BidTaxi Case Study: Analyzing Business Operations & IT Management

This case study examines the business operations of BidTaxi, a ride-sharing service that utilizes a bidding platform instead of pre-fixed rates. The report details the steps involved in the company's business operations, from requesting a cab to verifying identity cards, and highlights the role of information technology in enhancing its services. It also provides recommendations for improvement, such as offering Wi-Fi, improving service quality, and providing additional services for elderly and handicapped passengers. Furthermore, the analysis emphasizes the importance of safety measures, and feedback from both drivers and customers for continuous improvement of the BidTaxi business model and overall customer satisfaction. The study concludes that BidTaxi's business operations have been successful in gaining acceptance and manipulating the market effectively.

Running head: IT MANAGEMENT ISSUES
IT MANAGEMENT ISSUES
Name of the Student
Name of the University
Author’s note:

1IT MANAGEMENT ISSUES
Table of Contents
Task 1...............................................................................................................................................2
Introduction......................................................................................................................................2
Discussion........................................................................................................................................2
Business Operation......................................................................................................................2
Recommendations............................................................................................................................5
Conclusion.......................................................................................................................................6
Task 2...............................................................................................................................................6
References........................................................................................................................................9

2IT MANAGEMENT ISSUES
Task 1
Introduction
Information technology has helped in maintaining different businesses all over the world.
Information technology has been an emerging technology in the market. Every operation
requires data collection proves that helps in performing analysis of different operations in the
business.
This report deals with the business operation of BidTaxi Services. Various steps of
business operations have been described in the report that helps in growth of the company in the
market. The new form of business performed by the company has been described that is different
from traditional taxi business. The benefits of this type of business have been discussed in the
report. The use of several components of the taxi business have been provided in the report.
Various outlets of the BidTaxi has been provided that might help in maintaining the services all
over the country. Recommendations have been provided that might help in providing growth in
the company. Some suggestions have been provided in the report that might help in developing
businesses in the business in the market.
Discussion
Case study
Taxi or Cab services one of the growing services in the market. Different companies are starting
their business in this sector. In this context, BidTaxi is a company that is providing cab facilities
in the market. However, it has changed the traditional method of cab services. The services are
based on the bidding platform. Bidding can be done within few minutes using their application

3IT MANAGEMENT ISSUES
over mobile phones or website (Van Der Aalst, La Rosa & Santoro, 2016). The passenger have
to search for the taxi over the application and bid according ti their journey. Therefore, expected
expense for their journey is provided to the passenger. This help in providing a satisfaction factor
to the passenger about their expense (Laudon & Laudon, 2016). Overall expected time and fare
are shown over their application as they provide the starting and destination point of the journey.
There is no restriction for the journey covered by the driver for the passenger. Passenger can
book a cab form any point and can go any another point irrespective of the distance travelled.
This help in providing flexibility ti the business model of the company. However, there is no
change in the displayed expenses of the journey. Any kind of obstacles during the journey does
not affect the expense of the ride. Customer finds their expenses as they provide the starting and
end point of the journey. This displayed expense does not change during the whole journey (Van
Der Aalst, La Rosa & Santoro, 2016). However, only professional drivers are recruited in the
company that helps in providing better services the passengers during the journey. This have
helped in in increasing customer satisfaction in the market. The brand name of the company has
been rising in the market by its quality services.
Business Operation
The business operations that are performed by BidTaxi are described as under:
The First Step – Request a Cab
The first step deals with requesting a cab or taxi using mobile application or from their
official website. The passenger puts the starting and end point of the journey. After that, nearby
cabs are shown on the application with their estimated expenses, estimated time for journey and
route of journey are provided on the application. This help in maintaining the budget of the

