This report delves into the realm of corporate event management, focusing on Bespoke Events and their strategies. It explores various types of corporate events, such as sales meetings and exhibitions, and contrasts them with leisure events. The report highlights how corporate events fulfill strategic goals through seminars, conferences, and trade shows. It examines the criteria for identifying the target audience, emphasizing income, purchasing power, and interest in food and drinks. Additionally, the report discusses the factors of a feasibility study, including risk, time, funding, and staffing feasibility, and the significance of these factors. The report concludes with a plan for a corporate event, including conceptualization of the theme, promotional techniques, and the importance of determining all elements for the event's growth and development. The report uses the case study of Foodie Flavour, a restaurant, to illustrate these concepts. The report offers a comprehensive overview of corporate event management, providing valuable insights into planning, execution, and strategic goal achievement.
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