Ben Sherman: An analysis of marketing essentials and functions.
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This report examines the marketing essentials of Ben Sherman, a clothing brand established in 1963. It covers the roles and responsibilities of marketing, its relationship with other business areas, and the importance of effective marketing strategies for success. The report identifies key marketing functions such as market analysis, segmentation, pricing, distribution, after-sales services, and promotion, highlighting how these functions enable Ben Sherman to meet customer needs and compete effectively. It also analyzes the impact of political, economic, competitive, technological, and socio-cultural environments on Ben Sherman's marketing strategies. Furthermore, the report discusses the structure and operation of the organization, including the roles of production, finance, HR, IT, and R&D departments, and their interrelation with marketing functions.
MARKETING ESSENTIALS
BEN SHERMAN
1
BEN SHERMAN
1
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Contents
INTRODUCTION......................................................................................................................... 3
LO1................................................................................................................................................ 4
P1...............................................................................................................................................4
M1............................................................................................................................................. 6
P2...............................................................................................................................................8
M2........................................................................................................................................... 10
LO2.............................................................................................................................................. 13
P3.............................................................................................................................................13
M3........................................................................................................................................... 15
LO3.............................................................................................................................................. 16
P4/M4...................................................................................................................................... 16
CONCLUSION........................................................................................................................... 21
REFERENCES............................................................................................................................ 22
2
INTRODUCTION......................................................................................................................... 3
LO1................................................................................................................................................ 4
P1...............................................................................................................................................4
M1............................................................................................................................................. 6
P2...............................................................................................................................................8
M2........................................................................................................................................... 10
LO2.............................................................................................................................................. 13
P3.............................................................................................................................................13
M3........................................................................................................................................... 15
LO3.............................................................................................................................................. 16
P4/M4...................................................................................................................................... 16
CONCLUSION........................................................................................................................... 21
REFERENCES............................................................................................................................ 22
2
INTRODUCTION
This assignment is going to study about roles and responsibility of the marketing and how
marketing relates with other areas of the business with respect to the Ben Sherman. Importance
of effective marketing strategies in order to get success in a competitive environment and to
maintain sustainability. Relationship between marketing and other functional units and how it
helps to accomplish the objective of the organization.
COMPANY OVERVIEW
Ben Sherman is a clothing brand that was established by Arthur Benjamin Sugarman (Ben
Sharman) in 1963. Basically, it provides apparels for men such as shirts, suits, accessories,
sweaters, shoes and outwears. The first store of Ben Sherman was in Brighton in 1967. The
parent company of Ben Sherman is Marquee Brands. Ben Sherman sticks to the youth culture
and the products of Ben Sherman is almost adopted by every youth culture. Initially, Ben
Sherman was making shirts for the people and then started making his own shirts. The basic
design of Ben Sherman shirts was influenced by American lvy League shirt (Ben Sherman,
2019).
3
This assignment is going to study about roles and responsibility of the marketing and how
marketing relates with other areas of the business with respect to the Ben Sherman. Importance
of effective marketing strategies in order to get success in a competitive environment and to
maintain sustainability. Relationship between marketing and other functional units and how it
helps to accomplish the objective of the organization.
COMPANY OVERVIEW
Ben Sherman is a clothing brand that was established by Arthur Benjamin Sugarman (Ben
Sharman) in 1963. Basically, it provides apparels for men such as shirts, suits, accessories,
sweaters, shoes and outwears. The first store of Ben Sherman was in Brighton in 1967. The
parent company of Ben Sherman is Marquee Brands. Ben Sherman sticks to the youth culture
and the products of Ben Sherman is almost adopted by every youth culture. Initially, Ben
Sherman was making shirts for the people and then started making his own shirts. The basic
design of Ben Sherman shirts was influenced by American lvy League shirt (Ben Sherman,
2019).
3
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LO1
P1
MARKETING
“Marketing refers to the set of activities that enables the organization to buy or sell the product
or services. It includes the activities to identify what customers want and find out whether the
business is able to make it at the right price or not”( Baker, 2016). In other words, it can be said
that marketing is a process in which through the development of the valuable product or services
need of an individual or group of individuals can be satisfied.
