BHO6505 Marketing Management: Berwick Pty Ltd Marketing Plan Report

This report presents a comprehensive marketing plan for Berwick Pty Ltd, a childcare center aiming to enter the Australian market. The plan identifies working women and single dads as the primary target audience, with ASPEN as the main competitor. Berwick Pty Ltd aims to differentiate itself through extended hours (8 AM to 8 PM), playground facilities, learning sessions, and age-appropriate food. The report emphasizes competitive pricing and strategic location in approachable areas to maximize consumer reach. Effective promotional strategies are crucial for targeting consumers and competing with established players. The plan also addresses market opportunities and threats, leveraging the company's strengths to ensure successful market entry and sustainable growth. The core objectives include providing quality service, enhancing operational efficiency, expanding market share, achieving revenue targets, and offering innovative childcare solutions.

Running Head: MARKETING MANAGEMENT 0
Marketing Management
(Student Name)

MARKETING MANAGEMENT 1
Table of Contents
Executive Summary.........................................................................................................................2
Marketing Objective........................................................................................................................2
References........................................................................................................................................4

MARKETING MANAGEMENT 2
Executive Summary
Marketing strategy plays a vital role in the organization that helps the company to expand its
business in the existing as well as international market. It is one of the effective tools that are
used by the organization to grow and maintain a competitive advantage in the market. Berwick
Pty Ltd is one the childcare center that is planning to enter in the market f Australia to cover a
maximum number of consumers in an effective manner. It will provide its services to the women
who are in the job and cannot able to focus on their children properly. The service will be
provided for the whole day that will relieve the women to a certain extent. The main target
audience for the company will be working women or a single dad. The main competitor of
Berwick Pty Ltd is ASPEN. It is one of the existing as well as leading childcare in Australia. It
provided its services in an efficient manner and available at an approachable area that made them
competitive in the market to a certain extent. Therefore, Berwick Pty Ltd will provide other kin
of service with the daycare such as it will provide a playground for the children as well as
learning session will be provided to the children to develop their mind. Other than that, the
company will also provide its service from morning 8 AM to evening at 8 PM. It will be a
feasible time for the parents who have morning shifts. Proper food facilities will be provided to
the children according to the age group and other curriculum activities will be provided to the
children to make them feel happy. The proper friendly environment will be provided to them.
Furthermore, Berwick Pty Ltd is required to adopt effective promotional strategies to target its
consumers and to compete its competitor to a certain extent. Moreover, Berwick Pty Ltd will
adopt a competitive pricing strategy to compete with its competitor. It will keep its price low
than its competitor that will attract new customers towards their services to a certain extent. It
will be opened in the approachable area and well-known area that will cover the maximum
number of consumers in an effective as well as efficient manner.
The following report will discuss the strategies that are being adopted by the company to grow in
the competitive market. The opportunities as well as threats that are involved in the market can
cope up from the strengths that exist in the company. Such a strategic plan will help the company
to be guided for entering into the new market and can able to compete its competitor in more
effective as well as efficient manner.

MARKETING MANAGEMENT 3
Marketing Objective
Berwick Pty Ltd is the new company that will enter the market with the new objectives as well as
a mission that is explained in the below points:
 The main objective of Berwick Pty Ltd is to provide quality service to its consumers that
will make comfortable to the children as well as their parents. It is the motive of the
Berwick Pty Ltd to make relief to the parents so that they can able to concentrate on their
more efficient and will continue for long-lasting with Berwick Pty Ltd (Hult and
Ketchen, 2017).
 It is also an objective of the Berwick Pty Ltd to achieve simplicity by enhancing the
operational efficiency as well as enhance the productivity of the company to the certain
extent in an effective as well as in an efficient manner. Through such a process they can
able to satisfy its consumers in a more effective and efficient manner.
 Enhancing the share in the market or covering the maximum number of consumers is one
of the main motives of Berwick Pty Ltd. It has an objective of the company to earn
maximum revenue form the first year by attracting the consumers towards its services to
a certain extent (Cacciolatti and Lee, 2016).
 Competing the competitor is also an objective of the company. it is one of the motives of
the Berwick Pty Ltd to compete for ASPEN that will help the organization to grow in the
market in an effective as well as efficient manner.
 It is an objective of Berwick Pty Ltd to serve the children with innovative ideas that will
help them to grow in an efficient as well as effective manner (Baltes, 2015).

MARKETING MANAGEMENT 4
References
Baltes, L.P. (2015) Content marketing-the fundamental tool of digital marketing. Bulletin of the
Transilvania University of Brasov. Economic Sciences. Series V, 8(2), p.111.
Cacciolatti, L. and Lee, S.H. (2016) Revisiting the relationship between marketing capabilities
and firm performance: The moderating role of market orientation, marketing strategy and
organisational power. Journal of Business Research, 69(12), pp.5597-5610.
Hult, G.T.M. and Ketchen, D.J. (2017) Disruptive marketing strategy. AMS Review, 7(1-2),
pp.20-25.