Enhancing Child Well-being: A Project Report for Berry Street
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ORGANISATIONAL CULTURE AND MANAGEMENT
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Table of Contents
Introduction.................................................................................................................................................3
1. Articulates the need/gap, and shows evidence of this need/gap...............................................................4
2. Broad aims of the project.........................................................................................................................6
3. Logic model.............................................................................................................................................7
4.An outline of internal and external stakeholders that need to be considered in developing a
communication strategy to support project implementation......................................................................11
5. Project team (roles and responsibilities of key staff).............................................................................12
6. Resource implications, including staff salaries and overheads, and direct costs....................................14
7.A timeline that allows sufficient time for establishment and maturation of the project so that outcomes
may be achieved........................................................................................................................................15
Conclusion.................................................................................................................................................17
References.................................................................................................................................................18
2
Introduction.................................................................................................................................................3
1. Articulates the need/gap, and shows evidence of this need/gap...............................................................4
2. Broad aims of the project.........................................................................................................................6
3. Logic model.............................................................................................................................................7
4.An outline of internal and external stakeholders that need to be considered in developing a
communication strategy to support project implementation......................................................................11
5. Project team (roles and responsibilities of key staff).............................................................................12
6. Resource implications, including staff salaries and overheads, and direct costs....................................14
7.A timeline that allows sufficient time for establishment and maturation of the project so that outcomes
may be achieved........................................................................................................................................15
Conclusion.................................................................................................................................................17
References.................................................................................................................................................18
2

Introduction
This portfolio will be discussed the project activity, which will be initiated by using the
development program of Berry Street. In this project, it requires to identify the gap between the
achievement and aim of the organization. It is a community which works for child development
and provide the best childhood. Still, there is a lack of awareness regarding this community. This
project set the objective that it will spread among the rural and international public that there is
an organization which works for child development and protects from child abuse. For this help,
the organization requires a donation from rich and wealthy by which organization can able to
help the children and families without any cost. This portfolio includes details regarding the
project.
3
This portfolio will be discussed the project activity, which will be initiated by using the
development program of Berry Street. In this project, it requires to identify the gap between the
achievement and aim of the organization. It is a community which works for child development
and provide the best childhood. Still, there is a lack of awareness regarding this community. This
project set the objective that it will spread among the rural and international public that there is
an organization which works for child development and protects from child abuse. For this help,
the organization requires a donation from rich and wealthy by which organization can able to
help the children and families without any cost. This portfolio includes details regarding the
project.
3
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1. Articulates the need/gap, and shows evidence of this need/gap
Berry Street is a community organizer who works for the public service. It is an Australian
charity established in 1877. It is working for children protection and caring. Its vision is that all
the children survive in a good childhood, having good hope in the future and feeling safe for the
rest of their life. This community starts working in various metropolitan cities and rural areas as
well. It provides services in education, disability services, cares like homes etc. Protect from
those risk which is faced by the children. It is the best way to prevent abuse. Its focus areas are
providing safe homes to the children, heal the childhood trauma, build the stronger families, help
the children to learn and raised the voice against the child abuse (Mendes, & Meade, 2014).
The gaps identified in this community service are that people are not much aware of this service,
and still, many of the children are surviving in the same situation. Most of the stepchildren are
facing child abuse, and they can’t be able to raise their voice against. The vision of the
organization is to help the children provide them to enjoy their childhood, but they need to
spread awareness in every area. This organization currently provides service in Australia itself,
but it requires expanding its service in the international market.
It founds that child development is in the hand of its parents, its environment and its teacher. So,
need to improve that it is difficult for the service that understands the different situation and
provides its service. Thus, according to the vision service need to build their target to the related
individual.
Service needs to be improved the violence rate in because family violence creates disturbance in
the growth of development of children; the child felt unsafe in their existing environment.
Another gap measured in the service is that employees of the organization need to start
practicing at their own home and nearer area. The aim of the organization does not only earn
income from the funds, but its goal is also to make their nation free from child abuse and build
their child development.
It faces the lack of promotional strategies, due to this aspect, people do not know. Most of the
people are not aware of their children development. When they become young, they face the
consequences of these activities (Lansford, et. al 2019).
