Analysis of Operations Management Practices in Bentley Motors Report

This report provides a comprehensive analysis of operations management practices within Bentley Motors. It begins by identifying key practices, such as converting raw materials into finished goods and emphasizing communication and coordination. The report then examines how operational strategies, including the Hayes and Wheelwright model, impact organizational efficiency. Further, it delves into the role of technology and process design, including product/service design, layout and flow, and different process types like project, jobbing, batch, and continuous processes. The concepts of value, variety, and capacity management are also discussed, including capacity planning and the impact of seasonality. Finally, the report explores the link between supporting functions like quality management and overall operational success within Bentley Motors.

Business management

Table of Contents
Table of Contents.............................................................................................................................1
INTRODUCTION...........................................................................................................................1
Task 1...............................................................................................................................................1
Identification of one operation management practices in Bentley Motors..................................1
Task 2...............................................................................................................................................2
How operation management practice impacts the organisation in regards to efficiency............2
Task 3...............................................................................................................................................3
How technology can be embedded in the process and how it has achieved................................3
Task 4...............................................................................................................................................6
Supporting functions are linked to the operation management practices....................................6
CONCLUSION................................................................................................................................7
REFERENCE..................................................................................................................................8

INTRODUCTION
Operation is the activity which is required in organization to perform all functions and
maintain the productivity. This is related to day to day activities which can help to know what is
running and how it can increase business profitability. The number of people are working in
organisation who are focusing in operation and service that can attracts customers and deliver
them best quality of services (Kim and et. al., 2019). Operation management for services is
consider as responsibility which is producing the services for satisfying customers. To
understand about this, Bentley Motors has been taken that is automobile company manufacturing
cars of different designs and attracting customers. This is operating business by focusing on daily
activities. This report covers different topics such as theories, concepts and principles of
practices from the area of operations and management, applications of alternative management
techniques, application of alternative operation management techniques, potential use of
technology for supply chain management, application of range of operations techniques to the
management of business. Apart from this, how supporting functions interact with operations.
Task 1
Identification of one operation management practices in Bentley Motors
Operation management and its practices
Operation management is the administration of business practices that is uses to create
the high level of efficiency possible in business organisation to complete the goals and
objectives. This is important for company to manage activities and functions appropriately and
so it can be manage all actions effectively. In other words, operation management is related to
converting raw material and labour in to finished goods so profits can be maximize effectively. If
there is all activities and managed properly then it become easier for Bentley Motors to
manufacture cars properly and attracts the customers in wider range. Practices means
implementation of plans and resources in organisation so productivity can be managed and
increase profitability. There are a different practice in relation to operation and management such
as converting raw material, communication and coordination, training and development,
revenues collection etc. which are important for business and helps to increase the organisational
productivity (Hwang, Song, Jang and Yoon, 2019). The manager of such organisation are
playing important role who understand needs and wants of people and manufacture cars
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according so they can influence and encourage to buy the products. The discussion of operation
management practices in Bentley Motors are as defined:
Converting raw material in to finished goods – This is important operation
management practices which should be used by managers and employees in order to convert the
raw material in to finished goods and services that can help to produce products accordingly and
increase the profitability. In Bentley Motors, this operation management practices are used by
managers who analysis the demand of new products and start to convert the raw material for the
purpose of manufacturing cars of new model as customers wants that helps to increase the
number of customers and deliver them best quality of services. The managers are responsible for
this practices who convert the raw material in to finished goods and increasing their
organisational profitability (Feng and et. al., 2019).
Communication and coordination – For operation and management communication as
well as coordination is important activity that are uses by people such as employer and employee
in order to accomplish the business goals. In Bentley Motors, this is important practice while
operating business activities. This uses to share ideas and thoughts between people and bring
innovation accordingly so all activities and task can be complete in certain period of time. This
can help to increase business performance (Hinsch, 2020).
