ITC563 Case Study: IT Management Issues in Bid Taxi Operations

This case study analyzes Bid Taxi, a ride-sharing service that allows drivers to bid on customer rides. It explores the company's business operations, including its customer and driver applications, payment systems, and fleet administration. The study discusses the importance of well-trained drivers, customer satisfaction, and fleet management systems for improving efficiency and customer service. Functional areas of business operations, such as transportation frameworks, voyager data, and incident management, are also examined. The conclusion summarizes the key findings, and recommendations are provided to enhance the business, including ride-sharing services and wallet payment options. Desklib offers this and many more solved assignments for students.

ITC563
IT Management Issues
Assessment-2
Case Study Analysis & Evaluation
Student Name: Abdul Aqeel
Student ID: 11612827

Abdul Aqeel 11612827
Table of Contents
Executive Summary:..............................................................................................................................2
Introduction...........................................................................................................................................3
Business Operations:.............................................................................................................................5
Conclusion.............................................................................................................................................8
Recommendations:................................................................................................................................9
References:..........................................................................................................................................11
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Executive Summary:
Bid Taxi is a taxi service; this company provides the rides sharing services. In Bid
taxi, the taxi driver bidding the customer’s rides and company offers ridesharing
facilities. In this company and customer want driver should be well certified. Both can
give rating in this application. The company offers bonus points to the customer and
the driver.
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Introduction
Bid Taxi is a taxi service company. Bid taxi used to bid the services for the rides. A
client expresses the start and completion purpose of the journey, time and number of
travelers. The outline will be communicated to the drivers who will offer the services
for the administration within ten minutes. An exhaustive arrangement of devices, for
example, separate, course, evaluated time, toll costs, and so forth will be given on
the application to the two gatherings. An expected cost will even be given. The client
will find progressively the reactions of the drivers. Furthermore, once chosen, the
cost is secured. Payment might be discharged to the driver-supplier toward the finish
of the voyage as dictated by Global Positioning System area. The whole journey will
be traced.
Service Provider:
 Bid Taxi provides bidding services for riding, in this the customer book online
taxi and then the drivers give the different rates of their journey and the
customer choose their favorable fares.
 OSKO payments provide services those customers who cannot carry their
money and smartphones they can use this payment. An OSKO payment is a
faster payment. It 24*7 time available.
 Bidtaxi provides all-time services 24*7 they are available for their customers,
in this driver can make their own money by bidding their cab fare.
 At least 25 cabs are available in one local area; also they are available
anytime and anywhere.
 When customer book the cab, they get all the information about the cab like
cab license plate number and car company name, also they get drivers
information such as drivers name and their contact number.
 If customer satisfies with driver behavior they give rating stars to the driver
and if driver satisfies a ride with the customer they also give the rating to the
customer behavior, by this company rewards with the customer and drivers.
 If the driver works more than company targets gives employee of the month
such types of reward,
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 If a customer takes the service from the application again then they are
offered bonus points from the company also they are given discount offers
also.
 The company traces all the rides of the customers and drivers for their safety
(Maciejewski, M., & Bischoff, J., 2015).
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Business Operations:
Bidtaxi has two applications on google play store, bid taxi for customers and bids taxi
for drivers.
Bidtaxi for Customer this application only used by the customers by this the
customer book an online cab. If the customer agrees with fares of the cab, then they
booked the cab and if not agree with the fare then they book another cab. When the
customer booking the cab the drivers directly preceding the customer pick up
location.
Bidtaxi for drivers, in this application the drivers get notification of cab booking and
then they bid their prices to the customers for the journey, if the customer agrees
with cab fare then they confirm their booking if not then drivers canceled customer
booking. All driver has their own license and customers also know their information
also they know that who will collect them and in how many minutes they will reach
before confirming their decision to book the cab, it gives the customer complete
confidence in bidtaxi.