4
Berry Street is a community organizer who works for the public service. It is an Australian
charity established in 1877. It is working for children protection and caring. Its vision is that all
the children survive in a good childhood, having good hope in the future and feeling safe for the
rest of their life. This community starts working in various metropolitan cities and rural areas as
well. It provides services in education, disability services, cares like homes etc. Protect from
those risk which is faced by the children. It is the best way to prevent abuse. Its focus areas are
providing safe homes to the children, heal the childhood trauma, build the stronger families, help
the children to learn and raised the voice against the child abuse (Mendes, & Meade, 2014).
The gaps identified in this community service are that people are not much aware of this service,
and still, many of the children are surviving in the same situation. Most of the stepchildren are
facing child abuse, and they can’t be able to raise their voice against. The vision of the
organization is to help the children provide them to enjoy their childhood, but they need to
spread awareness in every area. This organization currently provides service in Australia itself,
but it requires expanding its service in the international market.
It founds that child development is in the hand of its parents, its environment and its teacher. So,
need to improve that it is difficult for the service that understands the different situation and
provides its service. Thus, according to the vision service need to build their target to the related
individual.
Service needs to be improved the violence rate in because family violence creates disturbance in
the growth of development of children; the child felt unsafe in their existing environment.
Another gap measured in the service is that employees of the organization need to start
practicing at their own home and nearer area. The aim of the organization does not only earn
income from the funds, but its goal is also to make their nation free from child abuse and build
their child development.
It faces the lack of promotional strategies, due to this aspect, people do not know. Most of the
people are not aware of their children development. When they become young, they face the
consequences of these activities (Lansford, et. al 2019).
4
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The gaps identified in the service are that the organization is not able to collect fund in a proper
amount. The large organization or wealthy people are not donating fund for providing a safe
home to the children, for the training and employment who instruct in the rural area, school etc.
5
amount. The large organization or wealthy people are not donating fund for providing a safe
home to the children, for the training and employment who instruct in the rural area, school etc.
5

2. Broad aims of the project
This project aims to identify the challenges and risk in this service. The objective of the
organization to makes free from child abuse and build the healthy development of childhood.
This project evaluates the circumstance which affects the goal of service, why community not
able to achieve their aim appropriately. This project helps to measure the performance of
employees and identifies the barrier in achieving the goal. The community have not sufficient
fund, so they are not above to make their organization globally. So, it needs to require why
people are not donating fund (Delaney & Karnik, 2019). The project helps to identify the
problem statement in which it needs to works and continue the further task accordingly. It’s main
focus on how to minimize the resource or fund and provide training to the number of people.
Like, community need to conduct a workshop in rural areas in which the event coordinator stays
with the families and observe what kind of behaviour, the attitude of the parent towards their
children. This project helps in finding the alternatives training method, or how to get the
approval of safe homes to the children.
This project aims to spread awareness among children in private and public schools. It also
taught them if they are facing any abuse or something unwanted incident. Inform them they will
surely help them. This training also provides in the hospital as well to the pregnant ladies that if
they are facing any unwanted activities in their home. They need to require contact with
community services because these children have the right to survive their childhood correctly.
These projects will help the spread the awareness among every person that how this childhood is
significant to the children. In the childhood stage, the mental ability and capability will help to
grow.
Due to this project, people will be aware of the service of Berry Street. People will determine
what their stakeholders are, and what the visions of this community are. It represents that Berry
Street need to expand in other nation as well. From this service, one day every child of this earth
lives their childhood in a proper and their mental ability will continuously grow and strong
(Kaye, et. al., 2018).
6
This project aims to identify the challenges and risk in this service. The objective of the
organization to makes free from child abuse and build the healthy development of childhood.
This project evaluates the circumstance which affects the goal of service, why community not
able to achieve their aim appropriately. This project helps to measure the performance of
employees and identifies the barrier in achieving the goal. The community have not sufficient
fund, so they are not above to make their organization globally. So, it needs to require why
people are not donating fund (Delaney & Karnik, 2019). The project helps to identify the
problem statement in which it needs to works and continue the further task accordingly. It’s main
focus on how to minimize the resource or fund and provide training to the number of people.
Like, community need to conduct a workshop in rural areas in which the event coordinator stays
with the families and observe what kind of behaviour, the attitude of the parent towards their
children. This project helps in finding the alternatives training method, or how to get the
approval of safe homes to the children.
This project aims to spread awareness among children in private and public schools. It also
taught them if they are facing any abuse or something unwanted incident. Inform them they will
surely help them. This training also provides in the hospital as well to the pregnant ladies that if
they are facing any unwanted activities in their home. They need to require contact with
community services because these children have the right to survive their childhood correctly.
