IT Management in Transportation: A Case Study of Bid Taxi Operations

This case study provides an analysis of IT management issues within Bid Taxi, a bidding-based taxi service. It outlines the company's business operations, including taxi booking, technology utilization, ID verification, and payment processes. The study identifies key challenges and offers three recommendations for improvement: enhancing internet connectivity, improving service quality through better driver training, and providing added services for loyal customers and children. Additionally, the study suggests implementing robust security and safety measures and discusses the importance of qualified drivers and comprehensive safety protocols. The report concludes that Bid Taxi presents a promising model for advanced transportation services and emphasizes the role of IT in optimizing operations and customer experience. Desklib provides access to this and other solved assignments for students.

Running head: IT MANAGEMENT ISSUES
IT Management Issues
Name of the Student
Name of the University
Author’s Note:

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Table of Contents
Task 1.........................................................................................................................................2
Introduction............................................................................................................................2
Discussion..............................................................................................................................2
Case Study..........................................................................................................................2
Business Operations...........................................................................................................3
Three Recommendations for Bid Taxi...............................................................................5
Conclusion..............................................................................................................................6
Task 2.........................................................................................................................................7
References..................................................................................................................................9

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Task 1
Introduction
Information technology can be simply defined as the major function of several
systems for properly and significantly storing, transmitting, manipulating, collecting as well
as retrieving all types of information. The most important part of an information technology
is the ICT or the information and communications technology (Bloom et al., 2014). The data
operation or the information operations are solely done with the help of this information
technology and information system. All the information technologies usually facilitate the
transferring any kinds of information by several electronic mediated communications.
Nowadays, all companies utilize information technology for the successful completion of
their project.
The following report will outline a brief discussion on the case study of Bid Taxi. It is
considered as one of the most popular and renowned taxi businesses in worldwide that had
been growing really fast. The report properly defines the main business operations of Bid
Taxi and three suggestions to this organization to enhance their business successfully.
Discussion
Case Study
Public transportation or taxi services are considered as one of the most important
requirement in today’s world. It has brought greater advancement in the facility of
transportation in all over the world. These taxi services provide the best type of facility to its
customers of picking up and finally dropping off at the destination (Holtshouse, 2013). Bid
Taxi is one of the special types of taxi services that works with bidding facility. There are two
specific formats in any particular Bid Taxi. Each of these formats is for the driver as well as

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the customer. The customers with their format within the application can book their cabs
according to their wish. They will have to register themselves into the application and thus
will be provided with a unique username and password. The driver, on the other hand, would
also have a unique username and password. They would be able to connect to those particular
customers, who have registered themselves into the application. The moment the driver and
the customer becomes partners, they can contact each other (Jacobs, Chase & Lummus,
2014). The customer could see all the available drivers and would eventually connect to the
desired driver without any type of complexities. Moreover, the customer with his format will
have the ability to select his driver according to his choice. The available drivers would bid
for ten minutes and the winning bidding taxi would be booked by the customer. There are
various significant advantages of this particular Bid Taxi service. The first and the foremost
advantage of this specific type of Bid Taxi service is that it is available 24*7. The customers
do not have to wait for their cab services and thus have the facility of constant availability.
The second advantage of the Bid Taxi service is that it is extremely affordable in respect to
all other cab services. There is a fixed price and while booking for the cab, as soon as the
destination is given, a price is fixed and under no circumstances, this price is changed (Zhao
et al., 2013). The next advantage of this service is that it saves time and the customer does not
have to get out of his house to search for a cab. Moreover, the customer does not have to
know his route and the driver can take him through GPS with utmost security. The entire
journey is being tracked.
Business Operations
Business operations can be defined as those particular activities or actions that are
executed each and every day in any particular organization. The day to day functionalities are
solely executed by the business for the significant purpose of obtaining profit from them. If
the business operations are not of high standard, it is evident that the business would face

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major losses (Sennewald & Baillie, 2015). Moreover, the customers or the stakeholders of the
business get a clear idea of the business after observing and understanding the business
operations. Each and every business comprises of their unique business operations that help
them to gain popularity, success and profit. Bid Taxi does have some of the most significant
business operations within the business. These business operations are extremely flexible and
scalable in terms of other business operations and thus can be referred to as the most effective
of all. The following are the four distinct business operations of the organization of Bid Taxi.
i) Taxi Booking: The first and the foremost business operation of the organization of
Bid Taxi is the booking of the cab or taxi. These taxi services are not similar to the cab
services of regular pick up and drop. These are special type of taxi services. The customers or
the clients can book their taxi or cab by means of bidding facility (Al-Mamary, Shamsuddin
& Abdul Hamid, 2013). This technically means the customer or the passenger can book their
cab through a bidding technique. The characteristic of booking is responsible for the grabbing
of customer’s request for available cab services. Various drivers are available for the
customer and the customer can select any one of them. The customer can choose the
appropriate bid for the drivers. This bid comprises of both the journey and the facility
provided in the journey,
ii) Tools as well as Techniques: The second business operation of the taxi service of
Bid Taxi is that there are various tools and techniques present in the particular application.
These tools as well as techniques help the customer to know about their journey properly
(Laudon & Laudon, 2015). They feel safe and secured with this type of facility. They can
constantly track their journey and thus have the ability to know whether they are following
the correct route or not.

