Bentley Motors: Business System, Factors, and Enhancement Techniques

This report provides a comprehensive analysis of the business system employed by Bentley Motors, a British luxury car manufacturer. The introduction defines business systems, processes, and functions within the context of Bentley Motors' operations, highlighting the competitive landscape of the UK automotive industry. The report then assesses various types of business systems, such as payroll, personal, accounts receivable/payable, and inventory systems, and their contributions to sustainable performance. Internal and external factors impacting Bentley Motors are scrutinized using SWOT and PEST analyses, identifying strengths, weaknesses, opportunities, and threats, as well as political, economic, social, and technological factors. The analysis further explores the constraints and benefits of these factors on business processes and systems. Techniques for testing and enhancing business system efficiency, including system analysis and stakeholder analysis, are discussed. The report concludes with recommendations for improving Bentley Motors' existing business system, emphasizing the importance of adapting to market changes and technological advancements to ensure sustained success in the luxury car market. The report emphasizes the importance of technology, customer focus, and strategic planning for Bentley Motors to maintain a competitive edge.

Business System

Table of Contents
Introduction......................................................................................................................................3
P1 Identify context in which Bentley Motors operate and also define systems, processes &
functions.......................................................................................................................................3
P2 Assess different kinds of business system and their contribution towards sustainable
performance.................................................................................................................................4
P3 Scrutinize internal as well as external factors which creates impact on processes and
systems.........................................................................................................................................6
P4 Analyse constraints and benefits of external & internal factors on processes and systems.. .7
P5 Apply wide range of techniques for testing and enhancement of efficiency of business
system...........................................................................................................................................7
P6 Recommendations for enhancing existing business system...................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10

Introduction
The accumulation of personnel, equipments, policies and computer facilities that are liable
for coordinating activities conducted by a firm is defined as business system. It denotes a system
which is associated with convoluted parts along with unified steps that works together for
achieving business strategies (Alkadeem and et. al, 2019). To understand the concept of business
system Bentley Motors is taken into account which is a British marketer as well as manufacturer
of SUVs and luxury cars. It was founded on January 18, 1919 by H.M. Bentley and W.O.
Bentley with their headquarters in Crewe, England, UK. They deliver their services worldwide.
This report comprises of environment where firms operate, types of business systems along with
internal and external factors that creates impact on their operations. Furthermore, different
constraints are illustrated and benefits of different environ. Apart from this, distinct techniques
are applied for testing business systems and recommendations are mentioned.
P1 Identify context in which Bentley Motors operate and also define systems, processes &
functions.
Automobile industry of UK is well known for their sports car manufacturing firms like
Land Rover, Toyota, Bentley and many others. From this, statement it is clear that in markets of
United Kingdom there prevails high competition. For this it is necessary that Bentley Motors
must deliver their services in an enhanced way so that they can be sustainable fro longer time
frame. As technology is continuously evolving they can opt for latest trends and business
systems through which they can stay ahead from their competitors (Awasthi and Omrani, 2019).
In addition to this, management of Bentley Motors must take into consideration requirements of
customers and accordingly furnish their services as it will enable them to have strong customer
base as well as loyalty towards their firm.
Business system implies value-added chain that is liable for illustrating value-added
process in context of supply of services and goods. It is designed for connecting intricate as well
as interconnected steps to work in collaboration through which business strategies can be
attained.
Business processes implies aggregation of associated activities that are accomplished
within delivering product or service to their customers (Beratan, 2019). Basically, they are set of
tasks and activities which once accomplished will lead firm to attain their organisational goals.