 Bid taxi wants well-trained drivers and checks the vehicle for a road is
worthiness or not proper insurance should be paid.
 If the drivers complete their target, then the company rewarded with a bonus
point and compensation charges.
 Also, if the customers satisfy with the driver rides then the customers give
status points. These points can be used in outstation rides or share with driver
accounts.
 If the customer does not carry cash or without smartphones, they use OSKO
payment. An OSKO payment holds by the Bid Taxi Office.
 To be operated evenly, fair and square, by the taxi drivers.
 To give. The riding in a taxi, a whole new meaning of transportation, which is
affordable, less time consuming, and the riders even get discount and
coupons
 To give, the rides a variety of chance, to choose from among the number of
drivers who bid their price for a ride.
 To make transportation of people who cannot afford his/her vehicle, a
comfortable experience (Oriade, A., & Robinson, P., 2017).
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Fleet Administration System:
In this administration system, it is improving time management of the customer and
driver. It provides all the updates of traffic and jammed route of the road. In this
driver mention their dispatch time to the customer by this the customer knows when
the driver will arrive at their point. By GPS tracker the customer track driver and the
driver can track the route of the customer. Bid Taxi provides real-time information to
the customer. In Bid taxi services, the driver manages their rates according to the
customer journey. In this service, if the driver was notable for the rides then they
canceled the rides and if the customer wants to cancel their rides then they can
cancel the rides. In the fleet administration system, the company saves the cost of
maintenance, reduces the downtime, manage their financial optimization, fuel
supervision and provides better customer services. For business improvement, the
company can increase their vehicle services by this more taxis are available for their
customer at any time. In the local area, 10-15 minimum taxis are available. By this
service, the business gets customer satisfaction and good reviews and ratings.
Forgetting services from the customer the company builds a good relationship with
customers and they offer more rewards and bonus points.
A fleet management system, a tracing system is used for view driver behavior and
the safety. In fleet administrator contain remote controlling services; in the remote
controlling services helps avoid stole vehicles.
In the fleet management, the fleet managers collect the all data and report of the
driver. This software is used for tracking the obtaining cost, services, and import fuel
transactions, check the fleet act by charts and reports.
Fleet Management provides be sure of transport in the business to reduce and
decreasing the risk such as improve effectiveness, staff cost, investing in the vehicle,
production.
Functional Areas of Business Operations:
 The transportation frameworks are exceptionally effective as it has a basic
impact in setting up the administration of multi-modular activity. The modular
decision appearance has picked up the need for following the effects and
measures of the cargo development and travel organizations. Postponement
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and throughput are the tremendous effect elements of administration of multi-
modular movement.
 The Voyager data is being a noteworthy segment in the handheld innovation
to drivers. Clients need to get sound judgment choices thusly they should be
furnished with moment data. Revealing considering client is turning into a
prized data hotspot with the end goal of transportation organize.
 To clear occurring problems from the movement paths is considered as a
large segment for decreasing defers which are non-repeating in nature.
Administration of occurrence needs to convenient and responsive conveying
capacity to answer to the scene and protect that conventional things are
gotten activity soon.
 Transportation request administration is established over the system in the
client's dissemination. The transportation frameworks administration and task
centers on affirming that system request are managed viably.
 The benefits in the condition of a complete transportation frameworks
administration and activities don't come specifically utilitarian region.
Assumptions:
1. Taxi drivers favored territory with the most potential clients. A region that is
appealing to clients will likewise be alluring to rivalry from other cab drivers
and bring about expanded holding up time and blockage.
2. Taxi once involve by a client at the beginning zone, it will move to the client
goal zone by means of the briefest way. Taxi toll framework depends on travel
remove. A cabbie may not generally take the most limited way.
3. Also, as ratings are involved, everyone will want to get the good ratings, this
will lead to low price bidding and higher services.
4. As rating is allowed from the side, drivers and riders, it will allow making
improvements in aspects lacking.