These projects will help the spread the awareness among every person that how this childhood is
significant to the children. In the childhood stage, the mental ability and capability will help to
grow.
Due to this project, people will be aware of the service of Berry Street. People will determine
what their stakeholders are, and what the visions of this community are. It represents that Berry
Street need to expand in other nation as well. From this service, one day every child of this earth
lives their childhood in a proper and their mental ability will continuously grow and strong
(Kaye, et. al., 2018).
6
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3. Logic model
Program Objective: the objective of this program is to develop awareness among the people
for child development.
Problem
statemen
t
Berry
Street
has
adapted
many
things for
changing
the world
and also,
they try
to
reimagin
g the
system of
services.
The
Berry
Street is
Inputs
For this
problem
statement,
the
involvement
needs various
resources
such as:
Fundi
ng
Resea
rch
Conn
ection
s
Stake
holde
rs
Outputs:
Activities
There are
several
activities will
be done for
the program
which helps
for generating
awareness for
the child
development
people in the
society.
The
campa
ign
has to
be run
Outputs:
Participation
The main
targeted
members to a
run these
programs are:
Stake
holder
s:
stakeh
olders
are
very
import
ant
becau
se
these
Short-
term
outcomes
0-10
weeks
If the
programs
get
successfu
lly
complete
d than
many
issues
regarding
the child
developm
ent get
resolved
and then
children
get safely
Medium-
term
outcomes
The
program
helps to
develop a
new
society
with
knowledg
e and
their roles
and
responsib
ilities
towards
different
children
who are
living in
the
society.
Long-
term
outcom
es
Due to
these
steps
that
have to
be taken
for the
child
develop
ment
may
help to
change
the
environ
ment
which is
7
Program Objective: the objective of this program is to develop awareness among the people
for child development.
Problem
statemen
t
Berry
Street
has
adapted
many
things for
changing
the world
and also,
they try
to
reimagin
g the
system of
services.
The
Berry
Street is
Inputs
For this
problem
statement,
the
involvement
needs various
resources
such as:
Fundi
ng
Resea
rch
Conn
ection
s
Stake
holde
rs
Outputs:
Activities
There are
several
activities will
be done for
the program
which helps
for generating
awareness for
the child
development
people in the
society.
The
campa
ign
has to
be run
Outputs:
Participation
The main
targeted
members to a
run these
programs are:
Stake
holder
s:
stakeh
olders
are
very
import
ant
becau
se
these
Short-
term
outcomes
0-10
weeks
If the
programs
get
successfu
lly
complete
d than
many
issues
regarding
the child
developm
ent get
resolved
and then
children
get safely
Medium-
term
outcomes
The
program
helps to
develop a
new
society
with
knowledg
e and
their roles
and
responsib
ilities
towards
different
children
who are
living in
the
society.
Long-
term
outcom
es
Due to
these
steps
that
have to
be taken
for the
child
develop
ment
may
help to
change
the
environ
ment
which is
7
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mainly
focused
on
children's
, young
people
and
families
and try to
provide
the safe
environm
ent and
increase
the
governm
ent
investme
nts for
the early
preventio
n and
intermedi
ation
services
through
which
the
families
become
safe and
Gove
rnme
nt
Supp
ort
Com
muna
l
Grou
ps
Time
Durat
ion
Know
ledge
about
the
facts
Orga
nisati
on for
partn
ership
These all are
very
important for
starting the
programs for
Child
development.
for
aware
ness
for the
safety
of
child
devel
opme
nt.
Provi
ding
protec
tion
for the
childr
en of
office
going
parent
s.
Cultur
al
activit
ies for
other
peopl
e to
serve
for
child
are
the
import
ant
body
which
is
respon
sible
for the
succes
sful
manag
ement
of the
progra
m.
Invest
ors:
the
invest
ors
are
import
ant
becau
se
they
provid
e
import
live in the
society
where
they do
not get
any
support in
the early
times.
This
program
helps to
aware the
society
about the
responsib
ilities for
the
children
and then
they try
to support
other
people
who are
living in
the
society.
For
developin
g
awarenes
s between
all the
people, it
will take
some
time but
slowly
many
people
get aware
of this
program
and try to
help the
child
developm
ent (Cha.
Et. al.
2016).
importa
nt for
the
living.
