Business Processes, Quality Management, and Bentley Motors Report

This report provides a comprehensive analysis of business processes and quality management approaches applicable to Bentley Motors Limited. It begins with an introduction to business processes and their significance, followed by an exploration of various quality management approaches such as Total Quality Management (TQM) and Just-in-Time (JIT), which are discussed in the context of Bentley Motors. The report then delves into methods for measuring project success, including considerations of schedule, quality, cost, stakeholder satisfaction, and business case performance. Principles of project management are outlined, highlighting the importance of formal structures, investor relations, goal alignment, defined roles, change management, and risk mitigation. Furthermore, the report examines techniques for analyzing and improving business processes within an enterprise, followed by a discussion on how these analyses can generate opportunities for innovation and growth within Bentley Motors. Finally, an implementation plan is developed to assist the company in capitalizing on the identified opportunities, concluding with a summary of the key findings and recommendations.

BSUINESS PROCESSES

Table of Contents
INTRODUCTION ..........................................................................................................................3
1. Quality Management Approaches that can be used by Bentley Motors Limited....................3
Approach to Measure the Success of Project..............................................................................6
Principles of Project management...............................................................................................7
3. a. Discussion on different techniques which processes within an enterprise might be
analysed and improved................................................................................................................8
B. Discussion how to apply one or more technique to process within chosen enterprise.........11
4. a. Discussion on how above analysis generates opportunities for innovation and growth in
chosen enterprise. .....................................................................................................................11
b. Develop an implementation plan to assist chosen entity in benefiting the opportunities that
identified...................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Business processes can be explained as set of interrelate and inked tasks that lead to the
delivery of services or products to customers (Kerzner, 2017). It is mainly defined as the set of
activities that and processes which are performed by the business organization to complete their
business goals. This report is about Bentley Motors Limited which is an automotive sector
company. Bentley Motors Limited is considered as manufacturer and marketer of luxurious
SUV’ and Cars. It is a subsidiary of Volkswagen group. Bentley Motors Limited was established
in year 1919 by H. M. Bentley and W. O. Bentley. Headquarter of the organization is in Crewe,
England, United Kingdom. This report will be providing brief of various approaches that can be
used by organization for quality management in organization. The approaches of quality
management that are used by the other organization also will be considered in organization in
operations will be provided in report. The approaches that can be used by other organization also
will be discussed in report. Various measurement approaches that can be used by organization
will be discussed in report. Principles and examples of effective project management will be
provided in report. Various elements and definitions of project success will be discussed in
report. Various techniques that can be used by organization has been evaluated in report and to
make proper improvement in the organization. Process of applying multiple techniques in
organization operations will be discussed in the report.
1. Quality Management Approaches that can be used by Bentley Motors Limited
There are different approaches are used by the organization to improve the quality of
products, services and organizational processes to get better response from market place. The
quality management approaches are considered as act of managing all the activities and tasks to
maintain the desired level of Excellency. This can be considered as determination of quality
policy in organization to maintain higher efficiency in business organization. This is consists of
various activities that can help the business organization to maintain effective practices in
organization to get better response from market place. For example quality planning, creations of
quality control policy and implementation of the quality control policy in order to maintain
quality standards of organization in effective way. There are different quality management
approaches are used by the business organization to generate higher revenue from market place
by offering better products and services to the customer with better and effective quality to meet

their needs and requirements. Major quality management approaches that are used by the
organization are focused on the operational processes of organization that are used by the
business organization to maintain production of better quality products and services. Some of
common quality management approaches that are used by the business organizations are- Just in
Time Approach, Quality Circles Approach, Statistical Process Control, Process Architecting,
Process Improvement, Process Deployment Automation, Democratic Scientific Management,
robust design and Total Preventive Maintenance. These are most common quality management
approaches that can be used by the business and manufacturing sector design in order to gain
higher productivity in market place. There are different approaches are used by Bentley Motors
Limited to maintain quality standards in internal operational process to gain higher productivity
(Meredith, Mantel Jr and Shafer, 2017). Main quality management approaches which are used by
Bentley Motors Limited are total quality management, Just in time and process Architecting
approach. These approaches are considered as one of the best approaches that can be used by the
organization to improve the quality of their products and services in effective manner.
Total Quality Management
This is one of the most common quality management approach which is used by
manufacturing Sector Company to maintain and ensure the quality standards of organization in
production of goods and services (Fleming and Koppelman, 2016). There are different elements
of Total Quality Management Which are Used by The business organization are- Customer
Focused, Total Employee involvement, Process centred Production, Integrated System, strategic
and systematic approach, continual improvement, Fact-based Decision Making and
Communication.
Customer Focused- All the operations that are implemented in the organization are customer
focused and based on the customer requirements. Employees of the organization are trained and
developed for the business operations that are depended on the needs and requirement of
customers. This can help the organization to meet needs of customers.
Total Employee Involvement- Employees of the organization are involved in the business
processes to get maximum inputs from the customer side in order to improve the operations of

