Marketing Plan Project: Berries Cafe's Crushy Crusty Pie - Mktg Plan

This project details a marketing plan for Berries Cafe, focusing on the introduction of a new product called "Crushy Crusty Pie." The plan follows a seven-step approach: understanding the business, identifying the target market, analyzing competitors, setting goals, outlining strategies, setting a budget, and execution. The plan emphasizes the healthy and tasty aspects of the pie to attract customers. The project includes an analysis of competitors like cake shops and cafes, and proposes strategies such as a customer loyalty program to drive sales. Goals include expanding the customer base, building relationships, and increasing profits. The marketing plan provides an overview of the product, target market, and strategies for successful market entry, providing a framework for Berries Cafe to effectively launch the product and achieve its business objectives. The assignment also includes a PowerPoint presentation with key points from the marketing plan.

Marketing
Diploma in advanced business
management

Step1- Knowing your Business
When we talk about the marketing of the newer product
in the market, the company applies or adopts the
operative marketing approach to target its customers
more effectively in a competitive marketplace.
Similarly, one of the small bakeries named as “Berries”
is planning to introduce the new concept of pie in a
market with the name of “crushy crusty pie” which
includes different colored crushed fruits toppings and
with various flavors of syrups, which is free from added
colors and sugar.
Such product will be healthy as well as tasty which will
attract the customers towards the product in an efficient
manner. 2
2 McDonald, Malcolm, and Hugh Wilson. Marketing Plans: How to prepare them,
how to profit from them. John Wiley & Sons, 2016.

Step 2- Target market
Group of
Age
The young generation are available in between the
age of 10-45
Belief All kind of belief are available in the country
Routine The people are aware towards healthy lifestyle and
involved towards innovative product
Gender Cover both Men as well as Women
Revenue The regular range of revenue in Australia are $15000
to $60000
4 Cronin-Gilmore, Julia. "Exploring marketing strategies in small businesses." Journal of
Marketing Development and Competitiveness 6, no. 1 (2012): 96-107.

Step 3- Analyzing
competitor
In this step, the main competitors of
“berries” are the-
cake shops,
Swizz bakers and
some international cafes such as
costa coffee, molly moo cafes which
offering the same varieties, which
Berries, are selling in the market but
there are certain differences in their
offerings11 Westwood, John. How to write a marketing plan. Koran Page Publishers,
2013.

Step 4- Set goals
Goals for Berries is –
To target the large base of customers
Initially, drive more sales in less time
Develop more strong relationship with
customers especially children
Reaching new demographics and audience
Increase profit and more innovate idea
generation for success
Lastly, along with success generation
tapping or entering the newer markets

Step 5- Outline strategies
In strategies terms, berries at initial
terms will introduce its product in the
market through complementary
offerings strategies in which the crushy
crusty pie will provide at free if an
customer visit their store more than 5
times in a month.
Such strategy helps company to
generate curiosity to try new offerings
at free of cost and thus, it improves the
visits of customers more than usual. 3
3 Paley, Norton. How to Develop a Strategic Marketing Plan: A step-by-step guide.
Routledge, 2017.

Step 6- Set a budget

Step 7- Get to work
This aspect highlights about the plan
which is set is now need to be followed,
this is done by keeping all the step all
together and work over it to generate
success in long run. So, Berries café needs
to work over its target market and the
various strategies which they are tend to
apply to generate more sales and attract
large base of customers. This will surely
help the company to come up with various
strategies over time and will be able to
earn more than usual. 5
5 McDaniel, Carl, and Roger Gates. Marketing research. Singapore, 2013.