Operations and Project Management Report: Bentley Case Study Analysis

This report provides a comprehensive analysis of Bentley's operations and project management. It begins with an introduction to operations management and its principles, followed by an overview of Bentley as a case study, examining its operations, supply chain, and logistics. The report critically reviews Bentley's implementation of operations management principles, including variance, organization, change, and fundamental principles, and assesses the extent to which these principles meet the organization's requirements. A continuous improvement plan is prepared, based on the critique, incorporating lean principles such as defining value, mapping the value stream, and establishing flow, pull, and perfection. The report then offers two justified recommendations for improving Bentley's operations function. Part 2 offers an overview of a MFI Project, including the business case and project plan, and a work breakdown structure. The effectiveness of the project life cycle (PLC) in project application is critiqued using appropriate concepts and models. The report concludes with a summary of findings and recommendations.

OPERATIONS AND
PROJECT MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1 ...........................................................................................................................................3
Introduction of chosen organisation............................................................................................3
Explanation of operations and operations management .............................................................3
Review and critique implementation of operations management principles in case of chosen
organisation ................................................................................................................................4
Analyse Extent to operations management that meets the requirements of organisations ........5
Prepare continuous improvement plan based on Critique of operations management principles
within organisation .....................................................................................................................6
Using continuous improvement principles make two justified recommendation that imporve
operations function .....................................................................................................................7
PART 2 ...........................................................................................................................................8
Overview of MFI Project ...........................................................................................................8
Business case ..............................................................................................................................9
Project plan ...............................................................................................................................10
Work Breakdown structure ......................................................................................................10
Critique and review effectiveness of PLC in project application by using appropriate concepts
and models................................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Operations management refers to the administration of the business actions to create a big
level of efficiency so that company will get the most beneficial results within their overall
operations. It is related to the acquisition of the funds and convert it into the finished product and
output with the help of the company workforce. In this project management is the process in
which several steps are included like initiation, execution, closure in a way to control and
manage the overall actions and work that is essential for the higher success of the organisation.
This report is based on the Bentley that is the leading British manufacturing and marketer of the
Luxury cars that was founded in 1919 by H.M Bentley. The company deals in all over the world
having their operations within the integration of vertical nature so that goods can be
manufactured effectively. This project report is included the study of the principles of operations
management where continuous improvement plan is indulged. For getting the higher success in
the organisation , project life cycle model is very effective and their related theories are also
helpful in examine the operations of the organisation in a prominent manner(Fleming and
Koppelman, 2016).
PART 1
Introduction of chosen organisation
Bentley is the leading British multinational manufacturing and retailing company of the
SUVs and luxury cars. It is a subsidiary company of the Volkswagen group in 1998. It was
headquarter in Crewe, England and founded by H. M Bentley and W. O Bentley. The company
deals in all over the world with the main products like Flying spur, continental GT, Bentayga,
Mulsanne etc. The company mainly focus on the continuous improvement, employee conditions
and their dedication towards the company goals so that achieving targets get easy and effective
and it can be done on specific period of time. There are around 4000 strong manpower that are
working with the firm in all over the globe.
Explanation of operations and operations management
Operations refers to the behaviour and decisions of the employees and managers within
the business firm that will affect the production, distribution, service and management which is
needed for the firm to function the essential resources and assets. In this Operation management
defines the process that undertakes the several processes, plans, activities and equipments under

