MN3042QA Business Report: In-depth Analysis of Bentley Motors Company

This business report provides a comprehensive analysis of Bentley Motors, a UK-based luxury car manufacturer. The report begins with an introduction to the company, its structure, location, and main competitors, followed by an in-depth SWOT analysis that examines the company's strengths, weaknesses, opportunities, and threats. The report then explores Bentley's approach to corporate social responsibility (CSR), focusing on sustainability, environmental practices, and employee programs. Furthermore, the report investigates the company's innovation and creativity, particularly in the areas of technology and self-driving systems. The conclusion summarizes the key findings and offers recommendations for Bentley Motors to improve and expand its business operations, including suggestions for innovation and the leveraging of technology. The report is based on the provided assignment brief and incorporates relevant academic sources.

Bussines Research

Table of Contents
INTRODUCTION...........................................................................................................................3
SWOT ANALYSIS.........................................................................................................................3
CORPORATE SOCIAL RESPONSIBILITY.................................................................................4
INNOVATION AND CREATIVITY.............................................................................................5
CONCLUSION................................................................................................................................6
Conclusion...................................................................................................................................6
Recommendation.........................................................................................................................6
REFERENCES................................................................................................................................1
Online..........................................................................................................................................1

INTRODUCTION
Business can be defined as enterprising or organization which entirely engaged with the
commercial, professional or industrial activities. The term business can also refer to sells to
organized activities and efforts of individuals to produce the sells good and services for having
the profits. Bentley motors limited is the British manufacturing and marketer of luxury cars.
Sales revenues and earnings in 2020, have been fell by 2.1%. Whereas, operating profits have
been decreased and mainly due to high depreciation in organization. One-off expenses for
resourcing the company and measure while by exchange the rate effects in operating return on
sales was 1.0%. The company have also predecessor, the new Bentayga combines which abilities
with having high performance while by having characteristics and spacious family luxury car.
The exterior design have been changed and adopts something new for which customer can easily
make their attraction. Bentley returned their profits with having 5 percent in increasing the sales
performance in many countries (Bentley returns to profit as sales rise in 2019). Company have
also announced the sports racing car and most recent many of models have been included such as
flying spur and Mulsanne which have been marked worldwide in well-developed countries. The
company have huge billions of sales and make their profits while by having well-qualified
employees. The organization have also being purchasing and merger with Rolls-Royce and also
receivership with UK based government nationalised. This report explain about the swot
analysis. Furthermore, examined about the use of social responsibilities by business and also
some of the innovation and creation in the business.
SWOT ANALYSIS
The swot analysis of any organisation will deal with strengths weaknesses opportunities and
threats. For an effective Framework it is necessary that the organisation will have to choose a
good business performance strategy and SWOT analysis is regarded to be one of the proven
aspect.
Strengths: the strength of the organisation lies and how far it is able to manufacture luxury
goods. The organisation is a well reputed company and therefore it is regarded to be one of the
strength of the organisation (De Massis and Foss, 2018). The brand equity of the organisation
Bentley is said to be one of the expensive one and the Limited availability of its products are
regarded to be one of the unique brand value. The strong background of the organisation is its
biggest strength.

Weaknesses: weaknesses are regarded to be the backdrop components of an organisation and
they are to be particularly forecast and have to be corrected at regular intervals of time. The
weakness of the organisation Bentley is its limited presents and this has led to a little downfall in
the emerging economies. The Limited production is also a great contributor for weakness of the
organisation that has probable chance of highlighting to be the least weakness by the clients.
Opportunities: the company is stepping ahead in order to introduce more designs and to
collaborate on a parent basis. The class that is maintained by the organisation is said to be one of
the imaging dynamics of the organisation (Witt, 2019). The company is involved into
sponsorships and premium events which will bring about a good sense of brand visibility.
Threats: there is a huge amount of competition in the automobile industry and that will be one of
the major threat for the organisation. The growing environmental friendly vehicles is said to be
one of the biggest damage that is caused to the organisation Bentley. The fuel prices is also one
of the biggest threat and the awareness is set to be minimum in the premium brands.
CORPORATE SOCIAL RESPONSIBILITY
The corporate social responsibility with regard to any organisation is said to be one of the
motivating aspect in the emerging economies. There are a set of communities that will practice
as huge promotion based strategies that will reflect over the choices of the organisation. The
corporate social responsibility will focus on the sustainability aspect of the organisation.
Automobile industry is considered to be one of the largest industry and a good economy
generator. The impact of the organisation is determined by how far the corporate social
responsibility is being initiated. The future of the organisation is determined by how far the
organisation is involved into manufacturing and its sales. The market share of the organisation
Bentley is considerable e big and it also represents various facilities of employment.
Sustainability is one of the most probable approach that is necessary to be implemented in every
organisation (Delen and Zolbanin, 2018). One may not be able to avail the choices unless and
until they go after sustainability. The sustainable standards will have to be discussed at all
intervals and will have to be reflected over the problems that are created in the organisation. The
organisation Bentley in the prominence of maintaining environment sustainability is said to be
incorporated in the memorandum of automobiles. The organisation follows basic rules and
regulations that are necessary to stress over maintaining environment friendly activities. It has
focused on maintaining a less emission vehicles and that is one of the innovative approach which