Task 2
How operation management practice impacts the organisation in regards to efficiency
Operation strategy – This refers as methods and planning that uses by people to
implement their plans in order to reach organisational goals and objectives. Bentley Motors is
using operational strategy for the purpose of driving their strategies and increase the
organisational productivity. For this Hayes and Wheelwright model is using by management to
make effective operation that stages are as explained:
Correcting the worst problem: This states is uses to minimize the negative impacts of
operations that has affected negatively. In Bentley Motors, this first stage is performed by
managers where they correct all worst problem by maintaining operations. In this, it deliver best
quality of products and services so they can manage business activities and improve the
profitability by maintaining operations effectively (Marini and et. al., 2020).
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Adopt the best practices: This stages that a person who is going to run a business needs
to adopt the business practices that can help to operate a business successfully. For example, the
manager of Bentley Motors are adopting different types practices such as converting raw
material in to finished goods, communication and coordination etc. that helps to implement the
business strategies. These strategies can help to take the competitive advantages that can help to
maintain high level of profits (Li, Kang, Tan and Chen, 2020).
Link the strategy with operations: The third stage of operation strategy states that all
strategy of organisation and business should be link with operations that can help to maintain the
all business functions and activities effectively and increase profitability. Bentley Motors can
exploit the operations capabilities to offer best process that can attracts customers and help to
increase market share.
Giving the operation an advantages : This is the last stage where operations convey the
competitive advantages by increasing their performance and capabilities that can help to
maintain a business in effective form and increase productivity (Meng and et. al., 2019).
Task 3
How technology can be embedded in the process and how it has achieved
Process design and its importance in operation management
Process design is the act of transforming company’s vision, goals and available resources
that can help to attain the business goals. In this process a product is design according to needs
and style that can attracts customers and deliver them best design of products. For instance,
Bentley Motors is using process design process that helps to manufacture best design of cars by
using innovation and new technology that can help to increase the organisational productivity.
This is important for organisation as it helps to build the trust and engage clients in the project
and attract customers to get best design of products and services.
The three areas of design are as defined:
Product/ services design: This covers a products and services which are going to
provide by organisation by understanding customer demand. Such as Bentley Motors is using
product design by manufacturing best ideas and using raw material.
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Process design: This process is used by Bentley Motors to provide the products fluidly
and easily to the customers that can helps to build trust (Hampannavar, Yaragatti and Chavhan,
2019).
Layout and Flow: The structure includes the relative location of the turn. Resources
within processes and functions are assigning of tasks to services that together control the flow of
transformed resources through the process or function. Bentley Motors is using layout and flow
of producing products by selecting best practices and methods.
Types of process that relates to Bentley Motors that are as defined:
Project: This means a process which is used to perform unique actions and represent the
whole project implementation and internal process in project. Bentley Motors is using this
process to complete the action and improve business productivity ( Guo, Qiao and Zheng, 2020).
Jobbing: This means job production that involves producing custom work such as one
off product for specific customer or small batch of work. Bentley Motors is using jobbing
process to provide the jobs to people who are working in organisation and increase their
productivity.
Batch: This is general team which is uses for frequently used programmes which are
executed with minimum human interactions. It can run without any end user by starting a plan
and using resources properly. Bentley Motors is using batch process for billing process,
performing each department functions and business activities so goals can be attained
effectively.
Continuous: This is another process which is used to keep the continue all activities and run
a business effectively. With the help of this process, Bentley Motors is continuing all activities
and functions properly and increase the profit margin (Stafford, 2019).
Concept of value and variety: This concept is related value of products which are
produced as per needs and wants of customers. It increases organisational productivity by
manufacturing best quality of products and increase the value of products. Variety is related to
range of products that are provided by organisation. For example, Bentley Motors is providing
variety of cars model that attracts customers and make them happy by selling them on best prices
(Bungău and et. al., 2019).
Capacity management:
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Capacity: This refers as ability to receive and contain. It depicts the real number of receiving
capacity that is required by business concern in order to run a business and increase the
productivity. for example, Bentley Motors is automobile large size company that has good
capacity of receiving raw material and providing better quality of products.
