing is one of the effective marketing technique which contains
low workforce and cost assessments. In other words, social media marketing can also influence
the business performance of Beigel Bake. In other words, Beigel Bake can attract those
customers who have social accounts through social media marketing. In addition, Beigel Bake
can expand their business through online marketing strategy which includes social media
marketing(Mill, 2007).
Apart from that, the promotional activity is another significant part of the business expansion
process which includes some assessments like the advertisement. In other words, an
advertisement is an effective marketing method which includes detailed information about the
product specification and cost prediction. Besides that, with the help of promotional activities,
Beigel Bake can draw the attention of their potential customers. Although, Beigel Bake needs to
promote their products and services through the various medium like television ads, newspaper,
radio, and internet. Marketing through the internet is one of the beneficial promotion which
should be used by Beigel Bake to expand their business(Wills, 2004).
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Small Business Organization
LO 3
Revision of business objectives and plans to incorporate proposed changes
The report deals with the various aspects of small business organizations. How the management
of the company reacts in different situation and how they enact for the improvement of their
business. In this report, the Beigel Baker being one of a small scale organization, the
management of the company has to do a lot do work for the betterment of the company. there are
many aspects that the management of the organization would have to be concerned of such as the
business strategies for the company, the business strategies for the other rival organizations and
many more aspects. other than these there are also some other aspects that is important for the
management of the company to follow with proper guidelines and proper skill. All the important
aspects which are needed for the betterment of the business of a small scale organization are
mentioned in the further essay. Whatever company or organization it is, the prime target of the
company is to attract as much as customers are possible. For that the management of the
company would have to please the customers of the company by providing them good quality
products. Thus the prime objective of the company has always been to attack more customers.
Other than this, another objective of the management of the company is to maintain and control
all the other organizational factors properly such as the production procedure of the company,
the communication between the management and the employees of the company, the
communication between the employees of the company and the customers and many other
aspects. for these, the management of the company or the management of the company would
have to be supportive towards the employees of the company. it is the responsibility of the
management of the company to look after the basic needs and requirements of the employees of
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Small Business Organization
the company. this will help the management of the company to get more involved with the
employees of the company and the other organizational aspects will be benefited.
Existing objectives and plans
As mentioned earlier, in the above passage, the existing objective is to get more customers by
providing them good quality products and to maintain all the organizational factors for the
improvement of the company or the trade of the c0organization. the planning of the small
business company, Beigel Baker is very simple, the management of the company has always
been able to provide good quality products to the customers. Being a small scale organization, it
is really tough for the management of the company to compete with the heavy weight rival
organizations. Thus one of the strategy of the mentioned company is the low price strategy. The
company provides their products in a comparatively low price. If the customers are getting good
quality products in a low budget, they will surely give positive feedback to the company which
will surely turn up to be beneficial for the company or the management of the company. the other
planning for the betterment of the internal organizational factors, the management of the
company first, would have to be concerned about the employees of the company. id the
employees of the company are not satisfied with the management of the company and the
facilities provided by the management of the company, they would never be able to get success
in a short span of time. Thus for the betterment of the whole company and the business of the
company, the management of the organization should be more attentive towards the needs of the
employees of the organization.
Plans to incorporate changes
Change is an important feature for any company. with the changing styles of business procedures
and strategies, the company or the management of the company cannot use a single strategy
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forever. The management of the company would also have to implement changes and
modification to the organization and the trade of the company. there are some factors on which
the company has to be dependent for bringing any changes in the workplace. The prime factor is
the environment of the business which includes the culture of the people of the country, the
political influences on the organization and the economy of the country. These are the main and
the most important feature which the company or the management of the company would have to
be concerned of for the required change in the company. analyzing all the features and the
organizational factors, the management of the company would have to identify the aspect which
needs changes. For example, the process of the production, if the production procedure of the
company is not up to dated, and has some flaws in the company, the management of the
company would have to take some serious action to change or to modify the production
procedure of the company. these are the importance of the change which are required for the
betterment of the company and the management of the company should always be concerned of
the mentioned facts.
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Action plan
The above figure shows the action plan for the proposed changes in the mentioned company. in
the end it is quite confirmed that whatever the existing plans and objectives of the business is, the
management of the company would always have to be open minded for bringing any changes in
the organization for the betterment of the company or the business of the company.
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Small Business Organization
LO 4
4.1 Report on the impact of the proposed changes on the business and its personnel
There are many workers in the organization that can play many decisive roles in order to bring
the change in the environment of the company(Chermack, 2011). This can be done by working
hard in the organization in order to increase the productivity of the organization. At the same it
has been seen that the other workers have not accepted the changes and they are unable to get
used to with the change environment. It is the roles of the leaders and the managers of the
company to make the workers understand about the positive effects of the changes and the
benefits of brining the changes in the organizational structure. From the point of view of the
business the changes were really needed. It means there were some places where Beigel Bake
was not able to make more impacts in the markets. They took the initiative to make a firm
movement in the social or the online market. Moreover they decided to add more tasty food
items in the list depending on the various demands of the customers in the market. There are
many competitors of the company in the market who are making many positive movements in
the field of the market and that are why Beigel Bake also tried to make some changes in the
strategies in the organizational environment(Fetters and Tilson, 2012). The company has made
the changes and has worked hard to implement the changes in the organization. Remembering
the demands and the criteria of the customers in mind the company’s employees and workers
have increased the level of their work in the most effective way. The changes can increase the
satisfaction level of the employees and that is where the organization gets the motivation in order
to progress for the changes. After the whole explanation one can say that the proposed change in
the business is very much decided in the favor of the business. There are many fields where the
business Beigel Bake needs to be improved. There are no online websites of the company and
that is why it is not able to put impact in the online business field. So the changes must be done
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