An Analysis of Operations, Logistics, and Supply Chain: Bentley Motors

This report examines the operations, logistics, and supply chain management of Bentley Motors, a luxury car manufacturer. It delves into the company's strategies for managing quality, including the application of Just-in-Time, lean manufacturing, and total quality management principles. The report analyzes Bentley's new product development process, focusing on the introduction of the Bentley Continental GT, and explores the importance of supply chain relationships for product design, distribution, and overall business performance. Key aspects such as resource management, including skilled employees, are also discussed. The report highlights the importance of quality control and partnership control within the supply chain, offering recommendations for improvement and concluding with a summary of findings.

Understanding
Operations, Logistics
and Supply Chain
Management

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Managing quality.........................................................................................................................3
Recommendation.........................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Operation is the process and practices which is required in organisation for running a
business and increase profitability. The operation of organisation is connected with logistics in
which raw material and supply chain of products and services are maintained by managers who
helps to perform business functions effectively. Moreover, this helps to supplying the product to
customers by using operations and logistics (Addo-Tenkorang and Helo, 2016). To understand
about this Bentley Motors has been selected that is larger automotive company manufacturing
different models of cars by using logistics and operations that helps to make higher profits. In
this report, the Operations, distribution and supply chain operations of the business, this reflects
on two main areas: quality control and partnership control within the supply chain. For this
reason, the study contains two relevant hypotheses that will guide the success of the organization
in relation to these conditions, along with a triple bottom line review and a set of suggestions.
MAIN BODY
Supply chain management is the process and ways to link a major business processes for
supply and delivering the products and services efficiently for the purpose of getting high
performance of their business by driving competitive advantages. In manufacturing industry,
only producing is not enough for organisation but also such products should be delivered and
reach to customers also important then only a company can get success and increase the
competitive advantages. This helps to improve the organisational productivity and profitability
providing different types of products with the help of best transportation and delivery process.
On the other side, logistics are considered as movement that uses to storage, flow of goods and
services in systematic manner that helps to increase the organisational performance in
competitive environment (Arunachalam, Kumar and Kawalek, 2018).
About organisation
Bentley Motors is a British manufacturer and luxury car maker company which was
established in the year of 1919. This is engineering manufacturing distribution company which
was founded by H.M Bentley and W.O Bentley that are running their automobile business by
manufacturing and designing the cars. The marketing management of such organisation analysis
the market and get new trend of business by conducting research properly. This is one of the best
acknowledged and favoured companies in terms of delivering high quality services to
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consumers. In fact, the communications skills of the company are very relevant in terms of
presenting their products to the target audience. In fact, the corporation has controlled its logistic
activities and procedures very well, which are important to give the enterprise an efficient
advantage on the marketplace. The management of such organisation are using new product
development process for the purpose of introducing new model that is Bentley Continental GT
that is upcoming model of car will help to increase the competition and maintaining
organisational profitability. Therefore, new product process that are as defined: Generating is the
first steep which is used to generating new ideas and thoughts in their business which helps to
improve organisational productivity (Christopher, 2012). The manager of Bentley analysis the
needs of their customers as they are demanding new product with best features that will help to
compete with others. Screening idea process is use to screening the idea by generating and
focusing on them. Once a new idea is generated by management of Bentley Motors then it is
required to screening the ideas that is important to run a business. This helps to fill the
expectation and needs of people regarding the product and services. Testing the concept is
another phase of new product development, is required after screening that covers research,
designs due diligence and legalities which help to provide information and regarding products
and services which are important. In Bentley Motors, manager test their plan which help to
improve organisational process. Business Analyst of new product development build a metrics to
monitor and control the procedure to manufacture the plans. Bentley motors is analysing its
business process by introducing Bentley Continental GT that helps to increase organisational
profitability. Technicalities and product development is next process, the production department
started to make a plans to produce the product. The marketing department make plans to
distribute the products. In Bentley Motors, managers are using technical activity to produce the
new product such as New Bentley Continental GT that will help to improve the organisational
productivity and profitability. Commercialize is the ending stage in which new product
development goes in to mainstream after producing that can maintain the good performance. In
Bentley Motors, managers produce the new product such as Bentley Continental GT that needs
to be commercialised (Copacino, 2019).
Therefore, Bentley Motors is using new product that is managing the new product
development process by introducing new product such as Bentley Continental GT by using all
process and focusing on their performance.
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Managing quality
Managing Consistency and quality is among the most critical operations to be carried out
within an automotive enterprise, because their loyalty, choice and competitiveness reflect very
much on the same. This refers to a full management of the organization, and is connected with
elements such as strategy, construction, processes, supply chain and logistics.
