Marketing Communication via Blogs: An Analysis of Bentley's Strategy

This report examines Bentley's use of blogging as a marketing communication channel. It discusses how Bentley leverages blogs to communicate innovation, such as remote control technology, and pricing strategies that balance economy and premium quality. The report also highlights blog content focused on vehicle performance, features, and market position, emphasizing Bentley's brand image and appeal to a luxury lifestyle. Furthermore, it explores how Bentley targets customers with high income and maintains a unique brand reputation. The analysis concludes that blogging is crucial for Bentley to engage with customers, address their queries, and reinforce its market presence by delivering valuable information and fostering brand loyalty. Desklib offers similar assignments and resources for students.

1 Blogging to communicate

Table of Contents
INTRODUCTION...........................................................................................................................3
INNOVATION AND TECHNOLOGICAL IMPLEMENTATION (BLOG)................................3
PRICING STRATEGY BLOG........................................................................................................4
BLOG ON PERFORMANCE AND FEATURES..........................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
An organisation will be defined by its approaches as well as the prominence of to which it can
bring about an interaction with its customer base. In this regard blog in communication is the one
of the prominent criteria that is being dealt by the organisations. To deliver the right amount of
information regarding the policies as well as the organisational performance blogs will act as a
major source. Writing and creating blog is one of the important criteria for a few of the
organisation that are in the process of developing and emerging. This initiative is one of the
crucial factor in determining the different performances that are oriented with the organisation
and it is also one of the right mode of communication. This entire report will deal with the
criteria of blogging as marketing communication channel and how far it is being impacted. The
company that is chosen in this regard is Bentley. Bentley is one of the automobile company that
is operating in United Kingdom. It is known for its manufacturing of cars and its quality
mechanism. The blog posts that are in regard to Bentley are being described.
INNOVATION AND TECHNOLOGICAL IMPLEMENTATION (BLOG)
Innovation is one of the finest technique that can be incorporated with respect to the right amount
of knowledge that will have to be character. Without innovation there is no set of entity that can
be and title such that the organisations cannot be able to deal with the changing circumstances. In
this regard as a part of innovation and a spectacular approach that will have to be gratified
Bentley is in terms of bringing about the right set of data where the remote control facility is
being worked upon. This particular innovation can help that and mechanism in the vehicle in
order to move ahead with the right set of remote controlling techniques which is a prominent
technological implementation that can be a part of innovation. In the words of development there
are certain priorities that will have to be taken care about because it is not until when the
customer personification are identified that people can get to engross the values which can be
generated with respect to certain vehicles that are being there are full stop in order to stand as a
unique perception and to be helpful for any kind of customers around Bentley has been
evaluating every means that would derive the base of an organisation. This would be helpful for
the youngsters as well as the middle age group members where they can use this as perfectly as
possible. The remote control facility that is being developed by Bentley is focusing upon the
measures of reducing the use of diesel that would be essential and the resources can be saved.
Why not try the best out of the lot when there is a change that is happening in the world? We

may simply not be able to deal with circumstances unless and until we do not change and move
ahead with the world which is running at a rapid race. Therefore it is essential for people to
understand the concepts and to try on the new mechanism which are time consuming.
PRICING STRATEGY BLOG
Affordability is one of the considerable factor that will have to be dealt by organisations.
Keeping in mind the customer personifications Bentley is moving ahead in order to derive its
pricing strategy from economy to premium. The efficiency with which the organisation is
moving ahead is aiming for quality and performance. While dealing with performance it is a cost
effective measure that will have to be positioned in the right possible manner such that the
strategies will highlight the entire sophisticated design of the vehicle. The pricing strategy will
depend upon the quality as well as the number of applications that are being dealt by the vehicle
while it is being designed. For those that are dreaming for a valuable vehicle it is therefore a
profitable aspect because ever since Bentley has been into dealing with the manufacturing of cars
the prize turned out to be expensive. For this to be expensive it is only towards deriving its base
with the right set of ideologies that can make people rely over the quality. As a part of this the
Bentley vehicles are suitable for people of age group 40 to 60 years that are billionaires and are
also in the verge of taking up extra business. Since it is one of the best out of all types the brand
will stand as a unique entity.
BLOG ON PERFORMANCE AND FEATURES
The vehicles that are being designed by Bentley are said to be the ones that are operating with a
very good performance criteria. This operation unit of a Bentley is said to be the one that is
moving ahead with a performance graph that is maintaining and 8 speed automatic transmission.
It gives a torque of 800 NM with 6 litres engine. There are various features that are being dealt
by Bentley with respect to the mileage as well as the dealing that is regarded its performance.
There are various interesting features that are known to be Continental and also make customer
speechless. The beauty of the car is determined by its shape as well as a luxury that it is
incorporating. It is also known to be one of the powerful out of all types of manufacturing units
where it brings about the perfection in deriving its standards. The continental style of Bentley is
one of the comfortable and economically design. It is also one of the reliable vehicles that brings
about an inversion towards the ocean of happiness. It is also the incredible company that brings
about the vehicle with stand as unique examples of a creation. Certain vehicle contain

