Research Methodology: Assessing Target Client Payment for Bicycles

This report outlines a business research methodology designed to determine the amount target clients in India are willing to pay for a new range of bicycles. The research employs a primary survey based on questionnaires, followed by a pilot survey to validate the initial findings. The sample consists of eleven individuals who have completed the survey. Close-ended questions are used to gather data efficiently and ensure focused responses. Purposive sampling is utilized to select the cohort of participants. The data collection method involves circulating a questionnaire among the potential target group of clients or customers, and the subsequent analysis is performed on the collected data.

BUSINESS RESEARCH
METHODOLOGY

Research Design
Formulation Objective
The objective of this research is to find out the amount that the
target clients residing in India are ready to pay for the new rang of
bicycles that the firm is going to launch based on the results and
findings of this research (Sekaran and Bougie, 2016).
 Time:
This research is essentially being carried out at a stage when
the manufacturing is being started, that is, when the firm is trying
to carry out an extensive market research so that they can gain an
insight or have an idea about the estimated amount of sales or
revenue generation that they are going to have.
 Method:
The method being used in this case is that of a primary survey
based on questionnaires which will effectively and essentially be
followed by a pilot survey where the estimations from the primary
survey will be checked by application of the pilot survey (Nardi,
2018). This will help the firm to first gain an idea and then with the
help of the pilot survey gain a deeper insight into the scenario
existing in the target market.

Research Design
Formulation
 Sample and Question
A small sample consisting of around eleven
people who have undertaken the survey and
answered the concerned questions is being used
in this case for drawing conclusions and gaining
insight in order to address the research questions.
The kind of questions asked in this case are close
ended questions which provide both the firm and
the sample being interviewed with answers so
that the conclusions drawn are not too diverse or
the sample are able to answer and show their
choices and preferences easily and briefly.

Fieldwork and Data
Collection
 Data collected is on the basis of
purposive sampling wherein a cohort
of eleven people who answered the
questions forms the entire sample
 The fieldwork or data collection
method used here in as mentioned
earlier is a questionnaire that has
been circulated among the potential
target group of clients or customers.

Analysis

Analysis

Analysis

Analysis

Analysis