5. They put high prices for the riders who go want to go too far and where it is
difficult to get the riders towards and their way back (Ramezani, M., &
Nourinejad, M., 2017).
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Conclusion
In the above case study, I have achieved all the points. I have discussed the
business operation; three recommendations are correlated to the business and two
suggestions to progress in business services such as wallet payment and ride-
sharing services.
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Recommendations:
 Give the significance of openness for all clients who are as often as
possible operationalized as far as vehicles that can oblige wheelchairs,
strategy producers and controllers should address the potential uniqueness
between access for individuals with different incapacities and different
voyagers as these new administrations grow.
 Strategy creators and controllers ought to painstakingly inspect and
consider the upsides and downsides of elective work arrangements for
TNC and cabbies.
 Strategy producers, organizers, and controllers ought to recognize the data
expected to set approaches on, get ready for, and manage portability
benefits, and require this data from every single directed substance (Ge,
Liu, Xiong, & Chen, 2011)
1. Ride Sharing Services:
A ride-sharing service is a service where the customer arranges one-time share
rides on a very short moment. It is the easy and cheap way to get a cab if the
customer wants to go somewhere.
In the ride-sharing service, three technologies are used
 GPS navigation:
In this GPS navigate driver’s route and arranging the share rides.
 Social Networks:
It creates responsibility and trust between the drivers and customers.
 Smartphones:
By smartphones, the customer request for a ride from any location.
A ride-sharing services best service for the customers, in this it operates the infill
seats the cars and low fuel usage and saves transport cost. Providing ride-sharing
services it gives less traffic overcrowding and pollution also it less the rides payment.
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Benefits of Ride-Sharing Services:
 Responsibility:
In this, the customer can give driver rate rides and report their behaviour.
Every ride is traced to a specific customer. In this, the customer creates an
account and fills their personal information to request a ride anytime and
anywhere.
 Flexibility:
In this, the drivers can choose the fares to accept and work as much as
they like.
 Extra income:
When some drivers are working full time and completed their work also
and they take more rides for extra income.
 Cheaper than Regular Taxi:
It is the biggest advantage of operating a ridesharing service, in this fare is
cheaper compared to the regular taxi.
 Friendly Drivers:
Many customers are rude with drivers of regular cabs. A good and friendly
driver can drop on the destination, and by view the driver behavior the
customer can rate the driver using the mobile app. When the customer
ensures that they get best services as possible it builds trust between the
customers and drivers (Stiglic, Agatz, Savelsbergh, & Gradisar, 2015).
2. Wallet Payment:
A wallet payment is a software program is used for online purchase transactions. A
wallet payment is used for a customer when they not carry money and then they
used the wallet payment. A wallet payment is a prepaid account where the user can
add their money. Also, when the customer gives profit and takes repeated rides then
company gives the rewards and bonus points those money and points are added to
the wallet. A customer can add their card details and add their amount to the wallet.
It is the best way where the customer can pay their fares (Mendes, 2013).
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References: Ge, Y., Liu, C., Xiong, H., & Chen, J. (2011). A taxi business intelligence
system. In Proceedings of the 17th ACM SIGKDD international conference
on Knowledge discovery and data mining (pp. 735-738). ACM.
 Mendes, R. (2013). U.S. Patent Application No. 13/533,057.
 Oriade, A., & Robinson, P. (2017). Challenges and strategies for rural
business operations in developed and developing economies. Rural
Tourism and Enterprise: Management, Marketing, and Sustainability, 158.
 Ramezani, M., & Nourinejad, M. (2017). Dynamic modeling and control of
taxi services in large-scale urban networks: A macroscopic approach.
Transportation Research Part C: Emerging Technologies.
 Stiglic, M., Agatz, N., Savelsbergh, M., & Gradisar, M. (2015). The benefits
of meeting points in ride-sharing systems. Transportation Research Part B:
Methodological, 82, 36-53.
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