the organization with innovation and various technique that can help the organization to maintain
quality in production process.
Process Centred Production- The main objective of the organization to keep focus on the
production process of luxurious cars with high quality standards. By focusing on the
manufacturing process in order to keep operations error free.
Integrated System- This is main objective of the total quality management system is to use all
system used in the organization to improve the productivity of organization in internal
operations.
Strategic and systematic approach- Various strategies and operations are implemented by the
organization to gain higher productivity in manufacturing process of the organization (Turner,
2016). These approaches are focused on the maintaining the quality standards in organization.
Continual Improvement- This is most important part of TQM approach of Bentley Motors
Limited. In this process organization keep focuses on updating the organizational process to
retain high quality standards in organization process to gain higher productivity in market palce.
Fact-based Decision Making- As per this element Bentley Motors Limited focuses on the real
time data and information regarding operations and market to keep changing operations of the
organization accordingly to meet needs of customers.
Communication- This is one of the most important part of total quality management process. in
this process organization (Kerzner, 2018). In Bentley Motors Limited various communication
processes and methods are used to effectively perform data and information transfer in
organization. This is how organization can effectively meet the quality standards of organization
operations.
Just in Time Approach
This is one of the most effective approach that can be used by the organization to manage
the inventory in effective manner. In this process goods in the warehouse of organization.
According this approach supply, production and delivery of goods in order to maintain the

supply chain of organization (Heldman, 2018). The main goal of this approach is to maintain the
stock in the warehouse of organization constant in order to ensure the availability of goods and
services in organization. By this approach organization can ensure the availability of company
cars in market place with continuity and better quality standards.
These are the approaches that are used by Bentley Motors Limited to maintain higher
productivity and quality standards in organization. There are some other organization are using
other quality management approaches in order to keep quality of their product and services
effective in market place. For example organization like Volkswagens is using scientific
approach, statistical & management tool and customer-Aided designs are used by the
organization to maintain quality standards in their manufacturing plant. This approach is based
on implementation of strategies and management tools to maintain quality in organization.
Approach to Measure the Success of Project
There are different approaches can be used by the organization to measure the success of
ongoing project in order to keep business process of organization effective in order to gain
higher success in market place. These approaches are consists of various standards that can help
the organizations to measure the success of organization in market place. Some of the major
considerations that can be made by the Bentley Motors Limited to measure the success of the
project. The measures used by the organization are- Schedule, quality, cost, Stakeholder
Satisfaction and Performance of business case. These are some common and most effective
measures that can be used by the organization to evaluate the success of the project.
Schedule- The success of the project is highly reliable on the time line of the project. If the
operations and various tasks of the projects are completing with it the time line and with required
quality standard then this will be profitable for organization to complete projects with in the time
line. Completion of project with schedule can be considered as
Quality- Quality standard of the organization can be considered as one of the main measure that
can be considered by the organization to evaluate the success of the project (Papke-Shields and
Boyer-Wright, 2017). The end time of the project is considered for the reviewing the success of

the project. If all the quality standards has been fulfil in the project then it can be considered as
successful project.
Cost- Cost is major consideration for the organization to evaluate the success of the project that
is run by the organization. If the estimate cost of the project is equal to the actual cost of the
product then the project can be considered as successful project.
Stakeholder Satisfaction- If the stakeholders of the organization are satisfied with the project of
the company than the project can be considered as successful project.
Performance of business Case- This is most important for the organization to consider the
output of organization to evaluate the success of project. If the outcomes of the project are as per
the needs and requirement then the project can be considered as successful project.
Principles of Project management
There are different principle of project management that can be considered by the
organization in order to maintain the continuity of organization performance in target market.
some of the most common principles of the project management are- formal project management
structure can help manage the project in effective way. Formalize structure can help the
organization to keep their operations as per the requirement of particular project. This can be
performed with effective project management team. Bentley Motors Limited used project
management team to keep run the project in effective manner.
Organization also need the investors to make capital investment available in order to run project
efficiently. Organization can make contact with different to rise funds in order to run
organization in effective manner (Martens and Carvalho, 2017). This can help the organization to
make various type of resources available in organization. Bentley Motors also keep their
investors at top priority in order to keep them satisfied with projects of organization.
This is important for the organization to keep their projects as per their goals and targets.
This process can help them to stick to specific process in order to run project in effective manner.
This also can help the organization to achieve their long term and short term goals.