Capacity planning: This is the process of determining the capacity of production needed by
company for the purpose of meeting with changing needs and wants of products. This is
uses by Bentley motors organisation for filling the needs of customers and producing high
capacity of products that can help to increase the organisational productivity. The effect of
capacity planning on cost and revenues are positive as it helps to implement the plans
which can help to increase the revenues by reducing cost of products. With the help of
capacity planning working capital can be used properly that helps to deliver products
accordingly.
Season ability: This refers as characteristics of time series in which data experience changes
regularly and predictable changes. These changes are recurring every calendar year. This
has impacted on capacity planning. For instance, according to season the demand of cars
are increasing such as festival, wedding, vacation, occasion etc. Due to off season the
demand of products decreases that has impacted on capacity planning negatively. This
reduces the productivity and selling activity in seasonability planning.
The causes of season ability are difference in temperature, level of rainfall, sunlight, changing
needs of people, having competitor, snow fall etc. that can affects the operation
management in Bentley Motors company (Hampannavar and et. al., 2020).
The aspects of season ability are as defined:
Climate: This means changes in climate and season can affect the capacity planning where it
affects the demand of products and services.
Festive: This is best aspects for Bentley Motors as people belives to purchase the products on
special festival such as Diwali, holi etc.
Behavioural: This means sometime people make buying decision by observing the people that
helps to make the buying decision regarding particular products and services.
Social: This means changing needs and lifestyle of people that affects capacity to increase the
production and selling activities. This helps to deliver the best quality of products and
services.
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Bentley motors is automobile manufacturing company that is selling cars by making capacity
planning and increasing selling activities. This helps to increase the organisational
productivity and profitability as people shows their interest to buy particular products.
Task 4
Supporting functions are linked to the operation management practices
Quality management:
Quality means standard of something as measured against other thing and similar kind. This
states the characteristics and attributes possessed by someone for the purpose of providing best
quality of products and services. In other words, quality is concerned with gap between customer
expectation and perception of product/services. This is important for organisation to provide best
quality of products and services so all activities can be managed properly and increase the
profitability.
Quality as a development function: It has been defined that quality is highly important for
organisation that can attracts customers and increase the organisational profitability. This is the
development function that build customer trust as this brand products are well and best. Bentley
Motors is using quality management for the purpose of providing better quality of products and
cars that can attracts people and maintain good performance in competitive world.
Stages to identify the gaps in services and process such as:
Step 1: Pick an area to focus on- Herein, Bentley managers need to know where to focus on
during the analysis.
Step 2: Define the targets and goals – The goal of Bentley is to become a leading company
in automobile sector.
Step 3: Determine the current state of thing – The managers of Bentley are responsible for
identifying the current state of products which they are manufacturing for sales.
Step 4: Determine the future state of thing – This stage is used by Bentley Motors to states
the future activities that can help to meet with goals and objectives.
Step 5: Identify the gaps between two states – This step is also used by Bentley Motors to
identify the gap between two states and make decision to deliver the products and services.
The characteristics of good services are as defined in following areas:
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Function ability: This is associated with performing all functions effectively that can
help Bentley Motors and other organisation to increase their profits.
Appearance: This means appearance of products and services which are selected by
customers that can help to increase the productivity and profitability in business organisation.
Reliability: This states as suitability of products and services which are provided by
organisation and helps to increase the profitability (Alsaleem, Alsakran and Simões, G.,
2020).
Therefore, all supporting functions are linked to the operation management practices in
Bentley Motors that helps to produce better quality of cars by using new technology and
innovation that helps to take the competitive advantages and make the higher benefits. This
helps to get the business success which are important wants of every organisation. This
helps to deal with difficulties and provide best quality of products.
CONCLUSION
From the above report it can be concluded that operation management is related to day by
day activities which are perform by managers and employees in organisation. This helps to
deal with difficulties and increase business effectiveness. Raw material conversion,
communication and coordination are operation management practices that are used to
provide the products. Operational strategy are uses to deal with problems and new
technology helps to increase the number of customers by delivering products at time which
helps to maintain the profits.
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