4
MARKETING FUNCTIONS
MARKET PLANNING
STANDARDISATION AND
GRADING
PRODUCT DEVELOPMENT
COLLECTING AND ANALYSING
INFORMATION
PRICING
CUSTOMER SUPPORT
SERVICES
BRANDING
PACKAGING AND LABELLING
PROMOTION
P1
MARKETING
“Marketing refers to the set of activities that enables the organization to buy or sell the product
or services. It includes the activities to identify what customers want and find out whether the
business is able to make it at the right price or not”( Baker, 2016). In other words, it can be said
that marketing is a process in which through the development of the valuable product or services
need of an individual or group of individuals can be satisfied.
4
MARKETING FUNCTIONS
MARKET PLANNING
STANDARDISATION AND
GRADING
PRODUCT DEVELOPMENT
COLLECTING AND ANALYSING
INFORMATION
PRICING
CUSTOMER SUPPORT
SERVICES
BRANDING
PACKAGING AND LABELLING
PROMOTION
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MARKETING FUNCTIONS
Marketing function refers to the identifying and placing the product to the marketplace where the
company operates and then promoting that product to make it different from the other similar
product (Martensen and Mouritsen, 2017).
IDENTIFY KEY MARKETING FUNCTIONS
Market analysis=Market analysis is a part of the industry analysis. It is an examination which
enables the organization to identify the competence of a particular market for the industry (Kaur
and Kang, 2016). It helps Ben Sherman to analyse its existing market as well as the new market.
It is the process to examine the dynamics and attractiveness of the market.
Market segmentation=Market segmentation is the concept of the marketing that divides the
entire market into subgroups of related characteristics. One market segment is completely
different from the other market segment. The objective of the market segmentation is to create a
marketing mix that exactly suites the customer expectations (Venter, et al, 2015). Market
segmentation can be done on the basis of
Behavioural
Demographic
Psychographic
Geographical
Ben Sherman segments the entire market on the basis of predestines set of the segmentation
criteria before entering the market. Youth is the central market segment for Ben Sherman (Ben
Sherman, 2019).
Pricing=The process of the setting price at which the business can sell its product or services.
While deciding the price business takes into consideration the cost of the material, manufacturing
cost, market place, market condition, competition etc. Pricing is one of the marketing mix and
only marketing mix that generates revenue. It is an important aspect of financial modelling.
Distribution=It is a very important function of t marketing that means spread the product that it
will be available to the customer of the organization who needs it. Distribution is an integral part
of the marketing that can make or break the organization because to provide the right product to
the right people at the right place in a right way is a very important task (Todorova, 2015).
After sales services=As its name suggests it is a kind of service that customer needed after
buying the product. The company provides information or help to their customers while facing a
5
Marketing function refers to the identifying and placing the product to the marketplace where the
company operates and then promoting that product to make it different from the other similar
product (Martensen and Mouritsen, 2017).
IDENTIFY KEY MARKETING FUNCTIONS
Market analysis=Market analysis is a part of the industry analysis. It is an examination which
enables the organization to identify the competence of a particular market for the industry (Kaur
and Kang, 2016). It helps Ben Sherman to analyse its existing market as well as the new market.
It is the process to examine the dynamics and attractiveness of the market.
Market segmentation=Market segmentation is the concept of the marketing that divides the
entire market into subgroups of related characteristics. One market segment is completely
different from the other market segment. The objective of the market segmentation is to create a
marketing mix that exactly suites the customer expectations (Venter, et al, 2015). Market
segmentation can be done on the basis of
Behavioural
Demographic
Psychographic
Geographical
Ben Sherman segments the entire market on the basis of predestines set of the segmentation
criteria before entering the market. Youth is the central market segment for Ben Sherman (Ben
Sherman, 2019).
Pricing=The process of the setting price at which the business can sell its product or services.
While deciding the price business takes into consideration the cost of the material, manufacturing
cost, market place, market condition, competition etc. Pricing is one of the marketing mix and
only marketing mix that generates revenue. It is an important aspect of financial modelling.
Distribution=It is a very important function of t marketing that means spread the product that it
will be available to the customer of the organization who needs it. Distribution is an integral part
of the marketing that can make or break the organization because to provide the right product to
the right people at the right place in a right way is a very important task (Todorova, 2015).
After sales services=As its name suggests it is a kind of service that customer needed after
buying the product. The company provides information or help to their customers while facing a
5
problem after the purchase of the product. It is very important for the organization to maintain
the long term relationship with the customer or to retain the customer. High quality after sales
services is better for the organization because it is good for the customer and this ensures a more
satisfied customer and long term relationship with the customer.
