Healthy Beverage Bar Presentation - Entrepreneurship Project

This presentation outlines the business plan for a healthy beverage bar, focusing on its mission to provide upscale organic juices and healthy food options. It details the company's competitive advantages, target market (children, millennials, and health-conscious individuals), and the significant mark...Read More

Healthy Beverage Bar

What We Do
 Mission: upscale organic juice bar specializing in everything organic
and in all things healthy for life.
 Slogan: specializing in all thing healthy for life
 We are an upscale Juice Bar located in the Heart of Atlanta
 We offer fresh organic juice, tonics, smoothies, alkaline water, freshly
made baby food, salads, healthy food choices and other services.
 Market: children, millennial, anybody interested in healthy eating,
elderly.
 Competitive advantage: competitive prices for quality goods and
services(Burns & Dewhurst, 2016)

The opportunity
 Our products are focused on organic products.
 Due to the increase in lifestyle diseases like cancer and diabetes,
people are heavily leaning towards a healthy lifestyle.
 This is the next big frontier in hospitality industry
 The company can grow to a national brand due to our uniqueness.
 The plan is to increase more branches within Atlanta to 50 in the next
2 years (Brinckmann, & Kim, 2015).
 Why invest? Our profits have grown by 300% every year.

Target Market
 Market: children, millennial, anybody interested in healthy eating,
elderly
 The need for organic products and non-alcoholic healthy products
extracted from plants is what the targeted market wants.

Market Size
 The market size for the business is almost 10% for all alcoholic and
non-alcoholic drinks consumed.
 Past Growth- we have grown exponentially since our inception.
 Growth Forecast- we aim to grow to reach 25% of the population in
within the next 5 years and 45% in the next 10 years(McKenzie,
2015).

Graph on Growth

Competition
 The biggest competitor is Atlanta City Juice Bar.
 It commands 35% of the market size and closely follows us
 Our products are better quality, greatly priced and uniquely branded.
 Our competitive prices and branding makes us edge our competitors.
 We also have a variety of products while our competitors focus on
only three main products.
 Barriers to entry are; intensive capital requirement and competition
from established soft drinks companies entering the industry.

The Team
 Founders- Liz McKenzie- former quality manager Pepsi US with 24 years of
experience in beverage industry
 Patrick McCaw- Business Strategist with 22 years of consultancy for SMEs
 Management- Julie ward- CEO. Nutritionist and an MBA in Finance and 18
years of experience.
 Ed Jonson- Operations manager- 23 years experience in distribution and
supplies.
 Advisory committee- Yu Ming- world bank consultant and strategist
 Diana Lambodi- health and Nutritional expert.
 Tony Allen
 The people above are professional with a combined total of more than 120
years of experience in different fields.

Business Model
 Mass production of healthy juice product and using retail stores is the
most efficient model
 The distribution model will start at the factory to designated centers
to wholesalers and finally to retail stores
 Pricing strategies: pricing at a premium and pricing for market
penetration
 We will reach our customers mostly through retailers and promotional
activities.

Milestones
 Expected to be launched in 2019 October
 Opening of designated locations across Atlanta GA. 50 locations in
the next 2 years.
 The revenue projections for the next 3 years are $ 28.5 M, $39 M and
$58.3 M in the third year of operations.
 Positive cash flows are projected also within the short-term plan just
like projected revenues (Menon, et al,2015)..

Funding
 We expected an investment of $ 25 M for set up of the factory,
operational expenses such as distribution costs and promotional
expenses.
 The funding is for acquisition of factory equipment, promotional and
sales activities and operational costs like rent (Ward, 2016)..
 We are expecting additional funding from banking institutions

Financials
 The revenues for the first year of operation is $ 28.5 M
 The expenses for the first year is projected to be $ 19.5 M
 Assets include the business property, equipment, movable assets and
goodwill.
 The liabilities include loans and investors equity.
 The cashflow projection for the year is positive.

Upside
 The potential return to investors is expected to be 33.3% p.a meaning
it will only take 3 years for R.O.I.
 The business has potential to be a multi-billion dollar company
 The investors will repay themselves and have an equity stake in the
company of 25% to perpetuity(Wynne, 2016).
 In 10 years we expected to issue an I.P.O based on projected growth.

References
 Burns, P., & Dewhurst, J. (Eds.). (2016). Small business and entrepreneurship.
Macmillan International Higher Education.
 Brinckmann, J., & Kim, S. M. (2015). Why we plan: The impact of nascent
entrepreneurs' cognitive characteristics and human capital on business
planning. Strategic Entrepreneurship Journal, 9(2), 153-166.
 McKenzie, D. (2015). Identifying and spurring high-growth entrepreneurship:
experimental evidence from a business plan competition. The World Bank.
 Menon, A., Bharadwaj, S. G., Adidam, P. T., & Edison, S. W. (2015). Effective Marketing
Strategy-Making: Antecedents and Consequences. In Proceedings of the 1997 Academy
of Marketing Science (AMS) Annual Conference (pp. 224-224). Springer, Cham.
 Ward, J. (2016). Keeping the family business healthy: How to plan for continuing
growth, profitability, and family leadership. Springer.
 Wynne, H. S. (2016). 4 Wynnes Boating Manufacturing Company: A Market Analysis and
Business Plan for Northwest Arkansas.