Analysis of Operations, Logistics, and Supply Chain for Bentley Motors

This essay delves into the operational logistics and supply chain management of Bentley Motors, a prominent automotive industry player. The analysis commences with an introduction to the significance of supply chain management in diverse industries, emphasizing the customer-centric approach. The report then transitions to quality management within Bentley, outlining key aspects like customer focus, continuous improvement, employee empowerment, and the utilization of quality equipment. The subsequent section explores product development, highlighting the importance of innovation and technological integration. The essay concludes with a recommendation for collaborative work environments and a summary of the managerial operations and development strategies within Bentley. The report discusses strategies for product promotion, customer base expansion, and the significance of a competitive market approach.

Operations logistics and
supply chain management

Table of Contents
INTRODUCTION...........................................................................................................................3
MANAGING QUALITY................................................................................................................3
PRODUCT DEVELOPMENT........................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Every organisation weather in whatever field that it is operating it is required to enhance certain
operational entities that are a part of development and management criteria. In order to move
ahead with effective development and management techniques it is necessary that the
organisation will have to move ahead with the policies of supply chain management as well as
the network that are a part of market place. There is a great demand for all the supply chains in
this present scenario because altogether there are a set of different industries that are operating in
every country (Kritchanchai and et.al, 2018, January). The ones that are majorly focused upon
are the retailing sector as well as a Automotive Industries. Automotive industry is regarded to be
one of the finest industry where there are certain vehicles that are manufactured at regular
intervals of time and that need to be predicted over the integration that can be made upon the
approaches that are to be incorporated such that they link can be established between the
logistics as well as the customer changed. This relationship is necessary in order to move ahead
with the managing policies that can incorporate global means because logistics is all over the
globe. Every retailer and automotive industry are more towards maintaining a customer centre
relationship and that is required in order to match the needs and to move ahead with the design
supply chain and analysis. This entire report deals with the onset of logistics and supply chain
management and that with regards to the organisation Bentley. Bentley is one of the best
automotive industry in United Kingdom. it is known for its car manufactures and its products are
of atmosphere polity. All the component that are in regard to the organisation Bentley are
portrayed in this report.
MANAGING QUALITY
Quality management is regarded to be one of the most favourable entity in automotive industry.
When it comes to logistics and management quality control is regarded to be one of the
favourable means that will have to be carry forwarded in order to ensure the right amount of
operational entities that are carry forwarded. Quality is regarded to be one of the finest criteria
that is in regard to the operational policies because which a product has been designed by the
organisation that will have to contain certain preparation and the sales can only be oriented once
the organisation is moving ahead with the terms of quality (Yu and et.al, 2018). In order to
maintain good operational environment the organisational formulations will have to be such that
the entity that are in regard to maintaining quality like those of employees as well as the

strategies that are incorporated to move ahead with the set of policies that will have to be
displayed in order to bring about a good quality management. In this regard the Organisational
Management will have to develop certain policies that will be a replica of good quality
management. For this there are certain factors that will fall in the regard of quality management.
they are as follows:
Focusing on customers: the customer demand as well as the customer factors will have to be
focused at regular intervals. An organisation that is more interacting with its customers will get
to understand that choices as well as a formulation such that the organisation and the
management can incorporate the same when it comes to the quality management (Malladi and
Sowlati, 2017). The interactions with the customers will help to analyse certain factors that will
fall into demographics as well as their personal details that will bring about their interest. Their
interests are required in order to identify the choices that can be amended in the organisation
such that there can be a good amount of customer base. For this the organisation is moving ahead
in terms of Surveying where a questionnaire is prepared to bring about the onset of
circumstances that can be dealt by customers. This questionnaire that is being prepared by the
management consists of all the questions that are in regard to the development part of the
organisation as well as in terms of quality (Pan and et.al, 2020). The quality management in this
regard will be that in terms of customer base. Customer base is essential in order to move ahead
with growth prospect and that is required for the organisation to attain profits.
Continuous improvement: improvement is one of the factor that will contribute for the growth of
the organisation in no time. The change in the environment or the industrial act will fall directly
amidst of the organisation and that will determine the pace of the organisation. If an organisation
will have to move ahead in terms of growth prospects for over a long run then it will have to
continuously inhabited the ideas as well as a strategy that are required for the current world to
move ahead with the kind of technology that will have to be Incorporated. This incorporation is
required because the change of different Technologies as well as the innovation will bring about
good amount of results as well as a scope for the business (Aharonovitz and et.al, 2018). In this
regard the organisation is more into introducing new technology as well as innovation is there
major priority in contributing for the factors of vehicle that are being design. All the different
components like that of remote Technologies that are incorporated in the vehicles are said to be
the ones that are trendy these days.

Employee empowerment: employees are regarded to be the major Assets of the organisation
(Misni and Lee, 2017). When an organisation is working across its object is then it is the
employees that will have to be rewarded at regular intervals of time because it is not until when
the employees are motivated to such an extent that they get empowered with the kind of entities
that will have to be incorporated. Implementations are a part of how far the organisation is
moving ahead with the growth prospects. For this employees will have to understand and will
have to contain basic skills that are a part of requirement and development aspects. In this regard
the quality management will fall in regard to the employees that are skill fully trained.
Usage of quality equipment: right quality starts with the equipment that are incorporated in the
organisation. The quality of every work that is being stipulated as a part of operational
engagement is set to be derived by the quantities and the measurement of the components that
are there in the organisation. In this regard when it comes to this organisation Bentley all the
equipment that is used in order to manufacture the vehicles or repair them at regular intervals of
time are essentially performed by the usage of quality tools that are a necessity (Famiyeh and
et.al, 2018). This can bring about the quality in its operational policies as well as the entities that
are incorporated.
PRODUCT DEVELOPMENT
In an organisational development product development is regarded to be one of the finest
creative entity that is taken care about by the management. Products are the important
components of an organisation and the entire operational policy of every company or an
organisation will depend upon how far the products are being designed. These products are said
to be the old or the new depends upon how far the organisation is working ahead in order to
amend the things that are required for them to be Incorporated. An automotive industry is said to
be one of the biggest industry where people get to understand the formulations and every
Technology as well as innovation will be portrayed in half hour the choices are being made by
the organisation. In this regard the product development is amended by a set of principles that
will carry forward the implementation as well as the promotional aspects that are required in
order to bring about a new product into existence (Dolati Neghabadi and et.al, 2021). This when
dealing with the vehicles as well as the automotive sector components that are to be analysed and
will have to be enhanced in case of product development and the organisation in this regard will
also deal with the formulations that are a part of it product development. In order to move ahead

