This report delivers a comprehensive strategic analysis and planning framework for Bentley Motors Limited, a British luxury car manufacturer. It begins with a competitor analysis identifying BMW, Mercedes, and Rolls Royce as major competitors, highlighting Bentley's competitive advantage in the niche luxury car market through high-quality, premium vehicles. The report employs PESTEL analysis, Porter's Five Forces model, and the McKinsey 7s framework to assess the external and internal environments. Key findings include the need for Bentley to focus on environmentally friendly car manufacturing and to explore opportunities in emerging markets. The analysis identifies Bentley's strengths, weaknesses, opportunities, and threats, culminating in recommended action plans for future strategic direction. The report emphasizes strategic planning's role in setting realistic objectives and allocating resources efficiently, enabling Bentley to maintain its competitive edge in the global automotive industry. Desklib provides access to this and other solved assignments for students.