Business functions means operations or processes which are conducted by firm in a
routine for carrying out peculiar part of their mission. They are liable for making sure that
operations of organisation are carried out in an adequate manner.
Business system will aid Bentley Motors to have consistency within their tasks. This can
be understood by taking an example like manufacturing process is long and for this customers
have to wait, if they will enhance their way by making use of technology as well as method is
used then they can have consistent results (De Rooij, Mannak and Janowicz-Panjaitan, 2019).
This will eradicate the problem faced by the firm. Business system also provides clarity,
scalability and continuous improvement within processes that are being carried out Bentley
Motors.
P2 Assess different kinds of business system and their contribution towards sustainable
performance.
Business system is liable deciding the way in which data must be handled as well as
processed methodically. There are different kinds of business systems which can be utilised by
Bentley Motors and they are mentioned below:
 Payroll Business System: It involves procedures, personnel, computer support and
procedures which are mandatory for accomplishment processes associated with payment
of employees. It will enable Bentley Motors to handle all kinds of deductions either
personnel or tax and data of each employee can also be updated (Fadillah and Fitriana,
2019). Sustainability can be attained through this system by Bentley Motors as they can
have record of each transaction which are made and also pay on time taxes which will
allow them to stay away from legal issues.
 Personal Business System: They illustrate various aspects of employees of organisation.
The outcome attained from this will be utilised to compile central and state labour power.
It will assist Bentley Motors to have exact details about monies which are owed to firm.
 Accounts Receivable System: These are liable for monitoring flow of money. Basically,
it will provide Bentley motors to track people who have money of the firm by furnishing
details about payments made by credit cards as well as other accounts (Falcidieno,
Ruggiero and Torti, 2019). The sustainability aspect of firm can be ensured by this as

information is generated on monthly basis which will aid them to have continuous
instalments.
 Accounts Payable System: It monitors firm to whom money is owed. Suppose CEO of
any peculiar firm has bought vehicle from Bentley Motors then their details will be
present in the report. It will contain services received by them as well as payment issues
(Genta and Morello, 2019). It will aid firm to acknowledge money and ensure that they
have all the payment on time so that they can carry out their operations on time to ensure
sustainability within market.
Illustration 1 Business Systems
(Source: Business System: Meaning, Objectives and Types, 2019)
 Inventory Business System: This comprises of monitoring items or raw materials which
is held within inventory of organisation. It will aid Bentley Motors to have report related
with quantity which they possess as well as what is required by them. This is crucial
aspect for organisation as it will allow them to complete their operations on time and be
sustainable in market by accomplishing requirements of their customers (Haberfellner
and et. al, 2019).
By making use of these business system performance of organisation can be enhanced as
they will furnish their services as per desired standards.

P3 Scrutinize internal as well as external factors which creates impact on processes and systems.
It is crucial for organization to analyze environ in which they are delivering their
operations as it enable them to acknowledge influence which will be created on their system and
processes (Mullarkey and Hevner, 2019). In this context, SWOT (internal environ) and Pest
analysis (external environ) for Bentley Motors is mentioned below:
SWOT Analysis
Strengths Weaknesses
 Products offered by Bentley motors are
luxury and have sporty-ness which is
not available in other products.
 Strong brand equity as well as market
positioning in global market.
 Bentley Motors have restricted
presence within emerging economies.
 Minimized production denotes less
customers (Oshana and Kraeling,
2019).
Opportunities Threats
 They must design environmentally
friendly cars which have electric or
hybrid transmission. Sponsorships for premium events to
enhance visibility of brand.
 Increased fuel prices as well as
government regulations.
 Strong competition within the market
place.
PEST Analysis
Political factors: Bentley Motors have diverse product portfolio as they deliver their
services globally. After decision of UK to leave Brexit, it will create a negative impact on firm as
their international customer base will be minimized.
Economic factors: People spend on luxury items though automobile industry is slow but
it is growing. Like in African regions there is a economic development that will enable Bentley
Motors to have more number of customer (Wang, Zhao and Qiao, 2019). But there are inflation
rate, exchange rate and educational level which may impact performance of organization.
Social factors: People are looking forward to have vehicles which have minimum impact
on environment as well as are luxury. It is necessary for Bentley Motors to carry out market

