QAB020N502S Assignment: Bentley Motors Supply Chain and Operations

This essay provides a comprehensive analysis of Bentley Motors' operations, logistics, and supply chain management. It begins with an introduction to logistics and supply chain management, highlighting their significance in the automotive industry. The main body of the essay delves into Bentley Motors' supply chain, examining its structure, key issues, and operational functions. It explores manufacturing processes, delivery systems, and infrastructure, emphasizing the importance of efficient material management and distribution. The essay also addresses the triple bottom line, discussing the company's performance in terms of people, planet, and profit. Furthermore, it examines lean manufacturing and just-in-time techniques employed by Bentley Motors to optimize its operations. The conclusion summarizes the key findings, emphasizing the essential role of effective supply chain management in enhancing efficiency and resource management within the organization. The essay draws on academic references to support its analysis.

Understanding
Operations, Logistics and
Supply Chain
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
CONCLUSION .............................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
Logistics management refers to the process of supply chain which make strategy, change,
manage as well as control the raw material in an effective and efficient manner to store their
goods in warehouse as this helps them to collect the data regarding the starting and consumption
in order to satisfy the needs and demands of end users (Chase, Shankar and Jacobs, 2018).
However, supply chain management is defined to circulate the products or services as it assist
them to convert inventory into final goods. Bentley Motors Limited is considered in this report.
This is a British automotive industry which is established in Crewe, England, United Kingdom.
This is founded by H.M. Bentley and W.O. Bentley Motors and founded in year 1919. This
reports covers operational and supply chain issues is to manage and analyse the operations
functions in order to serve their market. Use of manufacturing process or delivery system and
how they manage and analysis of different components.
MAIN BODY
The supply chain of Bentley Motors as they manufacture and sell their products and
services by effective and efficient manner. This organisation has decline 30% when they handle
their materials. Selected company in their Volkswagen Group merge all enterprise material
suppliers and its components. The key issue of supply chain is to assure them to engage with
customers which face the challenges related to changes and implementation of Information
Technology and increase in costs which impacts their performance of their business. It identify
and analyse the operation functions which includes the manufacturing as well as to produce
products or services which help them to acquire funds, transform input into output and then
finally they distribute them to ultimate users. Thus, this help management to serve the market in
an appropriate manner (Chauhan and Singh, 2019). The operation functions of supply chain
management in manufacturing as well as in service sectors as it include many functions such as
material management, distribution, forecasting of demand in order to fulfil the requirement of
customers in the marketplace. In context to Bentley Motors, management plan the policies and
structure in order to transfer their goods from their suppliers to ultimate users. The distribution of
supply chain management is defined as the procedure of observing the movement of products
from distributor till the goods are reached to the final consumer. It is the process by which the
activities which involves raw material, storehouse, logistics as well as supply chain.
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Administration of Bentley Motors deliver their cars based on the time scale as they do not liable
for the late distribution of products. Selected organisation delivery system is to manage and
operate their work with the suppliers and the other partners which helps them to identify and
analyse the routes of supply chain in order to maintain the quality using handling and
transportation. This system is used by third party of Bentley Motors to carry the products through
the components of transportation (Hong, Zhang and Ding, 2018).
There are various infrastructure such as equipments and Information technology which
helps them to operate in their supply chain as well as it helps them to process and make plan for
the movement of products from the distributor to consumers. Bentley Motors manufacture cars in
their various distribution centres in order to increase sales and revenue. However, the supply
chain infrastructure is an essential factor in analysing the cost along with the services that helps
them in cost reduction opportunities (Kot, Goldbach and Ślusarczyk, 2018). In context to Bentley
Motors, the supply chain of automotive is the difficult process for producing vehicles such as
cars and trucks as well as other vehicles which is manufactured by Bentley Motors. However, the
implementation of manufacturing process, needs and desire of the customers which affect on the
supply chain network for inventory, material and finished auto mobiles. The infrastructure used
by various modes of transport which help them to flow their vehicles in a safe direction. They are
linked with the better quality roads, rail transport and other overseas areas which is very useful
for the development of their infrastructure. The production process of Bentley Motors is labour
intensive as the working process of the workers are cutting of leather as well as their is another
section which is sewing the leather. However, there is many pieces such as car seats which helps
them to maintain the requirements of their users. It supports the market in which they serve such
as innovation and maintaining the quality of services which help them to develop the goods
which lead to increase sales and revenue in their business organisation. Therefore, the
manufacturing process of Bentley Motors is to convert inventory which occurs in the form of
sheets of the steel into various parts of vehicles. Thus, this process assist them to develop the
performance and launch new models of cars in order to attract new as well as existing users.
Bentley Motors offer their audience a personalised mobility solution along with a new service
which help them to attract and retain the end users towards their brand (Kshetri, 2018).
From the above analysis, it is evaluated that the delivery system and manufacturing
process is the assisting their cars through the supply chain as the Bentley Motors for delivering
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their products which is transportation mode. This mode help them to comprise various
characteristics that safeguard the car till they reach to the consumers. However, the supply chain
management of automotive sector includes sales, warehousing as well as manufacturing and
transportation which relates to their facilities and functions in order to flow the transportation of
products of Bentley Motors (Mosteanu and et.al., 2020).
The automotive industry can improve their performance by creating a culture of quality,
work with suppliers so that they perform their activities effectively and efficiently. They use
different types of technology in their cars and other automation to connect with supply chain.
However, management of Bentley Motors start their production by the procurement of engines
assembly, spare parts and the car display design in accordance with the lines of work along with
the design (Nunes, Causer and Ciolkosz, 2020). In the operations the manager assemble each and
every part to know which type of material is required to install in each car unit. In context to
automotive sector, they produce and offer their new launched vehicles based on the preferences
to meet the requirement of the end users.
