The Benefits and Drawbacks of a Global Business Environment: A Report

This report provides a comprehensive analysis of the benefits and drawbacks of operating within a global business environment. It begins with an introduction that outlines the research's overview, background, significance, aim, research objectives, and research questions, including a timescale. The literature review explores the concept of the global business environment, detailing the advantages and disadvantages of globalization for organizations, strategies to mitigate drawbacks, and the impact of globalization on financial transactions. The report then outlines the research methodology, including the type of investigation, research philosophy, research design, data collection methods, and sampling techniques. The findings, presented in a separate PPT, are followed by a reflection, recommendations, and a conclusion summarizing the key points. The report uses Marks and Spencer as a case study, highlighting the practical implications of globalization on a real-world business. Finally, it includes references and an appendix for further information.

Research Project 2

Table of Contents
TITLE: “The benefits and drawbacks of a global business environment”......................................4
INTRODUCTION...........................................................................................................................4
Overview of research..............................................................................................................4
Background of research..........................................................................................................4
Significance of study..............................................................................................................5
Aim of research......................................................................................................................5
Research Objectives...............................................................................................................5
Research Questions................................................................................................................6
Timescales and graph.............................................................................................................6
..........................................................................................................................................................7
LITERATURE REVIEW................................................................................................................7
Concept of global business environment................................................................................7
Benefits and drawbacks of globalisation for an organisation.................................................8
Strategies which help in reducing the drawbacks of globalisation.........................................9
Impact of globalisation on financial transaction practices...................................................10
RESEARCH METHODOLOGY...................................................................................................10
Type of investigation............................................................................................................10
Research philosophy.............................................................................................................11
Research design....................................................................................................................11
Data collection......................................................................................................................12
Sampling...............................................................................................................................13
DATA ANALYSIS........................................................................................................................13
RESEARCH OUTCOMES............................................................................................................22
(Covered in PPT)..................................................................................................................22
........................................................................................................................................................22
REFLECTION AND RECOMMENDATION..............................................................................26
Reflection.............................................................................................................................26
Recommendation..................................................................................................................27
CONCLUSION..............................................................................................................................28
REFERENCES..............................................................................................................................29

APPENDIX....................................................................................................................................31

TITLE: “The benefits and drawbacks of a global business environment”
INTRODUCTION
Overview of research
Globalisation is the term which is used to describe how nations, people and businesses in
all over the world are becoming more interconnected as forces like transportation, technology,
international finance and media. This will make easier for desired products, services, ideas and
people to cross traditional boundaries. The global business environment provides both issues an
challenges to the company. Along with this, it is provide tremendous opportunity for economic
growth and success in order to improve the quality of life. Globalisation is the process where
company employees are interacted and communicated with each other in order to reach with set
desired goals and targets (Briscoe, Tarique and Schuler, 2012). Global business environment
refer as the interaction of one economy with other nation of the world. Such type of
communication can be defined as politics, education, production, financial transaction and so
more. As globalisation enhancement, there are number of companies which are set up their
businesses in other nations. Marks and Spencer also establish their business operation in different
countries which assist them in gaining high income and profitability.
Globalisation consists with standardised goods and services with the help of globally
standardised production and marketing procedures which target desired customers needs and
wants. It is the process of enhancing involvement in global operations (Cavusgil and Knight,
2015). The report is based on Marks and Spencer which is British multinational retail company
and it's headquarter is situated in Westminster, London which mainly deals in clothing, home
products and luxury food items. It is recorded on London Stock Exchange and it is constituents
of FTSE 100 index. The main purpose of this assignment is to analyse research aims and
objectives regarding specific topic. In this, literature review is used for analyse different scholars
and authors views towards research topic in better manner.