Aerodynamic shape that stands as one of the luxury kind of design which leaves people
speechless. This beautiful designs are supremely created and are also living and impact in the
midst of customers. Because that are being developed by Bentley brings about and Optimisation
towards the great confidence level that can be accelerated with respect to the comfort modes that
are shaped. It can help people to sit in a comfortable position and it is mostly suitable for
youngsters as well as for the age group of 40 to 60 years. The one that is traveling using the
Bentley vehicle would probably enjoy every moment with respect to the Elegance that is being
maintained.
BLOG ON MARKET
The term market is very broad; this includes the description of place where the company want to
sell their product. Every market have a giant large scale business organization who tend to role
the market, there market king have the powers to influence the market and even can shape the
market according to their wish. While taking the Bentley, this company is king of automobile
industry. Apart from being the most valuable company, Bentley have certain power which can
influence the market according to their preference. This super luxury car company have the
brand image and reputation in the market which allow them to be on the top list of ‘world’s most
expensive automobile company’. Many other automobile company have great brand image and
reputation in the market, they also been most valuable company but talking about the Bentley,
this company was king and always going to remain the king of the market. Been the market king
can be very challenging for some company, they need strategies and new concept to remain and
maintain their goodwill. In the past, Bentley have face certain challenges and these challenges
have bring many failure to the company, there are even certain designed of the Bentley which
tend to fail but this company still have the capacity to maintain their super luxury image in the
market (Coates, 2017).
BLOG ON CUSTOMER
Customer are the reason why a company is form, they are the ultimate want and need of the
business organization. Some company’s are been formed to create a value in the market, they
only focus on a different set of customer which have their own value. These type of company
look for higher income level group because their concept of the product are been designed to
attract such customer who’s lifestyle is much higher in terms of status and their own reputation
in the market. Bentleys is been know for its different and valuable customer base, this company

target those customer who have rich and super luxury lifestyle. Customer base of the Bentley is
different and unique at some place and even the taste of these customer always choose the
Bentley. This company have various attraction points which attract the customer towards the
company for example the unique designed and super luxury car concept, the brand image and
reputation in the automobile industry (Hill, Brierley and MacDougall, 2017). Even the customer
of Bentley have various attraction points for example the customers are usually billionaire or
millionaire who themselves have reputation in the market. Bentley is been manufacturing the
rich lifestyle by producing super luxury cars, this company have other luxury products which is
been purchased by customer to improve their lifestyle. Customer of Bentley feel valuable in the
market.
BLOG ON LIFESTYLE
Lifestyle of people plays an important role in the success of the company and its product, some
company manufacture products to help people improve their lifestyle and standard of living. In
today’s world, people have become more choosy about the products and the service which they
wish to desire, they mainly choose those products which have reputation in the market.
Repudiated products help people to improve their lifestyle and standard of living. Bentley is been
know for the market reputation and brand image, they manufacture those products which help
people to increase the lifestyle (Bell and Hollows, 2016). The super luxury cars of the company
have the greater impact on the mind of people, they think and believe that by purchasing the
product they will increase their lifestyle and standard of living. Bentley and their customer have
their own brand image and reputation which show case the super luxury lifestyle of the customer.
The price of product of the company may be different from other super luxury company they
might have different pricing policies and sometimes they try to manipulate the market with their
unique pricing. But they still can not defeat Bentley in the market, the company have been know
for the lifestyle improver which help people to improve lifestyle and better their standard of
living. Bentley will remain the market leader for the product they provide to the customer and
been the king of automobile industry.
CONCLUSION
The entire report concludes upon highlighting the aspect of communication through blogging
activity. The elements that are considered with respect to the organisation such that they will
bring about a relativity with respect to the blog post. While developing the block mechanism it is

also necessary to incorporate certain awareness regarding the organisation that would bring about
an enormous entity in creating the right set of specific details which are in regard to the
organisation amidst of customers. This is what is being depicted in this report in relation to the
right amount of blog post that can deliver the elements of marketing as well as the different
consideration for the organisation. It is necessary to target certain audience and to get involved
with the right amount of engagement parts that they can get to solve their queries regarding the
organisational performance. This is being explained with a perfect theory and the strategies that
can be incorporated in the organisations. The different blogs that are explained in this report will
bring about the right side of communication towards its encroachment with people. A proper
communication of the organisation with respect to its conveyance towards various factors are
being derived through the blogs that are prescribed.

REFERENCES
Books and journals
Hamuddin and et.al, 2020. CYBERBULLYING AMONG EFL STUDENTS’BLOGGING
ACTIVITIES: MOTIVES AND PROPOSED SOLUTIONS. Teaching English with
Technology. 20(2). pp.3-20.
Joosse and Brydges, 2018. Blogging for sustainability: The intermediary role of personal green
blogs in promoting sustainability. Environmental communication. 12(5). pp.686-700.
Lubis and Hamuddin, 2019. Online interactive communication via academic blogging activities
among Indonesian EFL students. REiLA: Journal of Research and Innovation in Language.
1(2). pp.46-54.
Philip, 2017. Corporate blogging: the new age PR tool. European Journal of Interdisciplinary
Studies. 3(3). pp.65-74.
Poberezhskaya, 2018. Blogging about climate change in Russia: Activism, scepticism and
conspiracies. Environmental Communication. 12(7). pp.942-955.
Sajjad and Zaman, 2020. Innovative perspective of marketing engagement: Enhancing users’
loyalty in social media through blogging. Journal of Open Innovation: Technology,
Market, and Complexity. 6(3). p.93.
Coates, H., 2017. The market for learning. Singapore: Springer Singapore.
Bell, D. and Hollows, J., 2016. Towards a history of lifestyle. In Historicizing Lifestyle (pp. 11-
30). Routledge.
Hill, N., Brierley, J. and MacDougall, R., 2017. How to measure customer satisfaction.
Routledge.
Online
Blogging communication: [Online]. Available through: < Blogging as Marketing
Communication Channel (managementstudyguide.com) >
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