Bid Taxi Service Improvement: IT Management and Business Analysis

This report assesses the business operations of the Ministry of Public Transportation's Bid Taxi service, a ride-sharing platform utilizing a bidding system. It highlights the current system's strengths, including its potential to attract more passengers and drivers through a hassle-free experience and reward programs. The report also offers recommendations for improvement, such as reducing waiting times by incorporating live driver updates, expanding services to include long-distance tours, and implementing a robust feedback system. Furthermore, it suggests mandatory driver training programs to enhance skills and ensure passenger safety through identity verification. The analysis concludes that Bid Taxi has the potential to be a successful venture with further enhancements.

Running head: IT MANAGEMENT ISSUE
IT Management Issue
Name of the Student
Name of the University
Author Note

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Table of Contents
Answer 1..............................................................................................................................2
1. Introduction..................................................................................................................2
2. Outline of the Business Operation in Ministry of Public Transportation....................2
3. Recommendations for improving the Bid taxi service................................................5
4. Conclusion...................................................................................................................6
Answer 2..............................................................................................................................7
References............................................................................................................................9

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Answer 1
1. Introduction
Bid Taxi is a taxi service that improves the ride sharing services. The Bid taxi services
does not work on a pre fixed rate but the rate is based on time and distance. In order to set the
rate for a particular journey, Bid Taxi makes use of bidding services for the rides. In this service,
the customer has to state the start and end point of the journey, the time for the journey and the
number of people associated with the journey in order to get a taxi. The system associated with
Bid Taxi then broadcast the details provided by the customer to the taxi drivers within ten
minutes. After this, an estimated cost of the ride will be provided to the customers and the
customers will be able to see in real time the responses set by the drivers. This project is initiated
in order to provide to the passengers with the hassle free and cost effective services. The report
discusses in brief the entire business operation of the Ministry of the Public Transportation in
providing the Bid Taxi services (Agussurja & Lau, 2012). This service is expected to automate
the process of providing taxi services to the passengers. The report further recommends certain
features that can be incorporated in the Bid taxi services in order to enhance the business
processes.
2. Outline of the Business Operation in Ministry of Public Transportation
The project of Ministry of Public Transportation is a development of a web and mobile
application named Bid Taxi that will improve the ride sharing services. The existing taxi system
is based on a prefixed rate, and this project is expected to replace the service by providing a
better and cost effective riding experience for the clients (Weng et al., 2017).

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The project Bid Taxi can be described as a platform that will provide an on demand app
or web booking services that will allow the customers and the drivers to have an opportunity to
connect to the competitiveness and control. It is capable of changing the existing rules that is in
use for sometime (Chen, 2014).
The main objective of this taxi service is to improve the ride sharing experience, which is
beneficial from the business point of view as well. The business operation of Bid taxi is
simplified by allowing on the certified drivers to participate in the bidding process (Wang, Cheu
& Lee, 2014). This ensures that the customers will not face any problem in their journey and this
in turn will engage more customers with the application.
Ministry of the Public Transportation in order to enhance their business operation,
incorporated a star rating system for both the customer and the driver. This rating system will
allow the Ministry of Public health in identifying the different loopholes associated with service
that will further help the organization in improving or modifying the services provided to the
client. This feedback system is one of the major tools of enhancing the business operation as the
customers or even the drivers in this case will be able to voice out their opinion about the
services offered to them. This will in turn increase the customers’ and the drivers’ satisfaction.
More the satisfied a customer is, more they will engage themselves with the service
(Pueboobpaphan, Indra-Payoong & Pueboobpaphan, 2018). This will in turn increase the profit
of the organization as well.
The Ministry of public Health has ensured that the passengers who do not have an access
to the Smartphone can also use the service with the help of the website. This is another major
business tool that the Ministry of Public Health has used to target a large section of audiences.

