Strategic Marketing Plan: Beyaz Bazaar Marketing Mix Strategies Report

This report provides a strategic marketing analysis of Beyaz Bazaar, focusing on its marketing mix strategies to create customer value. It examines the product strategy, emphasizing the importance of high-quality, well-designed products and improved customer service, including design consultations and local customer engagement. The pricing strategy explores penetration and skimming pricing models to gain a competitive advantage. The integrated marketing communication strategy analyzes touchpoints and suggests improvements to website and social media engagement, alongside the use of both digital and traditional promotional techniques, including magazine advertising. The distribution channel focuses on wholesale shops and homeware stores. The report provides a comprehensive overview of Beyaz Bazaar's approach to marketing, offering insights into product development, pricing, promotion, and distribution within the context of the competitive market.

Running head: BEYAZBAZAAR
BEYAZBAZAAR
Name of the Student
Name of the University
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Marketing mix strategies
Physical strategies
Beyaz bazaar deals with the products of interior designing. It mainly offers unique and
lavish products from around the world. The primary goal of the product strategy is to make
differentiated and high quality goods for the customers. The core aspect of the product is making
well-designed and high end products. The focus of the product strategy is to improve the
intangible factors of the customer service. Beyazbazaar should focus on improving the products
design and the consultant system in the styling department. The organization also needs to
develop the local customer engagement strategy in order to build the purchase decision.
The organization also needs to improve the online website and the social media
advertisement and consumer engagement to better the relationship with the customer such as
messages, live chats etc. The customer engagement will give product recognition in the market
which will ultimately increase the revenue of the organization.
Pricing strategies:
Beyaz Bazaar has product range starting from premium to an average price range. After
doing a vast inspection the price are set according to the market competition. The company's
pricing strategy will mainly involve offering low up-front prices for the products compared to
skimming pricing strategy. Penetration pricing strategy will be more suitable for the increasing
the competitive advantage in the present market situation. The penetration pricing strategy will
be beneficial for the organization for gaining advantage over their rivals.

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The price skimming strategy also needs to be used occasionally to target the less price
sensitive customers, who want a high return on investment and great value from the products.
The organization also maintains the quality of the product while using the price skimming
strategy.
Integrated marketing communication strategy
The analysis of the touchpoints of the consumer in all the stages for the purchase decision
is important for the company’s communication strategy. In case of pre-purchase, consumer
should be capable of finding the exact information related to the product details, deliver & return
information, finance options, and the after sales service. Beyazbazaar should also focus on
improving the customer engagement from the website and social media platform. The
consultants needs to be trained so that they can valuable and correct information, which will
make the customer’s feel safe and respected.
Promotional mix strategy will apply both the digital and the traditional marketing
techniques. Advertising campaign will mainly focus on the internet and the printed media
advertisement in targeting the wholesale customers. Another effective advertisement media is the
use of magazines. The organization can reach to its targeted market if they focus on collaborating
with the famous magazines of interior designing such as ELLE DECORATION, HARPER´S
BAZAAR INTERIORS, and ARCHITECTURAL DIGEST etc. Due to the high advertisements
costs, Facebook advertising and other social media platforms can be used.
Distribution channel:
The key marketing channels for the firm are Wholesale shops and the home ware stores.
The intensity of the distribution will be high in the cities and the towns.

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