Healthy Beverage Bar Presentation - Entrepreneurship Project

This presentation outlines the business plan for a healthy beverage bar, focusing on its mission to provide upscale organic juices and healthy food options. It details the company's competitive advantages, target market (children, millennials, and health-conscious individuals), and the significant market opportunity presented by the growing demand for organic products. The presentation includes market size analysis, growth forecasts, and competitive analysis, highlighting the company's superior quality, pricing, and branding. It presents the team's expertise, the business model (mass production and retail distribution), and pricing strategies. Financial projections, including revenue, expenses, and positive cash flows, are provided, along with funding requirements and potential returns for investors. The presentation concludes with an overview of the company's milestones and the potential for future growth, including an IPO in the next 10 years.

Healthy Beverage Bar

What We Do
 Mission: upscale organic juice bar specializing in everything organic
and in all things healthy for life.
 Slogan: specializing in all thing healthy for life
 We are an upscale Juice Bar located in the Heart of Atlanta
 We offer fresh organic juice, tonics, smoothies, alkaline water, freshly
made baby food, salads, healthy food choices and other services.
 Market: children, millennial, anybody interested in healthy eating,
elderly.
 Competitive advantage: competitive prices for quality goods and
services(Burns & Dewhurst, 2016)

The opportunity
 Our products are focused on organic products.
 Due to the increase in lifestyle diseases like cancer and diabetes,
people are heavily leaning towards a healthy lifestyle.
 This is the next big frontier in hospitality industry
 The company can grow to a national brand due to our uniqueness.
 The plan is to increase more branches within Atlanta to 50 in the next
2 years (Brinckmann, & Kim, 2015).
 Why invest? Our profits have grown by 300% every year.

Target Market
 Market: children, millennial, anybody interested in healthy eating,
elderly
 The need for organic products and non-alcoholic healthy products
extracted from plants is what the targeted market wants.

Market Size
 The market size for the business is almost 10% for all alcoholic and
non-alcoholic drinks consumed.
 Past Growth- we have grown exponentially since our inception.
 Growth Forecast- we aim to grow to reach 25% of the population in
within the next 5 years and 45% in the next 10 years(McKenzie,
2015).

Graph on Growth

Competition
 The biggest competitor is Atlanta City Juice Bar.
 It commands 35% of the market size and closely follows us
 Our products are better quality, greatly priced and uniquely branded.
 Our competitive prices and branding makes us edge our competitors.
 We also have a variety of products while our competitors focus on
only three main products.
 Barriers to entry are; intensive capital requirement and competition
from established soft drinks companies entering the industry.

The Team
 Founders- Liz McKenzie- former quality manager Pepsi US with 24 years of
experience in beverage industry
 Patrick McCaw- Business Strategist with 22 years of consultancy for SMEs
 Management- Julie ward- CEO. Nutritionist and an MBA in Finance and 18
years of experience.
 Ed Jonson- Operations manager- 23 years experience in distribution and
supplies.
 Advisory committee- Yu Ming- world bank consultant and strategist
 Diana Lambodi- health and Nutritional expert.
 Tony Allen
 The people above are professional with a combined total of more than 120
years of experience in different fields.

Business Model
 Mass production of healthy juice product and using retail stores is the
most efficient model
 The distribution model will start at the factory to designated centers
to wholesalers and finally to retail stores
 Pricing strategies: pricing at a premium and pricing for market
penetration
 We will reach our customers mostly through retailers and promotional
activities.

Milestones
 Expected to be launched in 2019 October
 Opening of designated locations across Atlanta GA. 50 locations in
the next 2 years.
 The revenue projections for the next 3 years are $ 28.5 M, $39 M and
$58.3 M in the third year of operations.
 Positive cash flows are projected also within the short-term plan just
like projected revenues (Menon, et al,2015)..

Funding
 We expected an investment of $ 25 M for set up of the factory,
operational expenses such as distribution costs and promotional
expenses.
 The funding is for acquisition of factory equipment, promotional and
sales activities and operational costs like rent (Ward, 2016)..
 We are expecting additional funding from banking institutions

Financials
 The revenues for the first year of operation is $ 28.5 M
 The expenses for the first year is projected to be $ 19.5 M
 Assets include the business property, equipment, movable assets and
goodwill.
 The liabilities include loans and investors equity.
 The cashflow projection for the year is positive.