Background of research
Marks and Spencer is the international retail company which headquarter is located in
Westminster, London, United Kingdom. They are mainly deal in clothing's, luxury products and
home items which are purchase by large number of customers. M&S was established in 1884 by
Michael Marks and Thomas Spencer in Leeds. An organisation starts to sell branded goods such
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as Kellogg's Corn Flakes in the year of November 2008. Currently, company has operated and
regulate in 979 stores across the UK which includes 615 only sell food products (Crane, Matten
and Spence, 2013). There are around 81 thousand employees who are working for an
organisation in order to reach with desired goals and targets.
Significance of study
The research topic is important for analysing the benefits and drawbacks of an
organisation which help them in selecting appropriate area for establishing business.
Globalisation assist in expanding business operations and its functions in order to reach with set
organisational goals and objectives effectively (Crane and et. al., 2014). With the help of this, an
enterprise can easily analyse where they required setting up their business for enhancing in sales
and profitability. This will allows businesses to reduce dependence on their local and national
economies. Along with this, it is helpful in determining benefits and drawback of global business
environment while enter in new market place.
Aim of research
This can be determined as one of the important section of research project where no such
aim is directed to proceed and it is conducted (Laszlo and Cescau, 2017). It is mainly describe
major problem which is faced by an organisation and it is required solution so that they can reach
with high growth and success in proper manner.
Aim: “To identify the major benefits and drawbacks of globalising the business”. A
case on Marks and Spencer.
Research Objectives
It is essential part as it is one of the common through which they are define major goals
of the company in order to reach with easy way (Madhok and Keyhani, 2012). This is useful and
helpful for researcher where they are capable for evaluating and determining whole research
project in better manner. Such objectives have a strong connection with each other and it will
help them in conducting investigation effectively. These objectives are developed for such
research that is described as follows:
Objectives:
 To understand the concept of global business environment.
 To determine the benefits and drawbacks of globalisation for an organisation.
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 To analyse major strategies which help in reducing the drawbacks of globalisation.
 To identify impact of globalisation on financial transaction practices of business.
Research Questions
In this section, questions are being developed and formulated by investigator as per the
objectives so that they have created for themselves. It can be analysed that it is required part of
research project by which this will be able to understand and evaluate investigation effectively.
The research questions are described as under:
Questions:
 What is the concept of global business environment ?
 What are the benefits and drawbacks of globalisation for Marks and Spencer ?
 What are major strategies which help in reducing the drawbacks of globalisation ?
Timescales and graph
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LITERATURE REVIEW
A literature review is the type of review article. It is scholarly paper which includes
current knowledge involves substantive findings as well as theoretical and methodological
contributions to specific theme. Literature review is secondary method and sources, and does not
confuse with book reviews which may also appear in same publications (Shenkar, Luo and Chi,
2014). This can be used for recognising different authors and scholars regarding specific research
topic.
Concept of global business environment
Global business environment can be defined as the environment in various sovereign
nations with factors exogenous to domestic environment of an organisation. It mainly influences
decision making on the usage of resources and its capabilities. The international business
environment includes social, political, regulatory, economic, legal, culture and technological
factors. Globalisation consists with standardised goods and services with the help of globally
standardised production and marketing procedures which target desired customers needs and
wants (Stahl and et. al., 2012). It is the process of enhancing involvement in global operations.
For function effectively and efficiently, an organisation operate business at international level
which must understand and evaluate social environment of domestic nation where they are
operated and regulated. Global business environment consist with international interactions and
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communication outside the nation which directly influences how business operates in another
country.
Along with this, global business environment can highly beneficial for an organisation
and it can also extremely dangerous and hazardous (Benería, Berik and Floro, 2015). Due to this,
changes are occurs in the global area which can assist and hinder business's ability and capability
to operates.
Benefits and drawbacks of globalisation for an organisation
Global business environment refer as the interaction of one economy with other nation of
the world. Such type of communication can be defined as politics, education, production,
financial transaction and so more (Schnall, Dobson and Landsbergis, 2016). In this, there are
different benefits and drawbacks of globalisation for Marks and Spencer which are described as
follows:
Benefits of globalisation: Increase in employment opportunities – As globalisation enhancement, there are number
of companies which are set up their businesses in another nations. It will assist in
increasing employment opportunities which are appropriate for the people and their
skills. People can get better jobs without need to move towards one nation to another.
