Comparative Organizational Profile: Beyond Blue - Assessment 3 Report

This report presents an organizational profile of Beyond Blue, a non-profit organization dedicated to improving mental health in Australia. The profile includes a detailed overview of Beyond Blue's mission, vision, and values, along with a brief history of its establishment and growth. It examines the organization's hierarchical structure, governance model (Anglo-American), and key stakeholders, including the Chairman, CEO, and staff. The report also highlights Beyond Blue's marketing strategies, such as awareness campaigns and social media promotions, and provides information on its publicly available financial data. Furthermore, the report explores the context in which Beyond Blue operates, emphasizing its focus on reducing suicide, anxiety, and discrimination while promoting equality in mental health care. The analysis is supported by references to relevant research and publications, providing a comprehensive understanding of Beyond Blue's operations and impact.

Organizational Profile – Beyond Blue
Assessment 3
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1. Name of organisation, Mission, vision, values profile if available, brief
history
The name of organization discussed in the current context is beyondblue.
The organizations mission statement includes, providing protection and improvement of
mental health of people of all ages and from all walks of life.
The vision statement of the organization is to assists all people from Australia facing
either anxiety or depression or suicide, by having an influence on systems and policies.
Values profile of the organization includes rendering care to people from all walks of life
suffering from mental ailments.
The organization was established in October of the year 2000 to cater to mental health of
people in Australia (Townsend & Weerasuriya, 2010). Later it extended to include care
services to those facing depression, anxiety or suicide. The organization’s headquarters is
in Hawthorn. The organization was established post five years of public debate and
initiative of the Australian federal and state along with territory governments.
2. Structure and model including governance model
The organization is a non-profit one that follows hierarchical structure. The organization
is headed by a chairman and then there are various supporting staffs. The organization is
chaired by Julia Gillard and CEO is Georgie Harman. All staff acts as key stakeholders
along with other leaders of the organization (Yap, Reavley & Jorm, 2012). All staffs
along with senior members of the organization aids and assists in decision making for the
organization. The corporate governance model for the organization is implemented in this
manner that the Anglo-American model can be considered. The Government at the
federal, state and territory level selects and appoints the Board of Directors, who then
takes key decisions for the organization. Another major domain of work of beyondblue is
to reduce discrimination against people, who are experiencing mental health conditions.
The core aim of all programs of the organization is to transform the entire mental health
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prevailing at Australia for all ages. It surveys people to analysing those who are
experiencing mental health conditions.
3. Examples of marketing
The organization conducts several marketing initiatives such as to attract individuals,
those who are in need. The organization conducts several campaigns so as to raise
awareness related to its various programs (Jorm, 2009). These campaigns are specially
connected and diverted in a manner such that it can target the affected individuals. The
organization conducts social media and digital promotions as well in order attract
individuals. Moreover, the organizations activists attributes where participation is
undertaken in several awareness creating activity has provided tremendous marketing
impacts for the organization.
4. Any financials which are available publicly
The financial meaning the funding information for the organization can easily be browsed
from its online website source. The online website furnishes several information related
to the organization’s annual activities and spending. Fundraising and partner organization
details are also provided in the handbook, which are published at the end of every year.
5. A brief overview of the context in which the organisations operate
The organization operates in the domain of mental health. The organization’s core aim is
to reduce suicide and anxiety amongst the population in Australia (Blue, 2013). It also
aims at reducing several discrimination, which affects the minority part of the population
in Australia. The organization aims at establishing equality in marriage. It had launched a
campaign aimed at diagnosing the vulnerable population of the society, who are at high
risk from psychological distress. By providing assistance to vulnerable section of the
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population, who experiences greater risk of depression, anxiety and stress, the
organization has overall reduced rates of suicide.
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6. Reference Lists
Blue, B. (2013). National mental health survey of doctors and medical students. Beyond
Blue: Melbourne, Vic., Australia) Available at https://www. beyondblue. org.
au/docs/default-source/research-project-files/bl1132-report—nmhdmss-full-
report_web [Verified 2 February 2018].
Jorm, A. F. (2009). Australian young people's awareness of headspace, beyondblue and
other mental health organizations. Australasian Psychiatry, 17(6), 472-474.
Townsend, M., & Weerasuriya, R. (2010). Beyond blue to green: The benefits of contact
with nature for mental health and well-being. Melbourne, Australia: Beyond Blue
Limited.
Yap, M. B., Reavley, N. J., & Jorm, A. F. (2012). Associations between awareness of
beyondblue and mental health literacy in Australian youth: Results from a
national survey. Australian & New Zealand Journal of Psychiatry, 46(6), 541-
552.
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