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This furthermore ensures a hassle free ride booking services with the help of Bid Taxi. Ensuring
the presence of both web and mobile booking service is another major process incorporated by
Ministry of Public Health to promote the Bid Taxi services among majority of the people (Lucas
& Lau, 2012). This in turn will ensure an increasing profit for the organization as well as more
people will be able to engage with the application from web or mobile.
The payment option for the Bid Taxi services is sorted as well. Passengers can pay with
their credit or debit cards for their journey at the end of the journey or can even use Osko for
making the payment (Wang & Chen, 2012). Osko is one of the innovative payment options as
the customers can pay with the help of a registered mobile number. The bank details of the
customer are saved in the Osko app and the passenger just need to take the mobile number of the
recipient in order to transfer the money. The Osko payment will be held by the Bid Taxi office
and therefore it will be a safe and secure option for payment (Maciejewski, 2014). Bid taxi
enables the passenger to pay according to their convenience, which is another major advantage
of using Bid Taxi and an intelligent business processes undertaken by the Ministry of public
Transportation. If the passenger does not possess any of the payment options, he can purchase a
gift card from the supermarket as well for making the payment. Therefore, this project will
provide a convenient ride for the passenger and a secure payment option and payment receive
method for the driver. This will in turn increase the possibility of the engagement of more
certified drivers and loyal customers with the application which will increase the profit obtained
from the entire project.
Another major business operation that is undertaken by the Ministry of Public health
Transportation is to encourage of the service loyalty for the customers. In this program, each
passenger is provided with a status point for the rides paid. These points will provide different

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discounts to the passengers in their future trips. These discounts can be given to the driver as tips
for providing excellent services or can be donated to the charity. This is another intelligent
business process that will not only increase the customers’ engagement with the application but
will also promote a good cause.
In this project, the benefits will be provided to the drivers as well. The driver providers
who will complete a target of time and distance will be rewarded with the fuel discount gift by
the company. This will not only engage more drivers with the service, but will also encourage
the drivers in providing a good service to the passengers.
Therefore, Ministry of Public Transportation has developed an extremely enhanced
business operation of Bid taxi that will provide a hassle free riding experience for the passengers.
This system is expected to attract a lot of passengers as it will provide them a hassle free option
of booking a taxi and the paying for the ride. More driver providers are expected to involve with
this project as there are certain rewards for the drivers as well. However, the services of Bid taxi
can be further enhanced by incorporating certain other features in the application (Debnath et al.,
2014). The recommendation for improving the services provided by Bid taxi is discussed in the
following section.
3. Recommendations for improving the Bid taxi service
The bid taxi service can be enhanced or improved if certain modifications are made with
the existing operation and process of services provided to the passengers. The processes that are
recommended for the services are identified keeping in mind the profit of the organization and
ease of access of the services by the passengers. The recommendations for improving the Bid
business operation of the Bid Taxi services are as follows-

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1. The waiting time for the booking of a cab should be reduced in order to target the
passengers who need to book a ride on an urgent basis. The process of broadcasting the details of
the journey obtained from the customer requires at least ten minutes (Maciejewski, 2014). This
can be substantially reduced by incorporating the provider of the drivers in the application portal
so that they can get live updates of the requests made by the customers. This is expected to
reduce the waiting time for booking a taxi (Bai, Atkin & Kendall, 2014).
2. Bid Taxi can incorporate an option of renting the taxi not only for short distance but
for long tour as well. This will increase the profit margin of the company. The application can
work for both short and long distance journey, which will make the services, offered by Bid Taxi
even more user friendly (Lee & Wu, 2013).
3. A feedback system can be incorporated so that the customer can provide their views
about the services provided by Bid Taxi which will in turn enhance the business operation.
These are the major modification that is recommended for Bid taxi and Ministry of Public
Transportation.
4. Conclusion
Therefore, from the above discussion it can be concluded that the Bid taxi services has
the capability of attracting a larger group of passengers as it provides a hassle free riding
experience. The report identifies the working principle and the major business operation of
Ministry of Public health in providing the Bid taxi services. The report further recommends
certain ways the business operation of this project of Ministry of Public transportation. Bid taxi
services can be enhanced for the customers by incorporating the option of booking taxi for a long

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journey as well. Bid Taxi is therefore expected to be a successful addition to the business of
Ministry of Public Transportation.
Answer 2
As evaluated in the previous section of the report, it is found out that the Bid Taxi is
capable of providing a hassle free riding experience for the passengers and a great platform of
securing jobs for the drivers. However, the services offered and the business operation of the bid
taxi can be improved by considering certain modification in the entire process. The
recommendation for improving the business service and operation for the Bid Taxi services are
as follows-
1. It could be made mandatory for the drivers who are engaging with the Bid Taxi
services to participate in a 17 day training program to enhance their driving skills and other
necessary skills that are required for providing a good riding experience to the customer. This
can include the way of taking to the customer (Seesan, Rungkasiri & Cooharojananone, 2012).
Furthermore, the existing Bid Taxi service offers only the licensed drivers to engage with the
services, Training can be provided to the unlicensed drivers to obtain a license required for
working with Bid taxi. With the proper training the taxi drivers will be able to acquire soft skills
for the giving better services to the passenger. A proper driver training is essential consideration
as well since the customers will engage with the service only if the customers get a satisfactory
service not only from the company but also from the driver of the taxi (Chen, 2014). The training
program for the drivers will further improve their job opportunities as they will get a certified
training experience from the Ministry of Public transportation.