This
program
helps to
aware
people
to help
others
whether
the
people
are
children
with
any
other
age and
make a
friendly
environ
ment
which is
importa
nt for
living
safely.
8
focused
on
children's
, young
people
and
families
and try to
provide
the safe
environm
ent and
increase
the
governm
ent
investme
nts for
the early
preventio
n and
intermedi
ation
services
through
which
the
families
become
safe and
Gove
rnme
nt
Supp
ort
Com
muna
l
Grou
ps
Time
Durat
ion
Know
ledge
about
the
facts
Orga
nisati
on for
partn
ership
These all are
very
important for
starting the
programs for
Child
development.
for
aware
ness
for the
safety
of
child
devel
opme
nt.
Provi
ding
protec
tion
for the
childr
en of
office
going
parent
s.
Cultur
al
activit
ies for
other
peopl
e to
serve
for
child
are
the
import
ant
body
which
is
respon
sible
for the
succes
sful
manag
ement
of the
progra
m.
Invest
ors:
the
invest
ors
are
import
ant
becau
se
they
provid
e
import
live in the
society
where
they do
not get
any
support in
the early
times.
This
program
helps to
aware the
society
about the
responsib
ilities for
the
children
and then
they try
to support
other
people
who are
living in
the
society.
For
developin
g
awarenes
s between
all the
people, it
will take
some
time but
slowly
many
people
get aware
of this
program
and try to
help the
child
developm
ent (Cha.
Et. al.
2016).
importa
nt for
the
living.
This
program
helps to
aware
people
to help
others
whether
the
people
are
children
with
any
other
age and
make a
friendly
environ
ment
which is
importa
nt for
living
safely.
8

also stay
together.
Because
their
Berry
Street
helps
children,
young
people
and
families
they also
have the
separate
section
for child
develop
ment
because
child
develop
ment
needs
more
care
instead
of young
one, the
children
have
The need for
government
support is
necessary for
this program
because
dealing with
the child
development
is also a risk
factor
(Levin.
2015).
devel
opme
nt.
ant
equip
ment
for the
progra
ms to
run.
Gover
nment
:
Involv
ement
of the
gover
nment
descri
bes
that
the
progra
m is
legal
and
also
get
suppo
rt in
many
activit
ies.
9
together.
Because
their
Berry
Street
helps
children,
young
people
and
families
they also
have the
separate
section
for child
develop
ment
because
child
develop
ment
needs
more
care
instead
of young
one, the
children
have
The need for
government
support is
necessary for
this program
because
dealing with
the child
development
is also a risk
factor
(Levin.
2015).
devel
opme
nt.
ant
equip
ment
for the
progra
ms to
run.
Gover
nment
:
Involv
ement
of the
gover
nment
descri
bes
that
the
progra
m is
legal
and
also
get
suppo
rt in
many
activit
ies.
9
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more
affection
from the
bad
world
and
because
of this
they need
extra
attention
by Berry
Street.
Assumptions: this program may work because in most of
the family there are children and they need support at their
crucial stage so the programs that are made is helpful to
target this type of people so that they try to help others too
(Rehfuess, et. al., 2018).
External Factors: there are
many people who give support to
the caste system and try to stop
this entire program because the
people are from different caste
and this will the program, people
try to support the same caste
people this system has to be
removed from the society to
develop new environment.
10
affection
from the
bad
world
and
because
of this
they need
extra
attention
by Berry
Street.
Assumptions: this program may work because in most of
the family there are children and they need support at their
crucial stage so the programs that are made is helpful to
target this type of people so that they try to help others too
(Rehfuess, et. al., 2018).
External Factors: there are
many people who give support to
the caste system and try to stop
this entire program because the
people are from different caste
and this will the program, people
try to support the same caste
people this system has to be
removed from the society to
develop new environment.
10
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4. An outline of internal and external stakeholders that need to be considered in developing
a communication strategy to support project implementation
The internal stakeholders required for this project are employees of Berry Street, doctors, project
manager are responsible for achieving the goal of this project. The internal stakeholder manages
the resources according to and contributes decision in making the process. It expands the level of
service from one area to another. By the help of active participation of each stakeholder will
maximize the service list, it increases the performance of each stakeholder. Employees help in
the project to share the records and maintain the new service areas. Doctors are also important
stakeholder for this project because it requires identifying the mental health of children. The
project manager is also an internal stakeholder of this project because its responsibility is to
allocate the task, inform how the resource and majority decision will be contributed by them only
(Noorwali & Madhavji, 2018).
