Belleray Beauty Saloon: A Comprehensive Business Plan and Marketing

This report provides a detailed business plan for Belleray Beauty Saloon, a full-service salon in the United Kingdom. The plan includes an introduction, SWOT analysis, and a description of the business's vision, objectives, and mission. It identifies the target market, analyzes Porter's five forces, and outlines a comprehensive marketing plan, including product, price, place, and promotion strategies. The report also covers the salon's budget, sources of funding, and operational expenses. The report concludes that a well-defined business plan is crucial for new ventures, aiding in goal setting, performance evaluation, and attracting investors. The document also references several academic sources to support the analysis of the business and the industry.

Starting a Business and Fundamentals of Marketing
Introduction
A business plan is essential before starting any venture
or enterprise as it is a written document which
includes everything in detail with regards to the
objective, mission and goals of a business and how it
is going to be achieved.
What the business is all about
Belleray Beauty Saloon is a full-service salon
committed towards providing complete and quality
solutions to the customers of United Kingdom such
as skin and hair treatment; spa and wellness along
with makeup solutions to the artists, bridals,
celebrities and designers.
• Vision
• Objectives
• Mission
SWOT Analysis
• Strengths: Experience and expertise in the
hair and skin treatment for 20 years.
• Weaknesses: Premium pricing strategies
and high cost of operations.
• Opportunities: Most beauty salon doesn’t
focus on men but Belleray includes male in
their customer segment
• Threats: Increasing government taxes and
strict regulations.
Porter’s five forces
• Threat to new entry: Due to high profit
potential many wish to enter into market.
However, it is difficult to get a position of
Belleray Beauty Salon as it requires a huge
investment, time, knowledge and expertise.
• Threat to substitute: Belleray Beauty Saloon
can face the competition from Ayurvedic and
organic treatments; therefore, business is most
likely to get influence.
• Degree of industry rivalry: As everyone in
this industry is opting for new strategies to
make customer feel welcome and friendly and
making efforts to outperform other
competitors through innovative approach, thus
intensity is high.
• Bargaining power of buyers: As there are
several other competitors and availability of
substitute products makes the bargaining
power of buyers high.
• Bargaining power of suppliers: The intensity
of suppliers is low as Belleray has numerous
sources and many branded companies to get
the cosmetic and beauty products.
Background and Expertise
Belleray Beauty Saloon is providing services in United
Kingdom since more than 20 years. The salon has been
providing wellness and grooming services to the women
and men, with a prime focus over women clients, who
aspire to look good and focus on their personal
development, grooming and pleasant appearance.
Target Market
• Segmentation: At this stage Belleray
beauty salon takes into account several
features of the customer segment such as
demographic, behavioral and geographic.
• Targeting: Belleray targets specially to
young ladies and adult women who are
working professional and concerned about
beauty and willing to pay exorbitant price.
• Positioning: Belleray finally positions
itself as an ideal and unique service
provider of health and skin treatment in the
city of Glasgow through their expertise and
best solutions for the customers dealing
with skin acne and hair loss.