that the value id included for the business enterprise and it helps in achieving the high quality of
goods in a specify time. In this framework high values is involved in the product of the
organisation. For gaining the higher profits and revenues operation management is a helpful term
that gives the appropriate revenues on the timely basis. It is also categorised as a production
schedule where inputs are converted and transformed in the output and finished goods that shows
the high efficiency of the company. It also helps in gaining the high profits in which intense
manufacturing process is indulged(Heldman, 2018).
Review and critique implementation of operations management principles in case of chosen
organisation
There are some principles that are for the operation management which is follow by the
business enterprise to gain higher profits and revenues by included in the manufacturing process.
It is related to attain the high efficiency that business can hold by adopting the effective
principles. In case of Bentley, in there supply chain management and logistics operations
management principles are followed. Due to this company can get the high end results in their
success. By following these operation management principle business productivity and
efficiency can be enhanced and improved. In case of Bentley these principles can be shown
below.
 Variance – It is one of the best usage principle in the business because it provides the
importance to each process that is used in the operations. This type of principle is used to
reduced the overall cost in the supply chain management process. This is essential
process in eliminating the high cost in manufacturing and supply chain management. In
case of Bentley, firm will face the major issues i.e. high expenses in logistics and supply
chain management. Due to this company is planning to hire new skill applicant in supply
chain and logistics department who can work with low cost and gives the high results. As
business enterprise may focus on reducing their operation cost for this hiring new
applicant can be significant that could add more cost in expenses. Due to this it is not
satisfying the needs of the firm so it is prove that it is not suitable for Bentley (Hu and et.
al., 2018).
 Organisation – This process is useful when organisation is plan to achieve the more
success than this principles is effective. In this all activities are managed at effective
manner. In this Bentley can adopts the use of high and advanced technology and

machinery in their company that helps in providing prominent results. In this supply
chain management can achieved the high end results within the business. As in this
Bentley can use the advanced technology in their manufacturing process that gives the
proficient results. In this Hybrid trucks can be utilised for distributing the system so that
safety can be shown that gives customer satisfaction. This principle can helps in
removing the rigidness so that capital investment would be enhanced and this gives the
sanitisation outcomes in the future success(Kerzner, 2017).
 Change – This is a core principle of the operations management that is used by the
business firm in their supply chain management system. In this timely delivery place an
essential role in making the loyal customers and attracting the other peoples of the high
elite society. In case of Bentley, adopting this principle establish the effective
communication that helps in making the goof network with external customers that is
remarkable to gain high satisfaction of the customers. In this they offer innovative
products to their customers that is distinct from rival firm. This will includes high brand
image. But at the same time using this principle including high investment and also it
need the new candidates who have latest knowledge about the market. All this includes
the major investments for Bentley so it is not suitable for company.
 Fundamental – It is another effective principle that is used by the business firm to
follow the proper organisation standards and code of conducts. This term helps in longer
sustainability of the firm for this company green clause is proposed by the enterprise.
Due to this using this principle in Bentley is very effective as it gives the high advantage
to the business firm(Kivilä, Martinsuo and Vuorinen, 2017).
Analyse Extent to operations management that meets the requirements of organisations
The main requirements of the Bentley is to focus on the required principles that is
employed in the business for enhancing the efficiency within the firm. If these principles are not
properly fulfilling the core needs that it is not required by the company. Catholic reviews of that
principles can be shown below.
 Firstly Bentley company is needed to organise their cost that was incur in the operations.
In this firm will use the various principles so that they can maximise their line of
products. It is utilised by a company for reducing the cost but it is not fulfilling the needs.
It is useful for increasing the efficiency within the enterprise. Due to this it cannot

suitable for the organisation because it is not fulfilling the requirement of eliminating
cost(LARSON and GRAY, 2018).
 Secondly, Bentley can cover their uniformity by using organisation principle in their
functions. Due to not proper management in supply chain managing system in the
business high inconsistency can be involved in SCM. Because of this using this principle
helps the company in proper planning the resources that gives the effective results.
 In case of Bentley, it can use various techniques for increasing the supply chain
management. This hows the systematic work that gives efficient results. In this company
can majorly focus on maintaining the good relation with customers by properly
communicating and understand their views. This helps in longer sustainability for the
enterprise. In this company can perform their task in a prominent manner that helps in
meeting the overall goals(Martens and Carvalho, 2016).
 Bentley is always focused on maintaining the appropriate relation with the clients by
adopting effective communication tool. For this company can follow the fundamental
principle of operation management because it gives efficient results in achieving the
targets for future success.
Prepare continuous improvement plan based on Critique of operations management principles
within organisation
Continuous improvement plan defines the activities that is designed to focus on ongoing
improvement of products, services and processes by measuring, action and getting regular
review. It is beneficial for the Bentley in making the plans for achieving the target related to
customer satisfaction and improves the relations with them. It also helps in tracking the plan so
that if there is any issues arise it can be noticed on time. This term also gives the cost effective
results due to this organisation can face major profits and sustainability. For this basic five lean
principles can be shown underneath in case of Bentley(Meredith, Shafer and Mantel 2017).
Define value In this principle, Bentley can focus on satisfying the customers
needs by adding value or services. This helps in encouraging
and attracting large base of customers.
Mapping value stream Under this approach, Bentley can focus on their
communication that helps in attracting the investors, clients

