Beirut Neville Business Plan: Market Research and Ethical Dilemmas

This report presents a comprehensive business plan for Beirut Neville, a small business specializing in wall design services. The plan encompasses various crucial aspects, including setting up the business, conducting market research to foster development, addressing ethical dilemmas, and adhering to equality and diversity laws. Furthermore, the report explores the company's assets, liabilities, gains, and expenses, providing a detailed financial overview. The market research section includes primary and secondary research methods, along with quantitative and qualitative approaches to analyze customer preferences and market trends. The ethical dilemma discussion presents a case study to illustrate how to make decisions in complex situations. Finally, the report emphasizes the importance of equality and diversity laws, detailing employee rights and outlining the company's financial structure with assets, liabilities, gains, and expenses. The business plan is designed to help the company achieve its organizational objectives.

BUSINESS
CASE
STUDY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Setting Up a small business plan.................................................................................................1
TASK 2............................................................................................................................................4
Conduct market research which develop the business................................................................4
TASK 3............................................................................................................................................6
Discuss about ethical dilemma....................................................................................................6
TASK 4............................................................................................................................................7
Equality and Diversity law..........................................................................................................7
TASK 5............................................................................................................................................7
Assets, liabilities, gains and expenses.........................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
A business plan as defined by entrepreneur, it is a written document which is prepared
according to business and includes all those activities which is needed for business (Burns and
Dewhurst, 2016) . In this plan including all strategy like sales, marketing and financial
background and containing a projected profit and loss statement. On the basis of business plan
can set appropriate purposes and objectives regarding to business. To better understand project
report chosen organisation Beirut Neville which design walls of different offices. It is basically
based on business to business services. The aim of the report to develop small business plan to
obtain organisational objectives. In the particular report consist of business plan, values, market
research for develop business in ethical way. Apart from this is also discussed about equality &
diversity law and rights of new employees.
TASK 1
Setting Up a small business plan
A perfect business plan can help to establish their business in appropriate way and apply
all business idea to achieve its goal and objectives in effective way. The particular define as
written document to assess the business and take right step in order to fulfil its targets and aim.
Business plan and name - Beirut Neville is a small business which provides different
design on walls to other business. It is basically based on business to business and they are
provide facility to customized design. By this company design different unique wall design
which can provide positive vibes and attract to customer for visit in particular site. The company
has provide different style like Art deco, Dan-mask, Faux finish, geometric and many others.
Location of the business – The business has been established in the best location of UK
where mostly people visited for shopping (Feenstra, 2014).
Target customer – On the basis of research company mainly provided services to
business to business where they can target to new open business and wants to design their wall in
effective way. They are also provided services to customer according to their design, it means it
based on customise design.
Business Model – when company can establish a new business that time apply a business
model in order to create sustainable unit and measure value of customer in particular market
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place. As Beirut Neville apply business canvas model for this particular company, business
canvas model where is developed as a strategy tool for develop new organisation.
Key Partners
It includes
suppliers such as :
 Different
design
from
researches
on market
basis
 Social
media
channel
for
promote
business
 Raw
material
suppliers
Key Activities
 Contact to
new open
business
 Present
unique
design
 Design
walls on
customize
basis
 Manage
clients
Key Resources
Value
Proposition
 Present
traditional
design to
attract
customers
 Discount
offers on
festive
season
 Fast work
as soon as
possible
 Online
services
also
available
Consumer
Relationship
 Provide
accurate
informatio
n to
customer
anytime
by 24/7
 Customer
contact
through
main,Face
book,
Instagram
 Customize
d designed
as per
requireme
nt
 Contact in
different
shifts
Channels
 Facebook
 You tube
 Instagram
 Snap-chat
Purchase :
Consumer
Segments
 It is well
reputed
people
who wants
to open
their
business
with
unique
wall
designs
 Rich
people
 Young
profession
als
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 Office
people
 Profession
al people
 Rich
people
(Fernánde
z-
Guerrero,
Revuelto-
Taboada
and
Simón-
Moya,
2012)
Cost Structure
 Acquire
assets
about
5000
pound
Revenue Streams
 Earn money through the business where provide services to
professional peoples
Logo of an organisation
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Values – Beirut Neville create values in order to promotes their business by delivering
best quality services and reshaping of building walls according to customer requirement. When
different peoples are arrivals to office e to attract from wall and it provide positive vibes
regarding to work and impress to other clients. It is also include as promotional activities. On the
basis of following things such as -
Social – The social value develop by the company where resources, inputs, policies or
process are combined to generate improvements in the lives of individuals or society as a whole
(Jones and Penaluna, 2013) . Beirut Neville have social concern about to their products which
can not shows wrong impact on society many time peoples are design walls to increase violence
and wrong quotes. So company can not work those type people and provide quality goods which
supply positivity in each persons.