Bentley Motors is introducing new car model by managing the quality of their products or
car designs by using logistics and better quality of raw material which helps to improve the
organisational productivity. This is important for management and organisation to attracts the
customers by offering better quality of their cars. Therefore, different theories and models in
relation to quality are using by such organisation that are as defined: Just in time is consider as
management approach which is associated with order of raw material from suppliers in the
specified period that helps to provide the products accordingly. Bentley Motors is applying this
approach to manufacture and distribute the new model of car at the time of demand that helps to
improve the organisational productivity. These strategies mainly apply to reduce the wastages
and distribute the products appropriately.
(Source: How does Just-In-Time work in the car industry?, 2019)
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Illustration 1: Just in time

In manufacturing industry, This principle is used to manufacture cars and deliver them as
per customer requirements. Therefore, this process helps to fill the demand of their customers.
Lean manufacturing –This is a methodology that mainly focuses on minimizing the wastages
from the manufacturing process. Every organisation wants to increase their profit level so it
should focus on manufacturing process in which it contribute to the reducing the wasting
process. In context to Bentley Motors, that is car manufacturing company is using this theory to
reduce the wastage while making the cars and designing them so operation and supply of
products can be efficient by using logistics (Choi, Chiu and Chan, 2016). Total quality
management is another method and approach which is used by organisation to detect and
eliminate the errors which arises in manufacturing process. This helps to provide the better
quality of products that encourages customers to buy such products. Bentley Motors is using
total quality management approach to improve the quality and management practices which
helps to improve the organisational productivity and profitability. Moreover, on the above
reason, the philosophy which is followed within the organization is Total Quality Management
(TQM). This approach is followed by organization applies to all the strategies, procedures and
methods that are equally applied by an enterprise to ensure consistency and maintaining high
level output relevant to the activities and functions of the business. In addition, the purpose of
this theory relates to the reduction and, at the same time, removal of errors within the company's
activities and processes. In addition, this role also ensures continuity of progress when it relates
to ensuring effective quality control in the company's processes and operations (Fernie and
Sparks, eds., 2018).
In relation to quality of product, different types of principles are associated with TQM
that support and guide the organisation to increase the quality of their products by delivering
better quality of products and using distribution logistics. The one principle is continuous
improvement that states an organisation should evaluate and analysis their manufacturing
process regularly so errors and mistake can be get before delivering the product. This is
important phase and theory which should be used by organisation for the purpose of delivering
the better quality of products and services. Another factor which should ensure this dedication is
aligned with equality of workers. This is related to the provision of authority and accountability
to staff within the corporation, which will increase their contribution to ensuring the quality of
activities within the organization (Banks and Stanton, 2016). Continuous improvement often
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involves requirements for elements such as cost, distribution and safety in manufacturing
vehicles, which further encourage efficiency. In addition, the dedication to management is
another concept associated with the same. In this relationship, companies take on a variety of
roles that are also represented in the Shewart PDCA model, where the management of the
business ensures preparation, carrying out, and auditing (Grant, Trautrims and Wong, 2017).
On the other side, House of quality for product design is another theory which is used by
organisation for the purpose of developing and distributing new products. This helps
organisation to introduce and develop a new product which can help to improve the organisation
performance effectively. This is also called QFD that stands for quality function deployment that
monitor and execute the quality plans that increases and improve products design. With the help
of such theory management of Bentley Motors are providing or delivering better quality of cars
with new model that also helps to improve the organisational effectiveness. This fills the desire
of customers by executing product development process. Another factor which was expressed
above was the management of supply chain relationships. The price, performance and durability
of cars is closely correlated with the supply chain productivity within an industrial organization.
This is because the most effective and reliable the company's supply chain, the most reliable the
supply chain will help to improve the organisational product design and distribution channel. The
organization has several measures related to this strategy, such as identifying targets, evaluating
actual and expected components, reviewing existing procedures, improvising the same and
efficiently monitoring the change. All of the versions of which the same refers is Six Sigma. This
relates to the system that allows the organization to track and review the existing procedures in a
continuous manner to ensure consistency within the same and to minimize costs in a suitable
way (Schönsleben, 2018).
In business environment, there are different resources which should be consider by
organisation for the purpose of executing their plans which they made in order to manufacture
different types of products and services. Once organisation has prepared a plan to introduce
something and new technology in their business for this it should have number of resources who
can help to improve the organisational productivity. It there are enough resources then only
company can get success in their business and maintain a good performance. In context to
Bentley Motors, it has defined after analysing the market and conducting research that resources
are important for management and executing the operation and logistics supply chain that can
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help to increase the number of customer base and competitive advantages. For instance, Bentley
Motors is introducing new product and distribution process that helps to run a business and
increase the organisation productivity. To execute their plans and improving the company’s
profits management is required to focus on different resources such as skilled and technical
employees who are main resources of organisation who understand goal and plan of company
and put efforts to complete the plans. Employees are those resources who uses their skills and
talent to execute the product development plan and other strategies that helps to complete the
goals in certain period of time. In absence of skilled and experienced employees Bentley Motors
cannot execute its plans and not getting the competitive benefits (Wang and et. al., 2016).