4IT MANAGEMENT ISSUES
passenger before taking a ride. Payment of the ride is easier and do not require debit card or
credit card.
The Second Step – Connecting With the Rider
The second step is connecting with the rider. In this step, passenger used to confirm the
ride with selected cab. After analyzing the budget and route of the ride, the passenger can book
the cab (Van Der Aalst, La Rosa & Santoro, 2016). The passenger can connect with the driver by
calling them in the provided number over the application. This help in knowing the exact
location of the driver over the road. Passenger can provide their exact location to the driver for a
pick up.
The third step – Techniques and tools
The third step is to maintain proper tools and techniques including cost, estimated ride,
and journey time, route of a journey, total distance and driver details (Bilbao-Osorio, Dutta &
Lanvin, 2013). The use of these tools and techniques helps in connecting with the driver and
passengers properly. The details about the journey and driver are provided to the customers using
the mobile applications and website. Therefore, the customers are able to clarify the confirmation
of his ride.
Fourth step – Verification of identity cards
The verification of identity cards is important for checking the eligibility of the
passengers and driver. The authentication of driver and passenger s necessary for having a safe
ride for a purpose of security. The fake passengers and drivers can be avoided by this verification
of IDs (Schaper et al., 2014).

5IT MANAGEMENT ISSUES
Fifth step – AIS
As commented by Jacobs, Chase & Lummus, (2014), AIS is an application used for
maintaining the payment procedure of the company. The cost and expense for the journey can be
estimated before booking the taxi (Van Der Aalst, La Rosa & Santoro, 2016). Therefore, the
passenger can get a clear idea about the ride and expenses for the rise. This helps in maintaining
the customer satisfaction level in the market. The payment for the rode is shown before the
booking over the application or their website (Laudon & Laudon, 2016).
Therefore, the business operations report has been able to clarify and gain popularity in
the market. The Ministry of Public Transportation has accepted this particular idea for BidTaxi.
Recommendations
There are some recommendations that can be applied n the business operations for making it
more successful I the market.
Wi-Fi connection: The Wi-Fi connection inside the taxi helps in providing internet connection to
the passengers during their journey (Zhao et al., 2013). This might help in understanding the
route map of their journey. Passengers might enjoy their ride by hearing and watching songs and
other entertainment stuff. The passengers will be able to search their location with the help of
internet connection.
Quality improvement: The second recommendation for the BidTaxi can be improving the quality
of services for the passengers. The night services can be provided by the company that might
increase the demand of the company in the market (Van Der Aalst, La Rosa & Santoro, 2016).
Passengers find it difficult to avail taxi at night. Therefore, providing night services can be
valuable for the growth of the company in the market (Van Der Aalst, La Rosa & Santoro, 2016).

6IT MANAGEMENT ISSUES
Additional services for old and handicapped passengers: The Company might provide some
extra services for the old people and handicapped passengers. These services might include home
drop in and drop up. There needs to be the special comfort for the old passengers in the taxi
(Galliers, & Leidner, 2014). The driver needs to be trained properly to avoid anonymous jerking
on the road. The training of driver is necessary for a safe ride including turning taxi at corners of
the roads, avoiding jerking. Therefore, these services might help in maintaining and developing
the taxi services in the market. The development of the company in the market is depended on
the satisfaction of the passengers in the market (Sennewald & Baillie, 2015).
Conclusion
It can be concluded that business operations of the BidTaxi services have been able to satisfy the
Ministry of Public Transportation have agreed on the business proposal. The company has able
to manipulate the market and have started the business in a proper manner. ICT has played an
important role in the development of the business in the market. Information technology has held
in providing extra features to the taxi services in the market. The use of the IT has been applied
in various sectors including software and hardware. However, in the modern world, various
companies are using and adopting the information technology in order to stand up a successful
business in the market. The use of the ICT devices in the taxi has helped in providing Wi-Fi and
Bluetooth connectivity. This service helps in making an edge in the taxi services provided by
other companies in the market. The report has able to provide a detailed outline of the business
operations followed by the BidTaxi services.
Task 2
BidTaxi services have a different type of business plan that has been accepted by the passengers
in the market. This taxi service has been bidding about the ride taken by passengers and showing