Within a project roles and responsibilities of the people in order to maintain the effective
operation rete with the projects. Through effective delegation can help the organization to
complete projects within the time limit. Change management is also one of the main process
organization can manage project in effective manner. Bentley Motors Limited can use specific
change management process to improve the effectiveness of the project.
Risk management is most important for the project of the organization. There are
different approaches can be used by the organization to reduce the chances of failure in the
organization. In this process all risks are evaluated by the organization in order to generate
higher response from market place. Risk management is highly effective to help the project
process and maintain the continuity in the operations. This is how high productivity can be
generated by the organization to gain higher productivity in market place.
3. a. Discussion on different techniques which processes within an enterprise might be analysed
and improved.
Business process termed out as way that assist to organize, coordinate all business
activities and that leads to produce desired result (Rizk, Bhandwalder and Unuvar, 2020).
Henceforth, the performance of business depends on design and coordination of business
processes. The processes of business occur at the level of organisation to bring out systematic
performance. Herein, the different techniques to business process are termed out in the following
context such as-:
Total quality management- This is termed out as techniques that aids organisational to use
internal process of business activities and also enhance customer satisfaction. Thus, chosen
enterprise is as Bentley Motors limited that needs to implement TQM technique so processes
within the enterprise can be improved and this can aids to bring out long term success within the
enterprise. If this is properly executed, than this support to have cost reduction, enhance
customer satisfaction, defect reduction and improves employee morale. This is techniques who
main aims is to deliver better and effective quality product and services. Therefore, quality
management is the act of accomplishing the benchmark level of quality with help of formulation
of policies, quality planning, quality assurance and quality control for undertaking improvement
in business activities (Kasemsap, 2020). This is one of effective techniques as this increases the
production process and also assist to improve delivering services. Additionally, quality

management is procedure that aims to meet out needs to customers and deliver beyond expected
level of product or service.
Lean manufacturing- The chosen entity as Bentley motors limited company must use this
techniques as this aids to bring out efficiency and effectiveness within manufacturing process of
the business activities. Therefore, this is be termed out as method that assist to undertake
elimination of waste and also helps to improve the value stream of manufacturing flow. In
addition to this, lean manufacturing termed out as series of techniques and tools that minimise
the waste in business and maximise the production flow. Henceforth, this is one of the systematic
method that designed to minimise the waste in manufacturing system and assist to improves all
over business processes (Winter, Pryss and Reichert, 2020). Thus, chosen entity needs to look
over this techniques as this reduce cost of manufacturing and avail product and services at the
better price. Effective and efficiency is one of the crucial term that assist to bring out streamlined
working conditions. In the auto mobiles firm, there are mainly eight type of the waste such as are
defects, overproduction, waiting, non utilisation of talent, transportation, inventory, motion and
extra processing etc. However, the principles of lean manufacturing assist to look over the
elimination of waste. Hence, reduction in waste and continual improvement is one of crucial
terms that carries out streamlined working activities.
Six sigma- This is defined as management technique that highly intended to bring improvement
in business process with help of reducing the probability and any error, defect occur within the
working of enterprise. Henceforth, six sigma is quality control mechanism that bring out the
better quality commodities within enterprise. This means to carrying out the activities at the near
perfect levels and allows to focuses on elimination of defects and aids to tackling variation.
Thus, main principle of this techniques is to accomplishing the customer satisfaction and lead
towards to customer delight. Henceforth, Bentley Motors limited must uses this approach as this
helps to look over the quality aspect of product and aids to driven customer expectation at the
larger context. This is termed out as the data driven approach that mainly uses to eliminate the
defects. In the auto-mobile company this approach is very effective as this aids to design high
quality process and continually improves the product and services that assist to bring out ultimate
success in the Bentley motors limited company. This is technique that assist in chosen enterprise
to bring determining, analysing and eliminating the major reason of errors and defects while also
bring reduction variability in all its processes.

