Strategic Marketing Plan: Beyaz Bazaar's Marketing Mix Strategies

This report provides a strategic marketing plan analysis of Beyaz Bazaar, focusing on its marketing mix strategies to create customer value. It examines product strategies, including physical and intangible properties, and pricing strategies, such as product line pricing, penetration, and skimming. The report also explores integrated marketing communications strategies, analyzing touchpoints and the IMC mix used to create brand awareness. The assessment includes evaluating Beyaz Bazaar's product levels and suggests improvements to customer service, emphasizing better design consultation and local consumer engagement. Key marketing channels include wholesale shops and homeware stores, utilizing both traditional and digital marketing strategies for promotion.

Beyazbazaar
Name of the Student:
Name of the University:

Product strategy:
Physical strategies:
Beyaz bazaar deals with the products of interior designing. It
mainly offers unique and lavish products from around the world.
Intangible product properties:
• Unique design
•High quality home ware
•Culture experience
•Sustainable ingredients
• Comfort

Pricing strategies:
Product line pricing:
Beyaz Bazaar has product range starting from premium to an
average price range.
After doing a vast inspection the price are set according to the
market competition. the company's pricing strategy will mainly
involve offering low up-front prices for the products compared to
skimming pricing strategy.
Penetration vs. Price
skimming
Penetration is the right strategy for the company to gain the
competitive advantage but the organization also uses the price
skimming strategy to target the ;less price-sensitive customer.

Integrated marketing strategies:
Pre-purchase
• Extensive and clear
information
• Design and Styling
consultation
• Engage in customer
support
• Evaluation of
Alternatives
During purchase
• Choosing the product
• Providing information
that reinforces the
purchase decision
• purchase decision was
made
Post-purchase
• Outcome: Satisfaction or
Dissatisfaction
• warranties, trial periods,
after sales
communication, return

Integration marketing communications:
The promotion mix will use both the traditional and digital marketing
strategies. The advertising campaign will follow both the internet and
printed media. The aim and the theme of the advertising campaign will
be creation of an eye-catching graphics for the target audience.
Facebook, twitter, Instagram and Youtube will be used for the
campaign.Distribution channel:
The key marketing channels for the firm are Wholesale shops and
the home ware stores.