Currently, Marks and Spencer Company open various stores and shops which provide
huge employment opportunities to their country people. Increase in free trade – It is necessary for company is to enhance free trade which have
opened doors for investors in developed nations in order to invest their money in
developing countries (Suci, Asmara and Mulatsih, 2016). Marks and Spencer are
increasing their business operations and its functions in order to reach with desired goals
and targets effectively. This will help them in enhancing free trade services and facilities
for gaining high income and profitability. Rapid flow of data and information – It is seen that information can be flow from one
nation to another as resulting in the world being tied together. The vital information can
share between an individual and associations at fast rate. This has provide facilities which
enhancing the ease of transporting people and goods. Marks and Spencer also establish
their business operation in different countries which assist them in gaining high income
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and profitability. If firm expand business operations in another country so this will help
them in acquiring large number of customers.
 Enhancement in quality of goods and services – As a result of globalisation, people
have to access the best quality of desired products and facilities in all over the world
(Sheth, 2017). M&S have to strive to offer better quality of goods and services to their
customers and buyers has the liberty of selecting demanding goods which fulfil their
needs. For successful business, company required to provide quality based facilities and
goods in order to gain income and profitability.
Drawbacks of globalisation: Unfair working condition – There are various international companies which have been
accused of social injustice by exploiting workers in undeveloped nations in order to cut
down costs. Workers are provided unhealthy working situation which can lead towards
health dangerous and hazardous. Sometime Marks and Spencer cannot able to provide
good working condition which is not gain attention of large number of customers.
 Reduction in employment growth rate – with the promotion of idea which advances
technology and it will enhance in productivity that can create and develop more jobs
which has been cornerstone of globalisation (Cleveland and et. al., 2016). Sometime,
Marks and Spencer move their production services and facilities from one place to
another in searching of cheaper worker in previous nation.
Strategies which help in reducing the drawbacks of globalisation
Globalisation is the process where company employees are interacted and communicated
with each other in order to reach with set desired goals and targets. This will assist in expanding
business operations and its functions for managing and maintaining all organisation effectively.
There are various strategies which assist M&S for reduces drawbacks due to globalisation in
effective manner which are described as under: Maintains public relation – This is one of the effective strategy where an organisation can
develop and create good product image and this will assist in gaining attention of large
number of customers (Baars and et. al., 2016). For developing and building public relations
potential in new geographic areas which reduces occurring issues and challenges. It can be
analysed that both are effectively localised desired messages among customers who are
desired to buying their organisation products and services.
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 Effective leadership – It is required for company is to adopt effective leadership approach
which helps them in analysing accurate location for their business expansion and through
which it can easily get high income and profitability. With the assistance of effective
leadership, they can formulate and develop required strategies and policies in order to
manage and maintain business operations in better manner.
Impact of globalisation on financial transaction practices
As per the views of Lairenlakpam Mangal, 2019 globalisation create ability for business
entities implement strategic practices that assist them in managing business operations in
different countries (Globalisation and its impact on financial services, 2019). On the basis of this
process, an organisation enhance their business growth and market share at international level.
Globalisation has direct impact upon the accounting and financial practices of a firm that enable
them to make strategic practices for the geographic diversification in financial services arena.
While conducting market expansion, an organisation always requires to manage their funds and
reserves in proper manner so that they can manage their business services effectively in different
countries. Thus, it can be identified that globalisation has an direct impact upon the accounting
and financial services of a firm. This deregulation forced a firm to prioritize their goals by
shifting their focus from rate-setting and transaction-processing to becoming more customer-
focused.
RESEARCH METHODOLOGY
Research methodology is the specific procedures and technique that can be used for
analysing, selecting, processing and examining whole facts and figures regarding research topic.