Promotion= To make aware customer about the organization's product or services and motivates
them to purchase the product is called promotion. It is a combination of activities which inform
the customer about the brand, product and services of the organization. The aim is to
communicate the organization product and attract more customer then competitors.
Roles and responsibilities of the marketing function
The marketing functions mentioned above enable Ben Sherman to fulfil the needs and wants
of the customer. Marketers of the organization analyse and identify customer’s needs and
implement strategies for the marketing accordingly.
Through promotion Ben Sherman communicate its product to the customer there are different
tools of promotion used like advertising, event marketing, sales promotion internet marketing
to attract more customers and aware them about the products.
Marketing function helps an organization to set up the right and fair prices of the product that
can be accepted by the customers. This makes the exchange process between organization
and customer flexible and easy (Studiowide.co.uk 2019).
In today’s global market it is the necessity of the organization to compete with competitors
marketing functions enables the organization to compete in this highly competitive
environment and to offer the product superior than competitors.
Marketing helps the organization to bring innovation in the product and identify changes and
improvement in the product which is very important to achieve success in the market.
Marketing functions helps the organization to frame the suitable marketing strategies which
enable the organization to achieve the long term and short term goal.
M1
POLITICAL AND REGULATORY ENVIRONMENT
Political environment consists of the government rules and regulation that affect the business
negatively or positively and the marketing of the organization should be according to it.
Marketing also changes according to the rules and regulations of the country because different
6
the long term relationship with the customer or to retain the customer. High quality after sales
services is better for the organization because it is good for the customer and this ensures a more
satisfied customer and long term relationship with the customer.
Promotion= To make aware customer about the organization's product or services and motivates
them to purchase the product is called promotion. It is a combination of activities which inform
the customer about the brand, product and services of the organization. The aim is to
communicate the organization product and attract more customer then competitors.
Roles and responsibilities of the marketing function
The marketing functions mentioned above enable Ben Sherman to fulfil the needs and wants
of the customer. Marketers of the organization analyse and identify customer’s needs and
implement strategies for the marketing accordingly.
Through promotion Ben Sherman communicate its product to the customer there are different
tools of promotion used like advertising, event marketing, sales promotion internet marketing
to attract more customers and aware them about the products.
Marketing function helps an organization to set up the right and fair prices of the product that
can be accepted by the customers. This makes the exchange process between organization
and customer flexible and easy (Studiowide.co.uk 2019).
In today’s global market it is the necessity of the organization to compete with competitors
marketing functions enables the organization to compete in this highly competitive
environment and to offer the product superior than competitors.
Marketing helps the organization to bring innovation in the product and identify changes and
improvement in the product which is very important to achieve success in the market.
Marketing functions helps the organization to frame the suitable marketing strategies which
enable the organization to achieve the long term and short term goal.
M1
POLITICAL AND REGULATORY ENVIRONMENT
Political environment consists of the government rules and regulation that affect the business
negatively or positively and the marketing of the organization should be according to it.
Marketing also changes according to the rules and regulations of the country because different
6
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countries have their own political environment (Kobe, et al, 2015). As Ben Sherman provide its
product in 35 countries and each country have their own rules and regulation marketing helps the
organization to flexibly operates in the different political environment
ECONOMIC ENVIRONMENT
The environment consists of those external factors that affect the operations and performance of
the organization by influencing the purchasing habits of the customer and behaviour also. It
includes both macroeconomic factor and microeconomic factor (Kobe, et al, 2015). Marketing
enables the organization to formulate strategies according to the economic factors because there
are many economic factors that cannot be controlled by the organization.
COMPETITIVE ENVIRONMENT
The environment in which business functions and competes is referred to as a competitive
environment. Competitors are the company that provides a similar product by operating in a
similar industry. There are two types of competitor’s direct competitors and indirect competitors.
Direct competitors are those who provide similar product and indirect competitors are those who
are not selling the same type of the product but still competes with the organization (Kobe, et al,
2015). Competitors of the Ben Sherman are Oasis fashions, Bjorn Borg, Wolford etc. they all are
operating in the same industry and providing a similar product. Effective marketing strategies
help the organization to compete with the competitors.