with the new product development strategy the organisation will first have to divide the entire
employees into the team where the ideas will have to be discussed and will have to be prioritised
by few people and the others will have to get incorporated into the manufacturing purposes that
are a part of product development. In this present scenario where technology is ruling the entire
world and everything that is based on technological implementation is said to be a boost for the
organisation. Innovations and inventions are to be particularly performed in the organisation by a
set of people who are gathered in order to be more skillful and to bring about a good amount of
output that is required for the organisation to strive in the competitive atmosphere. There is a
heavy competition in every sector and that with regards to the automotive as well as the
automobile industries is said to be one of the finest aspect where a competitive advantage can be
achieved in no time. The needs of people will have to be prioritised while designing the product
because it is not until when the product meets the needs of its customers that the get to identify
the processes in order to purchase the product (Vishnu and et.al, 2020). The network in the
organisation that is oriented with product development is also easily formulated that they will
understand the phenomenal aspects that will have to be introduced in bringing about new
products. The product launch is derived to be one of the finest entity and there are a set of
promotions that can take products into customers and they can identify them very easily. The
product promotion is also required to be one of the crucial aspect and that is dealt by the
organisation in a more convenient manner through the website which is designed on the basis of
their operational entities. The operational qualities of the organisation will depend upon every
small factor that is contributing for the growth of the company and it is which the organisation is
relied upon. The customer base that is in regard to the organisation can also reach the perk of
being the best buy only incorporating the norms and policies that the organisation is elaborating
and giving to its customers. Customer base is everything for the organisation and the products
that are being developed by the organisation will define how far they got attracted to the fact of
new implementations that have been arrived into the market (Sarria-Cruz and et.al, 2021). There
is a heavy competition and a growth prospects in the marketing race and it is not until when the
organisation employs the strategies that are required for it to amend to introduce the policies and
to stand unique in the marketing race that it gets the potential to move ahead and with stand all
the challenges that are in due of its operational policy.

Recommendation: The organisational policies will have to work on a collaborative environment
that will portray in identifying and accomplishing the aspects of operational policy. One may not
be able to move ahead with the fomulations if that is not done collaboratively and teamwork is
very important to achieve this.
CONCLUSION
The report conclusion on highlighting the aspects of logistics as well as the management that is
oriented with bringing about implementations as well as definite set of development that are a
part of organisational entity. Through this report one can easily understand the managerial
operations that can constituted in automotive industry with the examples that are derived from
the organisation which is chosen in this regard. The different managerial actions that are put
forth in this report are the management of quality as well as product management and
development. The report explains that managing quality is one of the important criteria and there
are certain principles that will have to be followed while deriving the standards of quality
management. All the necessary factors that are incorporated right from employees till the onset
of new technologies that will have to be implemented in the organisation are put forth in this
report in a more strategic management. The product development strategy is also explained in a
more convenient way that can put forth all the required amendments that will have to be
triggered while dealing with the automotive industry. Upon conclusion the organisation is more
towards extending its operational policies towards the entities that are a part of customer base.
Everything that the derived is in relation to how far its customers are being able to grab it and
their attention is a major priority that will have to be derived.

REFERENCES
Books and journals
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relationships. The international journal of logistics management.
Dolati Neghabadi and et.al, 2021. Impact of operational constraints in city logistics pooling
efficiency. International Journal of Logistics Research and Applications, pp.1-25.
Famiyeh and et.al, 2018. Environmental management practices, operational competitiveness and
environmental performance: Empirical evidence from a developing country. Journal of
Manufacturing Technology Management.
Kritchanchai and et.al, 2018, January. Develop a strategy for improving healthcare logistics
performance. In Supply Chain Forum: An International Journal (Vol. 19, No. 1, pp. 55-69).
Taylor & Francis.
Malladi and Sowlati, 2017. Optimization of operational level transportation planning in forestry:
a review. International Journal of Forest Engineering. 28(3). pp.198-210.
Misni and Lee, 2017. A review on strategic, tactical and operational decision planning in reverse
logistics of green supply chain network design. Journal of Computer and Communications.
5(8). pp.83-104.
Pan and et.al, 2020. Blockchain technology and enterprise operational capabilities: An empirical
test. International Journal of Information Management. 52. p.101946.
Sarria-Cruz and et.al, 2021. Operational Risks Management in the Reverse Logistics of Lead-
Acid Batteries. In New Perspectives on Enterprise Decision-Making Applying Artificial
Intelligence Techniques (pp. 289-307). Springer, Cham.
Vishnu and et.al, 2020. A DEA approach for evaluation of operational efficiency: case study of a
logistics firm. International Journal of Logistics Systems and Management. 36(4). pp.517-
530.
Yu and et.al, 2018. The impact of reverse logistics on operational performance. American
Journal of Mechanical and Industrial Engineering. 3(5). pp.99-104.
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