Business Project Report: Betts Group's Expansion in the UK Market

This report analyzes the expansion of Betts Group, an Australian footwear retailer, into the UK market. It begins with an introduction to globalization and multinational corporations, providing context for the project. The report then presents a literature review, exploring the concept of globalization, the influence of business expansion on the UK environment, and the relationship between business expansion and the UK business environment. A project management plan is detailed, covering cost, scope, time, quality, communication, and resources. The report includes a work breakdown structure and a Gantt chart. Small-scale research is conducted using qualitative and quantitative methods, with data analyzed to provide recommendations for Betts Group's UK expansion. The report concludes with a reflection on the value of the research in meeting stated objectives.

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

EXECUTIVE SUMMARY

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Brief introduction about the project..................................................................................1
LITERATURE REVIEW................................................................................................................2
Do you understand the concept of globalisation?...................................................................2
Influence of business expansion of betts group in UK environment. ...................................3
Relationship between business expansion and business environment of UK........................3
DISCUSSION ON LITERATURE REVIEW.................................................................................3
P2 Project management plan that covers various aspects including cost, scope, time, quality,
communication and resources................................................................................................4
P3 Work breakdown structure and a Gantt chart to provide time frames and stages.............6
TASK 2............................................................................................................................................8
P4 Small-scale research by applying qualitative and quantitative research methods............8
TASK 3..........................................................................................................................................10
P5 Research and data using an appropriate tools and techniques........................................10
P6 Recommendations that arises from doing this research proposals and data analysis.....20
TASK 4..........................................................................................................................................21
P7 Value of undertaking the research to meet stated objectives..........................................21
CONCLUSION .............................................................................................................................23
REFERENCES:.............................................................................................................................24
APPENDIX....................................................................................................................................25