TECHNOLOGICAL ENVIRONMENT
This environment refers to the external environment that affects the performance of the
organization change in the technology impact the way of doing the business and technological
change can create both threat and opportunity for the business. With the help of the advanced
technology, Ben Sherman is able to make the quality product at an affordable price and is
capable to deliver them economically.
SOCIAL AND CULTURAL ENVIRONMENT
Every business is the part of the society and operates in the society and for the society belief,
custom, behaviour, values, norms and tradition of the people of the society is called as the social
and cultural environment. Marketing helps the organization to track the changes in the social
trends and then formulate strategies as per the trends (Kobe, et al, 2015). It also influences the
decision of the marketing manager and the strategic goal of the organization.
7
product in 35 countries and each country have their own rules and regulation marketing helps the
organization to flexibly operates in the different political environment
ECONOMIC ENVIRONMENT
The environment consists of those external factors that affect the operations and performance of
the organization by influencing the purchasing habits of the customer and behaviour also. It
includes both macroeconomic factor and microeconomic factor (Kobe, et al, 2015). Marketing
enables the organization to formulate strategies according to the economic factors because there
are many economic factors that cannot be controlled by the organization.
COMPETITIVE ENVIRONMENT
The environment in which business functions and competes is referred to as a competitive
environment. Competitors are the company that provides a similar product by operating in a
similar industry. There are two types of competitor’s direct competitors and indirect competitors.
Direct competitors are those who provide similar product and indirect competitors are those who
are not selling the same type of the product but still competes with the organization (Kobe, et al,
2015). Competitors of the Ben Sherman are Oasis fashions, Bjorn Borg, Wolford etc. they all are
operating in the same industry and providing a similar product. Effective marketing strategies
help the organization to compete with the competitors.
TECHNOLOGICAL ENVIRONMENT
This environment refers to the external environment that affects the performance of the
organization change in the technology impact the way of doing the business and technological
change can create both threat and opportunity for the business. With the help of the advanced
technology, Ben Sherman is able to make the quality product at an affordable price and is
capable to deliver them economically.
SOCIAL AND CULTURAL ENVIRONMENT
Every business is the part of the society and operates in the society and for the society belief,
custom, behaviour, values, norms and tradition of the people of the society is called as the social
and cultural environment. Marketing helps the organization to track the changes in the social
trends and then formulate strategies as per the trends (Kobe, et al, 2015). It also influences the
decision of the marketing manager and the strategic goal of the organization.
7
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P2
Importance of the marketing for the Ben Sherman
Without marketing, an organization is not going to recognize in the market-
Marketing helps Ben Sherman to inform their potential customer and customer about their
existing product as well as a new product.
Marketing is important because it helps the organization to sell their product for what the
organization is working marketing helps the organization to accomplish its objective of
making the customer aware about the product and influence the customer to buy its product
(Kasemsap, 2016.).
Marketing helps the organization to make a segment of the entire market and then select the
target market or customers to whom the company is going to sell the product.
Marketing is important because it enables Ben Sherman to maintain and build long term
relationship with their customer.
Marketing is a very important strategy that ensures the growth of Ben Sherman in the market
and to compete with the competitors effectively.
Marketing helps Ben Sherman to increase its customer base and then profitability. The main
aim of the organization is to make money or profit marketing plays an important role to
achieve this objective (Kasemsap, 2016).
Marketing is important because it helps Ben Sherman to sustain in the market and to place
the name of the company in the customer's mind.
Structure and operation of the organization
PRODUCTION AND OPERATIONS DEPARTMENT
This department of the organization transforms the raw material into the final product by making
use of the available resources. This helps the organization to optimize the effectiveness and
efficiency of the final product. Product is what that represents the organization in front of the
customer it should be of good quality and made from the good quality raw material and this is in
the hand of the production and operations department to manufacture good and quality product
(Khanna, 2015.).
FINANCE DEPARTMENT
This department of Ben Sherman deals with the revenue, profit, and cost and to allocate money.
The finance department manages the company's money related day to day operations and
8
Importance of the marketing for the Ben Sherman
Without marketing, an organization is not going to recognize in the market-
Marketing helps Ben Sherman to inform their potential customer and customer about their
existing product as well as a new product.
Marketing is important because it helps the organization to sell their product for what the
organization is working marketing helps the organization to accomplish its objective of
making the customer aware about the product and influence the customer to buy its product
(Kasemsap, 2016.).