7IT MANAGEMENT ISSUES
them the exact fare for the ride. The journey route and time for covering the journey will be
shown in the application (Holtshouse, 2013). This business operation has been helping the
company to make a new lead in the market. The main goal of the company might be providing
safe and fast services in the market related to the taxi services (Van Der Aalst, La Rosa &
Santoro, 2016). The journey of the ride needs to be joyful and comfortable that increases number
of passengers in the taxi services. Therefore, there are some suggestions provided in order to
improve the business of the taxi in the market (Lloyd, 2017).
Safety measures: The most important suggestion for the company is to maintain a proper safety
of passengers during the journey. As commented by Al-Mamary, Shamsuddin & Abdul Hamid,
(2013), there can be several types of problems during the journey. The driver has to maintain the
comfort level and security of the passengers in the ride. Therefore, special training needs to be
provided to the drivers that might help in maintaining safety in the comfort of the passengers
during a journey (Van Der Aalst, La Rosa & Santoro, 2016). The navigation direction can also
be a major distraction for the drivers and thus this is to be trained properly so that there exist the
lesser chance of accidents on road (Schwalbe, 2015). Youth generation people are the most
affected persons in this scenario. Time management is the most important requirement for the
drivers (Zhao et al., 2013). Drivers need to avoid road accidents as the number of road accidents
have been increased all over the world. There might be a strict examination related to the driving
test that might help in searching quality drivers in the company. If any driver fails this test, he
will be not recruited in the company. The traffic rules and regulations need to be maintained by
the driver of the company that reduces chances of accidents on the road. Wearing seat belt for
both passengers and driver help in providing security to them in any case of an emergency (Van
Der Aalst, La Rosa & Santoro, 2016).

8IT MANAGEMENT ISSUES
Feedback from driver and customer: The feedbacks of the drivers and customers are important
for the development the business in the market. The feedbacks of the drivers help in
understanding views and problems of a driver (Al-Mamary, Shamsuddin & Abdul Hamid, 2013).
As the passenger is dropped at any location, feedback from the passenger is required for
understanding the satisfaction level with the ride and driver. Feedbacks from a driver is also
required for understanding the driving experience during the journey. In this system, the
customer decides the beginning and ending points of their journey based on which a projected
cost would be provided to the customer. After the bidding has been done by the customer, the
drivers would then bid for their services within a certain period (Al-Mamary, Shamsuddin &
Abdul Hamid, 2013). Online feedback form needs to be provided over the website and mobile
application that might help in providing feedback from the customers at the end of the journey.
The experiences can be shared by the customers on the blogs of the company website. This helps
in increasing traffic over the website of the company over the internet. Legal demands of the
driver need to be acknowledged by the company (Al-Mamary, Shamsuddin & Abdul Hamid,
2013). Any problem in the application needs to be provided by the customers and drivers. The
company needs to provide some extra bonus to the drivers or their performance and feedback
provided by passengers through an application.

9IT MANAGEMENT ISSUES
References
Al-Mamary, Y. H., Shamsuddin, A., & Abdul Hamid, N. A. (2013). The impact of management
information systems adoption in managerial decision making: A review. Management
Information Systems, 8(4), 010-017.
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology
report 2013. In World Economic Forum (pp. 1-383).
Bloom, N., Garicano, L., Sadun, R., & Van Reenen, J. (2014). The distinct effects of information
technology and communication technology on firm organization. Management
Science, 60(12), 2859-2885.
Galliers, R. D., & Leidner, D. E. (Eds.). (2014). Strategic information management: challenges
and strategies in managing information systems. Routledge.
Heizer, J. (2016). Operations Management, 11/e. Pearson Education India.
Holtshouse, D. K. (2013). Information technology for knowledge management. Springer Science
& Business Media.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain
management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Laudon, K. C., & Laudon, J. P. (2015). Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.

10IT MANAGEMENT ISSUES
Lloyd, I. (2017). Information technology law. Oxford University Press.
Pinto, J. K. (2015). Project management: achieving competitive advantage. Prentice Hall.
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small
business.
Schwalbe, K. (2015). Information technology project management. Cengage Learning.
Sennewald, C. A., & Baillie, C. (2015). Effective security management. Butterworth-Heinemann.
Van Der Aalst, W. M., La Rosa, M., & Santoro, F. M. (2016). Business process management.
Zhao, Z., Lee, W. C., Shin, Y., & Song, K. B. (2013). An optimal power scheduling method for
demand response in home energy management system. IEEE Transactions on Smart Grid, 4(3),
1391-1400.