INTRODUCTION
Globalisation is defined as a process in which regional & national economies, cultures
and societies have integrated via global network of trade. It is a way through which integration of
market within world economy expands. Multinational corporations are corporate firms which
controls and owns production of goods in more than one country (Ariely, 2012). These kind of
corporations receive governmental support as they contribute in the growth of national economy.
The present assignment is written in context with Betts Group which is an Australia based
footwear retailer, headquartered in Perth. At present, company is successfully managing approx
210 stores within Australia. This report covers aims and objectives for Company while
expanding in a new destination i.e. UK. A project management plan is specified which will
includes aspects like scope, time, cost, risk, communication etc. Beside this, Gantt chart and
work break-down structure is also prepared. A small research is carried out with the help of
researching tools and methodologies. At last, recommendations are given along with reflection
on values of undertaking the research.
TASK 1
P1 Brief introduction about the project
Globalisation is a concept which is associated with international integration due to
exchange of ideas, products, cultural aspects etc. Companies are expanding their business at
international level due to the advancement in infrastructure, telecommunication and
transportation sector. Due to this, imports and exports of a firm increases and it occupies a strong
presence within international market. Expanding business activities and operations at
international market will enhance the revenues & profits due to which it will became easy for the
company to achieve its organisational goals and objectives desirably (BOUGUENOUS, 2012).
Background of the research project:
In terms of global context, each organisation have the opportunity to expand its presence
so that market-shares can be enhanced desirably. Globalisation is an aspect which interrelates &
integrates different nations, continents, people and organisation within one another so that entire
world can became a unified nation. Due to international business, concerned company and
country gets benefited due to access of advanced services, trade practice, technology and
ethnology etc. Betts Group is an Australian footwear retail company based in Perth. Head office
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of company is situated at Malaga, West Australia. At present, firm is owning brands betty, ZU,
Airflex, Betts for her, Betty kinds within Australia only. Company wants to maintained a strong
presence within international markets (Brady and Davies, 2014). To achieve this, organisation is
planning to further expand their business at those countries which promises them high revenues
and profitability. As Betts Group is planning to expand in UK, business owner and manager of
company is required to consider various tools and functions associated with globalisation. If
these functions and tools will not be considered properly, then company can face business failure
in the region where it was planning to expand.
Title:
“ To identify the impact of multinational corporations on the business environment of
United Kingdom. A case study on Betts Group”.
Aim:
To analyse the impact of business expansion of Betts Group on overall economy of UK.
A case on Betts Group.
Objectives:
 To understand the concept of globalisation.
 To explore the influence of business expansion of Betts group on the business
environment of UK.
 To identify the relationship between business expansion and business environment of
UK.
Questions:
 Do you understand the concept of globalisation?
 What is the influence of business expansion of Betts group on the business environment
of UK.
 What is the relationship between business expansion and business environment of UK.
LITERATURE REVIEW
Do you understand the concept of globalisation?
Globalization is the process of expanding products, technology and service across the
local boundaries of their business. In social science or economic terms it refer the
interdependence of business around their globe. For developing countries globalization work as a
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opportunities by providing jobs at their area. In today scenario globalisation work as a
competitive advantage. As if a company has their business or branch in other country also. This
can provide them more geographical area for their business. Betts group has its business in
Australia as most iconic fashion now they can globalize their business. So the cost of
manufacturing goods can be low as if they move in a developing nation
(https://www.investopedia.com/terms/g/globalization.asp).
Influence of business expansion of betts group in UK environment.
Betts group is running successfully their business in present scenario. Today the 5th
generation of family has operating business activities in Australia, China and also in United Arab
Emirates. As when company expand it current business in UK. Betts group have more
opportunity because men footwear has a growing sector in the market. As a survey said that in
2022 UK men will spend more on fashion and style. (https://www.prnewswire.com/news-
releases/the-uk-footwear-market-2017-2022-300497345.html). There is increase in sale of
footwear by 15% till year 2022.
Relationship between business expansion and business environment of UK
Business expansion and business environment are two terms by which company can
increase their business in different physical location. As now Uk is the sixth largest economy of
world. For a new business UK is the easiest place to set up a venture. Thirteen days are enough
for a business to establish themselves in UK. It is stated that mostly overseas companies has their
head office in UK. Betts group is already a brand in international market. It will make more easy
for them to expand their business in United kingdom (https://ccbjournal.com/articles/uk-
business-environment-positive-and-forward-looking).
DISCUSSION ON LITERATURE REVIEW
On above review it is concluded that Betts group should expand their business in UK
market because they already make their presence in international market. So it is easy for them to
enter in new country also like UK. As it is already declare that UK have a fine market for
business so company should move in a new market and turn that market opportunity into
potential consumer. Betts group has also benefit as they are manufacturing shoes of all kids,
women and men. Similarly UK market is also growing people are spending more on fashion and
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style. By enter in new market Betts group can increase the sale of their handbag also which is
only 2%.
P2 Project management plan that covers various aspects including cost, scope, time, quality,
communication and resources
A project management plan is defined as a formal and approved document which
specifies the framework that how the project will be executed, controlled and monitored. It can
either be a summary or detailed document which involves planning documents, subsidiary
management plans and baselines. This will benefits the project manager of Betts Group to add
structure to the project by assigning tasks on the basis of their priority. The major purpose of
project management plan is to determine if a project will be successful or not and what are the
desirable outcomes (Davies and Hughes, 2014). Also, it will define how the project will be