and employees. Due to this business get high efficient results.
Creating flow This principle shows the effective and systematic flow in
manufacturing process that helps in eliminating the extra cost
because to this Bentley can earn higher profits.
Establishing pull This term helps in enhancing the profits by attaining the
internal business process and functions within specified period
of time. This helps in maintaining the clear communication that
gives cost effective outcomes(Mubin and Mubin, 2016).
Perusing perfection This principle reflects the usage of high level of techniques in
achieving the overall objectives of gaining higher profits in a
cost effective manner.
Above explaining lean principles, helps in reflecting the various benefits such as
maintaining the proper communication, improving the process of business and business
efficiency and also the supply chain and logistics of the business venture.
Using continuous improvement principles make two justified recommendation that imporve
operations function
Continuous improvement and developments helps the business firm to increasing their
production process and offerings that they served to the customers. It also helps in fulfilling the
customers satisfaction level and also maintains the relations with them. For this a plan is
included that helps in evaluated the operation management principles(Nicholas and Steyn, 2017).
Basis Currently used methods Proposed methodologies for
use
Cost In maintaining the cost and
customer satisfaction Bentley
can presently used the variance
principle. But it is not suitable
for in managing the
operational cost.
As this operation management
principle used to eliminates
extra cost in several measures
that is further used for manage
the relations with the
customers and improving their
retention within the company.

Quality It involves the organisation
principle that focuses on the
product and service quality
that is offered to the customers
by Bentley currently.
For achieving the target of
improving customer relation,
Bentley can focus on tracking
their orders and quality that
was indulged in the offerings
so that meeting the customers
expectation can be done
successfully.
Delivery The present way of delivery is
not effective of Bentley. In this
they sale their products to
management that should
directly sold to their
customers(Oti and et. al.,
2016).
For improving the delivery
process Bentley can focus on
timely delivery of the goods
and services to clients by
focusing on the high tech
delivery solution that reduces
the customers grievances.
It involves some solutions to enhance the operation management and their principles
usage that can be given below.
 Firstly, Bentley can mainly focus on communicating with the customers by using various
communication channels and evaluated the needs and issues of all the customers for
improving the profitability and sustainability of business enterprise.
 Further, company can focus on proper research by using customer follow ups from
different sources. This also helps in examine the needs of clients due to this firm can
easily beat the competition within the competitive marketplace.
PART 2
Overview of MFI Project
MFI is the leading British furniture manufacturing and retailing company since 1964. It is
based on the London, UK and having a 250 stores in the mainland of the Europe. They deals in
the portfolio of the over 50 products and it has wide existence due to this they set the 3rd position