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iii) ID Cards Verification: Another significant business operation of the taxi service
of Bid Taxi is the verification of the identity cards of both the driver and the customers (Van
Der Aalst, La Rosa & Santoro, 2016). The moment a customer gets into the taxi; both the
driver and the customer have to show their identity cards to each other for proper verification.
Moreover, an OTP or one time password is sent to the customer and he will have to verify
this particular password with the driver. When these two numbers will tally, the journey
would be started.
iv) Easy Payment: The payment structure in this particular service of Bid Taxi is very
easy and simple. The customers can pay for the journey in terms of cash (Schwalbe, 2015).
However, if they do not enough cash with them, they can even pay with the help of credit or
debit cards. Since both of these facilities are available, Bid Taxi is extremely popular to all
the customers and clients worldwide.
Three Recommendations for Bid Taxi
Although Bid Taxi is quite popular in their terms, few things are required to be
changed on an immediate basis. Rather, few facilities are to be implemented within the
system that are absent in the current situation. They are given below:
i) Internet Connectivity: This is the first and the foremost requirement in any cab
services in today’s world (Heizer, 2016). The internet connection helps to connect with the
rest of the world effectively and efficiently, without any type of problems. This internet
connection is responsible for helping the customers in tracking their journey and thus feeling
safe and secured. Moreover, the Global Positioning System or the GPS system helps the
driver to search for the perfect location even if he is not accustomed with the route.
ii) Quality Improvement: The next recommendation to the application of Bid Taxi
services is to improve the quality of their service. The quality of any taxi service solely

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depends on the quality of the driving (Galliers & Leidner, 2014). Thus, the drivers of this
particular taxi service should be trained properly before getting into the business. Their
licenses should be thoroughly checked and must be ensured that he is efficient enough to
drive a taxi.
iii) Added Services for the Old Customers: The last important recommendation for
the taxi service of Bid Taxi is providing extra services for all the old customers and the
children (Schaper et al., 2014). These extra services for the older customers as well as the
children would help the organization to gain popularity as the customers would be
emotionally touched with the service.
Conclusion
Therefore, from the above discussion, it can be concluded that Bid Taxi is a new hope
in the field of advanced transportation services. This particular type of taxis does not follow
the traditional method of booking of a cab. Rather, these are solely booked by the process for
bidding. The customers and the drivers are registered in the application and both of them are
provided the facility of booking the taxi properly. The drivers bid for ten minutes and finally
the customers can select the cab according to his wish. These types of cabs are available all
the time and are economic and affordable. It does not incur huge costs and can be easily
afforded by everyone. The above report has clearly demonstrated the entire case study of Bid
Taxi. This report has helped to understand the various significant business operations within
the business and how these business operations are useful to everyone. Moreover, three
recommendations are also provided for the betterment of the service.

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Task 2
Bid Taxi is one of the most important advancement in public transportation system in
all over the world. This particular type of taxi service is quite different from the traditional
taxi services where the customers search for the cabs and finally book them. Then they would
get into the taxi for reaching their destination (Bilbao-Osorio, Dutta & Lanvin, 2013). Bid
Tax does not follow this rule. It is the taxi service, which improvises the ride sharing service
in cabs. They do not maintain any charts of previously fixed rates in terms of time and
distance. They utilize the service of bidding for their rides. After getting the confirmation
about starting and ending of journey, from any particular customer, this service checks for the
time and cost, that is suitable to the drivers. As soon as the drivers available, they bid for next
ten minutes. The customer can then select his preferred driver according to the cost and
facilities. Moreover, an estimated cost is provided to the customers once they select for the
journey destination (Lloyd, 2017). Once booked, the cost of the journey is fixed. In spite of
having these advantages within the application, two suggestions are provided for the
betterment of the service. They are as follows:
i) Security and Safety Measures Implementation: This is the first and the foremost
suggestion that is to be added in the business operation or service of the Bid Taxi. Safety and
security measures are the most important factors in any transportation business. The
significant factor in the safety and security of a cab service is the quality of driving. The
drivers should be well qualified for driving any type of cabs (Pinto, 2015). A special training
should be incorporated for this particular purpose. The drivers should have the complete idea
and experience of driving in any specific situation. All the measures that are related to safety
and security should be properly implemented within the system or application, so that there
exists no loophole in the security factor. Moreover, the driver should have the basic idea of

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gross skills of motor so that he has the ability to fix any minor problem within the car. A test
should be taken for each and every driver appointed in the business. Various distractions are
to be made during the test and if the driver is capable of surpassing all the distractions, only
then he is to be selected for the job. There is a high possibility of reducing the chances of
accidents in this purpose.
ii) Feedback from Driver as well as Customer: The next suggestion for the business
operation of Bid Taxi service is taking special feedbacks from driver as well as the
customers. These feedbacks would be extremely important for both the driver and the
customer (Laudon & Laudon, 2016). When a customer gets into the cab, he notices the
overall facilities and behaviour of the driver. On that particular basis, the customer would be
sharing his or her feedback about the driver. The driver would be getting bonus points if he
gets a good review and would losing points, if gets a bad review. Similarly, the drivers can
also share their feedback about the customers.

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References
Al-Mamary, Y. H., Shamsuddin, A., & Abdul Hamid, N. A. (2013). The impact of
management information systems adoption in managerial decision making: A
review. Management Information Systems, 8(4), 010-017.
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology
report 2013. In World Economic Forum (pp. 1-383).
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of
information technology and communication technology on firm
organization. Management Science, 60(12), 2859-2885.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management:
challenges and strategies in managing information systems. Routledge.
Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.
Holtshouse, D. K. (2013). Information technology for knowledge management. Springer
Science & Business Media.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the
Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.

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Lloyd, I. (2017). Information technology law. Oxford University Press.
Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small
business.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Sennewald, C. A., & Baillie, C. (2015). Effective security management. Butterworth-
Heinemann.
Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.
Zhao, Z., Lee, W. C., Shin, Y., & Song, K. B. (2013). An optimal power scheduling method
for demand response in home energy management system. IEEE Transactions on
Smart Grid, 4(3), 1391-1400.