Starting a Business and Fundamentals of Marketing
What the business is all about
Belleray Beauty Salon is unique in its services as they keep in mind changing needs and wants of
customer along with ensuring that client’s visit to the salon is safe and secure with strict protocols
related with Pandemic. One of the unique attributes of this Salon is, apart from providing basic
grooming and appearance services they are expertise in hair loss treatment and skin care with the
facility of hair transplant and minor surgery of skin.
Vision: Vision statement of Belleray Saloon is to be the best in segment where customers feel
welcome and friendly along with to be a unique saloon and spa centre which continuously pushes
the standards of the industry through knowledge and education meanwhile seeking the professional
development of their staff (Lai and To, 2020).
Objectives: Belleray Saloon objective is to deliver exceptionally quality services to the guests from
the time they enter in to the time they walk out in a friendly, peaceful and hygiene environment.
They are also committed towards providing healthy, friendly and respectable working environment,
fostering diversity, creating and hard work along with personal and professional growth of their
talented workforce.
Mission: Their mission is to provide professional and expert services to the guests who walk in
through their talented and highly skilled workforce including trichologist, cosmetologists, hair
stylists, and make-up artists.
Background and Expertise
With over two decades of experience and growing concern among the customer of UK with regards
to hair loss and skin acne (Pop, 2019). Belleray is expertise and professional in handling such
problems and have talented and experienced workforce in their team which make them unique and
special from that of other competitors. Apart from this they also hold expertise in hair styling,
make-ups, spa treatment and providing a complimentary services of diet plans for the customers to
make them look young and good and to support their skin and hair treatments.
SWOT Analysis
Strengths:
• Good relationships with clients.
• New and updated technology for hair spa, head massage and skin treatment.
• Good reputation and customer loyalty
Weaknesses:
• Weak promotional and advertising campaigns.
• One customer can be attended at a time.
• Limited area of services like in the store itself and can-not provide outside services.
Opportunities:
• Rising desire of people to look good and pleasant.
• Growing opportunities in events and weddings.
• New profession such as influencer have increased the demand for saloons.
Threats:
• Increasing trends and demand for organic and Ayurvedic Treatment.
• Increasing cost of cosmetics and other equipments.
• Rapid advancement in technology and changing customer’s preference.
Target Market
• Segmentation:
The target audience consists of young ladies, adult men and women, teenagers and children of age group ranging from 5 –
30 years and above of the city Glasgow, United Kingdom.
• Targeting:
Additionally men and women who are working as social media influencer, model, and artist need assistance in grooming
and styling (Owen, 2019).

Starting a Business and Fundamentals of Marketing
Marketing plan
• Product: Belleray is offering skin and hair solutions
to the customer who dealing with hair loss and skin
acne apart from basis styling and grooming services.
• Price: Being best in the segment and know for their
expertise they are using premium pricing strategy
where customer is willing to pay and experience
quality services.
• Place: They will operate from a well designed and
fully furnished outlet with a facility of advance
booking through websites and social media platform
due to the policy of attending few clients at a time
due to pandemic
• Promotions: Company will extend its reach to the
potential customer through promotion of products
and services over social media platform and use of
digital marketing channels such as SEO, Pay Per
click etc.
Sources of funding
• Personal savings: One of the easiest and most reliable sources of
funding is personal savings which is quickly available and free from the
liability of repayment of amount.
• A bank loan: UK government is offering secure, interest free or low
interest long term loans to the entrepreneurs for the development of an
economy and nation. However, it requires a little paper work and credit
worthiness of a owner along with list of assets for the repayment of loan
in case of defaulter.
• Borrowing from friends and relatives: Another great source of funding
for financing the project of Belleray Beauty Saloon is seeking help from
relatives which is easy and quick way getting funds and needs to
payback within a definite period of time.
Budget for setting up saloon
Estimated Budget for the Belleray Beauty Saloon
Category Planned expenses
Building rent/lease £ 10000
Equipment rent/lease £15000
Products and
material (beauty and
saloon products)
£8000
Marketing expenses £6000
Administrative
expenses
£5000
Sales Expenses £8000
Operating Expenses £4000
Total cost £56000
References
• Emerson, R.W. and Trautman, L.J., 2020. Lessons about Franchise Risk from Yum Brands and Schlotzsky's. Lewis & Clark L. Rev., 24, p.997.
• Owen, R., 2019. Net Promoter Score and its successful application. In Marketing Wisdom (pp. 17-29). Springer, Singapore.
• Lai, L.S. and To, W.M., 2020. E-Entrepreneurial intention among young Chinese adults. Asian Journal of Technology Innovation, 28(1), pp.119-
137.
• Klimanov, D. and Tretyak, O., 2019. Linking business model research and marketing: new network-based approach to business model analysis.
Journal of Business & Industrial Marketing.
Conclusion
From the above report it has been concluded that a good and
effective plan helps the new enterprises to keep up the things as
planned and evaluate the performance with regards to where we
were and where we have reached now. A good business plan also
highlights marketing, financial and operational planning which
helps the company in projecting detailed knowledge to the
investors and attract them for financing the project.