The triple bottom line refers to an which relates to the accounting process with three
elements such as environmental, social and financial. Most of the organisation use this approach
to measure the performance in order to increase the value of business. It is essential to measure
the enterprise impact of environmental and social impacts. It includes 3Ps which is profit, planet
and people. However, these factors are mentioned below:
People: It signifies to give advantages to its business practices towards workers and the
society which includes organisation to maintain their business. In Context to Bentley Motors,
social structure in which relate to firms, employees and the interest of their investors. It includes
all the individuals whether workers and communities within the organisation in which they
manage all the activities. The initiatives which is determine as part of corporate social
responsibility such as human rights as well as ensuring a safe and healthy working environment.
Thus, the plans of company also helps them to make strategy to develop the performance of
business (Queiroz, Telles and Bonilla, 2019).
Planet: This is also known as environmental bottom line which relates to sustainable
environmental practices. In relation to Bentley Motors, it benefits the organisation as it does not
harm and reduce the impacts on environmental. It helps management to decline the
manufacturing waste such as in manufacturing and producing cars as well as to manage its
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consumption of non renewable and consumption of energy resources. This planet bottom line
affect the natural environment which involves the decline of carbon footprint and toxic material
as it harm the removal of waste.
Profit: The triple bottom line includes profit as it affect the economy whether they
operate their business in local and international market. To build the profit in organisation they
launch different products from their competitors in order to gain competitive advantage in
market. In addition to this, they generate employment opportunities so that they increase the
productivity in their business. However, the innovation of new technology in market place helps
them to gain higher profit in their entity. Thus, its create more wealth which impacts the
economy. In context to Bentley Motors, the management make the strategic planning to improve
the financial performance to increase profits along with the minimization of cost and can
mitigate their risks of their business (Russell and Taylor, 2019).
From the above triple bottom line, it is analysed that people, planet and profit as they are
maximizing the sustainability in their business practices which assist them to create value for the
investors which affect the decision making process of workers, end users and members. The term
Lean refers to the system which is used in various sectors that involves production as well as
distribution. On the other hand, Just in time is defined as the management of raw material
approach where workers, inventory and products are organize to receive which is involve in
manufacturing and production process. In context to automotive industry, lean manufacturing of
Bentley Motors is to coordinate the various techniques which helps them to remove tasks which
not increase value to the goods and services as they eliminate waste and improve their operations
in their business. In Bentley Motors, the manager produce their products in a continuous flow of
goods to make strategy and control the business process. Therefore, to solve the operation
management the administration identify the problems, identify and describe current situations,
give proper solutions and take corrective actions. Thus, the role of operation in Bentley Motors is
to make decisions which relates to the productive process to ensure that goods or services offer
them on their feature along with the specification (Tiwari, Wee and Daryanto, 2018). To increase
the profitability in business from their rivals the organisation has to cut their prices in accordance
with their satisfaction to their customers. Most of the automotive industry separate their storage
and assembly warehouse to operate and control their business and helps them to run their
business smoothly and effectively.
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CONCLUSION
From the above report, it is concluded that the supply chain management is essential
element for ever company as it helps them to improve the efficiency and management of
resource within their organisation. It assist management to collaborate, maintain and control the
quality of manufacturing of vehicles, provide proper information of delivering the raw material,
parts and cars to their retailers as well as consumers and it increase the efficiency rate. Therefore,
it suffers them to track the systems and they provide the information technology tools and
techniques which help manager to observe that package is in transit or it being delivered. The
manufacturing process of Bentley Motors is that they produce the cars in bulk which comes from
the moving assembly and then it is maintain as well as controlled through the continuous flow of
material.
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REFERENCES
Books and Journal
Chase, R. B., Shankar, R. and Jacobs, F. R., 2018. Operations and Supply Chain Management,
15e (SIE). McGraw-Hill Education.
Chauhan, C. and Singh, A., 2019. A review of Industry 4.0 in supply chain management studies.
Journal of Manufacturing Technology Management.
Hong, J., Zhang, Y. and Ding, M., 2018. Sustainable supply chain management practices, supply
chain dynamic capabilities, and enterprise performance. Journal of cleaner production.
172. pp.3508-3519.
Kot, S., Goldbach, I. R. and Ślusarczyk, B., 2018. Supply chain management in SMEs-Polish
and Romanian approach. Economics & Sociology. 11(4). p.142.
Kshetri, N., 2018. 1 Blockchain’s roles in meeting key supply chain management objectives.
International Journal of Information Management. 39. pp.80-89.
Mosteanu, N. R. and et.al., 2020. Sustainability Integration in Supply Chain Management
through Systematic Literature Review. Calitatea. 21(176). pp.117-123.
Nunes, L. J. R., Causer, T. P. and Ciolkosz, D., 2020. Biomass for energy: A review on supply
chain management models. Renewable and Sustainable Energy Reviews. 120. p.109658.
Queiroz, M. M., Telles, R. and Bonilla, S. H., 2019. Blockchain and supply chain management
integration: a systematic review of the literature. Supply Chain Management: An
International Journal.
Russell, R. S. and Taylor, B. W., 2019. Operations and supply chain management. John Wiley &
Sons.
Tiwari, S., Wee, H. M. and Daryanto, Y., 2018. Big data analytics in supply chain management
between 2010 and 2016: Insights to industries. Computers & Industrial Engineering.
115. pp.319-330.
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Online:
Supply chain of Bentley Motors. 2021. [Online]. Available through:
<https://www.supplychaindigital.com/logistics-1/kuehne-nagel-providing-sustainable-supply-
chain-solutions>
Logistics of Bentley Motors. 2020. [Online]. Available through:
<https://lawaspect.com/bentleys-logistics/>
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