communicated and measured. Before formulating a project management plan, there are different
aspects which are required to be considered so that the research process can be carried out in an
appropriate manner. Some of these aspects are mentioned below:
 Cost: It refers to the amount of funds which is necessarily required to have with an
organisation in order to expand its business at global level. Expansion of business
requires huge amount of resources which are acquired through using an appropriate
funds. Such resources includes human capital, plant and machinery, adoption of
marketing techniques etc. On the other hand, conducting research activities also required
to have enough funds with the researcher as collection of data and their analysis requires
cost to incurr (Frankenberger and et. al., 2013).
Total forecasted budget
Particular 2017-18($)
 Land and Building  17000
 Promotional expense  7000
 Technological Equipments  5500
 Hiring employees  1800
 Training charges  7500
 Total cost  38800
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 Scope: Betts Group is engaged in selling footwear products and other accessories with
having more than 206 stores at both national as well as international level. Thus, the
possibilities of achieving success in other nation is more. It increases their market share
as well as profitability which enhances the brand image of company at global level. On
the other hand, the scope of conducting research is also high as it assist researcher in
gaining sufficient information about the international market which help in carrying out
further research in future for another clients. The scope of research is limited due to
having less participation of respondents in research programs. As the researcher includes
only 50 respondents on whose opinions and suggestions facilitate researcher to achieve
pre-determined research objectives.
 Time: With the help of effective strategies and plans, there are wide opportunities for
business organisations to sustain a firm position within international market. Hence, the
project manager is given the formulate an appropriate time schedule so that a proper
market research can be carried out (Heger and Rohrbeck, 2012). This research will
benefits Betts Group in taking appropriate decisions and actions during their business
expansion. Giving enough time to each task will benefits the workers in performing each
project activity desirably. Estimated time for this research is 12 weeks. For this entire
project, project manager will require around 25 weeks.
 Quality: It is concerned with managing the quality while conducting research. In case of
project management, main goal is to assure desired quality. Quality not always denotes
high quality service and perfection but maintaining consistency is also a part of quality
management. For instance, collecting primary data will deliver more reliable and accurate
results while carrying out a research. During expansion at international market, it is vital
for the manager of company to give proper training to the employees so that all business
operations can be performed appropriately.
 Communication: A project communication plan is a tactics that will allow the members
of a project to have appropriate communication and interaction with the clients,
stakeholders and other employees. It specifies the clear guidelines, according to which
information regarding project can be shared. In case of project initiated by Betts Group,
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appropriate communication can be carried out with the help of meetings, e-mails, status
reports, collaboration apps, surveys, SMS etc. Communication will benefit Betts Group
to build better relation with their customers due to which revenues and sales of company
will expand considerably (Kiessling, Wilke and Kolbe, 2011). In case of research,
appropriate communication methods are telephonic communication, surveys and SMS.
 Risk: Time mismanagement, shortage of capital, unskilled labour etc. are some factors
which can acts as a potential threat while conducting research operations and activities.
Hence, it is the duty of project manager to manage these risks properly so that no barrier
can be faced during research. As Betts Group is going to operate in a new region where
existing organisations are enjoying superiority, it can be a great risk to the success of
company. This is because customer base will be less and people will not be more familiar
with the offerings of company.
 Resources: Betts Group is deciding to expand its business operation in UK which can be
possible only if the company have sufficient amount of resources such as human
resources, money, machinery, land and building etc. On the other hand, researcher should
have different types of resources such as books, journals, magazines etc. so that the
relevant data has been gathered related with the topic of research.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Work break-down structure: It is defined as a key project deliverable which organises
the work of project into manageable sections. This structure divides the project scope into small
manageable chunks which can be easily understood by employees who are going to perform that
specific part (Pryke and Smyth, 2012). In case of project initiated by Betts Group to analyse the
impact while expanding business in UK, WBS will decompose the project into different phases,
packages and work deliverables. This tactics will enables the project manager to sums up all the
cost associated with tasks, materials etc. It includes elements such as data, product, service,
manpower regulation etc. This structure will allow the manage to estimate desired cost for
material, hums resource or entire project. A well formulated WBS will benefits Betts Group in
sustaining project activities and operations in an appropriate manner.
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Gantt chart: It is a graphical representation of time table which assists in planning
important aspects related to project in an organised way. It involves the complete outline
according to which work will be divided and accomplished within allotted deadlines. This chart
is beneficial for both small and large scale projects. It will benefits the project manager in Betts
Group to visually view the entire project in an appropriate manner. All the important timelines
and deadlines of the project will be specified properly. This chart will also benefits the company
in understanding the relationship and dependencies of different activities with one another
(Reich, Gemino and Sauer, 2014).
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TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
Quantitative research method:. Data which is produced by this research method is
always numerical. To analyse those data, different statistical and mathematical methods are used.
Common sources to collect quantitative data is observations, surveys, internet sources etc.
Quantitative research method: It is defined as a primarily exploratory research. This
research collects data and information which describes a topic appropriately rather than
measuring it. This method is less structured. This kind of research do not require numerical data
or numbers. It includes language, words, pictures, observations etc. sources to collect qualitative
data are focus group, interviews, post cards etc.
Primary research method: This kind of research involves collection of raw and fresh
data. Data gathered in this process is new and haven't publishes in some book or journal before.
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