Availability of fiancé and raw material are another resources which are required in organisation
for the purpose of performing business plans and maintaining the good performance. This helps
to increase the organisational productivity and profitability by spending amounts on required
needs and wants. If there is absence of raw material and suppliers then it become difficult for
organisation to arrange the funds and raw material to convert in to finished goods. For instance,
to produce the new Bentley Continental GT series there is need to better quality of products and
finance which can helps to develop the new cars model as per customer demand to focus on such
resources that uses to execute the planning. Innovation and new ideas are also found in data
collecting and research that stated as important resources for organisation. These resources helps
to take the competitive benefits by innovating new ideas and thoughts that are used in executing
the business plans. Bentley Motors is also required to bring innovation in their product and
services which can help to make effective plans and accomplishment of organisational goals.
This also helps to increase the brand reputation and market share by improving delivering
process that helps to provide the cars in different area as customers wants. Therefore, resources
are important for all organisations that helps to make plans and execute them with the help of
employees, fiancé, innovation, new technology, skills and experience and others which are used
to perform functions and activities effectively and perform well (Hazen and et. al., 2018).
Recommendation
The client should then incorporate multiple guidelines related to improvisation in quality
control and market ties with the supply chain in this partnership. The organization will embrace
Visionary or Transformational Leadership in terms of quality control, which should be fitting in
terms of inspiring employees (Yazdani and et. al., 2017). This will enable them to improve
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consistency within the Bentley Motors’s activities. In addition, Bentley Motors may incorporate
a Just In Time procurement program that would increase the efficiency of production and
distribution control due to cost and volume reduction and thus preserve the efficiency of
operations and raw materials
CONCLUSION
From the report it can be concluded that, processes, logistics and supply chain management
are essential to an enterprise in order to ensure practical effectiveness. In addition, it is important
to discuss multiple topics related to the same in regards to outlining the issues related to them. In
fact, various ideas must be put into action and appreciated against such topics. In order to
compare the execution of such principles in practice, organizations must therefore be contrasted
with the organisation. Finally, businesses are expected to ensure compliance with certain
requirements which would facilitate efficient and critical activities, logistics and supply chain
management.
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REFERENCES
Books and Journals
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management: A literature review. Computers & Industrial Engineering. 101. pp.528-
543.
Arunachalam, D., Kumar, N. and Kawalek, J. P., 2018. Understanding big data analytics
capabilities in supply chain management: Unravelling the issues, challenges and
implications for practice. Transportation Research Part E: Logistics and
Transportation Review. 114. pp.416-436.
Christopher, M., 2012, January. Managing supply chain complexity: Identifying the requisite
skills. In Supply Chain Forum: An International Journal (Vol. 13, No. 2, pp. 4-9).
Taylor & Francis.
Copacino, W. C., 2019. Supply chain management: The basics and beyond. Routledge.
Choi, T M., Chiu, C. H. and Chan, H. K., 2016. Risk management of logistics systems.
Fernie, J. and Sparks, L. eds., 2018. Logistics and retail management: emerging issues and new
challenges in the retail supply chain. Kogan page publishers.
Banks, V. A. and Stanton, N. A., 2016. Keep the driver in control: Automating automobiles of
the future. Applied ergonomics. 53. pp.389-395.
Grant, D.B., Trautrims, A. and Wong, C.Y., 2017. Sustainable logistics and supply chain
management: principles and practices for sustainable operations and management.
Kogan Page Publishers.
Schönsleben, P., 2018. Integral logistics management: operations and supply chain management
within and across companies. CRC Press.
Wang, G., and et. al., 2016. Big data analytics in logistics and supply chain management: Certain
investigations for research and applications. International Journal of Production
Economics. 176. pp.98-110.
Hazen, B.T., and et. al., 2018. Back in business: Operations research in support of big data
analytics for operations and supply chain management. Annals of Operations Research.
270(1-2). pp.201-211.
Yazdani, M., and et. al., 2017. A group decision making support system in logistics and supply
chain management. Expert Systems with Applications. 88. pp.376-392.
Online
Six Sigma Case Study: Ford Motors. 2019. [Online] Available Through:
<https://www.6sigma.us/uncategorized/six-sigma-case-study-ford-motors/>
TQM management: Explain importance of customer satisfaction in organizations. 2019. [Online]
Available Through: <https://brainmass.com/business/total-quality-management/48480>
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