Environmental – It is very important for a business to emphasis the environmental values
and it is the responsibility of company to use non harmful products to design wall. Those
products can not affect to natural things like air, water etc. Beirut Neville does not pollute water
because they know need of water and it can help to promote their business and maintain
goodwill. A business can follow all environmental law regarding to business.
TASK 2
Conduct market research which develop the business
Primary Research – It is a new research which is carried out to specific answer related to
specific issues and operations. Primary research defined as a technology which is used by
researcher to collect data directly from different sources rather than depending on data collected
previously done research. In this include questionnaire, interviews or surveys with individual or
small groups. In the reference of Beirut Neville the researcher conducted primary research
regarding to business to know views of different businesses about to decorate of business. There
are provided questionnaire to different offices regarding their services -
Questionnaire -
1. What type of promotional activities influence people generally?
 Visual
 Audible
 Audio-video
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2. Do you think wall-design theme based activity aid organisations in promoting their business
more effectively?
 Yes
 No
3. According to you, ideas related to run business in wall-design theme proves beneficial for ?
 Yes
 No
4. Which social sites help... in developing interaction with its clients?
 Twitter
 You Tube
 LinkedInn
 Instagram
Secondary Research – This type research use by researcher when previous study has been
completed and apply their results according to situation and also apply some changes. It is
comparing with primary research in order to uses primary resources as data analysis. In this
involves internet, articles, newspapers, magazines etc. Beirut Neville conduct secondary research
to know about customers who is interested to design their wall and posh areas where live rich
people and they love to decorate their business. With the help of this research know about
customer taste & preferences (McKeever, 2016).
Quantitative Research – The particular method help to measure objective and the
statistical, mathematical or numerical analysis of collected data with the help of polls,
questionnaire and surveys by influence pre existing statical data apply for computational
techniques. Beirut Neville apply this research for estimate future growth in particular business.
Qualitative Research – It is primarily searching research which is used to attain an
understanding of underlying reasons, opinions and motivations. Qualitative research mainly
related to quality of the products and services. It can help to find out inner problems and helps to
develop ideas or hypotheses for potential quantitate research. Beirut Neville conduct to particular
research to know about the competitors in their business.
Market searches can provide help to Beirut Neville regarding to market trends and taste 7
preference of different peoples.
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TASK 3
Discuss about ethical dilemma
Ethical dilemma refers to a situation where an individual has to select as one alternative
from different options so that problem can be resolve. When company have various option so it
is not easy to select one option from various option which create the situation of dilemma in
front of organisation to which one it should select so that better results can get and business get
advantage from it (Shelton, 2017) .
Case -
Morgan Ltd has a business of providing retailing product to their top customer as per
their requirement. In the starting of their business they can face the problem of ethical dilemma
that there products are purchased by people on low price so company wants to increase their
sales as well as capital. So for solve this dilemma the manager of a company decided to
purchase products on low cost and take discount from manufacturer. To solve capital issue it can
take loan from bank and try to create customer loyalty it should provide better quality of goods
to their targeted customer at reasonable cost.
Conclusion -
To solve ethical dilemma company has applied all solution and started business in new
way and increase customer faith. To sole dilemma select right alternative which can increase
sales of company and gain customer trust regarding to their products. They are purchasing
products on low cost from manufacture and sold out to customer on reasonable rate. Hence
Beirut Neville select best option to solve ethical dilemma and increase interest of customer in
their company. As establish new company they can set low price for their customer and provide
different offers to attract customers.