is followed by the organisation. For a good CSR probability the organisation focused on coming
up with programs which are necessary for employees to incorporate the policies of sustainable
management. In this present scenario there are many problems that are discussed and are
oriented strongly and that are recommended to be met at an instance with regard to the pollution
free mechanism. This is what is being followed by the organisation since years and that has
brought a good reputation to the company.
INNOVATION AND CREATIVITY
Technology is one of the strongest pillar of support for every organisation. The changing world
is running over the main strings of market and for automobile industry technological innovations
are said to be the considerable and incredible aspect. Transportation is regarded to be one of the
prominent one and the impact of technology is considerably high with regard to automobile
industry. This industry is rapidly advancing and therefore the different unrecognisable products
are seem to be advanced over the features that improved value and usefulness of the organisation
product which will drive a good amount of customer base (Verbeke and et.al, 2018). The
innovation and the thought that are oriented with this in regard to the organisation Bentley is
portrayed in self-driving systems. The organisation is moving ahead in incorporating a self-
driving system mechanism that is necessary to detect the destination of a person who is using the
vehicle. This will bring about a good range of customer base for the organisation because of the
quality that it maintains. The company Bentley is also focused on maintaining law emission and
pollution free mechanism that are necessary for the organisation to raise its capital. Electric
vehicles are also a part of cutting down the pollution. It is immensely popular these days because
of the environmental friendly technologies that are oriented with the organisation. A kind of
predictive technology is incorporated in the organisation such that the capability of the vehicle
will therefore be enhanced. The company is also motivating its employees to work upon the
augmented reality dashboard. this will help the system to reflect upon the relevant information
which is necessary to detect whether speed and mileage (Quinlan and eta.l, 2019). Safety is one
of the biggest criteria that is being stressed upon by many customers. The organisation Bentley
stresses upon the safety of its customers and therefore the sensors that are detective in the vehicle
will reflect upon the control mechanism of the vehicle. Smart technologies are oriented in order
to serve the purpose of customers.

CONCLUSION
Conclusion
From the above report it had been concluded that, SWOT analysis can help the business
for taking the new steps in business and make sure for having the better growth and
development. In having the analysis about the company that could be easier through which the
company can make their customer and easily think more about having the better estimation in
process for their business. Corporate social responsibility which could help the business for
having the proper use of those things in which the motors can use their cars for having the
customer attraction. In CSR organization can make their business for having the huge customer
and having their people for which they can have better process. Innovation and creativity in
business must be important for which the business can easily make their business position.
Recommendation
This have been suggested that innovation and creation must be important in which they
can make their customer attraction. In having car creation that could include those things which
could have high-tech innovation in which the work and make sure in which the company can
work. Create the culture of quality that can improved the manufacturing for the process existing
on any plant floor. The company can use technology for having supply chain in making
connection and also make the proper database for personnel and have the real time for
notification to managements. Leverage manufacturing intelligence that could increase quality
and efficiency across the enterprise and supply chain.

REFERENCES
Books and journals
De Massis and Foss, 2018. Advancing family business research: The promise of
microfoundations.
Delen and Zolbanin, 2018. The analytics paradigm in business research. Journal of Business
Research. 90. pp.186-195.
Quinlan and eta.l, 2019. Business research methods. South Western Cengage.
Verbeke and et.al, 2018. The future of international business research on corporate globalization
that never was….
Witt, 2019. De-globalization: Theories, predictions, and opportunities for international business
research. Journal of International Business Studies. 50(7). pp.1053-1077.
Online
Bentley returns to profit as sales rise in 2019, 2019: [Online]. Available through:
https://europe.autonews.com/automakers/bentley-returns-profit-sales-rise-2019>
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