The external stakeholders will need to be considered for these project area vulnerable children,
families and wealthy people who contribute to the development of their children. It is the
responsibility of each internal stakeholder to participate in every event. Children and families
need to implement in their family and other families as well. The vulnerable children help to
share their experience after connecting with this service and help other children as well. These
families who are not able to understand the consequence of this kind of behaviour on the children
will need to take one step forward. After connecting with Berry Street, they need to take good
decision in accordance with child development. This project requires connecting more and more
families and putting their efforts to understand the theory behind this service. Another external
stakeholder of this project is wealthy or rich who can donate the fund for helping the children.
The project requires a proper list of rich people of the nation who will surely contribute the fund
as a charity to the Berry Street. It enhances the morale of the community and able to promote the
activity by using advanced technology. If the organization have sufficient fund, they can provide
a large number of employments to the individual and able to conduct the training method by
using sophisticated technology (Nguyen, et. al., 2018).
11
a communication strategy to support project implementation
The internal stakeholders required for this project are employees of Berry Street, doctors, project
manager are responsible for achieving the goal of this project. The internal stakeholder manages
the resources according to and contributes decision in making the process. It expands the level of
service from one area to another. By the help of active participation of each stakeholder will
maximize the service list, it increases the performance of each stakeholder. Employees help in
the project to share the records and maintain the new service areas. Doctors are also important
stakeholder for this project because it requires identifying the mental health of children. The
project manager is also an internal stakeholder of this project because its responsibility is to
allocate the task, inform how the resource and majority decision will be contributed by them only
(Noorwali & Madhavji, 2018).
The external stakeholders will need to be considered for these project area vulnerable children,
families and wealthy people who contribute to the development of their children. It is the
responsibility of each internal stakeholder to participate in every event. Children and families
need to implement in their family and other families as well. The vulnerable children help to
share their experience after connecting with this service and help other children as well. These
families who are not able to understand the consequence of this kind of behaviour on the children
will need to take one step forward. After connecting with Berry Street, they need to take good
decision in accordance with child development. This project requires connecting more and more
families and putting their efforts to understand the theory behind this service. Another external
stakeholder of this project is wealthy or rich who can donate the fund for helping the children.
The project requires a proper list of rich people of the nation who will surely contribute the fund
as a charity to the Berry Street. It enhances the morale of the community and able to promote the
activity by using advanced technology. If the organization have sufficient fund, they can provide
a large number of employments to the individual and able to conduct the training method by
using sophisticated technology (Nguyen, et. al., 2018).
11

5. Project team (roles and responsibilities of key staff)
Team Roles and Responsibilities
Project Manager Established time frame of the project in which it determines the complete
duration of project with the integrate with the particular task
Estimate the budget of project and prepare the resource and technology
which will be use in the project
Hire the team members by evaluating the skills and qualification of
individual (Keegan & Den Hartog, 2019).
Project Analyst Collect or gather relevant data from the sources or users. The sources
may be annual report of organization, experience of vulnerable child and
families.
Verify the deliver project met with the aim or not. It is the responsibility
of project to deliver the last project is exactly match with the required
project.
Test solutions until the project doesn’t met with the expected required
project. It needs to play role of tester as well. In which the duties of
testing the project until it doesn’t satisfy to the client (Matilainen, et. al.,
2018).
Technical Team To identifies the errors and mistakes in communication system.
Manage website activities, promotional events and manage the donation
fund by online transaction method.
12
Team Roles and Responsibilities
Project Manager Established time frame of the project in which it determines the complete
duration of project with the integrate with the particular task
Estimate the budget of project and prepare the resource and technology
which will be use in the project
Hire the team members by evaluating the skills and qualification of
individual (Keegan & Den Hartog, 2019).
Project Analyst Collect or gather relevant data from the sources or users. The sources
may be annual report of organization, experience of vulnerable child and
families.
Verify the deliver project met with the aim or not. It is the responsibility
of project to deliver the last project is exactly match with the required
project.
Test solutions until the project doesn’t met with the expected required
project. It needs to play role of tester as well. In which the duties of
testing the project until it doesn’t satisfy to the client (Matilainen, et. al.,
2018).
Technical Team To identifies the errors and mistakes in communication system.
Manage website activities, promotional events and manage the donation
fund by online transaction method.
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