research through which they acknowledge needs of their customers and must ensure that services
are provided accordingly.
Technological factors: Trends within market are altering in context of technology, it is
crucial for Bentley Motors to opt for new technologies through which features in their vehicle
can be enhanced like self driving cars and adequate instructions by making use of machine
learning (Alkadeem and et. al, 2019).
Bentley Motors need to take into consideration all these aspects to make sure that
processes and systems which are being used by them are not negatively impacted. While
expanding business the economic stability must be considered.
P4 Analyse constraints and benefits of external & internal factors on processes and systems.
The major restrictions or limitations are evolving market needs as well as technological
trends which prevails within the market. It cant be identified for how long any particular
technology will give adequate results and each time when new technology is brought in, it is not
possible to manufacture vehicle at the same time with those technologies.
The benefits that will be provided internal factors is that it will assist Bentley Motors to
identify their competitive edge above their competitors (Awasthi and Omrani, 2019). They can
identify their strengths and weakness. Along with this by analysing opportunities and threats
which may affect them in short and long term can also be identified. It will aid Bentley Motors to
carry out their processes accordingly and business system must be altered accordingly.
External analysis will provide Bemtley Motors with an overview of entities and ways in
which they can impact, Suppose firm is opting to deliver their services in Africa then political
stability, economic crisis and other aspects must be taken into consideration. It will provide them
with in-depth knowledge related with peculiar environment. Through this they can develop their
strategies and accordingly carry out their processes as well as handle their system.
P5 Apply wide range of techniques for testing and enhancement of efficiency of business system.
Business systems imply methodological procedures and processes which are used for
delivering particular services or products to their consumers (Beratan, 2019). Bentley Motors
experiences significant growth in terms of sales and customer base but their organizational

systems have limited their capacity. An instance can be taken to understand this concept, they
have restricted reach due to long waiting time which means there is minimum production that
creates a negative impact on their services. For this, it is essential that they must opt form latest
technologies as well as business systems through which they can adequate number of
productions. Some techniques that can be used by Bentley Motors are specified below:
System Analysis: The process that is related with analysis of procedures to identify their
purpose along with goals for creation of system through which relevant success can be attained is
defined as system analysis (System Analysis and Design – Overview, 2020). This comprises of
processes that are related with gathering and interpretation of particulars along with
determination of problems and its decomposition. It will assist Bentley Motors to examine their
system so that problems that are encountered by them can be solved and a surety can be attained
that each component is working efficiently for attainment of their objectives.
Stakeholder Analysis: The process associated with identifying people before starting
project, development of a team as per their interest levels is known as stakeholder analysis. It
will aid Bentley Motors to determine ways in which each stakeholder is involved within projects
carried out by them. Basically, through this firm can acknowledge needs of primary as well as
secondary stakeholders (De Rooij, Mannak and Janowicz-Panjaitan, 2019). This is an essential
aspect as this may hamper overall performance of organization. Effective strategies have to be
developed that will lead Bentley Motors to reach their goals.
P6 Recommendations for enhancing existing business system.
It is recommended that Bentley Motors must take into account all the positives and
negatives associated with business systems and techniques before opting for them so that they
can have a clear picture of what implication they might suffer. Firm must opt for technological
improvisations in their processes like long wait for particular vehicle. For this they, can schedule
their activities and provide their customers with either approximate or exact details related with
when they can have their product as this will provide them with anticipation that may be on this
date or month they can have their services. But when they do not know anything they will
probably shift towards services from their competitors. Thus, there systems must furnish
adequate details to customers; it will also enhance probability for retaining for longer time frame.

It is also suggested that firm must opt for stakeholder analysis technique as it will enable
management of Bentley Motors to know requirements of their customers, employees and other
individuals related with project. When their needs will be accomplished firm will have impelling
results and problems which are being faced by them can also eradicate. When this will be
attained then they can opt for expanding their operations in other countries to acquire adequate
profits, success and be competitive within rapidly evolving market.
Conclusion
From above it can be concluded that, business system implies a practical and systematic way
through which firm can carry out their activities. There are different business systems which can
be sued by organization to ensure that they attain sustainability within market. Furthermore,
pestle and SWOT analysis is conducted to identify opportunities which firm has for attaining
competitive edge in the market. For this, firm need to ensure that they have adequate business
system and have implemented adequate techniques through which they can accomplish their
goals and make sure that on time services are provided to their customers. It will lead them to
have competitive edge in market by having adequate profit margins and revenue.

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