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2. Bid taxi offers a ride sharing services, which indicates two or more passengers can
share a ride (Inquiry, 2012). This can be risky for the passengers if any criminal boards a ride.
There proper safety of the passengers is needed to be ensured. This will work in two ways. A
driver needs to verify his identity to the passengers and the passenger needs to provide his
identity proof while boarding a share ride as well. Furthermore, the ride will be tracked in a real
time basis and there will be an option for the passenger to abort the ride at any point of time if
any problem is faced while sharing the ride. This can be done from the application where the
services are booked or from the website of the Bid taxi as well. This will furthermore enhance
the customers’ trust and will encourage more passengers to use the services provided by Bid taxi.
Considering the passengers’ safety should be a foremost aim for Ministry of Public
Transportation (Haque, Chin & Debnath, 2013). This recommendation therefore aims at
improving the business operation by providing a safe and secure ride to the customers.
The above two recommendation is made on basis of the existing business operation of
Ministry of Public Transportation.

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References
Agussurja, L., & Lau, H. C. (2012). Toward large-scale agent guidance in an urban taxi
service. arXiv preprint arXiv:1210.4849.
Bai, R., Li, J., Atkin, J. A., & Kendall, G. (2014). A novel approach to independent taxi
scheduling problem based on stable matching. Journal of the Operational Research
Society, 65(10), 1501-1510.
Chen, W. (2014). Technical improvements on mobile app based taxi dispatching system.
In International Conference on Computer Science and Service System (pp. 281-284).
Chen, W. (2014). Technical improvements on mobile app based taxi dispatching system.
In International Conference on Computer Science and Service System (pp. 281-284).
Debnath, A. K., Chin, H. C., Haque, M. M., & Yuen, B. (2014). A methodological framework
for benchmarking smart transport cities. Cities, 37, 47-56.
Haque, M. M., Chin, H. C., & Debnath, A. K. (2013). Sustainable, safe, smart—three key
elements of Singapore’s evolving transport policies. Transport Policy, 27, 20-31.
Inquiry, T. I. (2012). Customers first: service, safety, choice. Draft Report.
Lee, D. H., & Wu, X. (2013). Dispatching strategies for the taxi-customer searching problem in
the booking taxi service. In Proceedings of the Transportation Research Board 92nd
Annual Meeting.

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LUCAS, A., & LAU, H. C. (2012). Toward large-scale agent guidance in an urban taxi service.
Maciejewski, M. (2014). Benchmarking minimum passenger waiting time in online taxi
dispatching with exact offline optimization methods. Archives of Transport, 30.
Maciejewski, M. (2014). Online taxi dispatching via exact offline optimization. Logistyka, 3,
2133-2142.
Pueboobpaphan, S., Indra-Payoong, N., & Pueboobpaphan, R. (2018). Information Effect in Taxi
Service Double Auction with Opportunity Cost: An Experimental Analysis. Engineering
Journal (Eng. J.), 22(1), 77-91.
Seesan, R., Rungkasiri, T., & Cooharojananone, N. (2012). Taxi Friend: Innovation Application
For Taxi Passenger.
Wang, C., Ng, W. K., & Chen, H. (2012, July). From data to knowledge to action: A taxi
business intelligence system. In Information Fusion (FUSION), 2012 15th International
Conference on (pp. 1623-1628). IEEE.
Wang, H., Cheu, R. L., & Lee, D. H. (2014). Intelligent taxi dispatch system for advance
reservations. Journal of Public Transportation, 17(3), 8.
Weng, G. S., Zailani, S., Iranmanesh, M., & Hyun, S. S. (2017). Mobile taxi booking application
service’s continuance usage intention by users. Transportation Research Part D:
Transport and Environment, 57, 207-216.

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