Marketing helps the organization to make a segment of the entire market and then select the
target market or customers to whom the company is going to sell the product.
Marketing is important because it enables Ben Sherman to maintain and build long term
relationship with their customer.
Marketing is a very important strategy that ensures the growth of Ben Sherman in the market
and to compete with the competitors effectively.
Marketing helps Ben Sherman to increase its customer base and then profitability. The main
aim of the organization is to make money or profit marketing plays an important role to
achieve this objective (Kasemsap, 2016).
Marketing is important because it helps Ben Sherman to sustain in the market and to place
the name of the company in the customer's mind.
Structure and operation of the organization
PRODUCTION AND OPERATIONS DEPARTMENT
This department of the organization transforms the raw material into the final product by making
use of the available resources. This helps the organization to optimize the effectiveness and
efficiency of the final product. Product is what that represents the organization in front of the
customer it should be of good quality and made from the good quality raw material and this is in
the hand of the production and operations department to manufacture good and quality product
(Khanna, 2015.).
FINANCE DEPARTMENT
This department of Ben Sherman deals with the revenue, profit, and cost and to allocate money.
The finance department manages the company's money related day to day operations and
8
prepares profit and loss account, financial statements and balance sheet of the organization. The
finance need by the different department is provided by the finance department and manage the
finance of the organization.
HUMAN RESOURCE DEPARTMENT
This department of the organization refers to recruit, select and induct the employees for the
organization. To select the right people for the right job at the right time is the responsibility of
the human resource management department. After selecting the right candidate, to provide
adequate training and to decide how much should the company pay to the employees who are
working at a different level (Bratton and Gold, 2017.). People are an original asset for Ben
Sherman and it is important to select the right kind of people for the particular task.
INFORMATION TECHNOLOGY DEPARTMENT
IT department of the organization refers to develop, maintain and monitor the information
system and to implement the advanced technology for the betterment of the organization. The
person who looks up to all these things in the Ben Sherman is Chief information officer
(Schwalbe, 2015.). The information and technology department now a day plays an important
role in the success of the organization. Because technology keeps on changing and to adopt the
change in the technology sometimes act as a challenge for the organization this department tries
to make it easy for the organization.
RESEARCH AND DEVELOPMENT
This department of Ben Sherman helps the organization to develop or innovate new product, it is
an integral part of the development process. The main aim of the R&D department is to bring
new product in the market and expand the product line of the organization.
The interrelation of the marketing with other functional units
Marketing and production= Interrelationship between marketing and production are dual.
Production department deals to produce the product and marketing helps the production
department of Ben Sherman to conduct market research and the produce the product accordingly.
Marketing and finance= To promote the product of the Ben Sherman through the advertising,
online marketing, event marketing, direct marketing etc. finance department is going to allocate
money for this (Askoul, et al, 2016). Marketing inputs are required when the organization
develops a financial plan.
9
finance need by the different department is provided by the finance department and manage the
finance of the organization.
HUMAN RESOURCE DEPARTMENT
This department of the organization refers to recruit, select and induct the employees for the
organization. To select the right people for the right job at the right time is the responsibility of
the human resource management department. After selecting the right candidate, to provide
adequate training and to decide how much should the company pay to the employees who are
working at a different level (Bratton and Gold, 2017.). People are an original asset for Ben
Sherman and it is important to select the right kind of people for the particular task.
INFORMATION TECHNOLOGY DEPARTMENT
IT department of the organization refers to develop, maintain and monitor the information
system and to implement the advanced technology for the betterment of the organization. The
person who looks up to all these things in the Ben Sherman is Chief information officer
(Schwalbe, 2015.). The information and technology department now a day plays an important
role in the success of the organization. Because technology keeps on changing and to adopt the
change in the technology sometimes act as a challenge for the organization this department tries
to make it easy for the organization.
RESEARCH AND DEVELOPMENT
This department of Ben Sherman helps the organization to develop or innovate new product, it is
an integral part of the development process. The main aim of the R&D department is to bring
new product in the market and expand the product line of the organization.
The interrelation of the marketing with other functional units
Marketing and production= Interrelationship between marketing and production are dual.
Production department deals to produce the product and marketing helps the production
department of Ben Sherman to conduct market research and the produce the product accordingly.
Marketing and finance= To promote the product of the Ben Sherman through the advertising,
online marketing, event marketing, direct marketing etc. finance department is going to allocate
money for this (Askoul, et al, 2016). Marketing inputs are required when the organization
develops a financial plan.