From the above discussion it has been recommended that Beirut Neville is valuable
company which can design attract wall for their customer at reasonable rate. It can help to
increase positivity in people.
TASK 4
Equality and Diversity law
It is important for every organisation to follow equality and diversity law in their
organisation. The equality and diversity law can help to those employees who can not get equal
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pay from their employer and have discrimination regarding to behaviours and working hours. So
this law can protect to those employees as per the rules and regulations. At the time of joining
company fill contract between employer and employee where mention about all things. Zero
hour contract is used for piece or on call work when organisation has needs to get work done on
time (Thébaud, 2015). In the case of employees it is their right to get minimum wages as per the
fixed by government or legal authority. UK's government has introduced equality and diversity
law to protect worker's right (Ward, 2016) .
Rights for new employees
Beirut Neville can provides different kind of facility to their employees in order to
protect employee's right which are -
 Right to get healthy and safety environment at work place.
 Equal wages according to employment contract law
 Fill complaint in complaint box that should be secret
 Time to time get compensation and other benefits
 Get promotion, bonus and incentives by giving good performance.
TASK 5
Assets, liabilities, gains and expenses
Assets – It is part of business entities that helps to organisation to generate long term income or
revenues from an industry like building, motor vehicle, plant and machinery etc. The company
Beirut Nevillehas different assets which can help to design wall in effective ways these are stairs,
rolling equipments, different oil pints and designs (Jones, Borgman and Ulusoy, 2015) .
Liabilities – It is consider as business liabilities which can arise during to run of the business and
it is paying by the business in particular time period. Beirut Neville has different liabilities like
unpaid suppliers, creditors, loan and outstanding expenses.
Expenses – The company can expenses on their raw material and expand business on middle
level so it will help to attract customers and their reference person.
Income – When company have total sales over to total cost so gain profit which is shows good
position of a business. In the context of company gain by achieve more contract from office and
provide services to customers.
Budget to avoid cash flow problems
7

To avoid and reduce cash flow issues an organisation should set time for debtors and
liabilities that helps to maintain cash flow (Kakouris, Dermatis and Liargovas, 2016) -
Expenses Amount(GBP)
Cost to purchase machines 2000
Salary of employees 5000
Designing of walls 7000
Building rent 6000
Total 20000
CONCLUSION
From the following report it has been concluded that it is important to business for start
new business firstly need to prepare a plan and conduct a market research to establish in effective
way. By conducting market research from company to know taste and preference of customer.
There are applied equality and diversity law to company to follow compliance to related to
cooperation with unnecessary expenses.
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REFERENCES
Books and Journals
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
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Feenstra, D., 2014. The Standout Business Plan: Make Irresistible-and Get the Funds You Need
for Your Startup or Growing Business. Journal of Applied Management and
Entrepreneurship. 19(4). p.116.
Fernández-Guerrero, R., Revuelto-Taboada, L. and Simón-Moya, V., 2012. The business plan as
a project: an evaluation of its predictive capability for business success. The Service
Industries Journal. 32(15). pp.2399-2420.
Jones, C. and Penaluna, A., 2013. Moving beyond the business plan in enterprise education.
Education+ Training. 55(8/9). pp.804-814.
McKeever, M., 2016. How to write a business plan. Nolo.
Shelton, H., 2017. The secrets to writing a successful business plan: A pro shares a step-by-step
guide to creating a plan that gets results. Rockville, MD: Summit Valley Press.
Thébaud, S., 2015. Business as plan B: Institutional foundations of gender inequality in
entrepreneurship across 24 industrialized countries. Administrative Science Quarterly.
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Ward, J., 2016. Keeping the family business healthy: How to plan for continuing growth,
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Journal of Small Business and Enterprise Development. 22(4). pp.611-632.
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perspective of Europe 2020 plan. Business & Entrepreneurship Journal. 5(1). pp.7-24.
McGuirk, H., Lenihan, H. and Hart, M., 2015. Measuring the impact of innovative human capital
on small firms’ propensity to innovate. Research Policy. 44(4). pp.965-976.
Rayna, T. and Striukova, L., 2016. From rapid prototyping to home fabrication: How 3D
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