LSST FY028: Inquiry Based Learning - Bentley Motors Product Analysis

This report provides an in-depth analysis of Bentley Motors, focusing on its product strategy and marketing mix within the luxury car market. The study examines Bentley's product portfolio, including models like the Mulsanne, Flying Spur, and Continental, as well as its heritage models. The report explores the application of the marketing mix, particularly the 'product' element, and how Bentley uses this to position its luxury cars. It discusses the company's approach to product development, customer satisfaction, and adaptation to market demands. The analysis also touches upon the strategic management of the business and the factors that influence its success in the automotive sector. The report concludes by highlighting the importance of understanding business studies and the application of marketing mix to achieve success in the marketplace. The report is a response to a module assignment focusing on inquiry-based learning, aiming to provide a practical application of business concepts.

Introduction to Business Studies
Introduction
Business studies is the study of the management in which individual maintain collectively productivity in order to
achieve particular creative and productive goals to generate profits. This study mainly based on the management and
economics. There are many subjects are connected with each other with money and proper arrange all business
activities. Hence, a business can be defined as an organization where conduct all the activities with legal terms and
designed to provide goods & services. To understand this report selected organisation Bentley motors limited which is
a British manufacturer and marketer of luxury cars. In this report discuss about one element of marketing mix of
Product.
Product
Bentley is one of the leading manufacturing organisation which is dealing into luxury cars
and sale out premium car brands. The product portfolio of Bentley is very effective where mentioned
all highly class cars. The company have different models such as, Mulsanne, Flying Spur, and
continental, heritage models, Bentayga and many others. The luxury cars are assembled by the
company to fulfil the requirement of customer and modify according to needs and demand. Most of
people demand of racing car of Bentley Company and continental change and coupe as per the design
like Sedan, Coupe convertible and all other cars model are including in luxury products and fascinated
by the users. The Heritage model of this company is oldest model which is designed with excellent
hand crafting, good engine and coach developing that set a particular benchmark for this model and
also for new model in order to accomplish set goals and objectives of business. R – Type continental,
The Bentley Blue Train and Bentley Blower is type of Heritage model that like by people and demand
of these products. The company launched some new model like Continental GT, Bentley Bentayga,
Mulsanne and Continental Flying Spur. In the year of 2010, the company ceased the model of Azur
due to less demand. Bentley presents various variety of the car such as:
 SUV
 Coupe
 Convertible
 Sedan
Through luxury motor cars fulfil the requirement of customer and satisfy them. The cars
model of 4.5 was famous vehicle that like by people in huge manner. Before design the car Bentley
conduct survey and analysis the taste & preference of customer. Accordingly, they are designing cars
and fulfil demands of customers. Bentley motors seeks to use their uniqueness and offer typical as
well as worldly, great quality luxury cars and other products.
Marketing mix
A marketing mix is defined as set of tactics and actions which is utilised by organisation to promote its products as well
as services in market. This term has been classified mainly four parts such as, price, place, product and promotion.
Effective marketing mix supports a business to prepare marketing strategy due to introduce new product and modify
existing product in market. There are discuss one element of marking mix in context of Bentley motors Ltd. The
marketing strategy of Bentley motors Ltd has been designed by the organisation through the franchise dealer all over
the world. This company famous for the luxury motors which is demanded by people at global market. The strategic
management of business makes effective strategy in order to get success in automotive sector and sell cars model all
over the world.
Product
Conclusion
As per the above report it has been concluded that business studies helps an organisation to understand
different activities that can be changed because external factors impact on these activities. Along with
better understand to operational activities apply marketing mix where discuss different aspects like
place, product, promotion and price. With the help of marketing mix prepare effective strategy in order
to get success at market place.