9
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Marketing and HRM=HRM department of the Ben Sherman should collaborate with marketing
for the description of the job, screening of the candidates and to design an incentive system and
appropriate training program for the employees. Marketing provide help to develop HRM
research project
Marketing and information technology= Marketing manager of Ben Sherman concentrates on
the different types of resources to communicate the product to the customer. Marketing and
information technology helps Ben Sherman in internet marketing, digital marketing and
customer relationship marketing (Askoul, et al, 2016).
Marketing and research and development=Marketing efforts and R&D efforts of Ben
Sherman are linked very closely. Marketing research inputs are very helpful at the time of the
design and development of the product. The interrelation between marketing and R&D revolve
around the development of the new product efforts of the organization (Askoul, et al, 2016).
M2
Discuss the structure and operation of the marketing department.
OPERATION
Marketing department first operation is to conduct market research to define the target market for
the product and services. To define and manage the companies brand and to conduct and manage
a marketing campaign. Creating marketing material for marketing activities such as to promote
companies product. Creating attractive content for search engine optimization to bring more
traffic to the company's website. The marketing department of the organization is responsible to
monitor and manage the company's social media pages. To handle media and train executives to
how answers media queries if the company quote in the media (Thehartford.com 2019).
STRUCTURE
10
for the description of the job, screening of the candidates and to design an incentive system and
appropriate training program for the employees. Marketing provide help to develop HRM
research project
Marketing and information technology= Marketing manager of Ben Sherman concentrates on
the different types of resources to communicate the product to the customer. Marketing and
information technology helps Ben Sherman in internet marketing, digital marketing and
customer relationship marketing (Askoul, et al, 2016).
Marketing and research and development=Marketing efforts and R&D efforts of Ben
Sherman are linked very closely. Marketing research inputs are very helpful at the time of the
design and development of the product. The interrelation between marketing and R&D revolve
around the development of the new product efforts of the organization (Askoul, et al, 2016).
M2
Discuss the structure and operation of the marketing department.
OPERATION
Marketing department first operation is to conduct market research to define the target market for
the product and services. To define and manage the companies brand and to conduct and manage
a marketing campaign. Creating marketing material for marketing activities such as to promote
companies product. Creating attractive content for search engine optimization to bring more
traffic to the company's website. The marketing department of the organization is responsible to
monitor and manage the company's social media pages. To handle media and train executives to
how answers media queries if the company quote in the media (Thehartford.com 2019).
STRUCTURE
10
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11
VICE PRESIDENT OF MARKETING
MARKETING MANAGER
MARKETING RESEARCHER
PR EMPLOYEES
DESIGNE
R
VICE PRESIDENT OF MARKETING
MARKETING MANAGER
MARKETING RESEARCHER
PR EMPLOYEES
DESIGNE
R
Overview of the marketing process and how it interrelates with other functional units.
Marketer of Ben Sherman wants to implement modern marketing strategies to attract more
customers than the traditional marketing because there are a continuous change and growth in the
technology that leads the marketer to employ modern and digital marketing to attract more
customers, to gain competitive advantage and to increase sales and profitability of the
organization. So there is a significance relationship between marketing and information
technology (Askoul, et al, 2016).
The finance department of Ben Sherman plays a vital role with the integration of marketing
department as competition increases day by day it is very important for the finance and
marketing department to work together to increase the market share of the organization and to
compete with the competitors.
The production department of the company collaborates with marketing to satisfy and meet the
customers’ expectations and demand. The close relationship between both departments enables
Ben Sherman to enhance performance and productivity.
12
Marketer of Ben Sherman wants to implement modern marketing strategies to attract more
customers than the traditional marketing because there are a continuous change and growth in the
technology that leads the marketer to employ modern and digital marketing to attract more
customers, to gain competitive advantage and to increase sales and profitability of the
organization. So there is a significance relationship between marketing and information
technology (Askoul, et al, 2016).
The finance department of Ben Sherman plays a vital role with the integration of marketing
department as competition increases day by day it is very important for the finance and
marketing department to work together to increase the market share of the organization and to
compete with the competitors.
The production department of the company collaborates with marketing to satisfy and meet the
customers’ expectations and demand. The close relationship between both departments enables
Ben Sherman to enhance performance and productivity.
12
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