In this part, they need to allow readers in order to evaluate and analyse entire study's validity and
reliability. Research is carrying out for explaining, describing and predicting work process in
proper way. This can be defined as study of techniques and methods which can gain appropriate
skills and knowledge (Wilkins, Khanna and Trubek, 2017). It is one of the essential sections of
investigation project because all the required factors are considered. With the help of this, all the
issues are associated with research report which can be sort in effective manner.
Type of investigation
In this section, investigator need to access correct data and information of investigation
project so that they can easily execute methods and techniques for gain benefits regarding
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research process. There are two method of collecting data which includes qualitative and
quantitative research. In qualitative research method, information and data has been gathered and
collected by formulating use of qualitative technique. Its main concentration is to maintain
quality and customers point of view regarding firm organisation products and services effectively
(Rossati, 2017). Another is quantitative research method which assists in assembling and
collecting appropriate data through authentic graphs and statistical data. In this, an investigator
mainly focuses on understanding and evaluating qualitative factors of particular topic that is
required. In this report, qualitative research can be used for collecting and gathering accurate
data while completing report.
Research philosophy
It is the value and beliefs that can be used for collecting and gathering correct data or
information at the time of complete research report. This section indicates various types of
patterns and beliefs which are being followed by investigator and their main role is to select
accurate philosophy for an organisation in order to reach with desired results or outcomes. In
addition to this, there are different types of philosophy such as positivism and interpretivism (Li
and Zhou, 2015). In this, positivism considers that reality is stable and it can be ascertained and
evaluated from an objectives point of view without intervention and interference with
phenomenon being studied. Another is interpretivism intend with subjective analysis and
interpretation is actual that required to be understand and evaluated. In this existing project,
positivism philosophy is used for assembling and collecting correct data and information at the
time of completing this project.
Research design
This has been chartersized as managing and maintaining number of methods and
techniques that can help in gathering and collecting specific data or information which is used
for major part. This will assist in examining and analysing to qualifying unmistakable estimation
and prediction for determining the exploration issues and challenges in proper way. In this
particular study, there are three types of structure which includes descriptive, exploratory and
experimental. In this, descriptive research design, a researcher solely interested in describing and
explaining the situation or case in this study. It is the theory based investigation which is
developed by gather, analyse and present collected data and information (Vadlamannati, 2015).
In experimental research design, it is used to establish a relationship between the cause and effect
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of situation. This is casual research design where effects are caused by independent variable on
the dependent variable which is observed. On the other hand, exploratory research design
involves researcher's ideas and opinions which are major key as it is primary dependent on their
personal inclination about specific topic. In this present research, descriptive design is used for
collecting and gathering accurate data while completing of this study.
Data collection
In this report, data and information can be collected and gathered for improved the
various association that are related with fundamental subjects of research and this will locate a
successful arrangement in effective manner (Suchday, 2015). there are two strategies and
policies which are getting appropriate data and information for accumulating so that this can
shown as important and auxiliary method or technique in order to collect appropriate functions.
There are two type of data collection method which is described as under:
 Primary data - It is originated for the first time by investigator through direct efforts and
experience, especially for the motive of addressing in this research issue. It is very
expensive as researcher is conducted by the firm which need resources such as
investment and manpower (Shahbaz and et. al., 2016). The data collection is under direct
control and supervision of the researcher. The data has been collected by various other
methods such as surveys, observations, physical testing, questionnaires and personal
interview, focus groups.
 Secondary data - It is implies with second hand information which is collected and
recorded by any person other than users for the motive, not relating to the existing
investigation issues or problems. It is already available form of data collected from
various sources or methods such as books, journals, newspaper, websites, reports and so
more (Blanton Blanton and Peksen, 2015). This is offering various benefits as it is easily
available, save time and cost of an investigator. But there are some disadvantages of this
data method are that data gathered for the purpose other than issue in the mind.
In this current report, both primary and secondary data can be used by researcher in order to
collect and gather accurate data for completing the project.
Sampling
It is the process which is used in statistical analysis in which predetermined number of
observations is taken from a large population (Najam, Runnalls and Halle, 2016). The
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