Make use of human resource- HR department of the enterprise plays the crucial role in
undertaking organisational effectiveness. However, this can be stated that human resource
personnel provide assist with organizational effectiveness by serving with the design of new
business strategies ( Winter, Pryss and Reichert, 2020). They must dire the employees who bring
out the best in the working enterprise. This will be one of the effective techniques that positively
impact the company goals. Therefore, human resource professionals within enterprise mainly
bring improvement in business process and streamlined business activities. Hence, Bentley
motors limited company offers unique perspective that leaders may overlook and plays out an
active role in investigating the right professionals for new position within the enterprise.
However, human resource are the crucial assets to the enterprise as develops working of entity in
professional perspective and enhance brand image of the enterprise.
Continual improvement- This is defined as process that bring out continue improvement in
product and services of the enterprise. Therefore, it is called out as ongoing effort to improve
commodities, services and processes. However, continuous improvement culture termed out as to
boost employee engagement and reduce turnover rates. Employees who actively participate in
the betterment of the company gain a sense of pride and accomplishment. In addition to this, it
leads to a greater sense of belonging and fewer reasons to leave the organization. By brining
continual improvement in the working of the enterprise, the organisation can improvise all over
business activities. This assist to develops and enhance business reputation. In addition to this,
Bentley motors limited company works as identifying weak processes & improving them that
leads to higher organizational efficiency ( Winter, Pryss and Reichert, 2020). However, this can
be stated that strategy is termed out as policy or process within a workplace that helps keep the
focus on improving the way things done on a regular basis. Hence, this enables to undertake
regular incremental improvements and also focusing on achieving larger process improvements.
Therefore, this can be stated that identifying opportunities for streamlining work and reducing
waste is one of principle behind undertaking continual improvement.
Just- In-Time technique- This is one of the technique that termed out as production control
system in which entities employ to ensure efficiency and aids to meet out the customers needs.
Therefore, this is one of the effective technique that ensures that material purchase produced unit
leads to meet out the customer demands. Additionally, core principles of Just-In-time is to bring

out improved process efficiency that aids to eliminates the waste. Henceforth, this is termed out
as inventory strategy that uses by manufactures to enhance efficiency in business activities.
B. Discussion how to apply one or more technique to process within chosen enterprise.
Business process plays crucial role in terms to bring out effective working within the
enterprise. Effective process leads to streamlined all over working in enterprise. Bentley Motors
limited company is taking initiatives to implement the techniques that aids to improve business
process such as Total quality management, continual improvement and effective human resource
management technique ( Winter, Pryss and Reichert, 2020). This is one of the effective way that
assist to streamline the business activities and aids to enhance competitive advancement within
market.
With the help of this implementation the business working can be improves and
customers can able to accomplish delightful experiences. Additionally, binging improvement in
the quality of processes and maintaining acceptable levels of performance quality are critical
factors in the success of any organization.
4. a. Discussion on how above analysis generates opportunities for innovation and growth in
chosen enterprise.
New emerging techniques and consumer trends affects all industries and sectors. These
changes are demanding that aids to continually innovate and introduce new product and services.
With help of considering above techniques and method the working of enterprise can be
improvised. This leads to enhances the opportunities and expand business activities so that
competitive advancement can be accomplished. By putting focus on continual improvement the
working of the enterprise can be improved. If an enterprise perform business activities in
streamlined manner then the chances of innovation can be increased. If an entity adopt the TQM
approach than quality can be improvised and this can leads to accomplish the competitive
advancement. This is tool that and data driven management approach that seeks to improve the
whole process improvement.
In addition to this, TQM is tool looks over process, quality, efficiency and production
capability that leads to improves customer satisfaction. Henceforth, by undertaking continual
improvement within chosen enterprise brings out changing conditions of environment. Effective
working within entity assist to bring out better advancement and this leads to raise organisation
profitability. This helps to attract customers towards enterprise. Larger customer retention to the

entity leads to invest more in selecting innovative approaches. In order to act in the best interests
of the company, employees of the enterprise need to be kept engaged with regular and candid
updates on the current state of things along with vision of the future. This aids to take actions to
sort out issues, keep customer happy, improves business process and takes steps towards to
identify those options of innovations that assist to enhance business productivity and
profitability.
b. Develop an implementation plan to assist chosen entity in benefiting the opportunities that
identified.
Technology planning is the process that bring out systematic evolution or system to
accomplish future vision. In order to implement the technology, the chosen entity needs to focus
on following activities such as-:
Objective Purpose of
implementing
innovation
Feedback system to
measure programme
Review of technology
plan
Enhance use of
electrical car system
by advancing
techniques
In this, chosen entity
needs to identify the
factors that required to
undertake innovation
within product and
services of the
enterprise. Thus,
Bentley Motors
limited company
taking steps towards to
implement electrical
cars so that
environment pollutant
can be reduces. In the
upcoming 10 years,
the technical
The manager, senior
manager and expert
needs to look over the
process of business
function and feedback
must be taken after
undertaking business
innovation.
This will be conducted
annually or in other
agreed period by recur
the preceding process.