Best of Nature: Comprehensive Business Plan for Organic Products

The assignment presents a business plan for "Best of Nature," a new UK-based company focused on distributing high-quality organic products. The plan outlines the company's executive summary, objectives, mission, and keys to success, emphasizing the importance of marketing, product quality, customer satisfaction, and a strong management team. The company aims to reach health stores and pharmacies across the UK, offering a range of organic products, including shampoos, lotions, grains, spices, and essential oils. The business is owned by Mr. Sam Patel and Mr. Max Patel, with an investment from Mr. Neel Patel, and plans to incorporate in England and Wales. The plan details the start-up costs, primarily inventory, and highlights the founders' experience in customer service, sales, procurement, and web development. The company focuses on providing superior products and building strong relationships with suppliers and customers to achieve long-term success in the competitive retail market. The plan includes a detailed product list, emphasizing the commitment to organic and natural ingredients.

1.0 EXECUTIVE SUMMARY
Best of Nature is new business that offers higher quality, and deliverance of organic
product across UK. The firm possess dual owner that Mr Sam Patel as well as Mr Max Patel.
Their experience is effective in bringing office management, higher customer service level.
The distinguishing characteristics of the business is it offers organic as well as natural
skin care products. Along with this the business will be combination of management experience,
sales and distribution experience, high quality, innovative products as well as exceptional
customer service.
1.1 Objectives
The objective of the new business that is Best of Nature are enumerated in the manner as
under:
 To reach large number of health stores, pharmacies
 Intensive market reach policy
 Procure natural and organic products and distribute in the UK market
 Supplying high quality products at affordable prices by sourcing directly from
manufacturer and selling it to the end user via efficient distribution channels
 Providing extensive information about health benefits of using natural and organic
products
 Providing information about health risk about Genetically Modified and chemically
infused products Retail and wholesale distribution on E-Commerce Website and on other established
online retailers i.e. Amazon, eBay
Target of the firm in the coming three years
 To increase the revenue by 10% every year
 Increase the number of products being sold in the local market in next two years by 20%
 Competitive pricing
 Building bridge between products and customers
1.2 Mission
Best of Nature will be UK based organization that would be incorporated in England and
Wales. The mission of the new business is towards offering higher quality organic products in
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both near as well as remote regions of the UK. The company plans at concentrating on the
organic products as the main products. These are as under:
 Organic and Natural Shampoos, Conditioner and Soaps
 Organic and Natural Lotions, Creams and gels
 Organic Grains, Beans, Pulses, Legumes, Lentils, Rice
 Organic Spices and Seasoning
 Organic Seeds, Nuts and Dry Fruits
 Organic and Natural Toothpaste
 Organic Teas
 Organic and Natural Essential Oils
The company also has mission towards supplying products across the United Kingdom
stores that are present is served in poor manner the existing importers.
1.3 Keys to success
The key to success of the new business is as below:
 Power of marketing. The products needs to be on shelves with the attractive packaging
and adequate marketing power for the sake of maintaining larger share in the market.
 Quality of product and customer satisfaction. There is guarantee in whatever is being
sold. Thus products needs to be in accordance with the promise made.
 Long term customer satisfaction is crucial for the means of survival.
 The effective management team along with stronger foundation within marketing,
management, finance as well as products development. Adequate working capital for
surviving in the working capital intensive retail channel.
 Development of sound relationship with suppliers for importing quality products at
economy rate as well as maintenance of sound relationship with other stakeholders of the
firm.
 Superiority in the products would results in bringing greater loyalty among the
customers.
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2.0 COMPANY SUMMARY
The company would be A new UK Based Company will be incorporated in England and
Wales. The operational Head office will be in Dunstable. The mission of the firm is towards
offering organic products in the both near as well as remote region of the United Kingdom.
The firm possess dual owner that Mr Sam Patel as well as Mr Max Patel. Third party
investor is Mr Neel Patel who is willing to invest £200000. In against the backdrop of growth,
Mr patel has launched the products within the market. This is starting with the smaller number of
customers. Best of Nature would serve chains/ retailers.
2.1 Company ownership
The company will be owned by two partners named as Mr Sam Patel as well as Mr Max
Patel. Mr Sam Patel has 5 years of experience in customers service. Along with this he has 2
years of experience in sales and financial management. Along with this Max Patel possess 3
years experience in the procurement as well as sales. In addition to this he possess 5 years
experience in Web development. Moreover he has 4 years of experience within the computers
network as well as system administration. Both the them are making efforts towards exploring
and using their knowledge and experience and are anxious towards delivering high quality of
organic products within the UK market. The firm would be incorporated in England and Wales.
2.2 Start up summary
The start up cost of Best of Nature would be comprised of inventory on major basis.
Third party investor is Mr Neel Patel who is willing to invest £200000. This is considered as the
capital which is introduced in order to accomplish the requirements for various areas.
3.0 PRODUCTS
 Organic and Natural Shampoos, Conditioner and Soaps
 Organic and Natural Lotions, Creams and gels
 Organic Grains, Beans, Pulses, Legumes, Lentils, Rice
 Organic Spices and Seasoning
 Organic Seeds, Nuts and Dry Fruits
 Organic and Natural Toothpaste
 Organic Teas
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 Organic and Natural Essential Oils
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