in the furniture brand. This is majorly focus on the maintaining the customers relations and also
attracts the large base of customers for earning profit(Panday, 2015).
Discussion of PLC
It basically includes the four aspects that is effective from the start to end of any project.
MFI can use this theory for effectively and efficiently done the work in successful the project on
time. This stages of PLC can be shown below.
 Project initiation- It is the first step that is used to understand the goals, risk, deadlines
etc. that was related with project. It provides the solution to issues and capturing
opportunities that is effective. This stage helps in reducing the manpower movements
and offers them a stable working life. For achieving this company can make strategic
plan so that targets can be attained in a cost effective manner(Rokooei, 2015).
 Project planning- In this step company will making the outline map for the project. It
includes the terms such as financial resources and other essential resources, set time for
completion the project on time. For achieving the goal MFI can focus on this stage so
that proper plan would be structured.
 Project execution- In this stage plan is executed to get the outcomes. In this MFI has
build a team for the project that follow the proper plans for achieving the goals and
objectives that was set earlier. Firm will implement plan for gaining the customer
satisfaction and solving their issues in a best possible way by effectively communicate
them(Taghipour and et. al ., 2018).
 Project closure- It is the last stage where company can analyse the effect of the project
in meeting the goals. In case of MFI they can close their project by taking proper follow
ups to their customers so that their views can easily identified by the company for
gaining higher profits. If customers cannot face any issues than firm will close the
project in this stage.
Business case
Company overview MFI is the leading furniture retailing and manufacturing company
in UK that was established in 1964. the company having 250
stores in Europe mainland. Firm having 50 products verticals and
their existence is also high. The major competitors is Ikea

etc(Tang, 2015).
Objectives The main objective of firm is to make and develop a effective
customer relations by solving all their grievances and earns a high
profits.
Vision and mission The major vision and mission of MFI is to focus on solving the
customers issues and satisfy them by improving the quality of
goods and services and for this they develops the best customers
grievances system.
Strategy MFI make a strategy to solve the customer grievances by
including proper consultation system for customers about the
offerings. This will enhance the brand image and customer
retention in a positive way.
Follow up In this MFI can monitor and control the past customer
relationship activities so that they will get the future success.
Project plan
Cost The cost that was estimated by the MFI for maintaining customers
relationship project is around £ 20000 to £ 25000.
Communication For MFI it is not possible for achieving the objectives of customer
relationship without communication. For achieving this project
effective communication among the team members is very
essential to understand all strategies and plans related to project.
In this project manager can continuously improving their
communication methods so that project can be
attained(Yemelyanenko, Ivanusa and Klym, 2017).
Scope In this MFI can constantly touch with the customers so that they
can easily examine the issues and also sorted them with full
potential and effectively. They can make clear communication to

enhancing the loyal customers.
Work Breakdown structure
It defines the project management approach that helps the organisation to divides the
projects into small components so that complexities can be reduced. In terms of MFI, manager
can use this approach for achieving the targets in specified period of time by dividing it into the
smaller parts as per the skills and capabilities.
Critique and review effectiveness of PLC in project application by using appropriate concepts
and models
By adopting the waterfall model PLC can be critically reviewed and it can be shown
below with the context of MFI(Glebova and et. al., 2019).
 Requirement - In adopting this model MFI managers can identify all the resources that
helps in completing the task in a proficient manner. In this company can identifies
various objectives and strategies that is helpful in gaining the customer satisfaction. For
this they can adopts the use of effective communication so that conditions of the market
can be easily identified. This also helps the firm to invest in the right project to gain
higher profits.
 Design – In this step company can focus on the designing the solution for customer
satisfaction in a cost effective manner and due to this they can indulged in various

activities and project formulations by using effective communication. This helps in
gaining the higher results.
 Development- For getting the higher results in gaining the trust of customers by solving
all their grievances manager of MFI can adopts the democratic style. So that
communication can be done effectively and this helps the employees so share their issues.
It helps in enhancing the brand image and profitability of the business firm.
 Testing and maintenance- In this step firm will need all the required resource that
would helps in executing the change according to the project. In this step organisation
can achieve the higher results. And this can be attained by effective communication
between all the levels of the organisation. Due to this set targets can be achieved and
business may face longer sustainability.
CONCLUSION
To be above explained report it is concluded that the operations management is an
essential term to maintain and organise the efficiency of the business profitability and
productivity. This study inculcates the the process in which principles, models are having a
higher position in assisting the organisation in completing the targets in an effective and
prominent manner. It also inculcates the several stages of PLC that is helpful in examining the
effectiveness of the operations. This term also helps in giving the high power in attaining the
objectives and targets of the firm. These principles are helpful in creating high capacity of doing
the task that provides the effective and efficient results in an appropriate way.