Report: Leadership and Management Development for Bia Blasta Snacks

This report provides an in-depth analysis of leadership and management development for Bia Blasta Snacks (BBS), a snack manufacturing company facing declining sales and seeking a Director of Strategy, Marketing, and Public Relations. The report evaluates three candidates—Arthur McLoughlin, Ciara Canavan, and Angela Redmond—based on their knowledge, skills, and attributes, using a scoring system across various criteria like merchandising, implementation, management, and interpersonal skills. The assessment highlights each candidate's strengths and weaknesses, providing justifications for their scores. The report also outlines key elements not to be considered, and includes the company's mission, vision, and values. Finally, it presents an action plan for leadership skill improvement, technical skill enhancement, and innovation, including a timeline and evidence of completion, alongside references to relevant literature on leadership and management.

Leadership and
Management Development

Cover Content
Executive summary
Knowledge, skills and attributes
Elements which should not be taken into account
Best fir for the organisation
Mission, vision and value statement of organisation
An outline plan

EXECUTIVE SUMMARY
• Bia Blasta Snacks (BBS) is the snack manufacturing organisation and
providing best quality based products in Ireland and United Kingdom.
• In the previous years, BBS sales rate of products is declining and they are
seeking for new market place.
• For this, they are developing new position of Director of Strategy,
Marketing and public relation.

List of the key criteria
• Knowledge:
• Skills:
• Attributes:

Knowledge
• Merchandising
• Implementation and planning
• Management
• Consumer and personal tactics

Skills
• Interaction skills
• Analytical skills
• Leadership skills
• Managerial skills
• Technical skills

Attributes
• Influencing personality
• Cordial behaviour
• Cooperative in character

Continue…
Basis Total 100
Knowledge Merchandising 10
Implementation and planning 5
Management 15
Consumer and personal tactics 5
Skills Interaction skills 5
Analytical skills 5
Leadership skills 10
Managerial skills 10
Technical skills 10
Attributes Influencing personality 5
Cordial behaviour 10
Cooperative in character 10

Key Elements that should not be taken into account
• There are various kinds of attributes which are necessary for particular
post and required to be considered in this.
• As BBS company is doing planning for recruiting candidate for their new
post which is Director of Strategy, marketing and public relations.
• It is being done because organisation continuously decreasing its sale of
products.

Scoring Criteria
Knowledge (Arthur
McLoughlin)
Basis Rating Justification
Merchandising 5 of 10 In this context, scoring of Arthur will be scored 5 out of 10 because
he is good promoting company products and services in the market
place among customers.
Implementation and planning 2 of 5 In relation to implementing and planning, a person must be able to
developing appropriate strategies and policies which are useful for
getting higher results for the firm in better manner. Arthur will be
given 2 out of 5 because he have best knowledge for implementing
planning in an organisation.
Management 11 out of 15 In this context, Arthur score 11 out of 15 because according to their
performance reviews, he is able to manage and maintain all business
operations and its functions. Also he have capability to be director
of strategy, marketing and public relations. This is required that an
individual have proper connection with their customers effectively.
Consumer and personal tactics 3 out of 5 In this relation, Arthur has getting scored 3 out of 5 because he has
good knowledge how to manage customers their personal tactics
which are used for maintain the business.

Skills (Arthur McLoughlin)
Basis Rating Justification
Interaction skills 4 out of 5 In the context of interaction skills Arthur will be scored 4 out of
5 because at the time of presentation in front of Board of
directors he is able to influences all the board members with his
ideas and opinions in effective manner.
Analytical skills 4 out of 5 In this analytical skills, Arthur will get scored 4 out of 5 as per
the profile provided he was adequate knowledge regarding
analytical skills and also international marketing.
Leadership skills 6 out of 10 In the relation of leadership skill, Arthur will be getting scored 6
out of 10 because he is good leaders while promoting their
products in the large market place. Along with this he is getting
highest among the director and senior management team in
terms of leadership abilities.
Managerial skills 7 out of 10 In the managerial skill, Arthur will acquire 7 out of 10 score
because he is bright, full of ideas and gets on with everybody,
confident and cooperative which help him in dealing with
management functions.
Technical skills 6 out of 10 In this technical skills, Arthur is acquiring 6 out of 10 because
he is good in this and also manage all technical issues which
occurs in the firm.

Attributes (Arthur McLoughlin)
Basis Rating Justification
Influencing personality 8 out of 10 It is one of the most essential traits which should be
incorporated so they can develop strong relation with any
person. In this relation, Arthur is getting 4 out of 5 because
he is friendly and cooperative in nature.
Cordial behaviour 3 out of 5 In this, Arthur scored 3 out of 5 and it is justified because he has
mainly influencing which assist him in convincing others.
3 out of 5 character 6 out of 10 In this term, Arthur scored 6 out of 10 because sometime is being
emotional and irritable while his team failed to perform all major
functions and activities in proper manner.